UNIVERSITY OF LUZON

COLLEGE OF BUSINESS ADMINISTRATION

PEREZ BLVD. DAGUPAN CITY, PANGASINAN

CHAPTER I

EXECUTIVE SUMMARY

This business plan has been developed to present our company to prospective
supplier partners, employers, and investors. dream medical company is a start-
up company focused initially on distribution of leading brands of medical
uniform and supplies for use by all people special the health care workers and
medical courses student. After establishing a market presence with this
product niche, we will expand to offer other products related to further good
and high equipment to increase the high performance of health workers.

The market is currently served poorly and inconsistently by a patchwork of

local pharmacies and distributors and small stores. We will offer a regional,
and ultimately national, network of clinical supplies sales professionals and
equipment, which will make us the partner of choice for medical supplies and
will make us attractive to potential supplier partners.

PROJECT BACKGROUND

Medical Uniform Supply and Health Accessories Store will offer and serve
customers a high brand with a good price like different types of health
uniforms and accessories. This business provides all medical supplies for
healthcare workers and medical course students to have all the supplies they
needed in one place and in a good price.

Our company will offer the best service to all people especially to those who
need a high-quality product. The company will make sure all our products
such as paraphernalia’s, Scrub suits, Lab coats, Uniform, Loupes, Sports,
Bandana and other accessories will be in a good and high-quality product.

VISION
 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

We seek to grow beyond our current location and will serve the highest quality
products conveniently.

MISSION

Medical Uniform Supply and Health Accessories Store aims to develop and offer
high quality products which can be proven to be effective and efficient in our
costumers.

OBJECTIVES

Medical Uniform Supply and Health Accessories Store should be able to offer a
good high-quality product for healthcare workers and medical course students.
In addition, the store will locate at Perez BLVD. Dagupan City near in
University of Luzon.

GOAL

The goal of Medical Uniform Supply and Health Accessories Store is to serve a
highest quality product for healthcare workers and medical course student.

Project Proponents

BSN IV Group 3

 Ahmed Baolayan
 Lucy Marie Ison
 Neil Cristian Tatad
 Ira Shane Manzano
Proposed Business Name

Medical Uniform Supply and Health Accessories Store

Type of Business Organization

Partnership Business
 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

Location of Head Office and Factory

Perez BLVD. Dagupan City

CHAPTER 2

ORGANIZATION AND MANAGEMENT

Form of Business

The store will be facilitated by the owner itself. The store consists of two floors,
down floor for the selling and the top floor for the head office and facilities. The
store will be selling organic health supplies and uniform. Consumers can find
various products from different brands and different price. The business will
provide high brand with a good price and quality. The store has online stored
those customers can order from it and it will deliver. There will be advertising
and offer to get customer's attention. Normally, the store will accommodate
unlimited customers at a time, but due to the COVID-19 pandemic, the store
will only allow 15 customers while observing social distancing, proper wearing
of face masks. The store will also be having disinfecting area that upon
entering the store, our staff will be spraying the customer with disinfectant or
alcohol. This is to make sure that all products will not be contaminated and for
safety precautions of our dear customers and staffs.

Organizational Structure

The store consists of two floors, down floor for the selling and the top floor for
the head office and facilities. The store will be selling organic health supplies
and uniform from different brands. The store has online stored those
customers can order from it and it will deliver.

Personnel/Administration (with duties and responsibilities)

 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

Manager: to manage and control the business and supervisor on the employee.

Casher: to control and responsible of the selling process

Two Employee: to prepare and organize the store and products and service the
customers.

Security: to check on covid-19's standard such as observing social distancing,

proper wearing of face masks

Salaries and Benefits

Manager: 45000 PHP

Casher: 30000 PHP

Employee:23000 PHP

Security:17000 PHP

The store workers will have a benefit as extra bones for them like

• Free rent place if they from outside the city, rend pay as additional to
the salary if they from the city.
• Free transportations and if they have vicults the amount will add to
their salary.
• One vacation for 4 months every two year with paid the ticket.

CHAPTER III

MARKETING STRATEGY

General Market Description

Actual Price:

The actual price is different depend on the brand and the product.
 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

Demand:

Demand can process by visiting the store or visit our online store.

Target Market:

Our store will offer best service to all people especially to those type of health
care workers and health course's student.
Competitive Position:

The products are available to all players in this market. We will differentiate
ourselves by the different high brands of medical supplies and adding value
through our distribution strategy and channels, and our comprehensive
product lines and programs that make working with us incredibly easy. We are
uniquely positioned to gain market share in this segment due to our different
with the others organization and corporate account relationships, our ability to
build a regional field medical supplies sales professionals and equipment, and
our ability to create compelling marketing programs. The competition is largely
smaller, more local distributors and pharmacists who are not approaching this
market in a sophisticated or coordinated way which give us advantage also
store will face a competition from others stores which have similar products
but our store will provide the best brands with a good price so we will provide
to the customers the good services and high-quality products to pass this
competition

Market Strategy

The business will build will good shape, promotions will be distributed around
the city, the pricing of the product will be good and right for all level of people.
The distribution of goods and service will create exchanges with organization to
develop the business and satisfy individual and organizational goals. The
company will provide products that satisfy customer' needs. The purpose of
 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

selected the marketing is there is few of the stores that provide high quality
medical supplies at a reasonable and affordable price.

 Using relationships with decision makers at major medical supplies

brands chains to gain unique access to sell into their facilities. This will
allow us to provide “pre-qualified” sales opportunities to our field-based
medical supplies sales team which also offer time to build our company.
 Effectively building a strong medical supplies sales team capable of
building strong relationships with others medical supplies and
companies also capable to build trust and confident to the customaries.
 Creating marketing strategies and tactics to position ourselves as leaders
in providing medical products from paraphernalia’s, Scrub suits, Lab
coats, Uniform, Loupes, Sports, Bandana, and other accessories will be
in a good and high-quality product and others medical equipment and
supplies the to help health facilities and workers and medical course's
student to provide best service.
 Gaining distribution relationships with a unique combination of top
suppliers to build a comprehensive line of product of medical supplies
and equipment. We will create an effective channel of distribution that
will be indispensable to suppliers as a cost-effective way for them to
penetrate the post-acute market and distributed our products.
By using A SWOT analysis organizes your top strengths, weaknesses,
opportunities, and threats, we can understand the market

Strengths

Less medical stores in area so high success to bring customers which make the
store in a typical site

Contracting with international companies to provide high quality brands

 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

CHAPTER IV

PRODUCTION FEASIBILITY

Food Products

Non-Food Products

Production Process

Food Category

Non-Food Category

Product Monitoring Improvement and Development

Utilities
Waste Disposal
Project Site
Plan Layout
Machineries and Equipment
CHAPTER V
DEVELOPMENT AND GROWTH PLAN
Changes in Technology, Government Regulation & Economy
Expansion Plans
Growth Plan
Growth Potential and Opportunities
Barriers to Growth
Measures to Overcome Barriers
 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

CHAPTER VI
FINANCIAL FEASIBILITY
Total Projected Cost

Major Assumption

(Business Name)
Statement of
Comprehensive Income
(Projected)
For the Year Ended
(Projected Business
operation)

(Business Name)

Statement of Financial Position

As of (business operation)

(business name)

Actual Statement of Comprehensive Income

Day 1
 UNIVERSITY OF LUZON
COLLEGE OF BUSINESS ADMINISTRATION
PEREZ BLVD. DAGUPAN CITY, PANGASINAN

(business name)

Actual Statement of Comprehensive Income

Day 2

(business name)

Actual Statement of Comprehensive Income

Day 3

(business name)

Actual Statement of Comprehensive Income

Day 4

(business name)

Actual Statement of Comprehensive Income

Day 5

CURRICULUM VITAE