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BUSINESS

COMMUNICATI
ON
DR. GLORIA RAMOS
A CHALLENGE
Please, think for a few minutes about what
you would include in the definition of
COMMUNICATION

2
COMMUNICATION IS WHAT?
It is a process of exchanging and sharing

• Information
• Thoughts
• Messages
• Ideas
• Emotions
• Feelings
• Understanding.
COMMUNICATIN PROCESS

Sender Message Receiver

Feedback
THE COMMUNICATION
stimulus PROCESS EXPANDED MODEL

sending channel
encoding
decoding
understanding
Barriers
understanding
decoding
encoding

feedback

PERSON A PERSON B
VALUE OF
COMMUNICAION
• Everyone wants to be
heard, appreciated
and accepted.
• Helps us complete
tasks, achieve goals Click icon to add picture

• Enhances
relationships
• Increases productivity
• Saves time and money
IS COMMUNICATION ALWAYS
EFFECTIVE?
INTERFERENCES (BARRIERS)

1. Cultural: 2.Physical:channel,
differences in noisy environment,
language, level uncomfortable
of education, surroundings,
lack of language distractions
skills religion
4. Perceptual: frame
of reference, mental
3. Emotional: distractions,
preoccupations, bypassing.
illness
WHAT DO YOU THINK WE CAN DO TO
OVERCOME THE BARRIERS?

• Improve language skills.


• Clear messages adapted to
the receiver
• Use multiple channels to
communicate.
• Encourage feedback
• Be aware of your own state
of mind/emotions/attitude.
• Keep an open mind
• Ask questions when you
don’t understand. 8
TYPES OF COMMUNICATION BASED
ON THE COMMUNICATION
CHANNEL
ADVANTAGES

• Quick feedback
ORAL
COMMUNICATIO • Body language
N
can aid in
• Spoken words are use understanding

• Communication
influenced by pitch, DISADVANTA
tone, speed, clarity GES
Little time to think
before answering
9
TYPES OF COMMUNICATION BASED
ON THE COMMUNICATION
CHANNEL
ADVANTAGES

• Can be edited/
WRITTEN revised
COMMUNICATIO
N • Provides a
record/ backup
• Use of signs/
symbols DISADVANTAGES • More time to
comprehend
• Most common • More time to before feedback
form of construct
communication
used in business • No instant feedback 10
TYPES OF COMMUNICATION BASED
ON THE COMMUNICATION
CHANNEL

• Sending or BODY LANGUAGE


receiving of
wordless messages Appearance, facial expressions, gestures,
posture, tone, movement
• It is all about the
body language ADVANTAGES DISADVANTAGES

Aid to effective Can become a


communication if barrier if used
used correctly incorrectly 11

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