Do More With Less Sales Bootcamp

February 7-9 PST

February 8-10 IST & GMT

Ben Ellgass

GPS Partner Sales Enablement

Lead: Azure, Security & Modern
Work
benellgass@microsoft.com
Ben Ellgass | LinkedIn
FY23 H1
Partner Sales Bootcamps: On-Demand

Azure Modern Work Security Business Applications

Selling the value of the Microsoft Cloud

5 Sales Bootcamps Presentation Decks & Recordings Additional On-demand Resources

Microsoft empowers you to Do More with Less

“No company is better positioned than

Microsoft to help organizations deliver on
their digital imperative so that they can do
more with less. From infrastructure and
data to business applications and hybrid
work, we provide unique differentiated
value to our customers.”
– Satya Nadella, CEO
Today’s Agenda Day 2 - Azure
Time Duration Topic Session Details Speaker​

9:00 – 9:05 5 min​ Welcome Intro to event Ben Ellgass

Do More with Less Introduction DMWL – Win & SQL Migrations campaign & End-to-end Simran Sachar, Mike Thomsen &
9:05 – 9:35 30 min
and Partner Led Campaign customer journey Michel Faber

Key customer triggers, customer targeting and proposal

9:35 – 10:00 25 min Azure Migrate Shradha Kalra
building

Win with Microsoft Intelligent How MIDP can differentiate your approach and help find more
10:00 – 10:30 30 min Marcio Goncalves Cesario
Data Platform opportunities

Analytics in MIDP DREAM Demo

Overview of the Analytics in MIDP pattern and to see the Sanjay Soni
10:30 – 10:50 20 min In Action + DREAM Demo Assets
Analytics in MIDP DREAM Demo in action! Jeeva Akr
for Partners

Azure Do More with Less Deep dive into partner resources, tools and readiness to help
10:50 – 11:20 30 min Mike Weber, Kyle Ikeda, Shiva Shastri
Customer Journey identify and close opportunities

11:20 – 11:25 5 min Wrap up What’s coming next for enablement Ben Ellgass
Day 3 - Business Applications
Time Duration Topic Session Details

9:00 – 9:05 5 min​ Welcome

Do More with Less – Business DMWL Narrative, customer examples & why, including category
9:05-9:45 45 min
Applications Narrative view

9:45-9:50 5 min Break

Extend the value of Do More with Less with your customers by

How Partners can capitalize on this
9:50-10:35 45 min leveraging partner offers, including where to go for all resources
moment
available for partners

10:35-10:40 5 min Break

Low code pitch and how to sell the platform, not just building apps,
10:40-11:25 45 min Do More With Less Through Low Code to make more money as a Business Applications partner by
enabling your customers

11:25-11:30 5min​ Closing What's Next for Sales Enablement

 Before we get started
Please use the Q&A panel to ask
1
questions

Help us continue to build valuable content

2
by participating in our event survey located on
your taskbar in the training console

Webinar recordings & Bootcamp Presentation

3
will be available within 8-10 business days

Sales badges
4 will be provided within 5 business days and
are shareable on your various social
channels
 THANK YOU
&
Let’s Get Started
Do More With Less
Windows & SQL Server Migration to Azure

Simran Sachar, Director, Data & AI, Digital & App Innovation

Mike Thomsen, Sr. Partner Strategy Manager, Azure Data

Migration & Modernization

Michel Faber, Sr. Partner Strategy Manager, Azure Data & AI,
Digital & App Innovation
Agenda
DMWL – Windows Server & SQL Server Migration to Azure
Changing Market Dynamics and Doing More with Less with Azure

DMWL WS & SQL Migration to Azure Partner Sales Campaign

Customer propensity and targeting

Azure DMWL Campaign in a Box

Customer Win Formula – WS & SQL Server Migration

Partner Readiness & Resources

Best Practices (CTAs) & Profitability

Thank you!

Celebrations Learnings
AMMP Partner-Led Voice of the Partner

• 743 AMMP Partner-Led • Insight: “This (propensity modeling)

engagements completed or in- is helping our sellers be more
progress YTD! proactive in driving server migration
• Est. ACR impact of 115M & modernization opportunities”

• 258 partners nominating • 3cloud: ”Connected execution

• 101 partners with more than 3 (helps in) converting Solution
nominations Assessments to AMMP-supported
• 27 nominations in the 30 days Win/SQL migration engagements“
since AMMP XL/XXL launched
Database migration payback in six months or less

40%
212% Total ROI
3 years after initial investment & migration to
Azure SQL Database Managed Instance

Improvement in productivity
6 months or less for database administration
Payback post migration

Initial
investment
Year 1 Year 2 Year 3
Up to
55%
Cost Benefit
Savings on development
and test (“Dev/Test”)
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine potential cost savings and
business benefits enterprises would achieve from migrating on-premises workloads to Azure SQL Database Managed Instance.
Download the full Total Economic Impact™ of Azure SQL Database Managed Instance report
Do more with less Gain financial savings by
shifting databases to Azure*
1. Dev/test pricing
Save up to 55% versus list prices, eligible

53%
with active Visual Studio subscriptions*.

2. Extended security updates

Get free Extended Security Updates for SQL Lower cost of
Server 2008/R2 and SQL Server 2012 for three application
years when running on Azure Virtual Machines. administration*

90%
3. Reserved capacity
Reserve Azure SQL resources in advance and save up to
33%. Combine with Azure Hybrid Benefit for savings up to 80%.
Lower cost of
4. Azure Hybrid Benefit systems
administration*
Maximize existing investments in on-premises licenses
with discounted rates on Azure SQL Database with
Software Assurance. Save up to 59% vs. AWS.
* “The Economic Value of Migration On-premises SQL Server Instances to Microsoft Azure SQL Solutions,” a commissioned study conducted by
The Enterprise Strategy Group on behalf of Microsoft, October 2020.
Changing dynamics in the market

Inflation Energy market Price Spikes Labor Idle Servers

volatility Challenges

8.2% YoY change High energy 3rd party vendor Talent shortage Average 18-40%
in CPI in costs hitting prices rising due and increased of servers sit idle
September 2022, Europe impacting to industry labor costs on prem
fastest pace since margins consolidation
1982
 Do More With Less: Modernize Your Infrastructure on
Azure 2 | Optimize your cloud
1 | Migrate to IaaS and save 3 | Reinvest for resilience
investments
Bring your infrastructure and apps to Optimize IT resources and investments Ensure business continuity with built-
Main

Azure with ultimate choice and flexibility with better visibility and automation in security and enterprise-grade back up
and save on costs & disaster recovery

• Azure is best cloud for Windows and SQL Server • Use Azure savings plan for compute and save up • Business continuity and disaster recovery built-in
workloads. Save up to 85% with to 65% compared to pay-as-you-go rates; get with Azure site recovery and Azure backup with
Reasons to believe

Azure Hybrid Benefit for Windows Server & SQL S greater savings by combining with 93% reduction in unplanned downtime
erver Azure Hybrid Benefit
when combined with Reserved Instance. • Eliminate redundant capabilities with up to 30%
• Optimize your cloud workloads and save savings by unifying cloud security tools with
• Save up to 76% with between 20% to 34% with Microsoft Defender for Cloud
Azure Hybrid Benefit for Linux. Pay only for your Microsoft Cost Management, and get cost
VM infra costs when you use your pre-existing recommendations from Azure Advisor
Red Hat or SUSE software subscriptions on Azure

Hero Programs/Tools Hero Programs/Tools Hero Programs/Tools

Assess your Cybersecurity status in 2 hours
Save up to 85% with Azure Hybrid Benefit for WS/SQL Server Optimize savings automatically with Azure Savings Plan
and receive prioritized recommendations

Save up to 24% on usage of Azure Backup Storage

Save up to 75% Azure Hybrid Benefit for Linux Proven guidance from Microsoft Cloud Adoption Framework
by purchasing reserved capacity storage

Move to the cloud efficiently and stay cost-optimized with Azure Migration and Modernization Program

Help customers navigate market uncertainty with Do More With Less DMWL Azure for Partners (microsoft.com)
Windows & SQL Server Migration
Partner Sales Campaign – what’s in it for partners
Acquire New Customers, Accelerate Revenue Growth & Profitability

Migration SQL 2022

Customer & Partner
Propensity
Campaign
in a Box
Proven Customer
Win Formula
& Cloud
Innovation
= Accelerate revenue,
growth & profitability

Create new Accelerate time to Accelerate sales Drive up-sell, Gain incremental
opportunity market, reach cycle with cross-sell on revenue & share from
through advanced customers first & customer-centric continuous new and loyal
targeting. exceed Win rates. programs, offers & innovation & customers.
incentives. differentiation.
WS & SQL Server Migration to Azure
Customer Propensity

Migration Propensity Trigger examples

 Accounts with upcoming Software Assurance renewal

 Accounts w/ existing Azure ACR, but below defined

thresholds –benchmarked against similar sized
customers

 Accounts that were Engaged with your Azure marketing

campaigns

 Accounts using SQL IaaS Extension, but running SQL in a

relatively small percentage of their IaaS VMs

 Accounts that Purchased or are considering purchasing

Extended Security Updates for EOS WS and/or SQL

 Accounts for which you recently did a Solution

Assessment
CloudAscent – customer propensity (SMB and SMC-Scale)
Customer opportunity Partner impact

Identify when customers Develop micro-targeted Reduce customer churn Focus high-cost sales
are ready to move to a marketing campaigns resources on the
second workload to address customers’ customers with highest
unique needs propensity to buy

Grow your business by tapping into your current customer base by leveraging Intent signals
customer opportunity reports powered by Cloud Ascent High Med Low Very Low

Act now

High
Machine learning models calculate account fit and buyer intent scores based on hundreds of signals

Scores are ranked into high, medium, low, and very low across both account fit and buyer intent
Evaluate

Med
Account fit
These scores are then clustered to represent the customer propensity Act Now, Evaluate, Nurture,
and Educate for your current customer base
Nurture

Low
Overview: https://aka.ms/CloudAscent

Very Low
Partner Center: https://aka.ms/CloudAscentOpportunities
Educate
Docs: https://aka.ms/CloudAscentOpportunitiesDocs
Collection: CloudAscent 18
Windows Server and SQL Server campaign in a box
1 Migrate & Modernize Windows Server/SQL to Azure 2 Do More With Less

Campaign objective Accelerate Windows Server and SQL Server migration in target accounts through a co-branded semi-customizable
campaign in a box driving to an Azure Migration Modernization Program (AMMP) partner-led nomination.

Build awareness Acquire leads Nurture opportunities

Demand gen email sequence, social eBook Migrate & Modernize: The Ultimate Nurture email sequence, AMMP datasheet,
assets/ads, Infographic Guide to Windows Server on Azure to-customer pitch deck

Partner Marketing Center

Digital Marketing Content OnDemand

Migrate & Modernize Windows Server/SQL Server to Azure with AMMP Campaign
Migrate & Modernize Windows Server/SQL Server to Azure
https://aka.ms/PartnerAMMP_WinSQLServer_CiaB
Migrate and Modernize Windows Server/SQL to Azure (New FY23)
Partners with a
WS & SQL Server Migration to Azure Specialization (or Azure Expert Managed Service Provider) and
AMMP eligible) Do More With Less on Azure
Do More With Less on Azure
Azure Do More With Less campaign
https://aka.ms/Azure_DMWL_PMC)
 Customer Win Formula – Windows/SQL Server Migration
Listen & Consult
Select Lead
0%
Marketing Azure Immersion
Campaigns Workshop (AIW)
Program/Incentive
Marketing Campaigns
Windows / SQL Server Migration
Azure Immersion Workshop
Solution Assessment
Holistic Business Case (HBC) /
CAF Workshops
Azure Migration &
Modernization Program
(AMMP) Partner-Led
Workload Acquisition and
Nurture Incentive
https://partner.microsoft.com/membership/advanced-specialization
Inspire & Design Empower & Achieve Manage & Optimize Realize Value
Leads Opportunities Deals
Qualify Lead Develop Strategy Present Value Prove Value Negotiate Terms Drive
10% 20% 40% 60% 80% Consumption
(AMMP Assess & Plan)
Solution Assessment / Workload Acquisition
AMMP – Migrate & Modernize
Holistic Business Case and Nurture
Max Resources/More
Funding Good Through Partner Requirements Customer Requirements
Funding Information
Must be managed by a Microsoft Partner Marketing
Campaign funding may be available Win-SQL Migration Campaign-in-a-
Region Specific Advisor (PMA-P) & Area prioritized in the respective N/A Box
for execution through June 2023
solution play(s)
; Digital Marketing Content
Azure Expert MSP <or> Advanced Specialization in
$1K per Customers showing interest via demand gen Azure Immersion Workshops
Valid through June 2023 AIW workload <or> Field-Prioritized partner on-path
workshop marketing activities MSFT schedules, partner delivers
to earning Advanced Specialization
Up to $36K per Solution Assessment Incentive (part
Valid through June 2023 Must be a FY23 Solution Assessment partner N/A ner page)
assessment (+)
; Incentive Guide
Up to $36K per Solution Assessment List-HBC on pa
Valid through June 2023 Must be a FY23 Solution Assessment partner N/A ge 17 (partner-led coming soon)
assessment (+)
Up to $100K per Must have Advanced Specialization in corresponding AMMP Partner-Led;
Valid through June 2023 N/A
engagement workload Azure Migration and Modernization
Program (main site)
Managed customers that meet eligibility
Up to $75K per Must have Analytics Advanced Specialization to
Valid through June 2023 requirements – work with your PDM to find a Introduction to the FY23 Workload
customer qualify for the Analytics earning incentive
list of eligible customers Acquisition & Nurture incentive ca
mpaign (microsoft.com)
https://www.microsoft.com/azure/partners/ammp
Partner Programs & Resources
Key Partner Programs by Stage
Inspire & Design
• Provide the Azure expertise and hands-on
experience customers are looking for with
Azure Immersion Workshops (microsoft.com) *
• Support your customers to better deploy,
adopt, consume and gain long-term business
value from their Microsoft cloud investments
with Solution Assessments (microsoft.com) **
Empower & achieve
• Provide your customers with the expert help they
need to setup their cloud environment and move
forward with confidence through the
Azure Migration & Modernization Program *
Manage & Optimize
• Provide ongoing value added managed services
to your customers in all stages of the customer
lifecycle to help them consume Azure services
efficiently and get rewarded through &
Microsoft Commerce Incentives ** with
Partner Admin Link (PAL) and/or
Partner earned credit (PEC) (for CSP/Breadth
motion)
Realize Value
• Get rewarded for acquiring new customers and
help them build their capabilities on Azure
(nurture phase) with the
FY23 Workload Acquisition & Nurture incentive c
Key Partner Resources by Type
Skilling
• Learn how to Do More With Less on Azure with this Collection of Skilling Resources on Microsoft learn
• Get your customers started on their digital journey with Microsoft Virtual Training Days
• Prepare for Microsoft Advanced role based certifications with Cloud Weeks
Marketing & Demand Gen
• Get started with Azure Do More With Less on Azure DMWL
• Use the Azure Do More With Less Customer Presentation Deck to drive conversations with your
customers
• Execute an account based marketing campaign with the
• Migrate & Modernize WS/SQL to Azure with AMMP
• Azure DMWL Campaign in a Box
• Digital Marketing Content on Demand (DMC) campaigns
• Migrate and Modernize Windows Server/SQL Server to Azure
• Do More With Less on Azure
Migrate & Modernize
• Take advantage of proven guidance from Microsoft to accelerate your customer’s cloud adoption
journey with the Microsoft Cloud Adoption Framework for Azure
• Simplify the migration and modernization process with Azure Migrate
Save & Optimize
• Leverage Azure Hybrid Benefit and Azure Savings Plan for Compute to help your customer realize
immediate cost savings
• Optimize your customers cloud workloads with Microsoft Cost Management and get cost
recommendations from Azure Advisor
Reinvest for resilience
21
Partner Best Practices (CTAs) & Profitability Up to 210K+ in Partner-Led
Funding & Incentives
(per-engagement)*
Best Practices for Leveraging this Partner Win Formula
Azure Program $ Engines
• Get qualified, if not already eligible (Adv Specialization)
250000 Other
Incentives
• Learn & leverage the right propensity modeling for identifying &
targeting top customers (MSFT can provide guidance on this) 200000 Up to

• Create a flywheel approach to programmatically moving customers 75000

into & through the pipe (using the right resources & programs in 150000
each stage)
• Adapt to your customer’s choice of pipe velocity 100000
Up to

• Some customers will want to skip to certain stages faster while some will take their 100000
time & evaluate before moving on
50000
• Lead with the appropriate customer scenario & bring Win-SQL Up to

Migration into the conversation at the right time 36000

0
• Some customers (e.g., Renewal or End-of-Support) will be fine if you lead w/Win- Funding
SQL Migration as the conversation opener
• Others (e.g., App Migration/Modernization) will need to start with a higher-level use Solution Assessment
case that eventually pulls-through the platform migration component AMMP Partner-Led
Workload Acquisition & Nurture
* Per individual program eligibility, Proof of Execution requirements, and other Terms & Conditions
Thank you!
Azure Migrate
Shradha Kalra – Azure Migrate Product Manager
 Migrate to Azure with ease for all key scenarios

rs
e r ve Azure VM/ AVS
S

Azure Migrate Web apps (ASP.NET, Java)

Discover, assess, and migrate Azure App Service

infra, apps and data / AKS
Da
ta
(SQ
L)
Powered by Microsoft and extensible with
On-premises Datacenter ISV partner tools

Microsoft
Hyper-V
Azure SQL

Microsoft Confidential
 Unified toolset for discovery and assessment

Inventory
Any platform Agentless discovery
applications

VMware, Hyper-V, physical servers, as well as IaaS For all hypervisors, bare-metal servers and servers on And roles enabled on servers
services of other public clouds such as AWS EC2, GCP other clouds Detailed information on SQL instances and databases,
CE, etc. and web apps.
CMDB and CSV imports

Visualize Instant and

Analyze & optimize
dependencies customized

Across application layers or across servers Readiness, right sized recommendations and cost for Computed real time on parameters (sizing criteria,
migrating to Azure VM, Azure VMware Solution, platform, compute and storage type, region,
Azure SQL and Azure App Service duration, offers etc.)

Microsoft Confidential
 Migration and modernization capabilities

Multiple Simplified Day-N

At-scale migrations
migration options experience

Agentless options for VMware and Hyper-V 100s of servers and applications simultaneously and Integrate with Azure Pipelines, Application Insights,
virtual machines automation options to execute at scale and Azure Key Vault as you modernize
Agent-based for other scenarios

Modernize stateful
Test with confidence Zero data loss
applications

Testing cycles without impacting source Minimal downtime during migration and Persistent volumes support to manage dynamic
server and ongoing replication modernization application content such app state, cache, etc.

Microsoft Confidential
 Recent updates
PREVIEW
TCO/Business Case
Highlight where Azure adds value and quick wins with recommended migration strategy (IaaS vs. PaaS). Also get the estimated cost
saving, distribution of ideal targets, right-sized recommendations and offers based on utilization and usage

GA
SI/ADA across all stacks (VMware, Hyper-V, and Physical)
Perform at scale software inventory and dependency analysis for Hyper-V virtual machines and bare metal servers or servers running
on other clouds like AWS, GCP etc.

GA
Private link support
Securely discover, assess, and migrate servers over a private network. Execute faster, be compliant and most importantly, be secure.

PREVIEW
SQL discovery & assessment across all stacks (VMware, Hyper-V, and Physical)
SQL Server instance and database discovery in VMware, Hyper-V, and bare metal/Physical environments as well as other public
clouds

PRIVATE PREVIEW
Azure Migrate Export
A solution to generate a cohesive presentation across App-Infra-Data to sell Azure to business decision makers based on Azure Migrate
discovery and assessment information. The utility can be used by field, partners, sellers, and internal teams such as Solution Assessment to
quickly generate a presentable offer.

Microsoft Confidential
 Upcoming features

PREVIEW
ASP.Net apps assessments across all stacks
PREVIEW
SQL HADR discovery and assessment
Expand the support of discovery and assessment of ASP.Net
Discovery and assessment for highly available and
applications for App Service, running on Hyper-V VMs and bare-
disaster protected SQL AG and FCI scenarios
metal servers

PRIVATE PREVIEW
Java & Spring Boot apps discovery & assessment
PRIVATE PREVIEW
Oracle discovery and assessment

Discovery and assessment for Java on Tomcat to App Service to Discovery and assessment of Oracle databases for
App Service and Spring Boot apps to Azure Spring Apps. migration to Azure VM, and other modernized PaaS
targets

PRIVATE PREVIEW
Windows OS Upgrade
Customers can upgrade their Windows OS while
migrating to Azure which will seamlessly migrate and
then upgrade the OS

Microsoft Confidential
 Azure Migrate Export

Azure Migrate Export is a utility package that uses Azure Migrate discovery and assessment information
from an already deployed Azure Migrate project to generate a cohesive presentation for executives.

Download Azure Migrate Export Utility Package from: https://aka.ms/azuremigrateexport

1. Pulls Discovery data 2. Optional: Customize

discovery data

Azure 3. Runs Assessment Azure Migrate Required

Power BI
Migrate Export 5. Core Report, 6. Export as Presentation
Opportunity Report, PPT
Clash Report

4. Pulls assessment data for SQL, Webapp,

VMs, AVS, Disaster Recovery and Backup

Microsoft Confidential
 Supported Workflow

Export Azure Migrate discovery and assessment

information into a cohesive presentation

Single Click Flow

Aimed at quickly generating the output with certain assumptions

Customization based workflow

Aimed to allow for customization, such as classification of environment into dev/prod, moving
machines in and out of scope for the assessment output and even the visualization

Microsoft Confidential
 Sample Report – Core Report

Microsoft Confidential
 Sample Report – Opportunity Report

Microsoft Confidential
 • Video #2

Microsoft Confidential
 Conclusion
o Customers can also use utility to generate discovery and assessment reports and share Azure Migrate Export
folder – “AzMigExport” with seller or field executive to generate PPT using PowerBI.

o Using customization-based workflow, Users can allocate environment types for Dev and Prod, as well as
scope workflow for different types of assessment

o Users can customize summarized data in Power BI by modifying data in core and opportunity excel report

o Users can customize Power BI content and export the same to PPT/PDF. Users can even use the free version
of Power BI

o Users must create a different copy of utility package for each of their clients. It is users' responsibility that
their customer data is is securely processed, shared and stored.

o Learn More about Azure Migrate Export : https://azuremigrateexportdocumentation

Microsoft Confidential
Microsoft
Intelligent Data
Platform
Márcio A. Gonçalves Cesário
GM Data&AI Sales Strategy
Digital Transformation: The digital feedback loop

Dee

s
Engage Optimize

t op
pe
r re
customers operations

ien
lati

ffi c
ons

re e
Cus ata

hip
tom

Mo
l d
er s na
tio

s
i gna era
l Op

Data +
intelligence

l Pro
si gna duc
yee t te
pl o lem
Em etr y

Bet
s
yee

ter
plo
Empower Transform

pro
em

duc
ive
employees products

ts
ect
eff
re
Mo
The Burden of Data Architecture
Enterprise Requirements

Security & Privacy Availability & Recovery Skills & Training Oversight & Monitoring

Governance & Compliance Performance & Scalability Licensing / Asset Mgmt Interoperability

Operational Plane Analytics Plane

LOB Apps Logs & Streams Edge IoT Intelligent Apps

Customer Apps Media Web

Data Integration

Data in the cloud APIs

Data Marketplaces
Data Science Data Warehouse

Data on premises

Data Lake BI & Reporting

The Burden of Data Architecture
Enterprise Requirements

Security & Privacy Availability & Recovery Skills & Training Oversight & Monitoring

Governance & Compliance Performance & Scalability Licensing / Asset Mgmt Interoperability

Operational Plane Analytics Plane

LOB Apps Logs & Streams Edge IoT Intelligent Apps

What data do I have? Is it trustworthy?
Customer Apps Media Web
Data Integration
Can people access the data
needed to make the right decisions? How can I APIs
Data in the cloud
enable faster business insights?
Data Marketplaces
Data Science Data Warehouse
What’s my compliance exposure?
Data on premises

Data Lake BI & Reporting

The Microsoft Intelligent Platform

Microsoft Cloud
Dynamics 365Solutions
Industry
2
• Microsoft 365

Integrated across operational, analytics, data governance, and edge

Power Platform
Industry Solutions
Open Standards & Protocols: Json, XML, Apache Atlas, Parquet, Delta, REST

Enterprise proven: Global brands Microsoft’s own Data Transformation

Hybrid: seamless integration across on-premises and cloud data

The best of Modern Data Patterns: Data Mesh, Data Fabric, and Data Hub

Embraced by Global ISVs and Solution Integrator Partners

Democratization of intelligence with familiar productivity

Leader in the Gartner Magic Quadrant for Cloud Database Management

Systems, Analytics & BI, Data Integration, Cloud AI Dev Services and IoT.
Microsoft’s Intelligent Data Platform
Open, Secured, and Integrated Ecosystem
Data Governance
(Purview)
Azure Synapse Analytics

Time Series Analysis

with Machine Learning

Business Intelligence
Data Exploration
(PowerBI)

Data Engineering
& Machine Learning

Data Warehouse
Data Share
with Machine Learning

SQL DW Serverless SQL ADX

with Machine Learning Time Series OpenAI
Orchestration | Integration | Management | Monitoring | DevOps

Azure Synapse Link Database Templates Cognitive Services

No ETL Industry Verticals

Open Standards
Lakehouse
Azure Machine Learning
Data Azure
Lake Databricks
 Ensure that artificial Empower every person and
general intelligence (AGI) organization on the planet
benefits humanity. to achieve more

GPT-3 Codex DALL·E

Generate and Understand Text Generate and Understand Code Generate images from text prompts
Azure OpenAI | Sample Use Cases

Azure OpenAI
Instruction in English
Call Center
Automation

Customer conversation
Example:
OpenAI
Prompt
Output as JSON
Real time Anaytics: The highest demand Telemetry rely on ADX
100PB Data ingested daily, 1.4B Queries per day

IoT Events
Logs

Time Click
Series Stream

Connected
Devices
SIEM
Frequently changing business questions

Smart Constantly changing schema Security

Buildings

Near real time visibility required

Smart
Factories
Analytics systems costs are often prohibitive Historians

Looking for unpredictable phenomena

Highest demand Telemetry rely on Azure Data Explorer
100PB Data ingested daily, 1.4B Queries per day

“In terms of usability it is beyond
compare any other database query
language we have used so far.”
Emilian Ertel
Senior Key Expert
“The solution was so simple that we
were up and running in a week,
ingesting and analyzing 17 TB of data
per day.”
Ariel Pisetzky
Vice President of IT
"The biggest win for us is the saved
time. It’s so much easier and faster
now to connect the server to some
legacy or new unit. The new setup is
also much simpler—you just turn it on
and dial-up,“
Christian Wuerdig
Lead Cloud Architect
 Data Modernization
Azure’s complete platform supports the best approach to hosting all your assets in the cloud

Rehost Refactor Retire

Lift and shift IaaS Modernize to PaaS Substitute apps/ SaaS

Any Data Model, Relational and Migration simplified with free tools
Non-relational and practices

Azure DMS
Hybrid Data Mgmt: SQL Server 2022 Cloud capabilities
Azure Synapse
Microsoft Purview
Azure Arc-enabled Analytics
SQL Server Azure Active Directory

Azure SQL
Managed Instance Microsoft Defender

Analytic
for Cloud

re
Azu
M

s on Azu

from

t
an

en
ag

em
e

ag
fro

e rn

an
m

re
Dis

G ov

m
Az
ast ur

ss
er e ure

ce
Re Az

Ac
cov
er y from
Customer’s ure
Sec
environment

SQL Server 2022

These capabilities can be optionally enabled based on business requirements

 Data insights in action

ABInBev has broken down data silos and
built a global analytics platform to
serve a variety of use cases, from better
understanding of customer channels
and preferences, demand forecasting
and fraud detection to social media
listening and IoT analytics
The new data mesh enabled an end-to-
end view of customer, marketing, and
financial data to execute on ABN Amro’s
CEO and CIO vision of becoming a data-
driven organization.
Migrated legacy DW appliances to
Synapse.
Design one of Europe's largest data
meshes with Azure
"The data mesh makes it possible to
position data at the center of our
activity by facilitating exchanges and
access between all teams”
 Why data
Organizations
Microsoft’s choose
capabilities
Microsoft: TRUST
1 2

Business Technical
Business Model: Empower customers, Most Comprehensive and Integrated
not compete with customers Data Cloud

Sustainability Enterprise Support experience and

Engagement for customer success
Most Cost-effective: scalable solutions
for the lowest TCO Open Platform, Open Standards

Commitment to privacy, data protection, Hybrid & Multi-cloud support with Azure
data ownership, data location, ARC
Responsible AI
Most comprehensive and integrated set
Data sovereignty and residency with a of Partner Solutions
private environment and local
partnerships
Analytics in MIDP Demo in
Action + Demo assets for partners
Jeeva AKR Sanjay Soni
WW Leader, Cloud Scale Analytics Director – WW Analytics and AI Enablement
Microsoft Microsoft
JeevaAKR@Microsoft.com ssoni@microsoft.com
Service Orchestration across Physical and Digital
Enterprise IT Landscape is rapidly evolving

Service Orchestration & Workload Automation

Workloads Workloads Workloads Workloads Workloads

AI / ML Network AI / ML AI / ML AI / ML
Analytics Optimization Model Training Model Training Analytics
OT Analytics Analytics CRM
Security ERP/SCM ERP/SCM Modern
Modern Modern Applications
Applications Applications

Edge Access Network Edge Cloud 5G / Anyhaul Data Center Multi Cloud
Today’s
data realities
3
Data governance
What data do I have?

Is it trustworthy?
2
Analytics
Can people access the data needed
to make the right decisions?

How can I enable faster 1

Operational
OperationalDatabases
databases
business insights?

What’s my compliance exposure?

 Microsoft Cloud 2
Dynamics 365 • Microsoft 365
Power Platform

Transform with the

Microsoft Cloud 3
Data governance

2
Analytics

Microsoft Intelligent Data Platform 1

Operational databases

Microsoft Intelligent Data Platform

2
SQL Server • Azure SQL • Azure Cosmos DB • Azure Synapse Analytics
Azure Databricks • Power BI • Microsoft Purview • Azure AI
Modern Analytics on MIDP

Security | Governance | Compliance

Data Real-time & ML, AI & Data SQL-based DW Enterprise BI

Engineering Streaming Science Analytics (High
Actionable Concurrency,
Intelligence Low-Latency)

Data Open and Governed Data Lakehouse Foundation

Integration

Data Lake

Appliances Cloud DW Databases Hadoop …

Hybrid and Multi-Cloud Data Sources

Analytics in the Microsoft Intelligent Data Platform
5
Govern with
Purview Data Governance Microsoft Purview as single pane Data Governance Solution
w/ Databricks Unity Catalog Federation (seamless to customers)

4
Fit for Purpose
BI Services and
Data Warehousing and • Microsoft Power BI for Semantic layer, Data Marts, Interactive reporting & data viz
• Synapse Dedicated SQL (DW) for Data Serving for Production reporting and data viz
Tools Business Intelligence • Synapse Data Explorer for Real Time BI and Analytics

3 • Azure ML/AI for AutoML and Cognitive

ML and Data
Machine Services Ad-Hoc SQL Querying Customer Choice
Analysis on the • Azure ML, Synapse ML, and ADB as customer • Synapse Serverless SQL
Lakehouse Learning choices for code-first models and Analysis • ADB SQL Analytics
• Azure ML and ADB MLFlow for MLOps

2
Build the
Lakehouse
Open and Governed • Databricks Delta Live Tables for Data Transformation and Prep. Pipelines

Foundation Data Lakehouse Foundation • Azure Data Factory for Pipeline Orchestration

1
Data Lake Storage
Open Standard Data Formats Azure Data Lake Storage Gen 2
Lake First Parquet | Delta | Iceberg | Hudi
Land all data in
the Lake in an
• Azure Data Factory (now integrated in Synapse as Synapse Pipelines)
Open Standard
Format (lead Data Integration • Synapse Link
• MIDP ISV Solutions for Data Integration
with Delta,
support all
formats)
Hybrid and Multi-Cloud • Appliances
• Data Warehouses
Data Sources • Operational Databases and Systems
 Industry Scenario DREA Demos“ and
Demos in a Box (DDiB) for Partners

We have now shared DREAM Demos and

Published DREAM Demos in a Box with Partners on MPN portal
assets • https://aka.ms/dreams
• https://aka.ms/daiindustrykits

Industry scenario DREAM demo content Coming soon for partners

FSI Healthcare Manufacturing Retail Analytics in MIDP Sustainability

Azure Purview, Synapse,
Databricks, AI, Azure Synapse
Link for Cosmos DB, Power BI,
D365 Customer Insights,
Power Apps, IoT, HoloLens
Azure Synapse, AI (ML, CS,
Azure Cognitive Search),
Synapse Link for Cosmos DB,
IoT, Power BI, D365, Power
Apps, Teams, FHIR, HoloLens,
MS Cloud for Healthcare
Azure Synapse, AI, SQL Azure Synapse, AI, Power BI, Azure Synapse, Azure AQI improvement​
Migration, Cosmos DB, IoT, Dynamics 365 Customer Data Explorer, Purview, Transport Management​​
Power BI, Power Apps, Insights, Power Apps, Synapse Link, Cosmos Fleet Management​​
HoloLens, Native Apps w/ AKS Cosmos DB DB, SQL, Power BI, Power Facilities
Apps Power management
Demonstrate, Relate, Excite, Accelerate and Master the art of the possible
Analytics in MIDP Retail DREAM Demo in
action!
Do More With Less
Sales Bootcamp

Mike Weber, Dir Azure Partner Marketing

Shiva Shastri, Sr PMM Azure Migrate
Kyle Ikeda, Sr PMM Azure Pricing
Agenda Market Opportunity with Microsoft
Offers and programs
Partner-Led AMMP
Azure Migrate
Azure Savings Plan and Azure Hybrid Benefit
 We face increasingly
uncertain times

Inflation and rising Geopolitical and Talent shortages and

energy prices supply chain disruptions increased labor costs
 of industry’s pace of transformation has
72% accelerated as a result of the pandemic1
but existing IT platforms can hamper agility

Navigate uncertainty 74%

of migrated workloads have plans to be
modernized2 but how can we optimize and

and accelerate growth prevent overspending?

of organizations will embrace a cloud-first

85% approach by 20253 but how do we make the
right investments for the future?

1. The transformation imperative: Digital drivers in Covid-19 pandemic, The Economist Intelligence Unit, sponsored by Microsoft, 2021
2. Global migration and modernization perception study commissioned by Microsoft
3. Top strategic technology trends for 2022: 12 trends shaping the future of digital business, Gartner, 2022
 Migrate and save

Do more with
Optimize cloud costs
less on Azure

Reinvest to grow
 Help your customers do more with less
Azure Migration & Technical Solution
Modernization Program Assessment
Call to Nominate your customers directly and access Help your customer assess how their

action
investments to help accelerate customer workload can move to Azure and see
migration and modernization engagements how much they can save
Nominate a project today Take a solution assessment

Tools
Microsoft Cost
Azure Migrate Azure Advisor
Management

Pricing Azure Hybrid Azure Azure Savings Plan

offers Benefit Reservations for Compute

COMING SOON!
Assets Partner Zone landing page Campaign-in-a-box Win Server/SQL assets for CFOs
AMMP Partner-led | What’s New in January 2023

1 Expanded segment coverage to SMB customers—AMMP is now available to any SMB

customer with a TPID.

2 SAP RISE support—Support for customers migrating to SAP RISE. Includes partner
funding up to $50K USD.

3 Larger project sizes supported—AMMP now supports up to $1M/year ACR projects

with a $100K partner payout. Two new t-shirt sizes are available: Extra Large (XL) and
Extra Extra Large (XXL).
Note: Available only in Infrastructure & Database Migration engagements

©Microsoft Corporation
Azure
 N
EW
!
AMMP Partner-led
Advanced Specialized partners now have a path to directly nominate customers for the Azure Migration and
Modernization Program in a self-service dashboard.
AMMP Incentive Payouts
Partner
Supported Engagements Offer Eligibility
Payment*
Project size: $25K - $125K/year
Migrate & Modernize Small $7,500 - $15,000
Infra/Database Migration (Planned Azure consumption in year 1)

Project size: >$125K - $250K/year

Migrate & Modernize Medium $18,000 - $35,000
Migrating to Azure VMware Solution (Planned Azure consumption in year 1)

Project size: >$250K - $500K/year

App/Data Modernization Migrate & Modernize Large $30,000 - $50,000
(Planned Azure consumption in year 1)

Migrate & Modernize XL Project size: >$500K - $750K/year

Virtual Desktop Infrastructure (Infra/DB Migration only) (Planned Azure consumption in year 1)
$45,000 - $75,000

Migrate & Modernize XXL Project size: >$750K - $1M/year

SAP Migration to Azure (Infra/DB Migration only) (Planned Azure consumption in year 1)
$60,000 - $100,000

Note: SAP RISE projects have lower eligibility

SAP RISE thresholds to qualify for the payment amounts.

See the MCI Partner Incentives guide for details.
 FastTrack for Azure is optional for all offers

Important: There are no limitations in AMMP Partner- * See Microsoft Partner Commercial Incentives Guide for offer full details and requirements. Above project sizes are the planned Azure
led for different licensing types (EA, CSP, etc.) consumption in year 1, measured from AMMP project completion. Partner payment amounts may differ by country/Market A, B, C.

Customer Criteria: All Strategic, Majors, SMC-(Corporate & Scale) and SMB (with a TPID) customers are supported
in AMMP Partner-led
© Microsoft Corporation Microsoft Confidential
Azure
Azure Migrate
Business case analysis

Do more with less

Shiva Shastri, Sr PMM Azure Migrate

Azure Migrate 2
A unified solution for migrating to and modernizing in Azure

 Diverse capabilities
 Multiple scenarios
 End-to-end visibility
 Cost optimization
Azure Migrate – Business case analysis
Available December 2022

Create TCO & business case proposals when assessing your Windows Server/SQL Server estate

Compare financial metrics (TCO, ROI) between on-premises and Azure with insights on resource
utilization for quick wins

Create “what-if” scenarios with customizable settings and assumptions for IaaS and PaaS needs

Automatically enabled for existing migration projects within Azure Migrate

Azure Migrate – Business case analysis

• Azure Migrate – Get started

• Build business case

• Review business case proposal

Pre-requisites:

 Need an Azure subscription

 Perform discovery
Summary
Azure – Cost optimization
cost optimization

Use Azure Hybrid Save time, budget, and Monitor your bill, Implement cost
Benefit & Azure resources by charting your set budgets, and controls with Azure
Reserved Instances to cloud journey using cloud allocate spending Policy so, your
save money economics guidance with Azure Cost teams can go fast
Management with control

Right-size Azure Model on-premises Join the Azure Migration Use best practice
resources based on vs. Azure costs using and Modernization recommendations to save (e.g.,
assessment the Program to save on shutdown idle resources) with
guidance from Azure TCO Calculato migration costs Azure Advisor
Azure Migrate r

Before migration During migration After migration

71
Strategic Pricing
Offers
Kyle Ikeda, Sr PMM Azure Pricing
Azure Hybrid Benefit
A licensing offer designed to help you significantly reduce the costs of
running your workloads in the cloud. By applying existing Windows
Server, SQL Server licenses or Linux subscriptions to Azure Hybrid Benefit
you can achieve cost savings while optimizing your hybrid environment.
Save on Azure with Azure Hybrid Benefit
By leveraging your existing on-premises licensing investment with the purchase of Software Assurance.

AWS is up to Save up to Save up to Save up to

5x 85% 55% 80%

more expensive than over standard pay-as-you-go over standard over standard
Azure for Windows rate leveraging the Windows pay-as-you-go rate for pay-as-you-go rate
Server and SQL Serverⁱ Server and SQL Server licensesⁱⁱ Azure SQL Databaseⁱⁱⁱ for Windows Server
with combined cost
savings gained from
Azure Reserved VM
ⁱ Azure vs. AWS cost savings
ⁱⁱ Savings based on sample of VMs across variety of regions including Dv4 in West Europe. Savings are calculated from full price (license included) for SQL Server Enterprise
Instanceⁱⁱⁱⁱ
edition VM against reduced rate (applying Azure Hybrid Benefit for SQL Server and Windows Server), which excludes Software Assurance costs for SQL Server and Windows
Server. Actual savings may vary based on region, instance size, compute family, and EA agreement. Prices as of January 2023, subject to change
ⁱⁱⁱ Azure SQL Database
ⁱⁱⁱⁱ Azure Reserved Virtual Machine Instances
Azure Hybrid Benefit Savings Calculator

Azure Hybrid Benefit Savings Calculator

Azure Pricing Calculator

Azure Pricing Calculator

Azure Hybrid Benefit for Windows Server

You qualify if you have active Software Assurance or Windows

How do I qualify? Server Subscriptions.

Is it applicable for all Yes. You can use with machine images from Azure Marketplace,
VMs? other cloud providers or your own environment.

Deployment

New Azure virtual Existing Azure virtual Migrated virtual

machines machines machines
Apply benefit when you Apply benefit using Azure Migrate free with Azure Site
deploy a new VM (using an Portal or Azure CLI Recovery
Azure Marketplace image, and apply benefit
custom, or on-premises image) Use PowerShell to apply automatically as part of
benefit to multiple VMs process
Azure Hybrid Benefit for SQL Server

Available for SQL Pay only the ‘base rate’ in Use your cores on- Cores can be used on-
Server core Azure on SQL IaaS, SQL DB premises, OR as vCPUs premises and in Azure
licenses PaaS, and ADF v2 SSIS in Azure simultaneously for up to 180
days, to allow for migration

Virtual Machine Fully-managed

Available options • SQL Server on Windows (multiple vCPU-based SQL Database

VM families available) • Single database
• SQL Server on Linux (multiple VM • Elastic Pool
families available) • Managed Instance

Additional purchase • Windows Server None

requirements • RHEL/SLES for Linux
Azure Hybrid Benefit for Azure Kubernetes Service

You qualify if you have active Windows Server Software Assurance or

How do I qualify? Windows Server Cloud Solution Provider (CSP) subscription, either
Standard or Datacenter edition.

What on-prem
infrastructure can AKS Azure Stack HCI or Windows Server 2019/2022.
run on for this benefit?

Deployment

New AKS clusters Existing AKS clusters Azure Arc enabled

Apply benefit when you Apply benefit using the Apply consistent Policy,
deploy a new AKS cluster to Azure CLI. (Azure Portal GitOps deployments, security
Azure Stack HCI or Windows coming soon). and governance for AKS and
Server. AKS hybrid clusters.
Azure Hybrid Benefit for Azure Stack HCI

How do I qualify? You qualify if you have active Software Assurance for Windows Server
Datacenter.

What is the benefit? Exchange your Windows Server cores for Azure Stack HCI cores at
no additional cost. Get the host fee and optional Windows Server
subscription fee waived for a reduced TCO of Azure Stack HCI

Deployment

Existing Windows Unlimited virtualization Azure Arc enabled

Server hosts
Exchange your Windows
Server cores for Azure Stack
HCI cores with 180 days of
concurrent use rights while
migrating servers.
Get unlimited virtualization
rights for the Windows
Server guests running on
Azure Stack HCI.
Get the latest security,
performance, and hybrid
capabilities such as Microsoft
Defender for Cloud, Azure
Backup, and more.
Azure savings
plan for compute
Expanding our cost saving options for Azure compute
Accelerate cloud adoption with new growth opportunities

Compute cost Savings options

Software

Windows Server and SQL Server workloads ➜ Bring your existing

on-premises licenses to Azure with Azure Hybrid Benefit

Infrastructure
Software +
Infrastructure Stable, predictable workloads ➜ Get lower prices on a specific
virtual machine in a particular Azure region with Reserved Instances
Interruptible workloads ➜ Access low-cost unused Azure
Software + compute capacity at scale with Spot Virtual Machines
Infrastructure
NEW!
Consistent compute spend➜ Unlock lower prices on compute
services by committing to spend a fixed hourly amount with Azure
savings plan for compute
Without savings options With savings options
(pay-as-you-go pricing)
Introducing Azure savings plan for compute
Easy and flexible way for customers to save on compute costs

▲ Usage billed at
You save money across compute pay-as-you-go prices
Savings plan hourly
services globally by committing to commitment
spend a fixed hourly amount for 1 or ▼ Usage covered by the
plan at lower savings
3 years, unlocking lower prices until
plan prices
they reach their hourly commitment.

Hour 1 Hour 2 Hour 3

Unlock significant cost savings Optimize savings automatically Save on their terms
by customizing the plan’s term length,
up to 65%* compared across select services globally
scope, billing frequency, and hourly
to pay-as-you-go pricing up to the hourly commitment
commitment to fit their needs

*Customers may see savings estimated to be between 11 percent and 65 percent. The 65 percent savings is based on one M64dsv2 Azure VM for CentOS or Ubuntu Linux in the East US
region running for 36 months at a pay-as-you-go rate of ~$4,868.37/month vs. a reduced rate for a 3-year savings plan of ~$1,703.44/month. Based on Azure pricing as of October
2022. Prices subject to change. Actual savings may vary based on location, instance type, or usage.
Save on select compute services—no matter the region

Compute products and services covered by the plan:

Azure Functions
● Azure Virtual Machines* ▲
Premium Plan
 Azure App Service**

For illustrative purposes only. Refer to the Azure geographies page for global availability. ■ Azure Container Instances Azure Dedicated Host

*Does not include BareMetal Infrastructure, A, G, and GS series.

**App Service includes only upgraded premium and isolated services (Premium v3 and Isolated v2)
Azure savings plan for compute vs. Reserved Instances

Azure savings plan for compute Reservations (Reserved Instances)

Most flexible savings for dynamic workloads while Greatest cost savings for stable, predictable
accommodating for planned or unplanned changes workloads with no planned changes
Savings compared to
Save up to 65% Save up to 72%*
pay-as-you-go

Spend a fixed hourly dollar amount on compute services collectively Usage of a specific virtual machine type in a particular Azure region
Commitment type
(e.g. Spend $5/hour on compute services for 1 year) (e.g. D2v4 virtual machine in Japan East for 1 year)

Across participating services globally, Directly to the identified compute service

Savings apply
up to the hourly commitment in a particular region

Term 1 or 3 year 1 or 3 year

Payment options Upfront or monthly Upfront or monthly

Cancellation No cancellations Up to $50,000 USD

•Centralized budgeting and procurement •Distributed budget management

•Dynamic workloads (i.e.. follow-the-sun) •No planned changes to IT architecture
Example use cases
•Actively evolving IT roadmap •Preference for manual cost optimization
•Automated cost optimization across multiple services •Price sensitive

*The 72 percent saving is based on one M32ts Azure VM for SUSE Linux Enterprise + 24x7 Support OS in the West US 2 region running for 36 months at a pay-as-you-go rate of
~$1,976.11/month; reduced rate for a 3-year reserved instance of ~$552.85/month. Azure pricing as of February 22, 2022. Prices subject to change. Actual savings may vary based on location,
instance type, or usage.
Identify workload patterns that best align to savings options
Categorizing compute costs by usage behavior | example

Highly stable workloads like domain controllers

Run continuously on D2v4 virtual machines in Japan East
datacenter near headquarters
No expected changes to the machine series or region

Consider a Reserved Instance for the greatest savings

Dynamic workloads like those that power the case

management solution of the 24-hour global help desk
Run on different sized virtual machines based on expected
volume of each distributed service center
Change regions throughout the day (follow-the-sun)

Consider Azure savings plan for compute for

savings with built-in flexibility and automatic
optimization

For illustrative purposes only.

Plan for known usage needs and realize instant savings
Optimizing compute costs at scale | example $1,000,000 total

Your compute cost totals $1,000,000 billed on a pay-as-you-go basis. $200,000

Unpredictable usage
By allocating spend to the appropriate savings options based on usage
needs, you can take your budget further.

$550,000 total
Purchase reserved Purchase an Azure Continue paying
$500,000 ($450,000 savings)
Dynamic resources
instances for your savings plan for only for what you with steady spend
most stable compute to cover use for your most
resource needs. inconsistent
$200,000
your dynamic
Pay-as-you-go
resource needs. resource needs.
Optimizes $300,000
costs to $150,000 Optimizes $500,000 No commitment
costs to $200,000 required. $200,000
Azure
savings plan for
$300,000 compute
Your optimized compute cost totals $550,000 with savings options. Stable compute
resources
With $450,000 savings, you may fund additional new projects on $150,000
Reserved instance
your IT transformation journey.

Without savings options With savings options

Example presented for illustrated purposes only, not actual pricing and spend (pay-as-you-go pricing)
Call to Action 1. Leverage Marketing Resources, to
generate pipeline
2. Highlight technical and business
differentiators of Azure Migrate such as
Azure Hybrid Benefit and Azure savings
plan for compute as mentioned in this call
3. Take advantage of AMMP Partner-Led
funding
4. Win deals !
Additional Resources
Marketing resources for partners Demos
Azure Migrate Business Case Analysis
Azure Migration and Modernization Program

Azure Partner Zone Azure savings plan for compute

Migrate & Modernize Win/SQL to Azure with AMMP campaign-in-a-

box
Blog
Do More With Less Services Partner campaign-in-a-box Azure savings plan for compute blog
Azure Migrate Business Case blog

Web pages

Azure savings plan for compute

Azure Migrate

Azure Hybrid Benefit

Wrap Up & Next Steps
Please Fill Out
the Event Survey
 Resources to Partners with SMB focus
Partner benefits for you:

Digital Marketing Content OnDemand

with Do more with less campaigns to
increase your sales aka.ms/dmc

Technical presales & Deployment

team to guide you with your Do more
with less customer’s cloud scenarios
aka.ms/TPD
Day 3 - Business Applications

Time Duration Topic Session Details

9:00 – 9:05 5 min​ Welcome

Do More with Less – Business DMWL Narrative, customer examples & why, including category
9:05-9:45 45 min
Applications Narrative view

9:45-9:50 5 min Break

Extend the value of Do More with Less with your customers by

How Partners can capitalize on this
9:50-10:35 45 min leveraging partner offers, including where to go for all resources
moment
available for partners

10:35-10:40 5 min Break

Low code pitch and how to sell the platform, not just building apps,
10:40-11:25 45 min Do More With Less Through Low Code to make more money as a Business Applications partner by
enabling your customers

11:25-11:30 5min​ Closing What's Next for Sales Enablement

 Partner Sales Enablement
On-Demand

Partner Sales Acceleration Program (P

Sales Enablement Guide SAP)

Microsoft Partner Sales Bootcamp Series

FY22
Thank you.