Tata Consultancy Services (TCS)

Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services

and consulting company headquartered in Mumbai, Maharashtra, India with its largest campus
located in Chennai, Tamil Nadu, India. As of February 2021, TCS is the largest IT services
company in the world by market capitalization ($200 billion). It is a subsidiary of the Tata
Group and operates in 149 locations across 46 countries.
TCS is the second largest Indian company by market capitalization and is among the most
valuable IT services brands worldwide. In 2015, TCS was ranked 64th overall in
the Forbes World's Most Innovative Companies ranking, making it both the highest-ranked IT
services company and the top Indian company. As of 2018, it is ranked eleventh on the Fortune
India 500 list. In April 2018, TCS became the first Indian IT company to reach $100 billion in
market capitalization.

TCS Business Segments

1. Banking & Financial Services 
TCS Lending and Securitization combines technology and processes to enrich the
customer experience TCS Actuarial Advisory and Business Services. 
2. Communications, Media & Technology  
TCS helps transform customer experience with Oracle Field Service Cloud 
3. Energy, Resources & Utilities  
TCS Energy Value Ecosystem Partner utilities with new business models of
differentiation. 
4. Insurance  
Helping global insurers innovate, gain agility, and compete in a customer-driven, digital
world. 
5. Life Sciences & Healthcare  
Saving Lives by Serving Customers, helping organizations transform their businesses
through Digital Reimagination. 
6. Public Services  
A 360-degree, scalable enterprise platform to spur public service organizations' digital
transformation 
7. Travel, Transportation & Hospitality  
Provide solutions that streamline operations while enhancing every customer experience
in travel segment. 
8. Consumer Goods & Distribution 
TCS solutions help CPG companies manufacture and market for omni-channel demand.  
9. Education  
Transforming education: reimagining learning for future-ready talent 
10. HiTech  
Shaping the new world of work with explainable AI  
 11. Information Services  
Building innovative products that transform data into actionable insights 
12. Manufacturing  
Enabling manufacturers to build value chains that sense, learn, and adapt 
13. Retail  
Purpose-Driven. Resilient. Adaptable. 

Revenue Generated in past few years

Tata Consultancy Services (TCS) achieved annual sales of about 1.64 trillion Indian rupees in its
2021 fiscal year, which is the equivalent of around 22 billion U.S. dollars. The annual revenue of
TCS has seen rapid growth in the last seven years: the FY2020 revenue more than doubled that
from the FY2013. 
Management of the Company
 Ms. Aarthi Subramanian – Director  
 Mr. Rajesh Gopinathan – Managing Director &    CEO  
 Mr. N G Subramaniam – Executive Director & COO  
 Mr. Samir Seksaria – Chief Financial Officer  
 Mr. K Ananth Krishnan – Chief Technical Officer 

Products and Services provided by TCS

TCS provides the Best the range of Digital Software Solutions, TCS MasterCraft, TCS Bancs,
TCS Technology Products, AND Services they provide Consulting Services with effective &
timely delivery. 
 Analytics and Insights-
Accelerate Results with Insights-driven Advantage. Enhance business outcomes by
harnessing abundance and ecosystems with a modern data-centric approach. 
 Cyber Security 
 Automation & AI 
 Cloud 
 Consulting 
 Internet of Things 
 TCS BaNCS
TCS BaNCS is a core banking software suite developed by Tata Consultancy Services for
use by retail banks. It includes functions for universal banking, core banking, payments,
wealth management, forex and money markets, ETC. There are also modules that deal
with capital markets and the insurance business.

 TCS iON
TCS iON is a strategic unit of Tata Consultancy Services focused on Manufacturing
Industries (SMB), Educational Institutions and Examination Boards. TCS iON provides
technology by means of a unique IT-as-a-Service model, offering end-to-end business
solutions. It caters to the needs of multiple industry segments, through innovative, easy-
to-use, secured, integrated, hosted solutions in a build-as-you-grow, pay-as-you-use
business model.

 TCS MasterCraft
Tata Consultancy Services' (TCS') MasterCraft™ suite -
including DevPlus, TransformPlus, and DataPlus - is a comprehensive set of products
that optimize processes across software development, QA, delivery, digital
transformation, component-based application creation, enterprise data quality, and
privacy 
Competitive forces
Application of this model can help Tata Consultancy Services to determine the industry
attractiveness and understand its competitive positioning in the market. The analysis can also be
used to make some strategically wise decisions that could improve the performance of Tata
Consultancy Services and ensure long-term survival. 
Threats of new entrants - LOW
Threat of new entrants reflects how new market players impose threats to the existing market
players. If the industry will be profitable and barriers to enter the industry will be low, it will
attract more players and hence, the threat of new entrants. will be high. 

Below mentioned are factors that reduce the threat of new entrants for Tata Consultancy
Services: 
 Entry in the industry requires substantial capital and resource investment.  
 Tata Consultancy Services will face the low threat of new entrants if existing
regulatory framework imposes certain challenges to the new firms interested to enter
in the market 
Tata Consultancy Services will be facing high new entrants threat if 
 Existing regulations support the entry of new players. 
 Consumers can easily switch the brands due to weak/no brand loyalty. 
 Building a distribution network is easy for new players. 
How Tata Consultancy Services can tackle the Threat of New Entrants? 
 Tata Consultancy Services can develop brand loyalty by working on customer
relationship management. It will raise psychological switching costs. 
 It can develop long-term contractual relationships with distributors to widen
access to the target market. 

Threat of Substitute Products or services- MODERATE 

The availability of substitute products or services makes the competitive environment
challenging for Tata Consultancy Services and other existing players. High substitute threat
shows that customers can use alternative products/services from other industries to meet their
needs. Various factors determine the intensity of this threat for Tata Consultancy Services 

The Threat of Substitute Products or services increases when; 

 A cheaper substitute product/service is available from another industry 
 Substitute product offers the same or even superior quality and performance as
offered by Tata Consultancy Services’s product. 
However, this threat is substantially low for Tata Consultancy Services when; 
 The switching cost of using the substitute product is high (due to high
psychological costs or higher economic costs) 
 Customers cannot derive the same utility (in terms of quality and performance)
from substitute product as they derive from the Tata Consultancy Services’ product. 
How Tata Consultancy Services can tackle the Threat of Substitute Products or services? 
 They can raise switching costs by working on loyalty. 
 They can improve the quality, maximize value for money and
set strong differentiation basis to discourage customers from using the substitute
product. 
 
Rivalry among existing firms - MODERATE
Tata Consultancy Services can face strong pressure from the rival firms, which can limit each
other’s growth potential. Profitability in such industries is low as firms adopt aggressive
targeting and pricing strategies against each other. 
The Rivalry among existing firms will be low for Tata Consultancy Services if; 
 There are only a limited number of players in the market 
 The industry is growing at a fast rate 
 The products are highly differentiated, and each market player targets different
sub-segments 
 The exit barriers are low, which means firms can easily leave the industry without
incurring huge losses. 

Similarly, there are some factors that increase the Rivalry among existing firms for Tata
Consultancy Services For example, the company will face intense Rivalry among existing firms
if market players are strategically diverse and target the same market. The rivalry will also be
intense if customers are not loyal with existing brands and it is easier to attract others’ customers
due to low switching costs
.  
How Tata Consultancy Services can tackle the Rivalry among existing firms? 
Tata Consultancy Services should focus on the implicit needs and expectations of its customers
to strengthen the differentiation basis. It should raise switching costs by developing long-term
customer relationships. The organisation should also invest in research and development
activities to identify new customer segments.  

Bargaining Power of Suppliers - HIGH

Bargaining power of suppliers in the Porter 5 force model reflects the pressure exerted by
suppliers on business organisations by adopting different tactics like reducing the
product availability, reducing the quality or increasing the prices. When suppliers have strong
bargaining power, it costs the buyers- (business organizations).

Bargaining power of suppliers will be high for Tata Consultancy Services if: 
 Suppliers have concentrated into a specific region, and their concentration is higher than
their buyers. 
 This force is particularly strong when the cost to switch from one supplier to other is high
for buyers (for example, due to contractual relationships). 
 When suppliers are few and demand for their offered product is high, it strengthens the
suppliers’ position against Tata Consultancy Services 
Contrarily, the bargaining power of suppliers will be low for Tata Consultancy Services if: 
 Suppliers are not concentrated 
 There is no threat of forward integration by suppliers. 

How Tata Consultancy Services can tackle the Bargaining Power of Suppliers? 

Tata Consultancy Services can strengthen its position against suppliers by decreasing the
dependency on one or a few suppliers. It will increase its price sensitivity. Developing the long-
term contractual relationships with suppliers from different regions not only lowers their
bargaining power but also allows Tata Consultancy Services to improve its supply chain
efficiency.

Bargaining Power of Buyers - HIGH

Bargaining power of buyers indicates the pressure that customers exert on the
business organisations to get high quality products at affordable prices with excellent customer
service. Strong bargaining power lowers profitability and makes the industry more competitive.
Whereas, when buyer power is weak, it makes the industry less competitive and increase the
profitability and growth opportunities for Tata Consultancy Services 

There are some factors that increase the bargaining power of buyers: 
 A more concentrated customer base increases their bargaining power against Tata
Consultancy Services 
 Buyer power will also be high if there are few in number whereas a number of sellers
(business organisations) are too many. 
 In case of corporate customers, their ability to do backward integration strengthen their
position in the market.  
Some factors that decrease the bargaining power of buyers include lower customer concentration
(means the customer base is geographically dispersed), customers’ inability to integrate
backwards, low price sensitivity, lower market knowledge, high switching costs and
purchasing customised products in small volumes. 

How Tata Consultancy Services can tackle the Bargaining Power of Buyers? 

Tata Consultancy Services can manage the bargaining power of buyers by increasing and
diversifying their customer base. It can be done by introducing new products, targeting new
market segments and adopting the product diversification strategies. Marketing and promotional
strategies can also be helpful in this regard. Building loyalty by embedding innovation and
offering excellent customer experience can raise the switching costs, which will ultimately
reduce their bargaining power.  

Clients
TCS, India's largest IT exporter, operates in 19 countries across Europe, catering to dozens of big
clients such as Deutsche Bank AG, SAP AG, ASML Holding NV, Infineon Technologies AG,
and ABB Ltd. 
Deepened the relationship with Deutsche Bank by acquiring its subsidiary, Postbank Systems
AG (PBS), its full-range IT captive that provides project management, application management
and infrastructure support services. The addition of PBS’ 1,500 employees further adds to TCS’
scale in Germany, and strengthens its growth outlook. 

Partners
The TCS network of partners includes business software providers, niche technology developers,
and platform and IT infrastructure vendors. 
Google Cloud: 
Tata Consultancy Services has expanded its strategic partnership with Google Cloud to offer
companies a full complement of services and solutions leveraging TCS’ domain-focused
innovation and Google Cloud’s suite of technologies. 
Microsoft: 
TCS-Microsoft partnership brings the connected platform to reality in the new digital era. TCS
and Microsoft offer industry-specific, cloud-based solutions that drive reductions in total cost of
ownership.  
IBM : 
Tata Consultancy Services (TCS) and IBM have partnered with leading corporations to help
them accelerate their enterprise modernization journeys consisting of application modernization,
infrastructure modernization, and cloud migration as part of their growth and transformation
strategies.  
Dell: 
TCS and Dell have a global partnership which delivers optimal, elastic IT infrastructure solutions
to address the ever-evolving business needs of our customers. The partnership combines Dell’s
leading technologies along with TCS’ full-services portfolio, deep domain expertise, and
capabilities, helping businesses reimagine themselves to harness the values. 
Intel: 
TCS partners with Intel Corporation in the areas of Internet of Things (IoT), Cloud, network, 5G,
AI, and Datacenter Infrastructure Management to help customers succeed in rapidly evolving
global markets.  
Red Hat: 
TCS has been leveraging Red Hat’s open source innovation to deliver solutions for industries
such as banking and financial services, insurance, telecom, retail, and government since the
partnership began in 2009. 

Job Roles
A. Data analyst 
 Well versed with data management, data governance and data quality process and
frameworks.
 Working knowledge of data mapping, lineage, banking data, requirements, and data
dictionary document.
 Ability to write SQL queries, perform data analysis, experience with data warehouse,
data marts, ETL process.
 Good communication skill.
 Expertise in data management, data governance and data quality process and frameworks,
strong in SQL, Datawarehouse, ETL concepts. 

B. Power BI Developer 
 Strong knowledge of visualization, analytics and BI applications including data
modelling, data preparation and data integration.   
  As a Power BI Developer at TCS, the candidate is expected to have in-depth knowledge
of Power BI and should be willing to experience data preparation and data gateways.  
 He/she should produce and enhance reports and dashboards, provide technical input and
effective data analysis, and handle large datasets and process them. 
 They should also engage in performance monitoring, fine-tuning, and optimization of the
dashboard. 

C. Tableau developer 
 Develop data processing/cleansing workflows using Tableau as needed to perform
downstream analysis. 
 Interpret data, analysing results and bring meaningful insights.  
 Build Tableau reports based on stakeholders input and feedback.
 Provide subject matter expertise on Tableau/Field formatting structures to enable higher
performance of reports.

D. Data Scientist 
 Good experience in understanding the analytical business problems and developing the
end-to-end Statistical/Machine learning models. 
 Good exposure on end-to-end Model development life cycle steps i.e., a) Business
Problem b) Data Understanding c) Data Preparation d) Model Methodology e) Model
Validation g) Model deployment. 
 Understanding and review the model development/implementation documents as per the
Model Risk Management (MRM) guidelines.
 Strong data analyzing, problem solving skills and working experience with large data
sets.
 Good experience in Descriptive statistics like Univariate Analysis, Frequency Analysis
and Model validation techniques etc.
 Expert in Linear & Logistic Regression, Cluster Analysis, Principal Component Analysis,
Random Forest, XGBoost, Factor Analysis and Time series forecasting (ARMA &
ARIMA). 
 Experience in data mining techniques like Decision Tree (CHAID, CART), SVM, Neural
networks, Market Basket Analysis etc. 
 Excellent communication and interpersonal skills. 

Awards and Accolades

 Innovative Achievement in Finance for TCS’ autonomous finance initiative that
combines artificial intelligence and automation – Gold.
 Most Exemplary Employer for the use of the Secure Borderless Workspaces™
framework to create a resilient and adaptable working model during COVID-19 – Gold.
 Award for Innovative Use of Technology in Human Resources – Other Service Industries
for TCS’ recruitment innovation through an intelligent virtual assistant – Gold.
  Award for Innovation in Technology Management, Planning & Implementation – Other
Service Industries for success in reimagining enterprise batch and workload processes
leveraging AI and ML – Gold.
 Innovation in Business Utility Apps for its digital governance application for leaders –
Gold
 Innovation in Business-to-Business Services for its Workplace Resilience solution that
helps enterprises make it safer for employees to return to work during COVID-19 –
Silver.
 Tata Consultancy Services announced that its Intelligent Urban Exchange (IUX) for
Workplace Resilience software won the 2021 IoT Breakthrough Award in the category
`Enterprise IoT Management Innovation.

Work Culture and Growth

The most important factor for an employee is job satisfaction and job security. In TCS the
employees are rest assured that they are in safe hands. Here are the reasons listed by the
employees for working with TCS – 
 
1. Work-life balance 
Often, people working in software industry find it very hard to maintain the work-life balance.
However, people believe that TCS offers them opportunity to balance their work as well as their
personal life. 
 
2. Brand name 
In recent years, IT companies have grown like mushrooms, especially in India but only a few are
able to provide a sustainable career to their employees. That’s why people prefer working with
big brands. Getting associated with a brand not only gives you a satisfaction that you are going
on a right career path, but also ensure job security to some extent.  
 
3. Work environment 
Another important factor that lures the workforce towards TCS is the company’s work
environment. TCS has a favorable working environment for employees of all ages without
discrimination. 
   
4. People/colleagues 
Colleagues are the people with whom you spend most of your time at workplace. Also, for
running a project successfully, an understanding and cooperative team is an absolute necessity. 
 
5. Leave policy 
People tend to like a company that understands the needs of its workforce. An employee-friendly
leave policy and regulations are among the top five reasons why people continue to work with
the firm. TCS provides 8 casual leaves,16 earned leaves and 10 sick leaves. When the sum
total of your carried forward leaves reach 54, the remaining leaves will be
automatically encashed. Besides you will also get 8 public holidays and 2 optional holidays. 

Now lets look from the career growth perspective 

1. TCS was recognized for its culture of innovation that welcomes new ideas from across
the organization, resulting in an industry-leading portfolio of intellectual property and a
differentiated positioning as the preferred transformation partner to leading enterprises
across the world. TCS’ Innovation Culture Program is aimed at scaling innovation across
the company to make it a thinking organization. Over the last three years, this program
has engaged over 100,000 employees, who collectively generated over 47,800 ideas,
many of which have been lauded by customers. 
2. Promotions: Promotions are not that easy in TCS. It takes a little longer than usual to get
yourself promoted to a good position. Delays are usually 5-6 months that too with a
minimal salary hike. Hence, most of the reviews stated that they switched to a better
opportunity rather than waiting for their time to come. 
3. On-site opportunities: There are very few onsite opportunities for a software developer or
an analyst. If you are good at selling and assigned to job role which is in contact with
the clients then you might get an opportunity to work abroad.