PRODUCT LIFE CYCLE

Introduction Growth Maturity Decline

*Insert pic of *Insert pic nung *Insert pic iced *Insert pic
mineral water bai drinking tea* flavored water*
muna* water, nasa
other products*
The product The sales The sales are The sales
Sales was launched increased at at the high at fluctuate at this
in 1991. Since this point. The this point, but it point. One
it is just starting company then soon started to reason is
out at this point, produced decline. This is because the
the sales are several because of the product is a
low, but it variations of the outside necessity, it
eventually products, which competitions’ would still have
increased since were favored innovative average sales.
water is a admirably by product But competition
necessity. consumers. variations. The forces its sales
company to decline at
released this point.
several other
variations to
lengthen the
 sales increase.
Investment The investment The investment The investment The investment
Cost cost of the cost at this cost of the cost is less.
product at this point is high, as company at this They may have
point is not that evidenced by point is higher. not pulled out
high at this the company There are more major
point since the building plants products to investments,
company is just in Bulacan and produce, more but they have
starting out and CDO in 2004, plants to build, only released
would want to in Laguna in and more few variations
test the market. 2006, and in innovations to of the product
Davao in 2010. produce to be at this point.
on par with the
competitors.
Competition There is very The The The
little competition is competition is competitors’
competition at steadily high, and the innovation
this point since increasing, with product have causes the
Asia Brewery’s the Asia been aspects of the
Absolute and Brewery’s competing market of the
Summit brands beverage head-on with product to
were produced products and the competitors’ decline
in 1992 and Wilkins. There products. drastically.
Wilkins in 1997. are also several
brands that
surfaced at this
point.
Advertising In 1993, the The company The company The company
company started continued on have not spent
outsourced its advertising in with its usual great
drinking water television and advertising, but investment on
and customized in radio at this it was lessened advertising at
 its packaging to point. Cesar since the brand this period. The
be used by Montano was is already advertisements
different the prevalent established in were kept to a
establishments. endorser of this the market. bare minimum.
This product.
customized
packaging
served as
advertisements.
Profit There is low The profit is The profit is at The profit may
profit at this higher, and the peak, but it also be
point, since the since the starts to decline fluctuating, as
company is at product is due to the result of
its experimental steadily competition sales
stage and the growing into the rising within its lessening. The
recall of the market, the market. profit may
company in the profit goes decrease or be
consumption of even higher. on a standstill
the consumers at this point for
is still very the company.
minimal at this
point.