Introduction To Fashion

Presented by:-
Pallavi Nair
Sakshi Tated
Shalini Thakur
Smriti Bihani
 INTRODUCTION
• It is an apparel retailer and manufacturer of wollen and cotton garments of
men, women and children

• Monte Carlo has pushed the envolope on high street fashion. The products
offered under brand Monte Carlo, apart from woollen knitted garments are
casual summer and sports wear.

• The main objective of the company is to stand up to the buyers’ expectation

with consistent quality backed with R&D divisions equipped with latest
technology, a team highly qualified technocrats and adhering top timely
schedules.
http://www.montecarlocorporate.com/
 EMPATHY

THE
ORIGINALITY INTEGRITY
VALUES

COURAGE
RATIONALE
• MC fashions’s year on year earnings growth rate
was (-) over the past 5 years nd the most recent
earnings on below average.

• MC fashion’s 1-year earnings growth exceeds its 5-

year average(12.3%vs-2%)

• MC fashion’s earnings growth has not exceeded

the IN luxury industry average in the past
year(12.3vs19.9%)

https://simplywall.st
Net Sales
• The companies net sales have grown to 16% over FY12 to FY15

• The companies EBITDA margins have grown at a CAGR of 15% over

FY12 to FY15

Revenue Breakup - Region Wise Revenue Breakup –Product Wise

North East Central South West Woollen Cotton
51% 25% 16% 3% 5% 26% 61%
53% 24% 13% 3% 7% 28% 58%

www.indiafolrine.com
https://www.karvyonline.com/
 HISTORY
• Founded in 1984 by Oswal Woollen Mills
Limited, the Flagship Company of Nahar
Group based in Ludhiana, Punjab.

• Chairman and Managing Director is Mr

Jawarhar Lal Oswal.

• Monte Carlo has pushed the envelope on

high street fashion.

http://www.montecarlocorporate.com/
RATIONALE
• Strong market position in winter wear segment

• MCFL’S strong capital base,negative net-debt position and strong debt

coverage.

• Risks arising from high dependence on winter wear segment drives

seasonality in sales,limits geographic diversification and make sales
vulnerable to weather condition.

• ICRA notes 3 quater of the financial year continue to remain concentrated

in northern central and eastern region.
WHY MONTE CARLO?
• Personal connect with the brand.
• Promotional activites are very less.
• To know the mission vission and organisational structure of the brand.
• To know how they connect with the customers.
• To understand how the brand selects its target market.
• Internal factor and to study the brand overall.
 FORMATS

RETAIL FORMATS E-COMMERCE

• Exclusive brand outlets • Amazon Fashions
• Multi brand outlets • Flipkart
• Large format stores • Jabong
• Snapdeal
• Myntra

http://www.montecarlocorporate.com/
STORE LOCATIONS

• More than 150 exclusive brand outlets.

• Over 2000 multi brand outlets in India and abroad.
• More than 60 large format stores.
• Northern parts- Delhi,Ludhiyana,Shimla etc.
• Southern parts-
Bengaluru,Mangaluru,Mysuru,Kochi,Coimbatore,Hyderabad,
Udhagamandalam etc.
• Eastern parts-Dimapur,Patana,Kolkata etc.
• Western parts-Nashik,Nagpur,Mumbai etc
E-COMMERCE
 MILESTONE
• The Company was awarded as “SUPERBRAND” for
woolen knitted and hosiery garments.

• In 2014 Monte Carlo was honored as one of ASIAS’S

BEST MARKETING BRAND by World Consulting
&Research Corporation (WCRC).

• It has also emerged as the No. 1 brand in the men’s

wear category in a survey conducted in the summer of
2009 by image-ORG-MARG.

• The brand has gained the ISO 9001:2000 certifications

and has been felicitated by the International Wool
Secretariat with the prestigious Best Exhibited Product
award.
 BRAND EVOLUTION
Late 1984 2001
2011
Launched by Nahar Launched own
Group as an brand of cotton t- Branded apparel business was
exclusive woollen shirts to diversify
brand by away from woollen
demerged into Monte Carlo Fashions
OswalWoollen Mills clothing and Limited and ownership of the brand is
Limited (“OWML”). seasonality. with the listed company.

2013
1949 2016 Diversified into
Parent - Nahar group started Launched exclusive home furnishing,
fitness and kids segment and
woollen, cotton and blended yarn
fashion wear brand various other
+ weave denim fabric + apparel. Rock.It for men brands with
different ranges.

2014
2015 Expanded
Entered online space geographical
with tie up with footprint to South
Amazon, Flipkart, and West who
Jabong and Myntra. currently contribute
10% of sales.
 MISSION VISION USP
The main objective is The view of The brand’s USP lies in
to stand up to the envolving Monte it’s high quality
buyers’ expectation Carlo showrooms knitwear with a touch
with consistent into one shop of exclusive fashion. It
quality backed with destination offering has also differentiated
R&D division contemporary itself with the woolen
knit wear made of
equipped with latest clothing with world
self-manufactured
technology,a team of class at affordable yarn. They have
highly qualified prices. Leader intoduced colours
technocrats and versatile and other than the basic
adhering to timely dynamic leadership blue, grey and black,
schedules. help the brand to in a wide range of
flourish. hues. No one else
offers the colour
palette that Monte
Carlo offers.
 Initially targeting
Northern region but
now they are focusing
on the Southern parts
of the country
The idea of the
Targeting men’s,
company is to
women’s and kid’s
lending an
wear
International
image to the brand

TARGETING
POSITIONING
• Renowned woollen garment manufacturers.

• The new logo is modern, bolder, trendier and

signifies the ethos of the company better.

• The triangle with the letters 'mc' has been

retained and given a dynamic appeal in order to
connect with the fashion-conscious populace

• Relatively stronger winter seasons and brand

awareness have made it easy for Monte Carlo to
gain customer acceptability (for cotton apparel
products) in the northern market.
 PRODUCT CATEGORIES
MEN

FORMALS CASUALS SPORTS WEAR WOOLEN ACCESSORIES

SWEATERS,
JACKETS,
SHIRTS, JEANS,
TRACKSUIT, SWEATSHIRTS, CAPS,
TROUSERS, T-SHIRTS,
TRACKPANTS, HERMALS, MUFFLERS,
BLAZERS, WAIST CHINOS, POLO
LOWERS CARDIGANS, LOHI, SOCKS
COATS.. SHIRTS
HOODIES,
ZIPPERS
 WOMEN

SPORTSWE ACCESSORI
CASUAL WOOLEN
AR ES

SWEATERS,
JACKETS,
LEGGINGS, CARDIGANS,
STOLES, CAPS,
JEANS, T-SHIRT, TRACKSUITS, THERMALS,
MUFFLERS,
SHORTS, TRACK PANTS.. PULLOVERS,
SHAWLS, SOCKS
KURTIS.. PONCHO, CAPES,
HOODIES,
ZIPPERS..
 KIDS

CASUAL WOOLEN
ACCESORIES

T-Shirts, Sweaters,
Jackets,
Denim, Jacket,
Hoodies,
Dresses, Belts, Socks,
Zippers,
SHIRTS, Track Mufflers, Caps.
Ponchos, Coats,
Pants and Cardigans,
Shirts. Thermals.
 Product SLEVVES Neck Size Colour Fabric
S Full Sleeves, Round,
38-48 Black 100% Cotton
Sweaters/ T Neck Blue Cotton

T Sleeveless V-neck
Brown
Green
Lamb Wool
Pure Wool
Pullovers Grey Wool Blend

Y Multicolour
Off-white

Cotton Rich
L Jackets Full Sleeves Collar
Hooded 38-44
Black
Blue
Brown

I
Green
Multicolour
Yellow

N Shirts Full Sleeves Ban

Collar
38-44 Black
Blue
100% Cotton
Cotton Rich
Green
G Multicolour
Pink
White
MEN Winter T-shirts Full Sleeves Collar,
38-44
Black Cotton Blend
Blue
Round Neck Cotton Rich
D V Neck
Grey
Multicolour
Red
E Sweaters Full Sleeves Collar
Hooded
38-46
Black
Blue,Grey
Blend Wool
Cotton Rich

T Half Sleeves Round Neck

Multicolor
Red
White
Fleece

A Yellow

Blue
I Denims Full Length -
30-36 Denim

Ban Black
T-SHIRTS Full Sleeves 38-46
L
100% Cotton
Blue
Collar Cotton Rich
Half Sleeves F Neck
Brown
Green
Round Neck Grey
V Neck Multicolour
Off-white
 Products Sleeves Neck Size Color Fabric
S Cardigans / Full Sleeves, Round, 36-44
Black
Blue
100% Cotton
Lamb Wool
Collar,
T Pullovers Sleeveless
V-neck
Brown
Green
Wool Blend
Acrlyic Blend
Grey Cotton Mix

Y Multicolor
Offwhite
CottonNylon

Black Pure Wool

Front Open
L Woolen
Blouses
Full Sleeves,
Sleveless
36-44 Blue
Brown

I Green
Red
Offwhite

N Shawles / Length Based -

Yellow
Black 100% Cotton
Free size Blue Cotton Rich
G Stoles Green
Multicolor
Viscose

WOMEN Pink
White
Purple

D Tops ¾ Sleeves F Neck 36-44

Red
Black Cotton Blend
Blue Cotton Rich

E Half Sleeves Round Neck

Front Open
Grey
Multicolor
Red
T Sweatershirts Full Sleeves Collar 36-44
Black
Blue
Blend Wool
Cotton Rich
Hooded
A Half Sleeves
Round Neck
Grey
Multicolor
Red
Fleece

I White
Yellow
Blue Denim
Denims Full Length -
L 30-36
Yellow Cotton Rich
T-Shirts Half Sleeves Collar, 36-44 Blue
Round Neck,
V Neck
S
T KIDS
Y Product Sleeves Neck Size Color Fabric
L Top Wear Full Sleeves H –Neck 26 – 38 Multicolor 100% Cotton
I Half Sleeves V –Neck Black Acrylic Blend
Short Sleeves Round Neck Blue Acrylic Nylon
N ¾ Sleeves T –Neck Brown Acrylic Viscose
G Hooded Gold Acrylic Yarn
KIDS Ban Green Blend Wood
Collar Grey Cord
D
E
Bottom Wear - - 26-36 Black Cotton Rich
T
Blue Denim
A Brown Fleece
I Multicolor
Pink
L
PRODUCT SEGMENTATION

Men Women Kids

20%

40%

40%
HOODIE SPECIFICATION SHIRT SPECIFICATION
Sleeve- Full sleeves Sleeve- Full sleeves
(23inches) ( 23.5inch)
Fit- Regular Fit- Tailor
Fabric- Cotton
Fabric- 100% cotton
Style- Basic
Pattern- print
Pattern- Front Pocket (Plain)
Occasion- Casual
Occasion- Formal
Neck- V Neck Neck- Collar
Trend- Fashion Trend- Fashion
ZIPPERS T-SHIRT THERMAL
Sleeve- sleeveless and full sleeveless Sleeve- Half sleeves Sleeve- Full Sleeves
(23.3inches) (9 inches) (23 inches)
Fit- Regular Fit- Regular Fit- Regular
Fabric- cotton Fabric- Cotton blend Fabric- Cotton
Occasion- Casual Style- Basic Style- Basic
Pattern - Plain Occasion- Casual Occasion- Casual
Neck- High Neck Neck- Collar Neck- V-Neck
Trend- Fashion Trend- Core Trend- Core
 WINTER TRACKSUITS

Style-218042215-1
Colour Family - Grey
Brand - Monte Carlo
Fabric - Cotton Blend
Fit - Regular
Pattern - Plain
Trend - Fashion
JEANS SUMMER LOWERS Sleeve - Full Sleeve
Occasion - Casual
Style-2180870080DN-1 Style-2180880553LO-1 Neck - Collar
Colour Family - Blue Colour Family - Beige
Brand - Monte Carlo Brand - Monte Carlo
Fabric - Denim Fabric - Cotton Rich
Fit - Narrow Fit - Regular
Pattern - Plain Pattern - Plain
Trend - Core Trend - Core
Occasion - Casual
CARDIGANDETAIL JACKET DETAIL BLOUSE DETAIL TOP DETAIL
Style-1184597FO-1 Style-218042397-1 Style-1180706FS-2406 Style-21808594-2
Colour Family - Pink Colour Family - Green Colour Family - Maroon Colour Family - Red
Brand - Monte Carlo Brand - Monte Carlo
Brand - Monte Carlo Brand - Monte Carlo
Fabric - Pure wool Fabric - Cotton Rich
Fabric - Blend wool Fabric - Cotton Rich
Fit - Regular Fit - Regular
Fit - Regular Fit - Regular Pattern - Plain Pattern - Stripe
Pattern - Printed Pattern - Plain Trend - Core Trend - Core
Trend - Fashion Trend - Fashion Sleeve - Full Sleeve Sleeve - Half Sleeve
Sleeve - Full Sleeve Sleeve - Full Sleeve Occasion - Formal Neck - V Neck
Occasion - Casual Occasion - Casual Neck - Front Open
Neck - Collar Neck - Collar
THERMAL DETAIL SHAWL DETAIL

Style-6180L4GR-0 Style-218STL2699-0
Colour Family - Grey Colour Family - Multi Colour
Brand - Monte Carlo Brand - Monte Carlo
Fabric - Cotton Fabric - Cotton
Fit - Regular Pattern - Printed
Pattern - Plain Trend - Fashion
Trend - Core Occasion - Casual
Occasion - Casual
HOODED DETAIL LOWERS DETAIL

Style-518043277-1 Style-518043306-1
Colour Family - Red Colour Family - Blue
Brand - Monte Carlo Brand - Monte Carlo
Fabric - Fleece Fabric - Fleece
Fit - Regular Fit - Regular
Pattern - Printed Pattern - Printed
Trend - Fashion Trend - Fashion
Sleeve - Full Sleeve Sleeve - Full Sleeve
Occasion - Casual Occasion - Casual
Neck - Hooded Neck - Collar
http://www.montecarlocorporate.com/company.php
SIZE:(L) SIZE:(XXL)

SIZE:(M) SIZE:(XL)
SIZE:(M) SIZE:(XL)

SIZE:(L)
L XXL XL M
 FABRIC DETAILS

Magna wool (pure wool Blended wool Rabbit wool (Angora) Double Mercerised
quality)

100% cotton Rich cotton Blend cotton 100% linen

 Standard care of garments
• Hand wash them individually in cold water and use soft detergents.
• Wash coloured garment separately as colours may bleed.
• Dry all garments inside-out.
• Dry in shade.
• Use soft iron.
• Donor iron on appliques and prints.
• Reshape all hosiery garments while dump.
• all alterations undertaken at customers risk.
• Any complain regarding garment would be forwarded to manufactures whose decision on the subject will
be final.
• Dry clean all silk, linen and woollen garments.
• No guarantee of pilling.
• No used garment shall be replaced.
• No exchange or refund during scheme or discount period.
BUYING SEASONS
• The two main buying seasons are:-
 Autumn-Winter
 Spring-Summer

• Booking season( booking from the

retailers) :
 Winter- May and June
WINTER COLLECTION
 Summer- October and November
• Buying season (buying of raw
materials):
 Winter- June and July
 Summer- November and December

• Selling/Supply season
 Winter- October to December
 Summer- March to May
SUMMER COLLECTION
 HELPFUL HARMFUL
to achieving the objective to achieving the objective
S STRENGTH WEAKNESS
W • Strong market position . • Lack marketing strategies
INTERNAL ORIGIN • Robust financial profile characterized by • Lack of employee motivation
O attributes of the strong capital base,negative net-debt • Less research and development
•
T organisation position and strong debt coverage
indicator
Lack of stores in western and
southern region of India
• Healthy growth pospects for the branded
apparel
A • Operational and financial flexibility by
N •
virture of being a part of Nahar Group
Rewarded as super brand India consumer
A validated 2016-17.

L OPPORTUNITIES THREATS
EXTERNAL ORIGIN • Global market • Intense competition
Y attributes of the • Growing demand • Disruption in the image of the
S organisation • Expansion in number of retail outlets brand
• Exploring new product and services. • Avalaibility of subsititute products
I • Changes in Govt. and Tax regulation

S
• POLITICAL-
• Implementation of GST, reduce trade barriers.
• Make In India campaign increases the inward investment in Textile Sector.
• India 3rd largest terror target lead to price fluctuation.
• Fluctuation in political situation leads to privatization,government stability,
taxation policies etc.
• Simplification of FDI policies,helps in larger FDI inflows and contributes to growth
Income and employment.
• ECONOMICAL-
• Domestic Textile and apparel industry contributes 2% to India’s GDP and accounts
for 14% of Industrial Production.
• Rise of FDI in India leads to an increase in number of international brands entering the
Indian Market.
• Increase in petrol and diesel prices will increase cost of supply chain and cost of
production.
• Increase in disposable income of the Indian population leads to increase in consumption.
• As per report, the country’s cotton output is likely to decline by 11% due to crop damage
in major producing states like Maharashtra and Gujarat. Thus this might affect the
production of cotton garments by Monte Carlo

SOCIAL-
• Major social changes accuring in the last ten years have affected the demand for fashion
products.
• Miilenials are the new target of the fashion brands.They want convience ,low prices and
great quality.
• Monte Carlo has become part of fast fashion i.e affordable and good quality fashion.
• The brands largely focus on customer care and satisfaction.
• TECHNOLOGICAL-
• Growing digital transaction.
• Rising internet penetration is expected to lead to growth in e-commerce.
• Technology has helped in oversea expansion and sell to a large customer
segment.
• India is now served with the 3G-4G technology helps in the growth of business.

• LEGAL-
• Monte carlo product range is mainly above 1000 that leads to increase in GST
which is 12% on apparel.
• No law for e-commerce.
• Inefficient implementation of regulations,companieshave to follow labour and
Employment law .
ENVIRONMENTAL-

• Dying techniques creates atmospheric emission.

• Natural calamities

• India is ranked 4th worst country in Environmental pollution.

• The brand needs to focus on sustainable practices in the manufacturing of the

products.

• Reduce Carbon footprints and water wastage.

• The brand should find an alternative for animal wool .

HIGH MODERATE MODERATE MODERATE HIGH
 SOURCING

DESIGN AND
RAW MATERIAL APPAREL BRANDING AND
PPRODUCT
PROCUREMENT PRODUCTION DISTRIBUTION
DEVELOPMENT

DISTRIBUTION
-
EBO+MBO+N
CS+E-
COMMERCE

BRAND
COMPLETELY COMPLETELY IN-HOUSE+ MANAGEMENT
IN-HOUSE OUTSOURCED OUTSOURCED COMPLETELY
IN-HOUSE
DISTRIBUTION NETWORK
120%

• Multi-brand outlets (MBO’s), National

chain store’s (NCS’S) and Exclusive brand 0% 0% 1% 2% 4%
100%
outlet’s(EBO’s).
• Franchisee-operated (FOFO) setups; the rest is
through company-owned,company- 80%

operated(COCO) stores. 60% Online

65% 63% 61% 57%

60% MBO & NCS

• MBO’s and COCO’s are the biggest distribution FOFO
channels, followed by NCS (contributes 10% of the COCO
40%
revenue) .

35% 33%
20% 30% 31% 32%

6% 5% 6% 5% 6%
0%
FY13 FY14 FY15 FY16 FY17
S
T
O
R
E

L
A
Y
O
U
T
S
T
O
R
E
L
A
Y
O
U
T
 BHOPAL STORE BANGALORE STORE

AHMEDABAD STORE

KOLKATA STORE
COMPETITORS

• Zodiac
• Indian Terrain
• Kewal Kiran Clothing Industries
• Kitex Garment Ltd
• Gokuldas Export
• Pearl Global
• SPL Industries
• Aditya Birla Fashion Retail Ltd
• Page Industries
Name of the Brand Name of the Range Segment Description Product Description
Woolen and blended woolen sweaters,
M ‘Monte Carlo” is flagship an
woolen woven jackets, cotton and
cotton blended shirts, trousers t-shirts,
umbrella brand .It caters to the
O tracksuits, thermals, woolen
premium and mid –premium accessories, sports-wear, summer wear.
segments for men and women
N
T
E It is the premium range for men’s
Cashmere and cash-woolen sweaters,
blazers coats, cotton shirts and t-shirts
PLATINE wear collection

Denim trousers (jeans, shirts and

It is the exclusive mid premium jackets)
DENIM range for denim apparel.
C
It is the exclusive range for Sweaters, cardigans, shirts, t-shirts, tops,
A women wear collection
dresses and trousers
ALPHA
R
It is the exclusive range for the Sweater’s, cardigans, shirt’s, t-shirts and
L TWEENS kid’s wear collection
bottoms

O It is the economy range for the Cotton and cotton-blended t-shirts

CLOAK & DECKER men’s wear collection
 MEN PRICE WOMEN PRICE KIDS PRICE SPORTSWEAR PRICE

SHIRTS 1599-2299 TOPS 395-1300 TOP 660-890 SHORTS 723-998

WEAR

TSHIRTS 690-1795 LOWER 899-1399 BOTTOM 650-1110 LOWERS 750-1699

WEAR

TROUSERS/ 1575-3599 DENIMS 1999-2999 TRACKSUITS 1599-2398

DENIMS

SUMMER 860-1649 CARDIGANS 1120-3620

LOWERS

SWEATERS/ 1400-4335 WOOLEN 1185-1390

PULLOVERS BLOUSES

JACKETS 3200-5000 SHAWLS/ 825-3500

STOLE

MUFFLERS/ 299-899 LONG COATS/ 2899-5500

CAPS/SOCKS JACKETS
 ADVERTISEMENT:
NEWSPAPER, TV
ADS, SOCIAL
MEDIA AND
SPECIAL OFFERS: OTHER PORTALS
DIRECT
END OF SEASON MARKETING:
SALE, GIFTS, TEXT MESSAGES,
VOUCHERS, CALLS, MAILS
LOYALTY POINTS

MONTE CARLO
PROMOTIONAL
STRATEGIES
PLACE

• Products are supplied by 21 exclusive commission

agents to over 1400 Multi-Brand Outlets.

• Monte Carlo’s portfolio of products is sold

through ‘Monte Carlo Exclusive Brand
Outlets’(EBOs).

• Exclusive Brand Outlets’(EBOs). EBO’S are mainly

concentrated in northern, central and eastern
India.

• Multi brand outlets (MBOs)and a network of

national chain stores (NCS)that merchandise
product in an environment that reinforces its
brand in premium and mid-premium categories.
 CURRENT TRENDS
• AUTUMN/WINTER COLLECTION
• SUMMER/SPRING COLLECTION
 The collection includes light shades shirt, t-shirt,
tops.  The men’s wear for the season includes stylish and
perfect cuts jackets, blazers, trench-coat, waist coasts,
sweatshirts and sweaters in a host of vibrant colors, the
women wear range includes exciting and elegantly
designed, jackets, coats, trench-coats, sweatshirts, long
capes, waist coats, shrugs and ponchos in trendy and
stylish silhouettes.
 While the bottom wear line includes a wide range of
jeggings, denims, accessories range features fashionable
caps, socks, mufflers, shawls, stoles.
 ANNEXURE
Gender Usual clothing size of the
customers
4.9%

14.60% S
43.90%
17.10%
56.10% Male M
Female How often do the customers buy L
new clothes? 31.70%
XL
31.70%
XXL

Several times
15.90% per month
31.50%

14.60%
Several times
every 6
months
Several times
39.00% per year
 Which are the products the customers buy most often?

Accessories 1.20%

Indian Traditional 1.20%

Footwear 28.00%

tops ,dresses, tshirts 65% Following of current fashion

Sweaters, Sweatshirts, Jackets 15% trends by customers
Denim, Pants,Trousers, shorts, skirts 59.80%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Customer spending on clothing 45% 45%

Yes
3.70%

No
19.50%
100-1000
10%
1000-5000
Yes but not very
20.70% 5000-10000 regularly
56.10%
More than 10000
 Customer preference while purchasing clothes Season during which customers spend the
most
Value for money 63.40%

Brand popularity 14.60% 20.50%

52.60% Spring
Fashion trend 26.80% Summer
57.70%
Colour and Design 50% 19.20% Autumn
Good quality 67.10%
Winter
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

When shopping customer's

1.20%

23.80% Always return to

28.70%
the same shop

46.30%
Try new shops
 Customer's awareness about
Monte Carlo brand
6.10% 2.40%

What encourages customers to try new

fashion styles Yes
No
Others 7.80%
91.50% Maybe
Influencers 29.90%

Occasion 55.80%
Would people stick to the same
Family member's suggestion 19.50%
brand if the prices of it's
products increase?
Friend's suggestion 18.20% 13.60%

17.30%
Yes
Celebrities styling 35.10%
69.10%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

Customer's awareness about Monte
Carlo's Summer Collection
80.00%
69.50%
70.00%

60.00%

50.00%

40.00%

30.00% 25.60%

20.00% What brings customer's back to Monte Carlo?

10.00% 4.9%
80.00%
0.00% 73.20%
Yes No Maybe 70.00%

60.00%

50.00%
41.50%
40.00% 35.40% 34.10%

30.00%

20.00%
12.20%
10.00% 6.1%

0.00%
Quality Variety Winter wear Summer collection Prices and offers Convenience of
collection store location