Pains Gains

Difficulty in finding Organic products To experience different kind of environmental

“Live life to the best. ” friendly beauty products

Long hours for product delivery

To be able to provide for her family

Personal development on her career: To

become the bank manager

Bio or Scenario
Motivations Personality
Aoife Smith, 35 Aoife is a banker with two kids. Being a
worker and mother she is concerned with her PRICE INTROVERT EXTROVERT
The Advocate
appearance as well as what her children use
COMFORT ANALYTICAL CREATIVE
(toys, sport items etc). She constantly
browses online for brands that supply quality CONVENIENCE LOYAL FICKLE
MARRIED Yes
cosmetics, clothes and other health and
KIDS Jane 5, Ivan 8 SPEED PASSIVE ACTIVE
EDUCATION College Degree in Accounting fitness items. She is also keen to check
OCCUPATION Banking reviews and rating before purchase
LOCATION Dublin, Ireland

Technology Brands Software & Apps

DESKTOP

SMARTPHONE

SOCIAL MEDIA
ANALYTICAL CARING

INTELLIGENT CAUTIOUS