QUESTION 

1.  If entrepreneurs want to be an entrepreneur, entrepreneurs need to have

the right personality and the right attitude (Patel, 2019). 
 Do entrepreneurs agree with above statement? Why? Relate entrepreneurs answer to the
key characteristics of successful entrepreneurs. 

Entrepreneurship is based on purposeful and systematic innovation. Entrepreneurship is a

process, a journey, not a destination, a means, not an end. It is the dynamic process of changing
ideas into commercial opportunities and creating values. It is necessary for the country to create
entrepreneurial opportunities that to create employment opportunities. ( Khadka, et al, 2014) 
 
According to Calvin, et al, (2014), the entrepreneur is the catalyst for change within
the world of business and they are independent thinker who dares to vary during
a background of common events. The literature of entrepreneurial research reveals some
similarities, also as an excellent many differences, within the characteristics of
entrepreneurs. The fundamental characteristics of entrepreneur are personal initiative,  the
power to consolidate resources, management skills, a desire for autonomy, and risk taking.
I agree with the above statement that right personality and right attitude are the prerequisite for
entrepreneurship.  

However, being an entrepreneur requires much more than big ideas. A true entrepreneur
possesses a unique blend of skills and characteristics that enable them to face any
challenges. Some people may be inherited with special traits, but those who are not can often
develop them. Here are some of the key personal characteristics that successful entrepreneurs
must have: 
 
1. Goal-oriented 
Entrepreneur’s major function is to set goals and put everything that they have into achieving
them. They’re determined to make their business succeed and will remove any obstacles that
stand in their way. They also tend to be strategic in their game plans and have a clear idea of
what they want to achieve and how they plan to do it.  

2. Innovative
All businesses begin with an idea. The ability to initiate new ideas, develop and improve them as
the business expands is a required characteristic of a good entrepreneur. Naturally, entrepreneurs
are creative individuals who are constantly coming up with new ideas. This is a never ending
process. Once the business is up and running and products or services are being sold, an
entrepreneur studies consumer reaction conducts market research and works to improve what
their business is offering to stay successful.

 3. Dedication 
Entrepreneurs are not easily defeated. They perceive failure as an opportunity for future success.
If they don’t succeed the first time, they’ll continue to try until they do. Most entrepreneurs don’t
take ‘no’ for an answer. Dedication motivates the entrepreneur to work hard to get the endeavor
off the ground. Proper planning and ideas must be combined together by hard work to succeed in
business. Dedication makes it happen. The successful entrepreneurs are never disheartened by
the failure they encounter. For entrepreneurs, failure is like an opening for a success story, and
hence, they keep on trying till they succeed. Moreover, these entrepreneurs are not wired to
believe that some things are not possible and cannot be done. 
 
4. Passionate 
This is the most significant characteristic that every entrepreneur needs to have. These
entrepreneurs put all the extra hours with continuous hard work into the business to make it
successful and grow. It is a matter of pride for them to get the results of their labor, which goes
well beyond the financial rewards. An entrepreneur should be determined. He should face his
losses with a positive attitude and his wins, humbly. Try till entrepreneurs succeed is the right
mentality. Failure is a step or a way which didn’t work according to the plan. An entrepreneur
takes the experience of these failures and works even hard to achieve the goals. 
 
5. Risk taker 
Entrepreneurs are known for taking risks. This innate confidence allows them to take risks
because they firmly believe those risks will pay off. Risk-taking ability is essential for an
entrepreneur. And this uniqueness might make all the difference. Risk-taking involves a lot of
things. Entrepreneurs have a differentiated approach towards risks. Good entrepreneurs are
always willing to invest their energy, time and money. But, they think very wisely and always
keep backup for every risk they take. No one can stop them from achieving their dreams. Not
only do entrepreneurs thrive on facing new challenges, they remain calm in the face of those
challenges

6. Open minded towards learning 

Entrepreneurs view every event or situation or problem as a business opportunity. They always
generate new and innovative ideas. They have the capacity to look at everything around them
through the lens of their goals, seeing opportunity everywhere.  An entrepreneur must accept the
results and outcomes. The true realization of which scenario or event can be a useful opportunity
which is necessary is necessary for an entrepreneur to grow. To recognize and grab such
openings, an open-minded attitude is required. 
Good entrepreneurs know that they can learn from every situation and person around them.
Information obtained from the environment can be used for the planning process. It also provides
a new perspective and dimension towards a particular aspect. Open-mindedness also enables
entrepreneurs to know and learn from competition. 

7. Relationship builders
Entrepreneurs focus on building positive long term relationship between their joint venture
partners; customers service providers, employees, financial institutions and business strategies.
They always tend to develop, nurture and grow their business relationship and look for long term
benefits. They normally don’t lose relationships quickly; they always tend to keep the
relationships going because they know the value.

8. Strong work ethic 

Entrepreneurs who are successful make sure that they are always the one who is first to the office
and the last one to leave. These people are those who ensure that they come to the office during
their off days, if needed, just to ensure that the outcomes meet their expectations. The successful
entrepreneurs are those who always have their mind in their work, even if they are not in their
workplace 

9) Empathy: 
Empathy is the understanding of what goes on in someone’s mind. This is the skill that is worth a
mention. A good entrepreneur should understand and know the strengths and weaknesses of
every employee who works under him. Unhappy employees are not determined and as an
entrepreneur, it is up to entrepreneurs to create a working environment where people are happy
to come. To look after their well-being, an entrepreneur should try to understand the situation of
employees and take care of them. Without empathy to employees, an entrepreneur cannot reach
to the hearts of employees nor receive the success he/she desires. Therefore, empathy is one of
the most important characteristics of an entrepreneur which leads to business success.
 
10. Independence
As an entrepreneur, being independent in both actions and though to be some extent is crucial.
They are independent. They don’t like to take commands. They don’t like to work under
someone else. Typically, they don’t like to take orders rather they make orders. This means that,
when no one believes what you are trying to achieve through your business, you will be able to
turn inwardly and plough through your business, you will be able to turn inwardly and plough
through all sorts of cynicism and negative attitudes in order to become successful.

 11. Confidence 
This is the greatest asset of a successful entrepreneur. Entrepreneur that have a high level of
confidence are able to get the job done even under the most stressful conditions. They understand
the big challenge breed big rewards. Entrepreneur never doubts in their mind whether they
succeed or if they are even worthy of success. When most of the people focus on the challenges,
a successful entrepreneur focuses on the finish line and the end reward. They are normally
confident enough that their knowledge and their know-how will assist them to make their
business idea a huge success. And they radiate this confidence in everything that they do for the
business. 
12. Foresight
One of the defining traits of entrepreneur is the ability to spot an opportunity and imagine
something where others haven’t. Entrepreneurs have a curiosity and ability that identifies
overlooked niches and puts them at the forefront of innovation and emerging fields. They
imagine to another level and have the ability to communicate and convince that vision effectively
to investors, customers and staff. They anticipate future opportunities and take timely actions.
They must have a long term perspective.

Khadka, G.S., Birendra Thapa, B. and Sigdel,B.D. (2016). Entreprenuership and

Enterprise Development , Kathmandu: Khanal Publication.

 Calvin A. K. Donald L. S, and Karl H. V.(2014). Encyclopedia of Entrepreneurship

(Englewood Cliffs, NJ: Prentice-Hall.

Question 2 Expanding overseas can be beneficial for many businesses, but it comes with
risks (Anderson, 2019). From an entrepreneur perspective, compare and contrast the
advantages and disadvantages of exploring into foreign markets.
Advantages of exploring into foreign markets for an entrepreneur are:
1. Entry to new markets
The foremost advantage of international expansion is get access into new markets. Once a
company has been successful in their home country, it makes sense to expand the business
abroad. With access to new markets, a business has the potential to develop a new customer
base. In addition to this, open borders between countries provide businesses with access to more
untapped markets quicker.
Entering overseas markets allows faster growth for businesses. By extending the businesses
global footprint, new audiences experience entrepreneur’s product or service. This could lead to
further expansions. This is an obvious reason for a lot of local companies to enter into
international markets. An international market could have a higher purchasing power therefore;
the same products can earn more profit in that market as it can be sold in high price.

2. Achieve economies of scale/ Low cost

Some commodities provide the company with great economies of scale opportunities and help in
earning good profit. The effects of economies of scale can be magnified when a larger base of
customers comes into the business and the firm can sell large quantity of products. In some
countries, costs of labor and materials are much lower. For some businesses, this will make it
beneficial to move a core operational function, such as manufacturing, customer service, or
research and development (R&D) to another country. For other enterprises, it may be sensible to
outsource a back-office function such as payroll, HR, or finance to another country.

3. Access to local talent

Specialized talent can be hard to find in home country. However, expanding abroad gives
companies access to a pool of potential workers with unique skill sets. As an added bonus, local
talent with these skills will give entrepreneurs an edge over competition.
International expansion can likewise assist organizations with securing admittance to new
technologies and industry environments, which may essentially improve their tasks. Worldwide
business can likewise expand an company’s perceived image, as worldwide activities can assist
work with naming brand acknowledgment to help future business situations, for example,
contract dealings, new advertising efforts or even extra extension

4. Competitive advantage  

Extending abroad is likewise an advantage to escape an immersed advertise and be out in front of
the opposition. Organizations likewise pick worldwide extension to increase a serious edge over
their rivals. For example, businesses that expand in markets where their competitors do not
operate often have a first-mover advantage, which allows for them to build strong brand
awareness with consumers before their competitors. International expansion can likewise assist
organizations with securing admittance to new technologies and industry environments, which
may essentially improve their tasks. Worldwide business can likewise expand an company’s
perceived image, as worldwide activities can assist work with naming brand acknowledgment to
help future business situations, for example, contract dealings, new advertising efforts or even
extra extension.

5. Risk mitigation
A business in any one nation can endure shocks or negative business occasions that are confined
to operations in that nation. This may be caused by an economic or political event in that
country. Or, there may be an event that affects a business in just one country, and not in others.
Global development lessens the general danger to the matter of any such occasion. A downturn
in sales in one country, for example, can be balanced with an up-turn in revenue in another
location.

Disadvantages of International Expansion

Expanding abroad can bring lots of rewards, but it can be challenging in some cases. Below are
some of the advantages of entering into foreign markets:

1. Cost of establishing and termination of an entity

Building infrastructures and factories, setting up a business entity and paying local workers can
be very costly. Each country’s government operates differently. Therefore, to work legally and
compliantly, entrepreneurs may need to hire lawyers, local tax accountants and international HR
experts. Likewise, ongoing costs are needed to continue the business run effectively. In certain
nations, closing operations can be costly and may take quite a while. The idea of complicated tax
systems, rates and exceptions may kill business people who are unpracticed with accounting.
Presentation of new laws can likewise be a misfortune to the operation of foreign businesses.

2. Compliance risk
Entering into new markets can be complex. While venturing into another market, a business must
adjust and work appropriately to the nation's guidelines. These regulations may be very different
from entrepreneur’s home country. Therefore, it’s important to partner with the right people who
will help entrepreneurs to remain compliant and ensure the correct business procedures are in
place from day one.

3. Political instability
Foreign investment might be influenced essentially by a nation's political atmosphere. Political
solidness and financial execution are firmly related. Major political occasions, for example,
elections, diplomatic agreements, policy changes and labor strikes can impact sly affect the
market. There is no conceivable method to disregard local governmental issues. The world of
politics globally can appear to be exceptionally unique than the homegrown world of politics. It
isn't uncommon for global governments to hold onto control of a business in the event that they
decide it is their interest to do so.

4. Business practices and cultural barriers

Culture and business activities are diverse in every nation and as such can introduce a few
difficulties. Social mistaken assumptions can influence global business connections. If
entrepreneurs are expanding to a country that has a different business culture to entrepreneurs
own, it’s best to receive some cultural training in their business practices as well as social
customs. Language issues can also cause problems. So, it’s beneficial to understand the country’s
language. This will likewise help smooth the change of venturing into the new nation.
Understanding cultural differences are critical to establishing genial and helpful working
connections.

5. Managing international employees – HR and payroll obligations

Going global brings many advantages. However, hiring international employees requires a new
level of HR support and administration. If entrepreneurs do not have the capabilities in-house,
then entrepreneurs will need to outsource.

6. Currency Fluctuation Risk

Currency fluctuations can completely eliminate profits. With the dollar fluctuations against the
home country’s currency, anticipated profits may suddenly disappear based on the fluctuations of
value in international currencies. There might also be fees in currency exchanges, especially
through credit card transactions, that further dip into the profit margins. When the home
monetary unit trades lower, it’s actually better for business, and that isn’t always better for the
consumer.

Question 3

Web's the way to go

From the case study above, critically evaluate the differences between traditional
marketing versus entrepreneurial marketing.

According to Morris and Strokes, the difference between traditional and Entrepreneurial
marketing are as follows:
Difference between Traditional/conventional marketing and Entrepreneurial marketing

Conventional Marketing Entrepreneurial marketing

Marketing Customer-orientated: Market-driven, Innovation oriented: Thought driven,
Concept product development follows; an instinctive evaluation of market
essentially reactive stance with needs; the firm endeavors to impact
respect to the external environment. or redefine aspects of the outer
condition.
Marketing Reactive and adaptive approach to Proactive approach, leading the
Approach current market situation with customer with dynamic innovation
incremental innovation; marketing
strives to follow customers.
Context Set up, moderately stable business Envisioned, emerging and
sectors fragmented markets with high levels
of turbulence and creating new
markets.
Focus Point Productive administration of the New value creation for the customer
marketing mix through relationships, alliances,
resource management approaches,
and the marketing mix
New product Marketing supports new Marketing is the home of the
/service product/service development entrepreneurial process in the
development activities of Research & organization. Promoting is the home
Development and other functional of development; client is co-active
areas of the firm, maker.
Marketing Marketing as a functional silo; Marketing as a cross-disciplinary
overview marketing facilitates transactions and and inter functional pursuit;
market control. marketing facilitates speed, change,
adaptability, agility.
Marketer’s Role Coordinator of marketing mix; Internal and external change agent
builder of the brand; promotion and
customer communication receive the
greatest amount of attention from
marketers.
Risk Perspective Risk minimization in promoting Promoting as vehicle for determined
activities risk taking; accentuation on findings
ways to relieve, stage or share risks
Customer’s Role External source of intelligence and Active participant in firm’s
feedback marketing decision process, defining
product, price, distribution and
communications
Resource Efficient use of existing resources, Leveraging, creative use of the
 Management scarcity mentality; zero-sum game resources of others; doing more with
perspective on resources. less; actions are not constrained by
resources currently controlled
Customer needs Articulated, assumed, expressed by Unarticulated, discovered, identified
customers through survey research through lead users
Market Heavy dependency on survey Skeptical use of conventional market
Intelligence research; Formalized research and research; employment of alternative
intelligence systems methods; informal networking and
information gathering
Strategy Top-down segmentation, targeting, Bottom-up targeting of customers
and positioning and other influence groups
Methods The marketing mix; Four/Seven P's Intuitive promoting techniques;
Word-of-mouth marketing

Resource: Morris et al., 2004; Morris et al., 2002; Stokes, 2000a.

However, there are many other different definitions for entrepreneurial marketing. But among
the many definitions, one thing that’s clear is the concept is better understood when contrasted
with traditional marketing.

Entrepreneurial marketing can be separated from traditional marketing on the basis of four basis

1) Business Orientation: While traditional marketing is characterized by client direction,

pioneering promoting is characterized by enterprising and innovation orientation. The
former regularly requires an evaluation of market needs before building up an item;
however the last one frequently begins with an idea and afterward attempting to discover
a business opportunity for it.
2) Strategic Level: “Successful entrepreneurs practice a converse cycle from the base up:
when distinguished a potential market opportunity, a business person tests it through an
experimentation cycle," Management and Marketing "From that point onward, the
organization starts to serve the necessities of certain customers, and afterward grows as
the business person, in direct contact with customers, discovers their inclinations and
requirements. Later, new clients with a similar profile to the individuals who have bought
the item are included."
3) Tactical Level: Entrepreneurial marketing doesn't fit in with the "four Ps of
(conventional) advertising" — product, price, place and promotion — in light of the fact
that business people embrace an intelligent promoting approach that is driven by their
inclination for immediate and individual contact with clients. Business visionaries
cooperate with clients with exercises like individual selling and relationship promoting
exercises. From informal promoting to online audience engagement techniques, business
people are attempting to interface with clients in a personal way. Even when, for
 instance, entrepreneurs create a nonprofit marketing plan, they are looking for messaging,
tactics and more that abide by the key idea of interacting with and connecting to
customers.

4) Market Information Gathering: Entrepreneurs comprehend the significance of

checking the marketing environment; however they utilize casual techniques like
individual perception or gathering data through their organizations of contacts.

i) Time, Imagination and Energy Versus Money

Traditional marketing requires a significant investment of money, whereas

entrepreneurial marketing however, requires the investment of time, imagination,
energy and knowledge.

Entrepreneurial marketing is a better approach for businesses with limited funds;

well executed, it can inexpensively produce significant results.

ii) Smaller Size of Firm

Traditional marketing is geared to big business with deep pockets and plenty of
wiggle room.

Entrepreneurial marketing is more geared to small to midsized business because it

requires less investment and poses less risk. This does not mean that large
businesses should not or cannot do entrepreneurial marketing. Quite the contrary

iii) Profit is the Key Measure of Success

Entrepreneurial marketers measure their success with profits. Every program has
to pay for itself.

Traditional marketing is more frequently measured by sales, response rates and

leads. Large businesses are obviously interested in profits but generally do not
ascribe them to a specific marketing program. I believe that marketing needs to be
accountable and that each program needs to be measured just as you would a sales
person. If it profitable you keep doing it, if it is not you modify it until it is.

iv) Importance of Frequent Communication

Traditional marketing is largely based on years of experience. Thus it takes years

for anyone to become a successful marketer in this field
 Entrepreneurial marketing is based on an understanding of human behavior.
Entrepreneurial marketers know that purchase decisions are made in the
unconscious mind and that you can best work on the unconscious mind by
repetition. For this reason they communicate frequently with customers via any
medium that makes sense.

v) Focus on the Core

Entrepreneurial marketers quickly learn that to grow they must maintain focus.
They also learn that a growing ego can quickly result in a loss of focus.
Entrepreneurs are notorious for going in multiple directions only to discover the
negative consequences when business begins to decline.

Traditional marketers grow and then diversify.

vi) Focus on Individuals

Traditional marketers develop messages aimed at groups they call markets.

Entrepreneurial marketers develop messages aimed at individual prospects and

customers.

vii) Dialogue with Clients and Prospects

Entrepreneurial marketing is about dialogue with customers. Entrepreneurial

marketers know that by talking to and listening to customers they will get their
best ideas for improvements and for new products.

Traditional marketing is a monologue directed at customers.

viii) Permission Based Communications

Traditional marketing is interruptive. It interrupts the customer with a daily

barrage of messages, each focused on making the sale.

Entrepreneurial marketers gain prospects consent to send them useful

information. They use opt-in mechanisms to broaden consent, before they try to
get face to face with customers and prospects.

ix) Direct Response

 Traditional marketers do a large amount of image advertising.

Entrepreneurial marketers never do image advertising because they know it is

almost impossible to measure. Effective direct response marketing will generate
sales with the image coming along for a free ride.

Morris, M.H., M., Schindehutte and R.W., La Forge,( 2002). Entrepreneurial marketing: a
construct for integrating emerging entrepreneurship and marketing perspectives: Journal of
Marketing Theory and Practice 10, No. 4, pp. 1–19. [42]

Morris, M.H., M., Schindehutte and R.W., La Forge, (2004). The emergence of entrepreneurial
marketing: nature and meaning. Editor: Harold P. Welsch. Entrepreneurship: The Way Ahead.
Routledge. pp. 91-115

Stokes, D., (2000b). Entrepreneurial marketing: a conceptualization from qualitative research,

Qualitative Marketing Research: An International Journal 3, No. 1, pp. 47-54.

QUESTION 4

Global ecommerce is growing at an unprecedented pace. In 2017, it reaches around $2.3

trillion and is expected to hit $4.5 trillion in 2021 (Statista, 2019).

Critically explain the factors that facilitated the high growth of electronic commerce and
discuss the benefits it has to entrepreneurship with relevant examples.

E-commerce is defined as “the process of buying, selling, transferring, or exchanging products,

services, and/or information via computer networks, mostly through the Internet and intranets”
(Turban et al., 2012). The many benefits of e-commerce are product promotion, cost saving,
timely information, information consistency, better customer service, better customer value,
customization of the products, competitive advantage, and convenience of doing business
(Alwahaishi, Nehari-Talet & Snasel, 2009). E-commerce not only benefits individual customers
and businesses, but also improves the general economy of the country owing to the efficient use
of resources.

Ecommerce has not only captured a larger share of mind space; it has been grabbing market
share rapidly.

The factors that facilitated the high growth of electronic commerce are:
 1. Growing use of Social Media
The guarantee of free traffic has been exceptionally alluring to online merchants.
Enormous populations of the world nowadays utilize different web-based media for
various purposes. Obviously, Face book and other web-based media stages have been
take off platforms for a large number of online organizations, and increasing number of
retailers are executing social promoting strategies to drive deals.

2. Best Shopping Experience

One of the reasons why clients want to shop online than stores is that the web allows
them to gauge their alternatives and get the best deals. They can rapidly look for
advancements and coupons and think about costs from a few retailers. In addition, the
web satisfies client request quickly, through prompt conveyance. What's more, a
purchaser needn't stress over the accessibility things that are hard to source locally. The
sheer comfort of internet shopping has contributed a ton to the development of online
business.

3. Search Engine Optimization.

Search engine optimization started with online media, however now e-commerce clients
have perceived its huge incentive in driving free clients to their sites. Dissimilar search
engine marketing where each new client comes at a minor expense to the retailer, SEO
advances webpage traffic through regular hunt. Today, basically all online vendors
consider site improvement a web design priority.

4. Faster Payments system

Current payment processing technologies have made finishing buys in online stores as smooth as
could be. Because of high-hazard vendor account suppliers, clients can advantageously purchase
items securely and quickly utilizing their credit cards. Mobile based payment methods have
especially been on the ascent and are ready to lead the worldwide payment markets in the
coming years, further filling the development of internet business.

Advantages of online business for Entrepreneurs

Owing to the expanded use of advanced mobile phones, simpler access to web and the increasing
offerings of ecommerce stores, there is a major move in the purchasing inclination of individuals.
As a matter of fact, advancement of ICT has changed the method of correspondence, trade of
data and most instantly the business. In such situations, online business is offering different
chances to business people.

1. Better audience targeting and personalization

Ecommerce opens the gate of numerous opportunities for entrepreneurs. Advanced advertising
and internet selling model permit them to gather, blend and use client data. It is beneficial when
entrepreneurs have to run various customer retention activities such as loyalty programs and
personalize offers. Entrepreneurs can track the buying habits of a customer from the beginning
and can comprehend by their behavior.

Because of the web's availability, a huge number of individuals over the world can see site
whenever, implying that for those hoping to grow their organizations and contact to a bigger
crowd, business visionary have a lot more chances to do as such.

2. Low Operational Costs

There is a great deal of extra savings made unlike physical stores where staff is needed to deal
with stock, checkout, installments and conveyance, e-commerce business mechanizes the whole
operational cycle. So in general, opening up an internet business site is much more affordable
and sensible for business people who grapple to operate and grow with limited finances. They
don't need to invest into the physical store, insurance or infrastructure but simply need a planned
site to sell products and services.

3. Greater Customer Acquisition

Traditionally, retail business relied on branding and customer relationships. However, things
have drastically changed with ecommerce where potential buyers search for products and
services online and land up in ecommerce websites they’ve never heard of. In addition to more
sales, this process helps in boosting brand awareness. Small businesses do not have to constantly
push out marketing messages, trying to attract people to the store. They just need to develop
pages that can be indexed by search engine crawlers and paired with customers’ online search
queries. This is one of the best ways to attract the target audience. Reliable SEO efforts
guarantee repeating month to month traffic that can be effortlessly changed over into a consistent
progression of incoming deals.
4. Social Recommendation
Impressed with the quality of products and services along with the overall shopping experience,
majority of consumers voice their opinions and recommend e-stores to their friends on social
media and more. This is an added advantage for the entrepreneurs who provide better products
and services than the big guys but fail to get customers because they are unknown.
In ecommerce business, word of mouth recommendation is much easy and more effective.
Customer reviews and testimonials are right there in the website placed in the most visible
position. New visitors as they come in get influenced by these testimonials, reviews and product
ratings. Trust is quickly manufactured and very little influence is required about the nature of
items and administrations.
5. Brand awareness 

E-commerce is an ideal way where a business person can make their image an inventive, all
around adored brand. By offering extraordinary items 24 hours every day alongside online client
care, sites and web-based media, no longer is business person's business one particular store.

6. Convenient  

E-commerce site is accessible throughout the day, implying that clients can visit the site
consistently, regardless of what their timetable may be. Nowadays individuals don't generally
have the opportunity to genuinely go out to shop, rather an ever increasing number of individuals
are deciding to shop online to discover the things they need and if business person can offer this
for their clients, they can develop wider range of customers all searching for an advantageous
and adaptable experience.

7. Scalable 

When the business grows it’s very likely that entrepreneurs want to grow their product range and
target audience, as well as develop business for customer requirements and consumer demand.
An ecommerce site will let them scale their business accordingly, allowing them to add more
lines, add more payment options. E-commerce offers business an entire scope of chances, from
advertising chances to expanding items extents to producing more deals and with an upgraded.

Turban, E., King, D., Lee, J., Lian, T.-P. and Turban, D. (2012). Electronic commerce .London:
Prentice Hall.

Alwahaishi, S., Nehari-Talet, A. and Snasel, V. (2009). 'Electronic commerce growth in

developing countries: Barriers and challenges.' Paper presented at Networked Digital
Technologies (NDT) First International Conference on. 28-31 July 2009. Ostrava, The Czech
Republic.