Organization: KFC Name: Aman Patnaik

Essay:

KFC, also known as Kentucky Fried is known to be one of the most world-famous fast-food
chains. It was found in 1952 by Colonel Harland Sanders. The headquarters of KFC lies in
Louisville, Kentucky, USA. To this day, the company owns and operates 15000 units around the
world. Every single day, they serve and attend to over 12 million customers around the world.

The company never leaves its strategies for growth unplanned. They continually introduce a
variety of menus, change in ambiance, and quite often discounts on their products for
maximum consumer attention. They endeavor to fixate their agenda on customer satisfaction,
in order to have amicable relations with their customers which would lead to brand loyalty and
maximize their sales.

One would often question what the term “ethical dilemma” means. As Lee Flamand stated, “An
ethical dilemma is a situation wherein moral precepts or ethical obligations conflict in such a
way that any possible resolution to the dilemma is morally intolerable.”. In simpler words, an
ethical dilemma is a circumstance where morals and principles may not be able to thoroughly
determine whether a decision made or an action taken by a business would be right or wrong.

With the increasing competition of many other fast-food chains around the world, KFC would
soon have to come up with new ideas and choices of selection in order to meet the demands of
their customers.

They must also simultaneously think of ways to be more cost-effective and maximize profit at
the same time. A company like KFC itself would face ample ethical dilemmas concerning their
products and consumers, throughout their journey. Some of these ethical dilemmas may
include poor quality products, animal abuse, and poor working conditions.
Research, and studies, and general knowledge proves that fast food is in fact essentially
unhealthy and can often lead to a profound rise in the number of loyal customers having issues
with obesity. In the year 2006, KFC was hit in the face with a lawsuit, for frying its chicken with
cooking oils that contain Trans-fats, which profoundly contribute to heart diseases and even
diabetes. However, KFC stood its ground, claiming that their chicken either only meets or
exceeds government regulations and nothing else. But the sad truth still stood out to be that
excellent and proficient research had proved that every single “KFC three-piece extra-crispy
combo meal” contains about 15 - 20 g of trans fat which is more than the average human body
must consume.

In conclusion, I would like to say that ethics is a prominent factor to be considered by a

business in order to grow successfully and be more organized in the foreseeable future. Any
wrong or unethical decision by any business for that matter can highly impact the people’s
lives and circumstances, and in the end their own survival.

In the worst circumstances, the business may be ruined and even taint itself with a bad
reputation if they are not consistantly focused on their ethical decisions, along with their
market plan.