Professional Documents
Culture Documents
Communication …
• Is sharing information
and/or ideas with others
and being understood.
• Is a two way process of
sending and receiving
words, actions, symbols,
signs, etc.
Personal • Is what we do to give
and Group and get understanding.
Communication
Basic elements of
Components of communication
communication
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• Knowledge • Verbal
• Bias • Written
• Mood • Non-verbal
• Motivation Actions/reactions
• Physical attributes Facial expressions
• Method
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Group communications …
Personal communication is …
Applies to large group of receivers:
• Extremely useful in lectures / lecture forum
Instructing demonstrations /role plays
symposium / meetings
Training
Panel / round table discussion
Teaching brainstorming / debriefing
Coaching buzz session
case problems / exercises / workshops
Counseling
Developing people
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Principles of effective
Channels of communication
communication
• Handouts 1. Professional Management Principle :
• Manuals / workbooks - accomplishments increase as workers are
• Charts / tables / graphs informed about matters affecting results.
• Videos / movies / ads 2. Principle of Frequency : - the often a
message is repeated, the more likely it will
• Slides / signs / symbols be remembered.
• Pictures / letters / e- 3. Principle of Intensity : - the more vivid,
mails / texts enthusiastic, personalized and positive the
communication is the better it will be
remembered.
Principles of effective
communication 4 Basic Steps of Instruction
4. Principle of Duration:- shorter messages are 1. Prepare the worker
likely to get the attention, retention,
• Start on schedule
and understanding. • Put him at ease
5. Principle of Line Loss:- the more extended • State the job and find out what he already
the communication, the less effective it tends knows about it.
to become. • Awaken his interest
6. Principle of Emotional Appeal:- appeals to • Place in correct position all the materials and
emotion are readily communicated than appeals equipment needed.
to reason.
7. Principle of Application: - the more an idea is
put to use, the better it is understood and
remembered.
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Communication with
Outside group
• Communication should not only be confined within
the company, problems in a company also extends
outside of the organization.
With customers –are more interested in the
products and services the company can offer, if
needs are not satisfied, problems would likely
occur.
With the community – assurance of a safe and
healthful environment including opportunities
open for them would likely establish a good
relationship.