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Day1MW - SCI DoMoreWithLessSalesBootcamp C3E1
Day1MW - SCI DoMoreWithLessSalesBootcamp C3E1
Ben Ellgass
9:05 – 9:25 20 min Do More with Less – What is it? Why now, concept and pitch perfect, what’s in it for a seller?
Jens Humbert – Director, Modern
Opportunity orchestration end to end, using real life customer Work Sales GBB
9:25 – 9:55 30 min Anatomy of a customer win
examples
40 min The DMWL Toolbox for Sellers Olga Gordon – Modern Work
Architect
10:55 – 11:25 Deep dive into the DMWL workshop
Zahid Saeed – Modern Work
Architect
11:25 - 11:30 5min Wrap Up What’s coming next for enablement Ben Ellgass
Day 2 - Azure
Time Duration Topic Session Details
9:35 – 10:00 25 min Azure Migrate Key customer triggers, customer targeting and proposal building
Analytics in MIDP DREAM Demo In Action + Overview of the Analytics in MIDP pattern and to see the Analytics in MIDP DREAM
10:30 – 10:50 20 min DREAM Demo Assets for Partners Demo in action!
Azure Do More with Less Customer Deep dive into partner resources, tools and readiness to help identify and close
10:50 – 11:20 30 min
Journey opportunities
Do More with Less – Business DMWL Narrative, customer examples & why, including category
9:05-9:45 45 min
Applications Narrative view
Low code pitch and how to sell the platform, not just building apps,
10:40-11:25 45 min Do More With Less Through Low Code to make more money as a Business Applications partner by
enabling your customers
Sales badges
4 will be provided within 5 business days and
are shareable on your various social
channels
THANK YOU
&
Let’s Get Started
Do More with Less
Partner Sales Bootcamp
Jens Humbert
Director Modern Work Sales EMEA
Microsoft Corporation
Outline :: Do More with Less – What is it?
11
Microsoft 365 empowers you to Do More with Less
Complexity of conversation
Increase security posture and reduce exposure,
Do More…
Enable a secure and seamlessly integrated hybrid • Increase users’ inclusion, motivation and engagement
workplace leading to less disruptions and better • Increase end-users' productivity on their core tasks
productivity for business users • Avoid media breaks and technology-caused disruptions
Times are getting more Do More with Less creates It helps leading customer It is key is to have full A lot of customer ready
and more challenging for a compelling event to conversations on cost understanding of the DMWL material and a
our customers, economic identify potential for win- savings and value customers situation comprehensive toolset is
circumstances getting win-win realization realization benefits available for you to
worse and threat position services and the
landscape increases Microsoft 365 platform.
16
Business.
Do More with Less
Partner Sales Bootcamp
Anatomy of a Customer
Win
February 7, 2023
Value.
Jens Humbert
Director Modern Work Sales EMEA
Microsoft Corporation
Outline :: Anatomy of a Customer Win
understand that a
business case is just see a typical
see how we bring learn how to apply
one part of selling anatomy and
“Do More with the Forrester
the business value proved practices for
Less” to life Consulting model
selling of the a customer win
Microsoft platform
18
Do More with Less – Bringing It to Life
As part of selling the business Business value conversation Joint business value analysis Assessment will be done
value of the Microsoft 365 about the Microsoft platform including a solid and realistic based on a business value
platform, conducting a with the customer. This is business case for potential model from Forrester
business value analysis to ideally a joint effort with the decisions on customer’s side Consulting, created on real
identify potential for win-win- customer, but can be run as customer data, inquiries,
win realization an “outside-in analysis” as feedback, insights and
well. intelligence.
Business Value Analysis Approach
Purpose, Customer Customer Target Complexity Reduction,
Audience, Scope Context Current State Scenario Vendor Consolidation
• Why are we doing this • What is customers • What Microsoft solutions • What are workloads in • How does current 3rd
assessment? business about and in has customer currently scope for the analysis? party landscape look like
which industry? deployed already? regarding
• Who is audience? • How would a realistic • Communications
• What are the industry • What is the current deployment plan per • Collaboration &
• Do we have a sponsor on trends? Microsoft licensing state? (sub-)workload look like? Productivity
customer side?
• Employee Engagement &
• What are customers • How many user will be Organizational Insights
• What is our targeted business priorities? considered? • Modern Endpoints
scenario?
• Security
• What specific challenges • Are there specific user
• Compliance
is the customer facing? profiles or personas with
• Business Intelligence
specific demands?
• Which of these solutions
can be replaced by
Microsoft technology and
by when?
Making the Business Value Analysis
Customer Specific Analysis based on Forrester Consulting Model
1 | Real customer experience & insights by Forrester Consulting
Through interviews and surveys with 350+ Microsoft customers who deployed Microsoft
solutions, Forrester collected detailed insights and data across regions, industries and
segments, to identify financial impact to their digital business transformation.
IT IS NO
ROCKET CLEAR DO MORE WITH LESS CUSTOMIZED START SMALL
SCIENCE GOALS RESOURCES PROCESS – BUT START
Selling the business value Before starting, make sure Make sure you know the It is key is to have full Do not get hold back
of Microsoft 365 and purpose, goals and plenty of resources understanding of the because you are missing
doing a value analysis is desired outcome are available – it will make customers situation information. The flexible
not as complex as it might clearly defined. your life easier model allows to start
seem to be – try it! high-level and make
assumptions, and to do a
more detailed analysis
later (if needed)
23
Do More with Less
Partner Sales Bootcamp
Nina Rapp
Business Group Lead, Modern Work and
Security
Do More with Less:
Modern Work & Security
GTM Resources
Sheki Heinsohn
WW Modern Work Partner Strategy
Do More with Less Modern Work & Security Motion
3
Partner’s Customer Journey
TOP OF FUNNEL LISTEN & CONSULT INSPIRE & DESIGN EMPOWER & ACHIEVE REALIZE VALUE MANAGE & OPTIMIZE
Partner-Led
Demand Generation 1 Build Intent and showcase value 2 Position solution to secure sale 3 Drive usage
Partner-Led
Demand Generation 1 Build Intent and showcase value 2 Position solution to secure sale 3 Drive usage
Identify top customers through targeting scenarios DMWL Campaign in a box (CiaB) 1:many DMWL Workshop
On-premises to M365 E3
1 2 Position solution to secure sale 3 Drive usage
Accounts with Microsoft on-premises (Exchange, Office,
SharePoint) and 3rd party security solutions.
Partner-Led
Demand Generation 1 Build Intent and showcase value 2 Position solution to secure sale 3 Drive usage
Increase value updated MW & SCI pitch Business Value Calculator Deliver 1:1 Workshop as needed
Partner-Led
Demand Generation 1 Build Intent and showcase value 2 Position solution to secure sale 3 Drive usage
Partner-Led
1 2 Position solution to secure sale 3 Drive usage
Partner
Customer MS
Account
Team
TOP OF FUNNEL LISTEN & CONSULT INSPIRE & DESIGN EMPOWER & ACHIEVE REALIZE VALUE MANAGE & OPTIMIZE
Partner-Led
Demand Generation 1 Build Intent and showcase value 2 Position solution to secure sale 3 Drive usage
Develop deployment & adoption rollout plan Secure post-sales resources & incentives
Partner-Led
1 2 Position solution to secure sale 3 Drive usage
Do More with Less E SKU Motion | Partner’s Customer Journey
TOP OF FUNNEL LISTEN & CONSULT INSPIRE & DESIGN EMPOWER & ACHIEVE REALIZE VALUE MANAGE & OPTIMIZE
Partner-Led
Demand Generation 1 Build Intent and showcase value 2 Position solution to secure sale 3 Drive usage
1. Engage with PDM 1. Are they interested in 1. Is the customer ready for a 1. Are there clear goals for 1. Do you have a clear 1. Secure OSU-M365
eliminating redundant licensing proposal? Or do they rolling out customer deployment plan in incentive for each
2. Drive DMWLs demand need a workshop to build intent?
solutions and simplifying IT adoption plan? place? eligible workload
gen recommendations
management?
with Campaign-in-a- 2. Do you need help from a 2. MS Account Executive or 2. Have you leveraged
box content, followed 2. Does the customer Microsoft seller in accelerating Solution Specialist to FastTrack for
by 1:many workshop understand the full value of customer engagement? nominate for deployment deployment
the M365 E3 suite across customer vouchers support?
3. Has the customer agreed on the
Office 365, EMS, Windows
next logical steps to accelerate 3. Collaborate with Microsoft
Ent?
the opportunity? Account Team to secure ECIF
NOTE: Not every activity is mandatory, use as needed to accelerate and close deals
Partner Resources
LISTEN & CONSULT EMPOWER & ACHIEVE
Olga Gordon
Zahid Saeed
Architects, M365 Center of Excellence
We hear from our customers that they need to:
• Cut costs and eliminate redundant solutions
• Get best-of-breed protection and productivity
• Deliver simple to use solutions, designed to work together
Why Do More With Less? What’s in it for you?
Acquire new customers
Accelerate every interaction into an upsell conversation with existing customer base
Door opener to position value-add managed services for greater profitability
Unlock incentives throughout customer journey
Microsoft 365:
Do More With Less
Workshop Overview
Scope:
• 90-minute workshop with high value scenarios, demos,
short videos, guided simulations for ITDM, Security
audiences
• Requires minimum 5 customers to attend
• This is flexible - execute in-person or virtual as you prefer
@aka.ms/DMWLworkshop @
aka.ms/domorewithless4e
Who should attend Security Lead/Architect
Microsoft 365: Do More
With Less Workshop
For the best experience and impact, IT
Decision Makers and/or Security
Lead/Architects should be in attendance.
IT Decision Makers
Microsoft 365: Do More With Less Workshop
Art of the Possible
Pre-Workshop Call to Action
Improve support and Deploy any endpoint Deliver the best experience
reduce incidents from the cloud with Windows 11
1. In the Pre-Workshop/Value Calculator Assets folder, you will find three documents for
your review (Make sure to unblock macros when you download the files) :
• Case Studies.docx
• Company A scenario for 1000 users.xlsm (Advanced (Excel) Value Calculator)
• Company B scenario for 3000 users.xlsm (Advanced (Excel) Value Calculator)
Deliver
3. Showcase the Company A scenario for 1,000 users and its Modern Work and Security
ROI Analysis output generated by the Value Calculator.
Workshop Call to Action
1. Estimate your return on investment with Microsoft
365 by visiting roi.transform.Microsoft.com
Visit the Do More with Less Portal Download the workshop kit Get nominated to deliver the
@aka.ms/domorewithless4e @aka.ms/DMWLworkshop Do More With Less Workshop
• Understand how to engage • Pre-Engagement Questionnaire • Work with your local Modern
customers in a • Workshop Delivery Guide Work Partner Development
value-centered M365 conversatio • Workshop Overview Manager (PDM) or Cloud Solution
n
• OFT for your customers Architect (CSA) to get nominated
• Watch our on-demand webinar to • Value Calculator Assets: Case for the workshop
learn more about the Do More Studies and Advanced Excel • Provide your Partner One ID and
with Less initiative Spreadsheets MPN ID to your PDM to proceed
• Use our brief • Workshop Deck • Event registration steps: @
how-to video tutorial about the aka.ms/mcapsevents/stepbystepE
workshop delivery
45
Lessons from the field
This new economic climate is challenging
Enterprises to evolve quickly
Survival Efficiency
Communication
e.g., Zoom, Webex
15%
e.g., Box, Dropbox
Cut help desk tickets and resolution time
through self service password reset Mobile Device Mgmt.
e.g., Mobile Iron, Airwatch
Source. Forrester Consulting, The Total Economic Impact™ of Microsoft 365 E3, commissioned by Microsoft, October 2022. Results based on a composite organization made up of 15 organizations as stated in the linked study. - https://aka.ms/Microsoft365/E3/TEI
Modern Work & Security Value Calculator Overview
• Online Value Calculator: • Real-life business case examples • Newly redesigned learning site
• Web-based application • Each asset has been anonymized • On-demand video series on how
• For quicker, on-the-spot to protect customer privacy to use the Value Calculator
calculations • Organized by workload, customer • Solution Plays
• Updated twice-a-year area, and industry • Building Business Cases
• Advanced Value Calculator: • FAQs and more
• Excel-based tool
• For more robust business cases
• Updated weekly
50
Thank you.
Wrap Up & Next Steps
Please Fill Out
the Event Survey
Resources to Partners with SMB focus
Partner benefits for you:
9:35 – 10:00 25 min Azure Migrate Key customer triggers, customer targeting and proposal building
Analytics in MIDP DREAM Demo In Action + Overview of the Analytics in MIDP pattern and to see the Analytics in MIDP DREAM
10:30 – 10:50 20 min DREAM Demo Assets for Partners Demo in action!
Azure Do More with Less Customer Deep dive into partner resources, tools and readiness to help identify and close
10:50 – 11:20 30 min
Journey opportunities
Do More with Less – Business DMWL Narrative, customer examples & why, including category
9:05-9:45 45 min
Applications Narrative view
Low code pitch and how to sell the platform, not just building apps,
10:40-11:25 45 min Do More With Less Through Low Code to make more money as a Business Applications partner by
enabling your customers