Rise to the Challenge

Tata Power is India’s largest integrated power company. Tata Power, together with its
subsidiaries and joint entities, is present across the entire power value chain of conventional
and renewable energy and next generation customer solution with future focus on
innovation and technology, emphasis on renewable power, power distribution and service-
led business. Tata Power has a domestic footprint with a generation capacity of 12,264 MW
(FY20) from Thermal, Hydro, Waste Heat/BFG, Wind and Solar energy. As India’s largest
Integrated Power Company, Tata Power continues to honour its 106-year old legacy by
being committed to ‘Lighting Up Lives’ for generations to come. Our highly engaged
workforce is a reflection of the work environment that inspires excellence, continuous
learning and a culture that encourages employees to innovate. Tata Power has a holistic
approach to Sustainability that covers environment, climate change, bio-diversity and
community relations. With a strong foundation of values and ethical conduct, strong legacy
and expertise across the value chain, Tata Power stands out to be one of the most valued
power company in India.

Tickle your brains with our Business Case Study Challenge

Market Analysis of Open Access and Captive Customers in India
Industrial and Commercial (I&C) companies with a connected load of over 1 MW can
directly procure power from electricity generation companies through Open Access.
Further, as per Electricity Rules 2005, if the I&C companies own at least 26% share in the
power generating company, the power is treated as Captive Power and the companies are
exempt from Cross subsidy surcharges that Discoms levy on Open Access customers.

The objectives of the project are the following:

 Market Sizing – A state wise mapping of the potential Open Access customers (Having
a consumption of >1 MW) to arrive at the addressable market and a list of customers
 Market Segmentation – Further, the customers could be segmented as per their sector
and power consumption quantum to arrive at a list of target customers.
 Competition Analysis – Conduct secondary research to create a database of all open
access and captive deals in the country and do a competition analysis and calculate
market share
 Create a Go-To-Market strategy for Tata Power

You can participate as individual or two member team. Submit your entries with team name
and institution name latest by 15th Dec 2020 to
manial.desa@tatapower.com and arnab.datta@tatapower.com

Winners and Runners-up will get Exciting prizes,

Certificate and Opportunity for
internship/placement interview