MONTE CARLO

PRESENTED BY-
LEEPAK SATHUA
MOHAPATRA
RITESH KUMAR GOPE

MAMUN MAMALI GAYEN

MENEKA KUMARI EKKA
TANVI MOHANTY
INTRODUCTION-

Monte Carlo Fashions Ltd is based in India. It is an retailer and

manufacturer of woolen and cotton garments of Men, Women and Kids.
It was launched in 1984 by Oswal Woolen Mills ltd, the flagship company
of Nahar group.
The main objective of the company is to stand up to buyers’expectation
with consistent quality backed with R&D division quipped with latest
technology and adhering top timely schedules.
EVOLUTION OF BRAND-

• 1949- Nahar group began woolen, cotton and blended yarn + weave
denim fabric.
• 1972- Initiated its wool combing unit sensing the huge business
opportunity in knitwear.
• 1984- Monte Carlo was launched as an exclusive woolen brand by “OWML”.
• 2001- Launched own brand of t-shirt to diversify away from woolen
clothing and seasonality .
• 2011- Branded apparel business was demerged into Monte Carlo fashions.
CONT.…..

• 2013- Diversified into home furshining, Kids segment and various

other segment.
• 2014- Expanded geographical footprint to Soth and West who currently
contribute 10% of sales.
• 2015- Entered online space with tie up with Amazon, Flipkart, Jabong
and Myntra.
• 2016- Launched exclusive fitness and fashion wear brand “Rock” for
men .
MISSION AND VISION

VISION:
Evolving Monte Carlo showrooms onto one stop dimension by offering
contemporary clothing with world class quality at affordable prices

MISSION:
The main objective of the company is to stand up to the buyers’
expectation with consistent quality backed with R&D divisionequipped
latest technology.
WHY MONTE CARLO?

• Personal connect with the brand.

• Promotional activities are very less.
• To know the Mission, Vision and Organisational structure of the
brand.
• To know how they connect with the customers.
• To understand how the brand select its target market.
• Internal factors and to study the brand overall.
BRAND STRATEGIES

• Its brand strategy is synonymous with the customer strategy which is

designed to give customers the freedom to express themselves
through a wide range of fashion option and to get the best value for
money.
• Their strategy is to be customer focused and technology driven in
delivering innovative, trendy and fashionable garments.
• Aggressive promotional activity is undertaken by the company by way
of electronic media, print media, outdoors and events in order to
enhance the brand value of the product.
CONTD……

• An in house design studio continuously works on new designs with

latest styles, trends and look.
• Stringent quality measures are adhered to, at every stage, right from
manufacturing, processing and packaging thereby providing flawless
craftsmanship.
• Entire backend system is SAP enabled .
• The company system and data intergration from manufacturing to
retail enables us to manufacture sales. It provides trend forecast to
enhance styles and help our franchisees order more efficiently.
COMPETITORS AND COMPETITION-

• There are some big players in this market like Cat moss, Lilliput, Gini $
Jony, etc.
• Even Brand like Tommy Hilfiger , Allen Solly , Puma and Nike are also
including more kids products.
• Companies like Benetton , Pantaloons and rebook are attracting by
their popular characters like Ben 10 ,Pucca etc.
STORE LOCATIONS-

 More than 250 exclusive Brand outlets.

 Over 2000 Multi Brand Outlets in India and Abroad.
 More than 60 large Format stores.
 Northern parts- Delhi, Ludhiana, Shimla, etc.
 Southern parts- Bangalore, Mysore, Kochi, Hyderabad, etc.
 Eastern parts- Kolkata, Dimapur, etc.
 Western parts- Nasik, Nagpur, Mumbai, etc.
MILESTONE-

• The company was awarded as “SUPERBRAND” for woollen knitted and

hosiery garments.
• In 2014 Monte Carlo was honoured as one of ASIA’S BEST MARKETING
BRAND by WCRC.
• It has emerged as no.1 brand in the men’s wear category by image-
ORG-MARG.
• It has been felicitated by the international Wool Secretariat with the
prestigious Best Exhibited product award.
THANK YOU