A PRELIMINARY LOOK AT POSITIONING

Fabian Geyrhalter, FINIEN

@_FINIEN_

UNIT 3
ATTACHMENT
Fabian Geyrhalter, FINIEN
 DOMESTIKA.ORG
DEFINE YOUR VISION

To Makes It Easier Than Ever To Find The Right Supplier And

Manage Orders

Helping Fast Foods And Their Suppliers Work In Perfect Harmony, Changing The Way They
Work And Creating A More Efficient System Between Them

Revolutionize The Way Food Companies And Their Suppliers Work Together.

Additional Resources | Fabian Geyrhalter

 DOMESTIKA.ORG
CLIENT PERSONA #1

DEMOGRAPHIC PROFILE PSYCHOGRAPHIC PROFILE

Age Home Ownership Values Preferred Brands

25-35 Get better suppliers Condor
Get the best prices. Schweps
Gender Occupation/Industry
Get the best food quality. Facebook
Male Fast-food cook

Attitudes Other
Location Income
Extroverted Social Proof
Algeria 45000,00 DA
Sensing.

Nationality Education Level Easy to motivate.

Algerien Bac+3
Interests/Hobbies
Marital Status/Children App Usage
Married Facebook
YouTube

HELLO, MY NAME IS:

NOW SHARE YOUR WORK

Additional Resources | Fabian Geyrhalter IN THE COMMUNITY
 DOMESTIKA.ORG
CLIENT PERSONA #2

DEMOGRAPHIC PROFILE PSYCHOGRAPHIC PROFILE

Age Home Ownership Values Preferred Brands

40-55 Get better suppliers.
Optimize the working process.
Gender Occupation/Industry
Male Restautants owner

Attitudes Other
Location Income
Algeria 100000,00 DA

Nationality Education Level

Algerien Bac
Interests/Hobbies
Marital Status/Children App Usage
married + 4 children Facebook
Instagram

HELLO, MY NAME IS:

NOW SHARE YOUR WORK

Additional Resources | Fabian Geyrhalter IN THE COMMUNITY
 DOMESTIKA.ORG
CLIENT PERSONA #3

DEMOGRAPHIC PROFILE PSYCHOGRAPHIC PROFILE

Age Home Ownership Values Preferred Brands

35-65 Organize orders. Condor
Minimize the process Facebook
Gender Occupation/Industry
Win time. Rouiba
Male Food supplier

Attitudes Other
Location Income
Extroverted Social proof
Algeria 65000,00 DA
Sensing

Nationality Education Level

Algerien Bac
Interests/Hobbies
Marital Status/Children App Usage
Married + have 4 children Facebook
YouTube

HELLO, MY NAME IS:

NOW SHARE YOUR WORK

Additional Resources | Fabian Geyrhalter IN THE COMMUNITY
 DOMESTIKA.ORG
RESEARCH YOUR NEW COMPETITION

DIRECT COMPETITORS INDIRECT COMPETITORS

Elsemmar Facebook and messenger

Choco pen and paper

Kaso whatsapp

Butter Phone calls

Additional Resources | Fabian Geyrhalter

 DOMESTIKA.ORG
LET’S REFINE YOUR POSITIONING

Fast-foods, restautants and suppliers target audience

marketplace managing orders application category

a better, more modern system to

functional, symbolic or
find a good supplier while managing orders experiential benefits

it helps solve problems between fast foods and their suppliers

support/reasons to believe

NOW SHARE YOUR WORK

Additional Resources | Fabian Geyrhalter IN THE COMMUNITY