Marielle Joy T.

Bustamante 29/10/2021
A60 A[M3]

TRANSCREATION ART

The transcreation art is more on the creativity of the message that attracts the audience. A
combination of the translation and creation of the word explains the process of adapting
content from one language to another while ensuring that the message's intention, original
style, and tone are preserved. It can be said that transcreation arts help companies or a brand
to appeal to the intersection between culture, language, and emotions.

The print advertisement I choose for our activity is Alpolic Materials. Their advertisements
are architects or other influences, such as product salespeople and distributors, are involved
in reaching them: the more background information you have, the better. The transcreation art
that I made focuses on being able to focus more on the text's intention rather than the exact
language of the original text.