Compulsive Buying of Senior High School Students

ARCHDIOCESE OF LINGAYEN-DAGUPAN CATHOLIC SCHOOLS
MAPANDAN CATHOLIC SCHOOLS, INC.

Camia St., Poblacion, Mapandan, Pangasinan
SY: 2023 - 2024
COMPULSIVE BUYING OF SENIOR HIGH SCHOOL STUDENTS OF
MAPANDAN CATHOLIC SCHOOL, INC. THROUGH
ONLINE PLATFORMS
Research Project
Presented To The Faculty Member Of
Mapandan Catholic School, Inc.
In Partial Fulfillment Of The
Requirements For The
Subject Practical Research
LAMAC,ALLYSA RAIN SHYRA
BADENAS, WILLIAM JAY A.
MOSADA, CALIB DANIEL E.
FUERTE JANELLE ANNE C.
DELA CRUZ, EVANGELYN
BIALA, KRIZIA IVON M.
ABARCAR, JILLIAN M.
JANUARY 2024
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SY: 2023 - 2024
APPROVAL PAGE
This research entitled “COMPULSIVE BUYING OF SENIOR HIGH SCHOOL

STUDENTS OF MAPANDAN CATHOLIC SCHOOL, INC. THROUGH ONLINE
PLATFORMS” has been prepared and submitted by WILLIAM JAY A. BADENAS, CALIB
DANIEL E. MOSADA, JILLIAN M. ABARCAR, KRIZIA IVON M. BIALA, JANELLE ANN
C. FUERTE, EVANGELYN V. DELA CRUZ, ALYSSA RAIN SHYRA LAMAC, in partial
fulfillment of the requirements for the subject Practical Research has been examined and is
hereby recommended for acceptance and approved.
MARK ANTHONY S. AQUINO, LPT

Research Adviser
Approved by the Board of Panel Members with a grade ___ on January 29, 2024.
JEFFREY C. EDEN, LPT JONNA C. TIOZON, LPT

Member Member
MANILYN D. NATAVIO, MEd

Chairman
Accepted in partial fulfilment of the requirements in the Accountancy Business Management
Strand of the Senior High School Department of Mapandan Catholic School, Inc.

School Principal
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ACKNOWLEDGEMENT
The realization of this work would never been possible without the support, effort, and
sacrifice extended to the writers. With this recognition, the research conveys their genuine and
profound gratitude to the following.
Manilyn D. Natavio, MEd, the chairman of the defense panel and also our school
principal, whose utmost understanding and support to the goals of the researchers contributed to
the success of their research activity.
Mr. Jeffrey C. Eden, LPT, and Jonna C. Tiozon, LPT, the panel of committees, who
is the key person in the realization of this study. For giving critics, comments, suggestions, and
recommendations that greatly improved the manuscript.
Mr. Mark Anthony S. Aquino, LPT, whose forte and grace in research Statistician
during the first and last research defense, respectively, further enhanced the knowledge of the
students in research application and our research adviser for the patient, understanding, for his
expertise in teaching his students the important o the research as an academic subject and as a
life-long lesson. And for sharing these invaluable comments for the betterment of the study.
Mapandan Catholic School Faculty for unceasing support and guidance during this
stay behind in this institution.
Senior High School Students who are the respondents of this study or their time and
effort, in answering the questionnaires.
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Rev. Fr. Fernan C. Estrada., to our school director for the continuous laborious
efforts that he has exerted throughout the year.
Lastly, and certainly not least, the group would like to give their eternal thanks to the
Lord God Almighty for without His grace and wisdom, none of the researcher's lives,
challenges, and successes would have been possible to God be all the glory!
THE RESEARCHERS
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DEDICATION
The humble piece of work is lovingly dedicated to the researcher's parents who serve
as their inspiration, to our friends, and all our classmates, research adviser, and members of
committees who always make us happy and inspired all throughout this writing. To
ALMIGHTY GOD who serves as guidance and the source of strength and knowledge for
without his guidance, everything is futile.
To our research adviser Mark Anthony S. Aquino, LPT, for her unending support
throughout the process and inevitable guidance.
To the members of the committee, Mr. Jeffrey C. Eden, LPT, Jonna C. Tiozon, LPT
and headed by the chairman, Manilyn Natavio, MEd, for their constructive feedback that
helped structure the research proposal.
To our parents, who gave us moral, love, and emotional support, and who are our pillars of
strength in completing the research proposal.
To our dear relatives they would also like to give their love and thanks towards this research
proposal, if not for their love, support, and prayers, the researchers would not have accomplished
their research endeavors.
The researchers would also like to thank their friends and classmates. although differing in group
and research studies, they prayed for the success of their research.
For this, and so much more, we will always feel a depth of gratitude and immense blessings from
our beloved GOD.
To God be all the glory!
THE RESEARCHERS
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TABLE OF CONTENTS
TITLE PAGE I
APPROVAL SHEET II
ACKNOWLEDGEMENT III
DEDICATION V
TABLE OF CONTENTS VI
LIST OF TABLES VIII
LIST OF APPENDIXES IX
ABSTRACT XV
CHAPTER Page
I INTRODUCTION
Background of the study 1
Theoretical Framework 3
Conceptual Framework 4
Statement of the Problem 5
Null Hypotheses 6
Significance of the Study 6

Scope and Delimitation 7
Definition of Terms 8
II REVIEW RELATED LITERATURE 9

Synthesis 14
III RESEARCH METHODOLOGY 15
Research Design 15
Respondent of the Study 15
Sampling Design 16
Data Gathering Procedure 16
Ethical Consideration 17
Statistical Analysis Tool 18
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IV PRESENTATION, INTERPRETATION, AND ANALYSIS OF DATA 19

Findings 19
V SUMMARY, CONCLUSIONS, RECOMMENDATION 30
Summary of the study 30
Summary of findings 30
Conclusion 31
Recommendation 32
REFERENCES 33
FINAL RATING
DOCUMENTATION 35
CURRICULUM VITAE 36
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LIST OF TABLES
Tables
Table 1. A: Profile of the Respondents as to Sex.
Table 1. B: Profile of the respondents as to their Grade Level.
Table 1. C: Profile of the respondents as to their specific Strands.
Table 1. D: Profile of the respondents as to Age.
Table 1. E: Profile of the respondents as to their daily allowance.
Table 2. A : Online platforms that are commonly used for purchasing.
Table 3. A: Compulsive Buying of Senior High School Students of Mapandan Catholic School
Inc. Through online platforms regarding psychological factors.
Table 3. B: Compulsive Buying through online platforms of Senior High School of Mapandan
Catholic School Inc. regarding Social Factors.
Table 3. C: Compulsive Buying through online platforms of Senior High School of Mapandan
Catholic School Inc. regarding Technologial Factors.
Table 4. Significant difference in the factors affecting Senior High School students in
Compulsive buying through online platforms in term of sex and daily allowance.
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Appendix A.
Letter to the Principal
December 04,2023
Manilyn D.Natavio, MEd
Principal
Mapandan, Pangasinan
Ma'am:
Greetings!
We, the Grade 12 - St. Luke(ABM/HUMSS) students are conducting research entitled
"Compulsive Buying of Senior High School Students of Mapandan Catholic School, Inc.
Through Online Platforms“ as part of our requirements in the subject Practical Research 2.
With this regard, we would like to ask your permission to gather data from the current interns.
We are hoping for your positive response! Thank You and God Bless you a hundredfold!
Respectfully yours,
The Researchers

Research Adviser
Approved:
SchooI Principal
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Appendix B.
Letter to the Research Adviser
December 04, 2023
Mark Anthony S. Aquino, LPT
Sir,
Greetings!
We, the Grade 12- St. Luke (ABM/HUMSS) students are conducting research entitled "
Compulsive Buying of Senior High School Students of Mapandan Catholic School, Inc. Through
Online Platforms" as part of our requirements in the subject Practical Research 2.
We are hoping for your positive response! Thank You and God Bless you! Have a Pleasant Day.
Respectfully yours,
The Researchers
Approved:

Research Adviser
X
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Appendix C.
Letter to the Critic Reader
December 04, 2023
Mapandan,Pangasinan
Ms. Jonna C. Tiozon,LPT
Greetings!
We, the Grade 12 - St. Luke (ABM/HUMSS) students are conducting research entitled
Through Online Platforms’’ as part of our requirements in the subject Practical Research 2.
With this regard, we are requesting your approval to be our Critic Reader for this study. We
believe that your expertise will contribute to the success of the study.
We are hoping for your positive response! Thank You and God Bless you a hundred folds
Respectfully yours,
The Researchers
Noted:
Approved:
JONNA C. TIOZON, LPT
XI
SY: 2023 - 2024
Appendix D
Letter to the Statistician
December 04, 2023
Teacher
Mapandan,Pangasinan
Mark Anthony S. Aquino, LPT
Grectings!
We, the Grade 12- St. Luke (ABM/HUMSS) students are conducting a research on "Compulsive
Buying of Senior High School Students of Mapandan Catholic School, Inc. Through Online
Platforms’’ as part of our requirements in the subject Practical Research 2.
With this regard, we are requesting your approval as a Statistician for this study. We believe that
your expertise will contribute to the success of the study.
Respectfully yours,
The Researchers
Noted:
Research Adviser
Approved:
XII
SY: 2023 - 2024
Appendix E
Letter to the Respondents
December 04, 2023
Mapandan Catholic School, Inc
To Grade 11
Mr. Mark Anthony S. Aquino, LPT & Ms. Tricia Mae B. Torio, LPT
Mapandan Catholic School
Ma’am,
Greetings!
We, the Grade 12 St. Luke (ABM/HUMSS) students are conducting research entitled
With this regard, may we ask for your kind participation in accomplishing the English
Proficiency Test provided for you Rest assured that any information disclosed will be treated
with utmost confidentiality
Respectfully yours,
The Researchers
Noted:
Research Adviser
Approved:
MARK ANTHONY S. AQUINO, LPT TRICIA MAE B. TORIO, LPT

Teacher Teacher
XIII
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Appendix E.1
Letter to the Respondents
December 04, 2023
Mapandan Catholic School, Inc
To Grade 12
Mr. Renato Tandingan, LPT & Ms. Loreden M. Obedoza, LPT
Ma’am,
Greetings!
We, the Grade 12 St. Luke (ABM/HUMSS) students are conducting research entitled
With this regard, may we ask for your kind participation in accomplishing the English
Proficiency Test provided for you Rest assured that any information disclosed will be treated
with utmost confidentiality
Respectfully yours,
The Researchers
Noted:

Research Adviser
Approved:
RENATO TANDINGAN, LPT LOREDEN M. OBEDOZA, LPT

Teacher Teacher
XIV
SY: 2023 - 2024
ABSTRACT
This research study is entitled "The Compulsive Buying of Senior High School Students
of Mapandan Catholic School Inc. Through Online Platforms". The researchers for this study are
William Jay A. Badenas, Calib Daniel E. Mosada, Jillian M. Abarcar, Krizia Ivon M. Biala,
Alyssa Rain Shyra Lamac, Janelle Ann C. Fuerte, Evangelyn Dela Cruz who are the Grade 12
students taking Accountancy Business and Management from Mapandan Catholic School,
Poblacion, Mapandan, Pangasinan. Guided by their research adviser Mark Anthony S. Aquino,
LPT. The key terms for this study are Compulsive Buying, Through Online Platforms
The objective of this study is to determine the Compulsive Buying of Senior High
School Students of Mapandan Catholic School Through Online Platforms. This study only
focused on, the compulsive buying of students through online platforms. The study used a Chi-
square test to gather data. The respondents of this study are 109 students of senior high school in
the first semester of S.Y 2023-2024. These findings showed that there's a significant difference
between males and females when buying online, while the daily allowance of each respondent
showed that there is no significant difference.
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CHAPTER 1
This chapter contains the Background of the study, Statement of the problem, Significance of the
study, Research Paradigm, Scope and Delimitation, and Definition of the Term.
BACKGROUND OF THE STUDY AND RATIONALE
During the lockdown, consumers have expanded their usage of technologies and sought
innovative shopping methods that facilitate work, education, and consumption at home.
Furthermore, consumer behavior and every consumption have a time and place limit, as existing
habits and necessities are abandoned or sacrificed and consumers adopt new habits and activities
(Sheth 2020).
Online shopping platforms have rapidly expanded in the age of digitization, providing
convenience, variety, and a whole new purchasing experience. These platforms have exposed
consumers to a world where purchasing is as easy as clicking a button, especially when
combined with targeted advertising techniques. Due to the influence of social media trends, peer
approval, and the attraction of rapid satisfaction, internet shopping can be particularly appealing
for young people, especially students. Like many other educational institutions, Mapandan
Catholic School is home to a group of kids who have grown up in the digital age and are
frequently exposed to these online purchasing sites.
Online shopping has long been predicted to become dominant. In 2013, Wainewright predicted
that the future of retail is going to be "click-and-collect” rather than traditional brick-and-mortar
stores; hence traditional retailers have to learn how to survive the transition into the digital age.
(Qureshi, Fatima, and Sarwar, 2014)
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The way customers buy goods and services has changed dramatically with the advent of the
digital age. The development of e-commerce and online shopping platforms has made
purchasing easier and more comfortable than before.
While this has many benefits for both customers and businesses, it has also raised new issues and
obstacles with shopping behavior, particularly compulsive buying. Traditionally, compulsive
buying has been understood as a repetitive, uncontrollable urge to make purchases, regardless of
need or financial capability.(Sarwar,2014) It’s lead to an addiction, where the act of buying
brings temporary relief or satisfaction, but is often followed by feelings of regret or guilt.
The early 21st century witnessed an explosion in the number of online retailers. Platforms
like Amazon, shoppe, Lazada, and countless others made it possible to shop from the comfort of
one’s home. These platforms offer a vast array of products, easy checkout processes, and in
some cases, instant gratification with features like one-day shipping. Online shopping platforms,
with their endless scrolling, personalized recommendations, and flash sales, can sometimes
encourage impulsive and compulsive buying behaviors. The ease of ‘one-click’ purchases and
the dopamine rush of receiving a package can further fuel the urge to buy. As online shopping
continues to grow and evolve, understanding the impact it has on compulsive buying behavior
becomes crucial. This can lead to better consumer protection measures, strategies for online
retailers to promote healthier buying habits, and interventions for those struggling with
compulsive buying. (Mattila and Enz, 2002)
This study aims to delve into the interplay between the convenience of online shopping
platforms and compulsive buying behaviors, seeking to understand the depth and nuances of this
modern consumer challenge.
The aim of the study was to investigate compulsive shopping by Senior High school students of
Mapandan Catholic School through online platforms. Understanding the prevalence and patterns
of compulsive online purchases in this group is important for several reasons: Mental and
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financial health: Compulsive shopping, especially at a young age, can lead to a variety of mental
illnesses, including anxiety and depression. In addition, unchecked spending could pave the way
for future financial challenges. Impact of Digital Advertising: Young individuals are the main
target of digital marketing strategies. Examining their buying habits provides insight into the
effectiveness of these advertising campaigns and their impact on young people. Educational
Implications: Too much time spent in online stores can distract students from education.
Understanding the extent of their buying behavior can inform school policy and strategic
counseling strategies. Social influences: The pressure for social confidence is great, especially in
adolescence. This study can highlight the impact of peer mobility on purchasing behavior and the
subsequent impact on interpersonal relationships. By delving into these practices, this study
hopes to provide valuable insights that can help guide youth to responsible and knowledgeable
use of online resources for parents, educators, and planners.
THEORETICAL FRAMEWORK
According to the study of Jai Prakash (2017), The world of online practically considered as an
endless market. It has always something new in online where it can attract people to buy.
This study of Jai Prakash can be considered to be his observation about e-commerce that lot of
people getting adopted to online shopping platforms and because of its advantage to the
consumer that can choose whatever they like and can buy it with just only a tap. Besides of
advantage there are always a disadvantage first the change of behavior, more focus on online,
spending much of money, buying things that don't really need, and that where our study come up
about the compulsiveness through online shopping platforms
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CONCEPTUAL FRAMEWORK
This Research Paradigm has a three frames. The first frame is the Input which contains the
profile of the respondents. The second frame is the Process that contains the process for this
study, and the third frame is the Output which shows the students affected by compulsive
buying.
Figure 1. Research paradigm of the study
INPUT PROCESS OUTPUT
Profile of the respondents

according to:
1.
a) Data collection of
a) Age students’ profile
Numerous
b) Sex b) Surveying the students students of Senior High
School Students in
c) Daily allowance c) Collecting all the data Mapandan Catholic
in survey School are affected by
d) Strand
d) Statistical analysis of compulsive buying
e) Grade level online.
data chi- square test.
2. What are the online
platforms that are
commonly used for
purchasing behavior?
a) Lazada
b) Shoppee
c) Tiktok
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STATEMENT OF THE PROBLEM
This study aims to identify the prevalence and underlying causes and effect of compulsive
buying among the Senior High students.
Specifically, it will attempt to find solutions to the following problems:
1.What is the profile of your respondents in terms of:
a.Age
b.Sex
c.Daily Allowance
d.Strand
e.Grade Level
2. What are the online platforms that are commonly used for purchasing behaviors?
a.Lazada
b.Shoppee
c.Tiktok
3. What are the factors affecting the Senior High students of Mapandan Catholic School in
compulsive buying through online platforms?
a.Psychological
b.Social
C.Technological
4. Is there a difference in the factor affecting Senior High School students in Compulsive buying
through online platforms in terms at sex and daily allowance.
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NULL HYPOTHESIS
Based on the above-mentioned problem using α=0.05 significance level there is significant
difference in the factors affecting Senior high school students in compulsive buying through
online platform in terms of sex and daily allowance.
SIGNIFICANCE OF THE STUDY
This study is significant for the following:
Students. This research study can help students to understand what are the possible effect of
being Compulsive through online platforms, it will increase their knowledge and awareness of
this behavior. And for upcoming Senior High this study will provide them with a useful and
reliable source.
Teachers. This will cause them to act and focus on their students who are having a
compulsivity behavior, this will conclude as their important role to control and lead the way for
their students.
Parents. As parents, they should be the first to educate their children to think carefully when
buying online, assist them to think logically to control their compulsiveness, help them to grow
more and give them full support as their parents.
Future Researchers. This study has a really important information that can contribute, help
the researchers to understand, and give them a clear vision about being compulsive purchaser.
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SCOPE AND DELIMITATION
This study aimed to find out the factors affecting the Senior High School students of Mapandan
Catholic School in Compulsive buying through online platforms. This study will only cover
Senior High School students, from Grade 11 to Grade 12, as the respondents. This study will be
conducted at the Mapandan Catholic School Inc.
This study aims to find out the factors affecting the Senior High School students of Mapandan
Catholic School in compulsive buying through online platforms. The total of Senior High School
students in Mapandan Catholic School is one hundred forty-seven (147) students, the Grade 12
Accountancy Business and Management Strand (14) students, General Academic Strand (40),
Humanities and Social Science Strand (16) students. The Grade 11 Accountancy Business and
Management (9) students, General Academic Strand (25) students, Humanities and Social
Science Strand (43) students.
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DEFINITION OF TERMS
The following terms are defined conceptually:
Compulsive Buying. Is chronic, repetitive purchasing that becomes a primary response to
negative events and feelings.
Online. Connected to, served by, or available through a system and especially a computer
or telecommunications system.
Platform. An online service or infrastructure that allows users to interact, exchange
information, or perform various tasks using the internet.
Senior High School students. Individuals who are in their two years of specialized
upper secondary education, typically attending, school, and Respondents for this study.
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CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter presents the book and studies reviewed by the researchers which have some
relation to the present study.
I. Literature
A. Local
A study on the influences of advertisement on consumer buying behavior. Business Studies
Journal, 9
According to Haider and Shakib (2017) investigated the variables that are
the most important in terms of impacting consumers' buying behaviors. Buyers are more
prompted to purchase an item when they see a promotion for it somewhere; they feel secure in
purchasing an item that they have seen.
The personality puzzle: a comprehensive analysis of its impact on three buying behaviors.
According to Sibele and Samuel (2023), Negative emotions lead to the
tendency toward compulsive buying. When Sneath et al. explored the relationship between
consumer emotions and compulsive buying, they found a positive correlation between negative
emotions and compulsive buying behavior. Thus, while the typical impulse buyer makes
occasional spontaneous, unplanned purchases driven, most of the time, by a positive mood,
compulsive buyers may employ impulsiveness and obsessive buying behaviors to cope with and
alleviate their undesirable negative emotions like depression or sad feelings . Compulsive buying
is characterized by excessive shopping and buying ideas that produce distress and damage,
including hard-to-control impulsivity.
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How do online shopping platforms shape compulsive buying? A case study of university
students.
According to Luciana and Febriante (2022), The fact that many young
people spend a lot of time every day on their online social networking accounts is claimed to be
a normative part of growing up in the digital age. Although the use of social media is mostly
used for social purposes, there is some evidence to suggest that individuals may feel compelled
to spend a lot of time making a purchase. Excessive use of social media can lead to addiction to
the site.
Understanding Online Impulsive Buying Behaviour of Students.
According to Santinder(2019), marketers have always shown a keen
interest in consumers. They try to understand the way the consumers think, and feel and how
they choose from the different alternatives available to them for example the product, brand,
how and to what extent the consumers are influenced by the peer groups, family, salesperson,
etc. through the knowledge of consumer behaviour.
A Predictive Model on a Consumer’s Impulsive Buying Intention Towards Facebook Live
Online Selling Using Binary Logistic Regression.
Morgan and Trinh (2020) stated that financial literacy will have a positive
and significant relation to savings behavior. The previously stated study by Morgan and Trinh
(2020) shows the effect of the prevention of compulsive buying, allowing for more responsible
spending and frequent saving. Unnecessary purchases can also lead to debt, as a response to
mandatory payments being delayed. The stress amounting from these accumulative debts from
compulsive buying behavior would impair a person majorly in a cognitive aspect.
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II. Studies
B. Foreign
The impact of online shopping attributes on customer satisfaction and loyalty: Moderating
effects of e-commerce experience.
According to Albert W. K. Tan (2021), online retailers should strive to
achieve the strongest possible customer loyalty as their goal. As confirmed in the literature, this
is influenced by satisfaction and various quality factors, because of the influence this will lead
others to become compulsive on the product because it is popular and new (Brusch et al.,
Citation2019). Studies continue to examine the impact of various factors on e-commerce
satisfaction and loyalty (Al-dweeri et al., Citation2019; Faraoni et al., Citation2018; Garcia et al.,
Citation2020). Recent studies suggest that, website design can save buyers time, it is easy to use,
it gives you information about the product variety, and deliver the item in the given period of
date, customer become highly satisfied and become loyal buyer (Brusch et al., Citation2019;
Raman, Citation2019). However, the measures of product variety and product delivery are
seldom found in various e-service quality scales in the literature. Despite their significance as
crucial e-commerce factors that influence customer satisfaction and loyalty, product variety and
product delivery are hardly ever measured in the literature (Brusch et al., Citation2019;
Haridasan & Fernando, Citation2018). Ahmad et al. (Citation2017), Brusch et al. (Citation2019),
and Rita et al. (Citation2019) recommend including the variety of available products and
delivery in future studies as key factors that might contribute to building e-loyalty. In closing this
gap, this study builds and tests a conceptual model that examines the influence of information
quality, privacy concerns, perceived security, product variety, and product delivery on online
shopping customer satisfaction and loyalty in South Africa.
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Consumer shopping Behaviour in Relation to Factors Influencing Impulse Buying: A Case
of Superstores in Karachi Pakistan.
The influence and popularity of the product affect behavior, it attracts the
purchaser to buy even if they don’t really need it and don’t think carefully if the product will
help them or not and whether’s we call of the behavior of being impulsive through online
shopping platforms that nowadays it has a really huge impact to the society and especially to the
students. Jamal and Lodhi (2015) conducted a study in Krachi (Pakistan) to identify the factors
influencing the impulse buying behavior of consumers. Consumers’ impulse buying behavior
was taken as dependent variables internal and external factors were taken as independent
variables. The data was collected from 265 respondents to gather relevant information. Statistical
Packages for the Social Sciences were used to analyze the data. The results predicted that the
internal factors (gender, credit card, and hedonic motivation) and external factors (visual
merchandising, shopping environment, and promotional activities) are related to the impulsive
buying behavior of the consumers. (Satinder Kumar, 2018)
Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of
Social Presence
Rook and Fisher (2017) defined impulsive buying behavior as the
description of the thoughts and emotions experienced by consumers in the case of impulsive
buying. This is a kind of purchase behavior that is not controlled by emotion.
Antecedents of Repurchase Intention on Livehaf Fashion Brand in Mobile Online
Shopping Apps
This study aims to examine the factors that trigger repurchase intention at
the fashion brand Livehaf in the mobile online shopping application tiktok shop which consists
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of customer engagement, brand loyalty, and customer equity (brand equity, value equity, and
relationship equity). Because of this trend, very catchy brand to look very attractive and a lot of
students are very vulnerable on this situation because nowadays, students don't really think
carefully about what they buy if they love it and very popular they just buy it and spend lot of
money on online, that's why online shopping platforms have been really big impact today.
(Arinta Daniswara , 2023)
Measuring social media impact on Impulse Buying Behavior.
According to Parkash et al, (2022) buying behaviors of consumers have
become a formidable challenge for businesses worldwide. To navigate these changes
successfully, businesses are increasingly turning to Social Networking Sites to attract, connect
with, and engage customers profitably. However, analyzing the influence of social networking
sites on Compulsive Buying Behavior among customers is challenging for businesses and
significant for their sustainability in the market. This influence often leads to spontaneous
purchases while casually scrolling through these platforms, which can be termed as Compulse
buying (Han, 2023). The prevalence of social media has contributed to a rise in impulse buying
behavior (Johan et al.,2023).
The Impact of Impulse Buying and Network Platforms on Consumer Purchasing
Behaviour: A Case Study of a Technical Product.
Consumers’ internal tendencies are the main constraint on compulse
buying behavior, and the weaker the self-control, the easier for compulsive buying behavior to
occur. Traditionally, the influencing factors of compulse buying include external stimuli and the
shopping environment, internal stimuli, scenarios and products, and diverse demographic and
socio-cultural aspects, for which internal stimuli indicate individuals with different personality
characteristics. (Xuan WEN et al. 2019)
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Evaluating the potential of interactive media through a new lens: Search versus experience
goods. Journal of Business Research.
According to Klein’s (2017) definition, experience goods are defined as
commodities with chief distinguishing features and a quality that cannot be known until it is
purchased or used, or its information-seeking process is time-consuming and/or more difficult to
achieve than a direct product experience. A search good refers to a commodity for which all
information can be achieved before its purchase. Moreover, according to previous studies,
Traditionally, the compulsive buying tendency includes some attribute values, such as normative
evaluations, purchase intention, self-control, and gender. Moreover, these traits relate to
consumers’ family background and socioeconomic status. In general, as an intrapersonal
tendency without regard to actual demand and its influence on financial expenditures, impulse
buying has profound implications on consumers’ purchasing practices.
The state of online impulse buying research.
The proliferation of e-commerce activities, online impulse buying is now
prevalent among consumers. Shopping online frees consumers from the constraints that they
might experience in physical stores, which in turn increases the likelihood of impulse buying. In
addition to testing the extent to which the dynamics of offline retailing are applicable to the
online environment, research on online impulse buying has tended to emphasize the effects of
website features embedded in shopping websites. (Tommy K.H. Chan et al. 2017)
Synthesis
The review of relevant literature and studies has revealed that the majority of the
studies have been conducted outside of the country. The collection of both local and foreign
studies provides information to the proponents that their proposed study is similar to another
14
SY: 2023 - 2024
system that is widely used. Most of the studies have focused on consumer buying behavior and
the Factors of compulsive buying satisfaction. The literature reveals that consumers are more
satisfied with using online shopping which can lead to compulsive buying.
CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the Research Design, Respondents of the study, Sampling
Design, Ethical Consideration, Data Gathering Instrument, and Statistical Tool.
Research Design
This study used a descriptive Research Design because it used a survey questionnaire
to gather the needed data and information from the respondents. This type of research design
aims to systematically obtain information to describe a phenomenon, situation, or population.
The variables are only identified, observed, and measured. It is a collection of quantifiable or
numerical data that can be used for statistical analysis to interpret the research problem.
According to Sevillia(2020), Descriptive Research design describes the condition of the situation
as it exists in the present.
Respondents of the Study
The respondents of the study are the Senior High School students of Mapandan
Catholic School Inc. because they are the implementors of Compulsive Buying Through Online
Platforms. After all, they are one of the scopes of this program. Researchers will only focus on
Senior High School students for researchers are only looking for the extent of implementation of
Compulsive Buying Through Online Platforms in Senior High School. Originally a total of 147
students. However, only 109 students can continue to participate in our study.
15
SY: 2023 - 2024
Sampling Design
The researchers will use the purposive sampling design. Purposive sampling design
is a non-probability sampling method where participants are chosen “on purpose,” not randomly
because we choose who is most relevant to our research question.
According to the study of Steve Campbell, Melanie et.al (2020), the sampling strategies situate
each study in terms of trustworthiness for data collection and analysis. The selected approach to
purposive sampling used in each case aligns with the research methodology, aims, and
objectives.
This sampling design is used to observe the chosen participants in the questionnaires about their
opinions, viewpoints, and habits.
Data Gathering Instruments
In this study, the main instrument used to gather the needed data is the self-
administered survey.
A questionnaire is a list of questions or items used to gather data from respondents
about their attitudes, experiences, or opinions. A questionnaire is a type of survey design that
participants fill out and return to the researcher (Creswell,2012).
A questionnaire is described as a planned list of written questions about a specific topic
that is meant to be sent to several people for a response. Each question has a space designated for
the respondents’ answer.
16
SY: 2023 - 2024
The questionnaire in this study is composed of variables related to the jurisdiction of
compulsive buying of senior high students of Mapandan Catholic school through online
platforms, in accordance to the student's monthly allowances, students' rights are the concepts
that included. This aims to estimate the compulsive buying in senior high students of
Mapandan Catholic School. We also intend to determine if statistically significant differences
across their profile, and the quality of the product. Compulsive buying is characterized by high
impulsivity scores, novelty seeking, and compulsivity (Black et al., 2012; Di Nicola et al,. 2015;
Munno et al,. 2015).
After the researcher-made questionnaire was validated, the researcher multiplied to
the number of copies sufficient to accommodate all the respondents. At the same time, the letter
of request to the school principal and to the teacher advisers of the senior high students was
prepared.
The letter of request and the copies of the questionnaire were delivered personally by
the researcher to the students concerned. During the delivery of the letter and of the copies
instruments the researcher explained the details to help the respondents accomplish the
questionnaire. The questionnaires were retrieved on the same day when they were answered.
The results of the retrieved copies of the questionnaire were tabulated. Then the data
were analyzed and interpreted through the use of the most appropriate statistical procedures.
Ethical Consideration
In this part of the research, the researchers will explain the ethical considerations that were used.
Ethics came from the word "ethos" which means "characteristic ways of acting according to
Socrates. The researcher's goal is to determine the Compulsive Buying of Senior High School
students of Mapandan Catholic School Inc. Through Online Platforms. As part of the
requirements of Mapandan Catholic School The researchers gave a consent letter explaining the
details and goal of the study to the advisers of the Senior high school students. Before allowing
17
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the respondents to answer the survey, the researchers also informed them and provided them
with clear instructions. The researchers will make sure that participants will receive the highest
level of respect as well as their right to privacy and confidentiality regarding the information
they provide. Fair risk and benefit distribution will be provided to every one of the selected
participants once the study is started.
Statistical Analysis Tool
Each response’s numerical value falls into one of the following categories:
Scale Value
Descriptive Interpretation
4 3.26 - 4.0 Always (A)
3 2.51 - 3.25 Often (O)
2 1.76 - 2.5 Sometimes (S)
1 1.0 - 1.75 Never (N)
Formula:
X2=(fo-fe) 2/fe
Where:
X2= chi-square
fo= observed frequency
fe= expected frequency
Decision Rule:
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The hypothesis will be accepted if the computed chi-square is not greater than the P value of
x2at.05 level of significance.
The hypothesis will be rejected if the computed chi-square is greater than
the P value of x2 at a .05 level of significance.
CHAPTER IV
PRESENTATION, INTERPRETATION, AND ANALYSIS OF DATA
This chapter presents the results, analysis, and interpretation of data gathered from the answers
to the questionnaires distributed to the field. The said data were presented in tabular form in
accordance with the specific questions posited in the statement of the problem.
Findings
Table 1. A: Profile of the Respondents as to Sex.
N= 109
Sex F P
Female 50 45.9
Male 59 54.1
Total 109 100.00
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SY: 2023 - 2024
Table 1. A. shows the Sex Profile of respondents. The table shows that the
majority of the respondents are male while almost half of the respondents are female
Table 1. B: Profile of the respondents as to their Grade Level.
N= 109
Grade Level F P
Grade XI 62 56.9
Grade XII 47 43.1
Total 109 100.0
Table 1. B. shows the Grade level of the respondents. The table shows that a great majority of
the respondents are Grade 11 while many of the respondents are in Grade 12.
Table 1. C: Profile of the respondents as to their specific Strands.
N= 109
Strand F P
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SY: 2023 - 2024
ABM 16 14.8
HUMSS 45 41.2
GAS 48 44
Total 109 100.0
The Table 1. C shows the Strand Profile of the respondents. The table shows that many of the
respondents belonged to General Academic Strand (GAS) and Humanities and Social Science
(HUMSS) while few of the respondents belonged to Acountancy Business Management (ABM).
Table 1. D: Profile of the respondents as to Age.
N= 109
Age F P
15 – 16 years old 51 46.8
17 – 18 years old 58 53.2
Total 109 100.0
The Table 1. D shows the Age of the respondents. The table shows that
half of the respondents are 17 – 18 years old while almost half of the respondents are 15 – 16
years old.
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Table 1. E: Profile of the respondents as to their daily allowance.
N= 109
Daily Allowance F P
Php 100 - Php 200 74 67.9
Php 201 - Php 300 11 10.1
Php 301 – Php 400 6 5.5
Php 401 - Php 500 18 16.5
Total 109 100.0
The Table 1. E shows the Daily Allowance of the respondents. The table
shows a great majority of the respondents with a daily allowance of Php100 – Php200 while very
few of the respondents have a daily allowance of Php301 – Php400
Table 2. A : Online platforms that are commonly used for purchasing.
N= 109
Online Platforms F P
Lazada 6 5.5
Shoppee 53 48.6
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SY: 2023 - 2024
Tiktok 50 45.9
Total 109 100
The Table 2. A. shows the online platforms that are commonly used for
purchasing by the respondents. The table shows that almost half of the respondents are using
Shoppee while very few of the respondents are using Lazada.
Table 3. A: Compulsive Buying of Senior High School Students of Mapandan Catholic
School Inc. Through online platforms regarding psychological factors.
Statement WM DI
1. I choose a good quality of products 3.5688 A
2. I satisfy my wants through buying online 2.9174 O
3. I always look for a satisfactory shop 3.4220 A
4. Online shopping comforts me 2.6697 O
5. I spend my time searching for a good item to 2.9266 O
buy
OAWM 3.1009 O
Legend:
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SY: 2023 - 2024
Scale Value
4 3.26 - 4.0 Always (A)
3 2.51 - 3.25 Often (O)
2 1.76 - 2.5 Sometimes (S)
1 1.0 - 1.75 Never (N)
The Table 3. A. presents the Compulsive Buying of Senior High School Students of Mapandan
Catholic School Inc. Through Online Platforms regarding Psychological Factors has an overall
average weighted mean of 3.1009 with a descriptive interpretation of Often (O). “I always look
for a satisfactory shop” had the highest weighted mean of 3.4220 with a descriptive
interpretation of Always (A). The reason why people choose to "Always look for a satisfactory
shop is because of the features of the shop and the fulfillment they give to their customers.
Consumers value the e-commerce websites’ features and their consumer order fulfillment
capabilities. These factors increase the consumers’ satisfaction with online shopping experiences
and generate repeat business, as well as positive reviews on social media Camilleri, M.A. (2022)
while “Online shopping comforts me” had the lowest weighted mean of 2.6697 with a
descriptive interpretation of Often (O). These are the three examples of why online shopping is
not very likely to comfort students unmet expectations, poor availability of products, and unfair
return on investment negative emotional triggers that caused consumers’ stresses in the post-
purchase stage included uncertainty in outcome and unmet expectation. (Lisa G. Curwen, Juyeon
Park, 2014).
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SY: 2023 - 2024
Table 3. B: Compulsive Buying through online platforms of Senior High School of
Mapandan Catholic School Inc. regarding Social Factors.

Statement WM DI
1. My friends like the product I bought online 2.9358 O
2. Advertisements help me a lot to choose a good

3.0092 O
quality of a product
3. I trust online sellers 2.6147 O
4. I enjoy buying online goods with my friends

2.8257 O
and family
5. I prefer buying online instead of going to a

2.7156 O
physical store to buy
6. Online shops helps me a lot to buy products

3.1009 O
and it is less hassle for me as a student
7. I only buy goods online in a trusted websites 3.3028 A
8. It is time saving to buy online 3.2110 O
9. It is also easy to compare a product from

3.2477 O
another product to choose the good one
O
OAWM 2.9959
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SY: 2023 - 2024
Legend:
Scale Value
4 3.26 - 4.0 Always (A)
3 2.51 - 3.25 Often (O)
2 1.76 - 2.5 Sometimes (S)
1 1.0 - 1.75 Never (N)
Table 3. B presents Compulsive Buying of Senior High School Students of Mapandan Catholic
School Inc. Through Online Platforms regarding Social Factors has an overall average weighted
mean of 2.9959 with a descriptive interpretation of Often(O). " I only buy goods online in trusted
websites" had the highest weighted mean of 3.3028 with a descriptive interpretation of
Always(A). The reason why people choose always to buy goods online on a trusted website, to
make them feel at ease and very sure that the product is safe and will delivered it correctly
according to what you ordered. (Tan Shea Lee et al 2016) Website reliability/fulfillment, website
security, privacy & trust, and website customer service positively and significantly influence the
intention of online buyers to continuously purchase via online channels. While "I trust online
sellers" had the lowest weighted mean of 2.6147 with a descriptive interpretation Often(O). The
cause why it is not easy to trust online sellers is because what you order might be different from
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SY: 2023 - 2024
what you receive, because of the reviews of other people to the product that the online sellers
offer, and they prefer to shop traditionally and self-asses the quality of the goods before they buy
(Nurul Nadia Abd Aziz, Normilia Abd Wahid 2018)
Table 3. C: Compulsive Buying through online platforms of Senior High School of
Mapandan Catholic School Inc. regarding Technologial Factors.
Statement WM DI
1. In deciding a product I will choose the good

3.2844 A
quality than the brand
2. I will buy a product if I only have enough

3.1927 O
money
3. Online shopping have a wider product selection 3.2202 O
4. I also find online shopping as a convenient way

3.0734 O
to shop
OAWM 3.1927 O
Legend:
Scale Value
4 3.26 - 4.0 Always (A)
3 2.51 - 3.25 Often (O)
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2 1.76 - 2.5 Sometimes (S)
1 1.0 - 1.75 Never (N)
Table 3.C presents Compulsive Buying Through Online Platforms of Senior High Scjool
Students of Mapandan Catholic School Inc. regarding Technological Factors has an overall
average weighted mean of 3.1927 with a descriptive interpretation of Often(O). "In deciding a
product I will choose the good quality than the brand" had the highest weighted mean of 3.2844
with a descriptive interpretation of Always(A). The reason why people choose quality product
than brand is to make sure that the product will last in a long period of time, to satisfy customers
and branding is just a name, term, design, symbol or any other feature it doesn't make customers
always feel satisfied by just looking into the brand, according to (Nasser Al-Monawer, Mehdi
Davoodi, Lian Qi, 2021) consumer bases on the quality and pricing decisions of the retailer, and
on the manufacturer's willingness-to-collaborate when the retailer introduces the store brand
product. While " I also find online shopping as a convenient way to shop" had the lowest
weighted mean of 3.0734 with a descriptive interpretation of Often(O), the cause of this is that
online sellers just show and explain the product, how effective it, and useful but it doesn't mean
that the product will come to you just like what the seller did on the video/ads that you watch.
According to the study of (Shuba Srinivasan, Oliver J Rutz, Koen Pauwels, 2016) traditional
marketing such as distribution (60%) and price (20%) are the main drivers of sales variation for
the studied brand, online-owned (10%), (un)earned (3%), and paid (2%) media explain a
substantial part of the path to purchase. It is noteworthy that TV advertising (5%) explains
significantly less than online media in our case. Overall, our study should help strengthen
marketers’ case for building share in consumers’ hearts and minds, as measured through
consumer online activity and engagement.
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SY: 2023 - 2024
Table 4. Significant difference in the factors affecting Senior High School students in
Compulsive buying through online platforms in term of sex and daily allowance.
Computed Value Tabular Value Decisions
Sex 9.7843 7.815 Rejected Null Hypothesis
Daily 2.8805 16.919 Accepted Null Hypothesis
Allowance
The table shows above that the computed value of factors affecting senior
high school students in compulsive buying through online platforms in terms of sex is 9.7843
which is higher than the tabular value of 7.815 therefore, the null hypothesis is rejected. It
implies that compulsive buying through online platforms according to sex has significant
differences. This means according to the sex of the respondents boys and girls had always a
29
SY: 2023 - 2024
difference on buying through online. While the computed value of compulsive buying through
online platforms in terms of daily allowance is 2.8805 which is lower than the tabular value of
16.919 therefore, the null hypothesis is accepted. It implies that the compulsive buying through
online platforms in terms of daily allowance has no significant difference. According to the
response of the students in terms of their daily allowance, they always buy through online
shopping platforms no matter how much they have on their daily allowances.
30
SY: 2023 - 2024
CHAPTER V
Summary, Conclusions, Recommendation
Summary of the Study
The study entitled, Compulsive Buying of Senior High School Students of
Mapandan Catholic School Inc. Through Online Platforms. One hundred nine (109) students of
Grade 11 and Grade 12 were the respondents of the study. The objective of this study is to
determine compulsive buying through online platforms of senior high school students. The
researchers used a descriptive type research design using a survey questionnaire as the main
instrument to gather statistical data they applied purposive sampling to get the necessary data,
such as frequency, percentage, average weighted mean, and chi-square. The study was conducted
from August 2023 to January 2024 for the school year 2023 – 2024.
Summary of findings:
1.A. A great majority of the respondents are male.
1.B. A great majority of the respondents in terms of their Grade level are Grade 11.
1.C. Many of the respondents belonged to General Academic Strand (GAS) and Humanities and
Social Science (HUMSS) while few of the respondents belonged to Acountancy Business
Management (ABM).
1.D. Half of the respondents are 17 – 18 years old while almost half of the respondents are 15 –
16 years old.
1.E. A great majority of the respondents with a daily allowance of Php100 – Php200 while very
few of the respondents have a daily allowance of Php301 – Php400.
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SY: 2023 - 2024
2.A. Almost half of the respondents are using Shoppee while very few of the respondents are
using Lazada.
3.A. “I always look for a satisfactory shop” had the highest weighted mean of 3.4220 with a
descriptive interpretation of Always while “Online shopping comforts me” had the lowest
weighted mean of 2.6697 with a descriptive interpretation of Often.
3.B. " I only buy goods online in trusted websites" had the highest weighted mean of 3.3028 with
a descriptive interpretation of Always while "I trust online sellers" had the lowest weighted mean
of 2.6147 with a descriptive interpretation Often.
3.C. "In deciding a product I will choose the good quality than the brand" had a highest weighted
mean of 3.2844 with a descriptive interpretation of Always while " I also find online shopping as
a convenient way to shop" had the lowest weighted mean of 3.0734 with a descriptive
interpretation of Often.
Conclusion
Based on the findings of the study, Compulsive Buying of Senior High
School Students of Mapandan Catholic School Inc. Through Online Platforms has a descriptive
understanding of Often in terms of psychological, Social, and Technological Factors.
Furthermore, there is a significant difference in the Compulsive Buying of Senior High School
Students according to sex. While there has been no significant difference in the Compulsive
buying of Senior High School Students according to daily allowance.
32
SY: 2023 - 2024
Recommendation
1. Develop new hobbies. If you use shopping as a stress reliever or a form of entertainment,
try to find a healthier replacement. Like exercising after you do your schoolwork to give
your body a rest and not directly into your phone.
2. Stick to a list. When you must buy into a store or online, make a list of what you need
before you buy it, it makes you limit your shopping and saves money.
3. Get Help. Sometimes, we students deal with our issues alone and there is no shame in
asking for help if you’re finding it hard to hold back your compulsiveness through buying
things or to look at things online.
4. Unsubscribe and block. To hold in compulsive online spending, unsubscribe from
marketing emails, and apps like Lazada, TikTok shop, Shoppee and other online
shopping platforms to put limits on your access to websites where you most commonly
shop.
5. Pay in cash. Give yourself a cash allowance and manage it properly like school
allowance, wants, needs and some extra money keep it so you have savings. You’ll be
much less likely to go on a compulsive spending binge when you have a limited amount
of cash in your wallet.
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SY: 2023 - 2024
REFERENCES
Delcourt C. et al. (2021) Effects of Percieved Employee Emotional Competence on Customer
Satisfaction and Loyalty.
Fatima Sarwar, Aftab, Muhammad Tahseen Iqbal (2014). The Impact of Branding on Consumer
Buying Behavior.
Granero, R. et., al. (2016). Compulsive Buying Behavior: Clinical Comparison with Other
Behavioral Addictions.
Haider, T., Shakib, S. (2017) A Study On The Influences of Advertisement On Consumer
Buying Behavior. Business Studies Journal, 9.
Jamal, M. , Lodhi, S. , (2015). Consumer Shopping Behaviour in Relation to Factors Influencing
Impulse Buying: A Case of Superstores in Karachi, Pakistan
Jogdish Sheth (2020) Impact of Covid-19 on consumer behavior: Will the old habits return or
die?. Goizueta Business School, Emery University.
Kumar, S., (2019). Understanding Online Impulsive Buying Behaviour of Students, Punjabi
University, Patiala
Marléene Johansson 811122 and Emma Persson 940708. (2019). Your Order Has Been Shipped.
Piotr Tarka (2022). Consumers’ personality and compulsive buying behavior: The role of
hedonistic shopping experiences and gender in mediating-moderating relationships.
Quan long, T. , Morgan, P. , (2020). Financial literacy, financial inclusion, and savings behavior
in Laos.
34
SY: 2023 - 2024
Redine A. et., al (2022). Impulse buying: A systematic literature review and future research
directions. Griffith, University.
Rosanna Mohan Raj. (2017). Consumers’ Compulsive Buying Behavior – An Empirical Study.
Alliance University- School of Business.
Singh, P. , Sharma, B. , Arora, L. , Bhatt, V. , (2022). Measuring social media impact on Impulse
Buying Behavior.
Tan, A. , (2021). The impact of online shopping attributes on customer satisfaction and loyalty:
Moderating effects of e-commerce experience
Wen, X. , Li, Y. , Liu, Q. , (2019) The Impact of Impulse Buying and Network Platforms on
Consumer Purchasing Behaviour: A Case Study of a Technical Product. University of Osijek
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SY: 2023 - 2024
DOCUMENTATION
Final Defense
36
SY: 2023 - 2024
CURRICULOM VITAE
WILLIAM JAY APOSTOL BADENAS

PRIMICIAS, MAPANDAN, PANGASINAN
09705005247
_____________________________________________________________________________
PERSONAL INFORMATION
Age: 18
Birthday: January 3 2006
Birthplace: Iraan, Rizal Palawan
Parents: Melrose A. Badenas
John Carlo Angelo D. Badenas
Citizenship: Filipino
Civil Status: Single
Religion: Roman Catholic
EDUCATIONAL BACKGROUND
Senior High School:

Junior High School:
Speaker Ramon V. Mitra Jr. National High School
Elementary:
Primicias Elementary school
37
SY: 2023 - 2024
CALIB DANIEL EDEN MOSADA.

TORRES MAPANDAN PANGASINAN
09975511829
_____________________________________________________________________________
Age:17
Birthday: April 06, 2006
Birthplace: Mapandan Community Hospital
Parents: Robert V. Mosada
Shiela Mae E. Mosada
Senior High School:

Junior High School:
Elementary:
Torres Elementary School
38
SY: 2023 - 2024
JILLIAN MOISES ABARCAR

LEET STA.BARBARA PANGASINAN
09854824106
_____________________________________________________________________________
Age:16
Birthday: July 17, 2006
Birthplace: Mapandan Hospital
Height: 5'3
Parents: Danilo Abarcar
Rebecca Abarcar
Religion: Catholic
Senior High School:

Junior High School:
Primicias National High School
Elementary:
Primicias Elementary School
39
SY: 2023 - 2024
KRIZIA IVON M. BIALA

PRIMICIAS, MAPANDAN , PANGASINAN
09165994199
_____________________________________________________________________________
Age:17
Birthday: May 31, 2006
Birthplace: PMC, Dagupan city
Parents: Mark L. Biala
Cherry M. Biala
Senior High School:

Junior High School:
Elementary:
40
SY: 2023 - 2024
EVANGELYN DELA CRUZ

LEET STA.BARBARA PANGASINAN
09954028628
_____________________________________________________________________________
Age:18
Birthday: November 4, 2005
Birthplace: Mapandan
Parents: Rizaldy Dela Cruz
Senior High School:

Junior High School:
Primicias National High School
Elementary:
Leet Elementary School
41
SY: 2023 - 2024
JANELLE ANN FUERTE

PRIMICIAS MAPANDAN PANGASINAN
09511760902
____________________________________________________________________________
Age:17
Birthday: August 17, 2006
Birthplace: Mapandan hospital
Parents: Jonel Victor Fuerte
Arlyn Fuerte
Senior High School:

Junior High School:
Mapandan National High School
Elementary:
Primicias Elementary School
42
SY: 2023 - 2024
ALYSSA SHYRA RAIN LAMAC

POBLACION MAPANDAN PANGASINAN
09677192032
_____________________________________________________________________________
Age:18
Birthday: January 8, 2006
Birthplace: San Carlos Hospital
Parents : Mary Antoinette Lamac
Reyno Lamac
Religion: Catholic
Senior High School:

Junior High School:
Torres National High School
Elementary :
Mangaldan Achievers Academy
43
SY: 2023 - 2024
44

Compulsive Buying of Senior High School Students

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ARCHDIOCESE OF LINGAYEN-DAGUPAN CATHOLIC SCHOOLS

MAPANDAN CATHOLIC SCHOOLS, INC.

COMPULSIVE BUYING OF SENIOR HIGH SCHOOL STUDENTS OF

MAPANDAN CATHOLIC SCHOOL, INC. THROUGH

Presented To The Faculty Member Of

Mapandan Catholic School, Inc.

In Partial Fulfillment Of The

Requirements For The

Subject Practical Research

LAMAC,ALLYSA RAIN SHYRA

BADENAS, WILLIAM JAY A.

MOSADA, CALIB DANIEL E.

FUERTE JANELLE ANNE C.

DELA CRUZ, EVANGELYN

BIALA, KRIZIA IVON M.

This research entitled “COMPULSIVE BUYING OF SENIOR HIGH SCHOOL

MARK ANTHONY S. AQUINO, LPT

JEFFREY C. EDEN, LPT JONNA C. TIOZON, LPT

MANILYN D. NATAVIO, MEd

Accepted in partial fulfilment of the requirements in the Accountancy Business Management

MANILYN D. NATAVIO, MEd

profound gratitude to the following.

the success of their research activity.

recommendations that greatly improved the manuscript.

stay behind in this institution.

effort, in answering the questionnaires.

efforts that he has exerted throughout the year.

without his guidance, everything is futile.

throughout the process and inevitable guidance.

helped structure the research proposal.

strength in completing the research proposal.

their research endeavors.

our beloved GOD.

To God be all the glory!

Statement of the Problem 5

Significance of the Study 6

II REVIEW RELATED LITERATURE 9

IV PRESENTATION, INTERPRETATION, AND ANALYSIS OF DATA 19

Table 1. A: Profile of the Respondents as to Sex.

Table 1. B: Profile of the respondents as to their Grade Level.

Table 1. C: Profile of the respondents as to their specific Strands.

Table 1. D: Profile of the respondents as to Age.

Table 1. E: Profile of the respondents as to their daily allowance.

Table 2. A : Online platforms that are commonly used for purchasing.

Inc. Through online platforms regarding psychological factors.

Catholic School Inc. regarding Social Factors.

Catholic School Inc. regarding Technologial Factors.

Manilyn D.Natavio, MEd

Mapandan Catholic School, Inc.

MARK ANTHONY S. AQUINO, LPT

Letter to the Research Adviser

December 04, 2023

Mapandan Catholic School, Inc.

Mark Anthony S. Aquino, LPT

Online Platforms" as part of our requirements in the subject Practical Research 2.

MARK ANTHONY S. AQUINO, LPT

Letter to the Critic Reader

December 04, 2023

Mapandan Catholic School, Inc.

Ms. Jonna C. Tiozon,LPT

December 04, 2023

Mapandan Catholic School, Inc.

MARK ANTHONY S. AQUINO, LPT