Who Am I?

•Husband and new father first!

•Managed tens of millions in Facebook ad spend
for dozens of brands including 3M, Onnit, Goli,
Hanacure, Perfect Keto, Keeps, Glamnetic,
Makeup Eraser and Snow Teeth Whitening
•Ran Facebook ads for some of the most well
known entrepreneurs in the world like Kevin
Harrington, Pat Flynn and Zig Ziglar
•Personally taught tens of thousands how to run
more profitable Facebook ads
•Frequent speaker at many of the industry’s top
events including Affiliate World, ECML, Ad
World, Ecom Allstars and War Room
Paid TrafÞc Is Changing
Do This Right Away
Do This Right Away
Hacks Will No
Longer Work
Get Back To Basics
 Focus Your Efforts On
•CREATIVE
•Becoming A Testing Machine
•Systems
•Diversification
•The Offer
•Building Up First Party Data
•AOV (Average Order Value)
•The Backend And Increasing CLTV (Customer Lifetime
Value)
Creative Is King In 2021
Quick Creative Tips
• Scroll stopper in first 3 seconds
• Keep videos short and sweet (<60 seconds)
• Test different custom thumbnails (pro tip: use your
top image ad creative)
• Think about your video as modular
• Avoid long static shots
• Add subtitles to your videos
• Combine education with entertainment
• Don’t be afraid to be polarizing
• Ask yourself: Would I care about this ad?
Selling Outcomes > Selling BeneÞts

testing testing testing

test test
How To Get Inspired
• Follow top content producers in your target
market on YouTube, TikTok & Instagram
• Take notes on the language they use, style
of video, way they present products, etc.
• Incorporate these elements into your
creative to become more native and look
less like an ad
My Typical Launch Setup

CBO Campaign

6-8 Ad Sets With Mix Of Interests,

Lookalikes and Broad

4-6 Ads Starting With Different Creatives

(video, image, carousel)
Triple 3 Strategy

3 New Copies

EVERY
3 New Creatives THREE
DAYS

3 New Headlines
 Audience Testing
Top Performing Ad

New Audience @ 1x CPA/day

New Audience @ 1x CPA/day

New ABO Campaign New Audience @ 1x CPA/day

New Audience @ 1x CPA/day

New Audience @ 1x CPA/day

Always Be Testing!

testing testing testing

test test
Quick Audience Tips
• Ask yourself these questions about your
target customer:
• Where do they get their news?
• Who do they follow online (celebs,
bloggers, influencers, etc.)?
• What brands do they support?
• Who are top players in your space
that they shop at now?
• Start with single interests
• Don’t use audience expansion
• Always optimize for the main objective
you want (purchase 99% of time)
• Create lookalikes off of valuable buyer
segments (only need 1k customers)
Create Authority
Brand
• Create a consumer facing brand
around a topic that can be used for
multiple offers
• Post on social pages daily
• Run ads with 3rd party review angle
for products to maximize CTRs
• Use to build up email, SMS and
push lists
• Launch newsletter
The Offer Is Key
• Don’t just send cold traffic to a sales page
• Test advertorials, quizzes/assessments,
listicles and product reviews
• Create angles for specific audiences
Target entrepreneurial audiences
with copy hitting on relevant
problems and send to this hyper
relevant advertorial.
Target student audiences with copy
hitting on relevant problems and
send to this hyper relevant
advertorial.
This funnel works great for
retargeting audiences as it features
20+ testimonials/case studies from
a wide range of customer avatars.
Diversify Your Paid Ad Strategy
Reinvest 10-20% Of Profits Into New Channels
 Channels To Test

YouTube CTV Walmart Coreg Email

Snap
Rentals

Direct
TikTok Google Podcasts Spotify Amazon
Site Buys

Pinterest Influencer
Twitter Hulu Etsy Affiliates
THANK YOU!