Social Media Campaign Project

EDTECH 2230
Floriza Panday and Isaac Frederick
November 2021

Introduction

Since there were just the two of us, we only had to decide how to connect “True Crime” and
“Serial Killers”. We found the best way to do that was by focusing on Serial Killers because that
falls under the umbrella of True Crime. When dividing up the work, we both had a preferred
social media platform, so on each of our preferred platforms we created three posts and all
three future posts. This way we only needed to create a couple posts on the platform we were
less familiar with. Floriza Panday focused on the Twitter page, creating it and making the
majority of the post and Isaac Frederick did the same for the Facebook page.

Facebook Campaign

Before posting, we had to create our facebook page. We decided to use a similar name on both
Facebook and Twitter. Below is an image of the homepage.

Links

Facebook link to our page: https://www.facebook.com/TrueCrimeFanaticsUMSL/

Twitter link to our page: https://twitter.com/trucrim3fanatic

Post 1: The curious reason as to why Link to psychological aspects of a serial killer. “8
the infamous serial killer, Ted Bundy did Reasons Why Ted Bundy Became a Serial Killer”:
what he did is answered in a video filmed https://www.youtube.com/watch?v=-uyD7-tC86Q
and made by a popular YouTuber
regarding psychology. This may answer
a lot of many people’s wonders.

Post 2: Memes are popular in this day in Image of a dark humor meme:
age and what makes a meme if it doesn’t
make you laugh? This meme is directed
toward dark humor considering Michael
Myers is behind this makes it even
better.
Post 3: The third post talks about one of
the most interesting serial killers. It gives
a brief summary of H.H. Holmes, it
mentions his estimated total, his murder
mansion, his possibility of being Jack the
Ripper, and has a link to an article with
more detail. We chose to make a post
about him because he is thought to be
one of the first serial killers in America.

Post 4: The next post talks about serial

killer Samuel Little. There is a little
information on his total and a link to the
FBI’s website with some of his
confessions that they are using the
public to help verify. We chose to post
this because Samuel Little is the most
prolific US serial killer and this story is
recent and evolving.
Post 5: The last post is a post defining
the term “serial killer”. It is important to
know exactly what this is when you are
discussing them all the time, that is why
we found it important to create this post.
The post also included information on
the “Golden Age” of serial killers
because this was a time where many of
the most famous serial killers were
active.

Future Facebook Posts

Date Topic

11/15 Post on podcast recommendations

11/19 Talk about the “Chessboard Killer” and

the weird reason for so many killings.
https://cvltnation.com/5-serial-killers-wit
h-the-most-bizarre-killing-rituals/

11/22 Joe Brant, a serial killer awaiting his

sentencing.
https://www.oxygen.com/crime-news
/joseph-brant-admits-to-killing-jody-j
ohnson-kirsten-brydum
Twitter Campaign

Below is our Twitter’s homepage:

Post 1: This interactive game can bring many Link to a website promoting “Hunt A Killer”
new people to try and have a fun experience interactive murder-mystery
for those who really enjoy a good mystery game:https://www.huntakiller.com/
solving game in relation to being a “detective”
or “crime solver.” This game has been
advertised by a well-known YouTuber (Bailey
Sarian) who covers a lot of true crime stories.
Post 2: For those who are following recent,
trending cases Gabby Petito and Brian
Laundrie have been talked about all over the
media and the news. Many had suspicions
about Laundrie’s death which would be
interesting to contribute to the post as far as
thoughts about this case.
Post 3: Under a popular YouTube channel,
“REACT” they cover many reactions from
people in their show to a variety of things-
especially well known serial killer’s last
meals. It’s a form of entertainment and some
for intriguing reasons are interested to know.
News article of recent case regarding Gabby
Petito to bring on discussion about potential
theories of Brian Laundrie’s death:
https://www.usatoday.com/story/news/nation/
2021/10/25/brian-laundrie-autopsy-inconclusi
ve-gabby-petito-fiance/8543413002/
Video of “Serial Killer’s Last Meal on Death
Row” reaction from other people (gives
insight of the audience’s opinions and
provides comedic entertainment):
https://www.youtube.com/watch?v=_P1zYEq
4PHg
Post 4: The next post is a poll about the most Poll on who is the most well known serial
well known serial killer. This has some of the killer:
most infamous serial killers and the poll will Jack the Ripper
bring interaction to our page. John Wayne Gacy
Jeffery Dahmer
Ted Bundy

Post 5: The last post is about serial killer Who is Israel Keyes?
Israel Keyes. We chose him because he is a
recent serial killer, and he has a weird ritual of Israel Keyes is a serial killer with a weird plan
burying murder buckets with materials to kill of action to commit his murders. Read more
in them. This post is short to bring people to about him in this!
our page and explore.
https://cvltnation.com/5-serial-killers-with-the-
most-bizarre-killing-rituals/

Future Twitter Posts

Date Topic

11/15 Post about trending topics

regarding recent true crime cases.

11/19 Post videos of serial killers being

interviewed and their answers to
why they did what they did and their
upbringing.

11/22 Make a post of recommendations of

true crime movies/tv show
suggestions that people can add to.