Acquisition Market Share

App Dep
Relevant Event Overall Strong Strategic Emerging
Date
Name Market Zone Zone Zone 29

Strategy Meeting 7-Feb-21 25 26.97 19.76 24.99 27

31-Jan-21 25.35 27.23 20.44 25.27
25
24-Jan-21 25.14 27.06 20.54 24.75
23
17-Jan-21 25.32 27.23 20.43 25.17
10-Jan-21 25.57 27.35 20.4 25.89 21
3-Jan-21 25.51 27.39 20.72 25.34 19
27-Dec-20 25.13 26.93 20.45 25.04
17
App Deployment 20-Dec-20 25.32 26.89 22.44 24.34
13-Dec-20 25.42 26.87 23.59 23.89 15
20-Dec-20 27-Dec-20 3-Jan-21 10-Jan-21
6-Dec-20 25.34 26.88 26.15 21.65
29-Nov-20 24.75 26.85 26.79 19.02 Strong Zone Strat
22-Nov-20 25.12 26.83 28.86 18.89
15-Nov-20 25.21 26.82 31.22 17.49
8-Nov-20 24.82 26.8 29.48 17.37
Free Data Bonus 1-Nov-20 24.78 26.78 29.99 16.87
25-Oct-20 23.52 26.03 25.89 16.72
18-Oct-20 23.48 25.94 26.47 16.32
11-Oct-20 23.38 25.95 25.86 16.38
4-Oct-20 23.42 25.92 26.62 16.02
27-Sep-20 23.45 25.58 28.13 15.67
20-Sep-20 21.25 25.4 19.34 14.38
Roll Out 13-Sep-20 20.89 25.38 19.46 12.98
6-Sep-20 20.78 25.26 20.02 12.39
30-Aug-20 21.03 25.14 21.6 12.39
23-Aug-20 20.52 25.02 19.38 12.38
16-Aug-20 20.49 24.9 19.55 12.38
9-Aug-20 20.42 24.78 19.55 12.38
2-Aug-20 20.32 24.65 19.35 12.37
26-Jul-20 20.21 24.53 19.14 12.37
19-Jul-20 20.11 24.41 18.94 12.37
12-Jul-20 20 24.29 18.74 12.37
5-Jul-20 19.89 24.17 18.54 12.36
28-Jun-20 19.79 24.05 18.34 12.35
21-Jun-20 19.68 23.93 18.09 12.38
14-Jun-20 19.58 23.81 17.94 12.34
 App Deployment Free Data Bonus
35

30

25

20

15

10

0
20 27-Dec-20 3-Jan-21 10-Jan-21 17-Jan-21 24-Jan-21 31-Jan-21 7-Feb-21 1-Nov-20 8-Nov-20 15-Nov-20 22-Nov-20 29-Nov-20

Strong Zone Strategic Zone Emerging Zone Strong Zone Strategic Zone Em

Roll out
30

25

20

15

10
27-Sep-20 4-Oct-20 11-Oct-20 18-Oct-20 25-Oct-20

Strong Zone Strategic Zone Emerging Zone

 Free Data Bonus

ov-20 22-Nov-20 29-Nov-20 6-Dec-20 13-Dec-20

e Strategic Zone Emerging Zone

25-Oct-20
Relevan
Overall
t Event Date
Market
Name
Strateg
y
7-Feb-21 25
Meeting

31-Jan-21 25.35
24-Jan-21 25.14
17-Jan-21 25.32
10-Jan-21 25.57
3-Jan-21 25.51
27-Dec-20 25.13
App
Deploy 20-Dec-20 25.32
ment
13-Dec-20 25.42
6-Dec-20 25.34
29-Nov-20 24.75
22-Nov-20 25.12
15-Nov-20 25.21
8-Nov-20 24.82
Free
Data 1-Nov-20 24.78
Bonus
25-Oct-20 23.52
18-Oct-20 23.48
11-Oct-20 23.38
4-Oct-20 23.42
27-Sep-20 23.45
20-Sep-20 21.25
Roll Out
13-Sep-20 20.89

6-Sep-20 20.78
30-Aug-20 21.03
23-Aug-20 20.52
16-Aug-20 20.49
9-Aug-20 20.42
2-Aug-20 20.32
26-Jul-20 20.21
19-Jul-20 20.11
12-Jul-20 20
5-Jul-20 19.89
28-Jun-20 19.79
21-Jun-20 19.68
14-Jun-20 19.58
Relevant
Strong
Event Date
Zone App Deployment in Strong M
Name 27.5
Strategy 27.4
7-Feb-21 26.97
Meeting 27.3
31-Jan-21 27.23 27.2
27.1
24-Jan-21 27.06 27
17-Jan-21 27.23 26.9
10-Jan-21 27.35 26.8
26.7
3-Jan-21 27.39
26.6
27-Dec-20 26.93 20-Dec-20 27-Dec-20 3-Jan-21 10-Jan-21 17-Jan-21 2
App
20-Dec-20 26.89
Deployment
13-Dec-20 26.87
6-Dec-20 26.88
29-Nov-20 26.85
22-Nov-20 26.83
Free Data Bonus in Strong
15-Nov-20 26.82 26.9
26.88
8-Nov-20 26.8 26.86
Free Data 26.84
1-Nov-20 26.78 26.82
Bonus
26.8
25-Oct-20 26.03 26.78
18-Oct-20 25.94 26.76
26.74
11-Oct-20 25.95 26.72
4-Oct-20 25.92 1-Nov-20 8-Nov-20 15-Nov-20 22-Nov-20 29
27-Sep-20 25.58
20-Sep-20 25.4
Roll Out 13-Sep-20 25.38
6-Sep-20 25.26
30-Aug-20 25.14 Roll out in Strong Zone
23-Aug-20 25.02 26.1
16-Aug-20 24.9 26
25.9
9-Aug-20 24.78 25.8
2-Aug-20 24.65 25.7
26-Jul-20 24.53 25.6
25.5
19-Jul-20 24.41
25.4
12-Jul-20 24.29 25.3
5-Jul-20 24.17 27-Sep-20 4-Oct-20 11-Oct-20
28-Jun-20 24.05
21-Jun-20 23.93
14-Jun-20 23.81
Deployment in Strong Market

n-21 10-Jan-21 17-Jan-21 24-Jan-21 31-Jan-21 7-Feb-21

ee Data Bonus in Strong Zone

15-Nov-20 22-Nov-20 29-Nov-20 6-Dec-20 13-Dec-20

Roll out in Strong Zone

11-Oct-20 18-Oct-20 25-Oct-20

Relevant
Strategic
Event Date App Deployment in Strategic Zone
Name Zone 25
Strategy
7-Feb-21 19.76
Meeting
31-Jan-21 20.44
24-Jan-21 20.54 20
17-Jan-21 20.43
10-Jan-21 20.4
3-Jan-21 20.72
27-Dec-20 20.45 15
App 20-Dec-20 27-Dec-20 3-Jan-21 10-Jan-21 17-Jan-21 24-Jan-21 31-Jan-21 7-Feb-2
20-Dec-20 22.44
Deployment
13-Dec-20 23.59
6-Dec-20 26.15
Free Data Bonus in Strategic Zone
29-Nov-20 26.79 35

22-Nov-20 28.86 30
15-Nov-20 31.22 25
8-Nov-20 29.48
20
Free Data
1-Nov-20 29.99
Bonus 15
25-Oct-20 25.89 10
18-Oct-20 26.47
5
11-Oct-20 25.86
0
4-Oct-20 26.62
1-Nov-20 8-Nov-20 15-Nov-20 22-Nov-20 29-Nov-20 6-Dec-20 13-Dec-2
27-Sep-20 28.13
20-Sep-20 19.34
Roll Out 13-Sep-20 19.46 Roll out in Strategic Zone
6-Sep-20 20.02 30
30-Aug-20 21.6
23-Aug-20 19.38
16-Aug-20 19.55
9-Aug-20 19.55
2-Aug-20 19.35 25
26-Jul-20 19.14
19-Jul-20 18.94
12-Jul-20 18.74
5-Jul-20 18.54
28-Jun-20 18.34 20
27-Sep-20 4-Oct-20 11-Oct-20 18-Oct-20 25-Oct-2
21-Jun-20 18.09
14-Jun-20 17.94
rategic Zone

The market share takes a sharp decrease in the strategic zone right after the deploying the ap

-21 24-Jan-21 31-Jan-21 7-Feb-21

ategic Zone The market share also decreases after a slight increase after starting the free data bonus in th

29-Nov-20 6-Dec-20 13-Dec-20

ic Zone
Dhet.

18-Oct-20 25-Oct-20
ght after the deploying the app. Later it continues to decrease at a stable rate.

rting the free data bonus in the strategic zone.

Relevant
Emerging
Event Date App Development in Emerging Zone
Zone
Name 26.5
Strategy
7-Feb-21 24.99 26
Meeting
25.5
31-Jan-21 25.27
25
24-Jan-21 24.75
24.5
17-Jan-21 25.17
24
10-Jan-21 25.89
3-Jan-21 25.34 23.5
20-Dec-20 27-Dec-20 3-Jan-21 10-Jan-21 17-Jan-21 24-Jan-21
27-Dec-20 25.04
App
20-Dec-20 24.34 Free Data Bonus in Emerging Zone
Deployment
13-Dec-20 23.89 30
6-Dec-20 21.65 25
29-Nov-20 19.02 20
22-Nov-20 18.89 15
15-Nov-20 17.49
10
8-Nov-20 17.37
5
Free Data
1-Nov-20 16.87
Bonus 0
1-Nov-20 8-Nov-20 15-Nov-20 22-Nov-20 29-Nov-20 6
25-Oct-20 16.72
18-Oct-20 16.32
11-Oct-20 16.38 Roll out in Emerging Zone
4-Oct-20 16.02 17
27-Sep-20 15.67 16.8
16.6
20-Sep-20 14.38
16.4
Roll Out 13-Sep-20 12.98
16.2
6-Sep-20 12.39 16
30-Aug-20 12.39 15.8
23-Aug-20 12.38 15.6
16-Aug-20 12.38 15.4
9-Aug-20 12.38 15.2
2-Aug-20 12.37 15
27-Sep-20 4-Oct-20 11-Oct-20 18-Oct-
26-Jul-20 12.37
19-Jul-20 12.37
12-Jul-20 12.37
5-Jul-20 12.36
28-Jun-20 12.35
21-Jun-20 12.38
14-Jun-20 12.34
ment in Emerging Zone

an-21 17-Jan-21 24-Jan-21 31-Jan-21 7-Feb-21

nus in Emerging Zone

22-Nov-20 29-Nov-20 6-Dec-20 13-Dec-20

in Emerging Zone

11-Oct-20 18-Oct-20 25-Oct-20