ZOMATO BUSINESS REVENUE MODEL | HOW IT WORKS

What is Zomato?

Zomato is a food point search and discovery service founded in 2008 by Deepinder Goyal
and Pankaj Chaddah. It is currently operates in 25 countries, including India, Australia.
Brasil, New Zeland, Singapore and the United States and in middle East Qatar. Now we,
Future work technologies will explain zomato business revenue model. And how it works.

Zomato Business Revenue Model

Advertising on their website and appZomato’s advertising is to the point, when users
search for specific keywords, ads of restaurants are shown for that specific keyword. This
makes it highly targeted. This is also hyper local.

Consulting services with data

98% of restaurants fall within the first year and Zomato can help in this! Zomato sits on a
pile of data and information. They have an in-built analytics platform that run a lot of
queries and get important information out. Say if a person wishes to open a new food point,
they can approach with Zomato and find out the success rate of opening a restaurant in a
particular location. Food point owners can also find out what is the most popular type of
food in the area, understand the needs of the customers and provide a complimenting
service that will help build their business.

Zomato Events

Zomato  has forayed into the events space by partnering with restaurants and creating
limited events. They make a sale through the price of the tickets. A lot of Zomato hosted
annual parties were held.

Online Food Ordering

Very late to the game, Zomato started their online food delivery service. Different from
other players like Swiggy, Zomato does not have their own delivery system, they let users
place the order through the website or the app and the restaurant fulfil that order through by
their own.

Zomato Restaurant Guide: Discontinued

Zomato started food point guide for the famous cities in India. They tied up with the e-
commerce behemoth, Flipkart and hoped to sell around 200,000 copies. The last of this
food point guide was created in 2012 and has not been updated since.

If you look deeper, they are building strong roots to get a strong hold of the restaurant
business, not only in India but also all over the world but From the outside, Zomato may
seem like a simple company with a simple product.. Yelp made revenues of $245 Million
and Zomato was just at 3% of this amount. At the rate they are spreading and making a
strong eco system, At one point like this , zomato will take a huge piece of Yelp’s business.

Zomato Revenue Model

Zomato open with only listing restaurants Static menu and getting reviews from users about
the food served and their experience .This created a atmosphere for consumers and food
point and Advertising and sponsored listing of restaurant are the main revenue earning
plan. Zomato business revenue model.

Zomato also started with online food ordering and delivery but its only available in Top
metro cities and premium restaurants and zomato charges from 10–15 % for online
ordering and extra charges on delivery by Zomato.

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