Managerial Communication 3

Aditya Deshbandhu
11.07.2019
 Managerial Communication 3

7 Cs of Communication

• Why the 7Cs

• Kind of like 4 Ps, a
mnemonic device

• Things to keep in mind for

effective communication

• A guideline of sorts, not

necessarily exhaustive

Aditya Deshbandhu/ Communication Area 2

 Managerial Communication 3

Completeness

• How do we make
messages complete?
• All facts covered ?
• Any additional info./data to
be provided?
• Is there a way to arrange the
message? (Chronologically,
thematically, Magnitude)
Aditya Deshbandhu/ Communication Area 3
 Managerial Communication 3

Clarity

• How do we make messages

clear?
• Brief, acquainted, easy words
and phrases
• Simple sentences and
paragraphs. Grammar sound
• Use visuals and images where
required
• No Jargon!

Aditya Deshbandhu/ Communication Area 4

 Managerial Communication 3

Conciseness

• How do we achieve
conciseness?
• The simplest statement of the
facts?
• Only use relevant information
• No duplication
• Use the uniqueness of the
platform

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 Managerial Communication 3

Concreteness

What is concreteness?
• Be exact in your instruction

• Provide detailed and

organized information

• No scope for overlaps or

room for something that
isn’t there

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 Managerial Communication 3

Courtesy

How is one courteous?

• Be sensitive, sympathetic and
empathetic
• Respect, speed and being
grateful
• Never be disrespectful, no
matter how grave the situation
• Formally address as and where
required, no matter what the
personal equation 7
Aditya Deshbandhu/ Communication Area
 Managerial Communication 3

Correctness

How to ensure correctness?

• A minute attention to detail

• Check, check and re-check

• Data, statistics, statements,

timelines, locations and
phrases

• The right time, person(s) and

language 8
Aditya Deshbandhu/ Communication Area
This Photo by Unknown Author is licensed under CC BY-SA-NC
 Managerial Communication 3

Consideration

What to consider?
The target audience of the
message

The purpose of the message

Tone of the message

The objective to be realized

Breaking monotony
Aditya Deshbandhu/ Communication Area 9
 Managerial Communication 3

Just 7 ?

People are considering 2

more

• Credibility

• Creativity

Aditya Deshbandhu/ Communication Area 10

 Managerial Communication 3

To Contemplate

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