New entrants: The market

for the food

manufacturing industry is
popular and open, so
there are many potential
competitors. With the
open-door policy,
encouraging foreign
investment into the
Vietnamese market, there
is a threat from both
foreign and domestic
enterprises-high
Supply: Bargaining power of
suppliers: Vissan is also
Competing firms: Enterprises in
active in livestock farming the sausage products industry:
and slaughtering technology. CP, Duc Viet, HaLong Canfoco, Buyer: Consumers trust
Buyer: Consumers the company's
trust the company's
products and often buy in
in bulk, which is
Therefore it supplies the Masan, Dabaco, NH Foods products and
an
often buy bulk, which
an advantage of Vissan. But there
advantage of Vissan. But there are
is
are also
also
food processing's activities Vietnam. Market share, pressures, as life improves, packaging
pressures, as life improves, packaging and and
on its own. However, when intensity, and speed of quality
quality must
must also
also improve, they are
improve, they are
competition are all relatively willing
willing to
to pay
pay higher
higher prices
prices for
for better
better
it comes to diseases that good, but not as good as Vissan,
quality
quality products.
products. Therefore,
Therefore, customers
customers
are
are also
also challenges
challenges for
for Vissan-high
Vissan-high
occur for cattle and but the competition is still high-
vegetables, the company high
will be under pressure from
the costs incurred by the
suppliers-low

Substitute products: Fast

Substitute products: food form.
Fast food The
form. The
pressure of substitute
pressure of substitute products is not
products is not great,
great,
because Vissan has
because Vissan has launched
launched fast
fast food
food
products, both as
products, both as substitutes
substitutes and
and promoting
promoting
consumption
consumption ofof ready-made products.-low
ready-made products.-low

Minh chứng cho từng phần:

1. Doi thu tiem an moi màu xanh dương - Because the food business is a popular
industry, the market demand is expanding, domestic production is currently not
enough to meet the demand. On the other hand, with the open-door policy,
encouraging foreign investment to invest in the Vietnamese market. => Therefore,
the threat of VISSAN comes not only from domestic companies but also from
foreign enterprises
2.Khach hang màu xanh lá - VISSAN's distribution network is expanding
nationwide - Essential items to serve the daily needs of the people. - With a strong
brand name, a reputation for product quality combined with reasonable pricing,
discount and promotion policies, the company's customers have believed in the
company's products.

3. Màu tím đối thủ cạnh tranh: A large number of competitors come from many
different types of food processing.

Canned food market share of companies in the domestic market:

2,2 5,3
5
3,5 50,1

10,5

23,4

VISSAN Hạ long Tuyền Ký Seapimex Hàng ngoại Hai con rồng Khác

4, màu cam: Bargaining power of suppliers:

- Raw materials: When the disease occurs for cattle, the company will be under
pressure to threaten prices.

- Auxiliary materials and additives used for food processing: Vissan does not face
significant pressure on price and order quantity

- Packaging: Vissan is not under pressure to threaten prices

- Supplier of machinery and equipment: Has impact on the product cost.

- Labour supply: Most food processing enterprises currently lack skilled workers,
Vissan cannot avoid this.

5. màu vàng: Threats of Substitutes: It is irrelevant because Vissan also sells

substitutes for most products