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Westside Assortment Planning
Westside Assortment Planning
Of
Lingerie (bras and panties)
in
Length: This refers to the number of products in a particular product chain or line. For example, our automobile
manufacturer may have four models of sedans, three models of SUVs, and two models of trucks in each
respective product line.
Depth: A product line's depth relates to the different versions of the same product that may exist in each
product line. Our auto manufacturer may have a basic, standard, and luxury version for each of its sedans and
SUVs but only a basic and standard model for its trucks.
Real-time analysis of your competitors’ catalogues
Simple, efficient interfaces that need little or no integrations, essentially plug-and-play modules
Custom dashboards and relationship charts for any metrics and parameters
1. What role does the category play?
First things first, start by defining or re-looking at the categories role. Align internally around the role of each
category present in the store. How does the category relate to other categories in the store and where does it
fit in the shopper experience?
For example, does it play a destination, routine, seasonal or convenience role? Learn more about category
roles in this post.
2. Store and category-based clustering
Clustering is the grouping of stores or categories across stores based on certain similarities. These similarities
can include demographics, performance and other local influences.
Make sure your clustering has been completed before starting with assortment optimisation.
3. Base assortments and custom assortments
When optimising a product assortment for a category, there are two parts to identify:
The base assortment:
Products in the core assortment will stay the same or similar across all or most retail stores regardless of local
preferences. The base range will usually comprise of the most popular products and brands that your shoppers
expect to find.
The custom section of the assortment:
The products or segments which are unique to the store cluster. This part of your assortment should be
tailored to the specific needs of the stores in the cluster
4. The Consumer Decision Tree
What is the consumer behaviour towards the category? Considering
the CDT can be helpful to understand consumer buying behaviour
and identify key product attributes which a shopper is looking for in a
particular segment.
The use of CDTs in the assortment planning process will ensure that
those attributes are well represented within the category.
5. Transferable demand
What products within the category present low levels of transferable
demand?
For example, products that are highly exclusive or brands that
shoppers are loyal to.
Knowledge of transferable demand metrics within a category will
allow a retailer to prioritise a specific SKU or encourage the inclusion
of an SKU as opposed to products that show low levels of loyalty or
exclusivity that might want to be removed.
6. Cross merchandised SKUs
By predetermining products that will be cross merchandised in a
category, you will prevent space planners from having to add those
products manually to planograms later on.
Basic stock: Level of inventory that must be maintained to meet current sales volume or consumption,
while taking order lead time into account.
Model stock: The model stock plan gives the precise items and quantities that should be on hand for each
merchandise line. A model stock plan needs to be compiled for each line of merchandise.
A deep assortment of products were done. It means that a retailer carries
a number of variations of a single product.
PANTY =24.76%
BRA = 75.24%
Bra Panty
Total price of stock present in store = sum of total price for bra and panty present in store
= Rs. (4,08,214 + 67,990)
= Rs. 4,76,204