ILOMATA International Conference

Social Media as
Applications
Presented by Dr. I-Hsien
Ting 2021/08/21
National University of Kaohsiung,
TAIWAN
About Me
I am
Ph.D. in Computer Science, The University of York, UK
Associate Professor, Department of Information Management, National
University of Kaohsiung
Chair, Department of Information Management, NUK
President, Taiwanese Association for Social Networks
My Research Interests
Social Networks Analysis
Web Mining
Data Sciences and Data Engineering
AI

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What is Knowledge Management
(KM)
Systematic Coordination of an
organization’s people, technology, process,
and organization structure.
Creating, sharing and applying Knowledge
Best practice into corporate memory in
order to continue organizational learning

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 The process of KM
Knowledge Extraction/Capture

Sharing/Creating
Knowledge Systemizing/Organizing
Knowledge

4 Learning Knowledge
Knowledge Economy
• In the year of 2001, Taiwan government proposed a
10 years project
Knowledge Industry: To transform traditional industry
to Knowledge service industry
Infrastructure: Internet/ IT/ Communication
Support companies to apply Knowledge
management
systems
Law: IP protection
Knowledge Content
E-learning
University: Knowledge Management Courses, Master
Program in KM and Service Science
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 The Age of Social Media

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 Social Media is now a battlefield

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 Information Rich, But Knowledge Poor

We must encourage people to share high quality knowledge through social media

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 The process of KM in the Age
of Social Media
Knowledge Extraction/Capture/Search

Sharing/Creating
Knowledge

Systemizing/Organizing/Filtering
Knowledge, Knowledge Fusion

Learning Knowledge
(How to improve traditional learning platform)
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 Social Search
Social Learning

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 Social Search

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 The process of KM in the Age
of Social Media
Knowledge Extraction/Capture/Search

Sharing/Creating
Knowledge

Systemizing/Organizing/Filtering
Knowledge, Knowledge Fusion

Learning Knowledge
(How to improve traditional learning platform) 15
 Dr. Marketing based on
Social Search

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The Dr. Marketing System
• Search Knowledge from Facebook
• Implemented in a Marketing company
• Discovering potential customer, understand
customer preference, understand viewpoints
for a product
• Marketing Strategy
Decision Support
Implement Marketing Strategy
• From knowledge poor to knowledge rich
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 Social Learning

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 Tarzell System: Combine traditional Course
management system with Facebook

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The Tarzell System
• Which is a Facebook app
• Combine Course Management
System wit Facebook
• Combine Social Search
• Leaning Environment in Social Media
to learn knowledge
• This system has been applied in the
World No. 1 IC packing company in
Taiwan as organizational learning
system
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 The process of KM in the Age
of Social Media
Knowledge Extraction/Capture/Search

Sharing/Creating
Knowledge

Systemizing/Organizing/Filtering
Knowledge, Knowledge Fusion

Learning Knowledge 21
(How to improve traditional learning platform)
 The process of KM in the Age
of Social Media
Knowledge Extraction/Capture/Search

Sharing/Creating
Knowledge

Systemizing/Organizing/Filtering
Knowledge, Knowledge Fusion

Learning Knowledge 22
(How to improve traditional learning platform)
 Social CRM

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 Traditional CRM Process

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 Social CRM

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 Social CRM

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 Social CRM

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 Argus System-Automatic Content
Generated Website

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In Conclusion: KM & CRM in
the Age of Social Media
• KM and CRM is more important in the
age of social media
• Rich information—>Rich Knowledge
• Social Media—>Knowledge Media
• Knowledge Search and Knowledge Learning are
different than traditional way of KM
• Total solution for Social KM and CRM is
essential
• Challenge: The world of social media is
changing very fast!

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 Thanks and Questions
Dr. I-Hsien Ting
iting@nuk.edu.tw

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