John David T.

Eugenio

BS ISM 1-A

Activity #5 - STEREOTYPE, PREJUDICE and DISCRIMINATION

Assessment:

A. Differentiate stereotypes, prejudice, and discrimination. Provide five examples of each.

Stereotypes are oversimplified generalizations about groups of people. Stereotypes can be based on
race, ethnicity, age, gender, sexual orientation—almost any characteristic.

Example:

 Having an assumption of a pun someone’s hobbies.

 A person judging someone elds by their looks.
 Girls are better at reading and boys are better at math.

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 Boys should engage in sports and refrain from more creative pursuits.
There is something wrong with a woman who doesn’t want children.

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Prejudice refers to the beliefs, thoughts, feelings, and attitudes someone holds about a group. A
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prejudice is not based on experience; instead, it is a prejudgment, originating outside actual
experience. discrimination consists of actions against a group of people.
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Example:
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 Women still face prejudice in our society.

 Your concocted story prejudiced boss against me.
 Delay may prejudice your chance of success.
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Discrimination can be based on age, religion, health, and other indicators; race-based laws against
discrimination strive to address this set of social problems.
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 When someone is treated less favorably than someone else because of protected characteristic.
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 When a rule or policy that applies to everyone puts a certain group at a disadvantage.
 Direct discrimination towards an individual because they are associated with someone who has a
protected characteristic.
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 Unwanted conduct which has a purpose or effect of violating a person’s dignity or creating an
intimidating, degrading, humiliating or offensive environment.
 Someone is treated badly because they have make or supported a complaint under the equality
act.

B. Look for a TV or newspaper advertisements which your think are promoting stereotypes,
prejudice, or discrimination. Picture, screenshot or print this advertisement on a bond paper. Write down
an essay explaining why you think so and how to make advertisement more inclusive.
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Stereotypes
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Four Colt 45 TV commercials showing men in different situations are considered “unmanly” or
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not considered a “real man” if he has comments about women’s fashion, if he’s taking sweetly to his
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girlfriend on the phone, if he’s concerned about the cleanliness of his drinking glass, or if he’s using
facial oil wipe.
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 Prejudice

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A PepsiCo Inc. spot last year featuring model and TV personality Kendall Jenner offering
a Pepsi to a police officer in the middle of a street protest was slammed on social media as an
exploitation of the Black Lives Matter movement. Pepsi scrapped the commercial two days later and
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apologized. “Pepsi was trying to project a global message of unity, peace and understanding,” the
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company said in a statement. “Clearly we missed the mark.”

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 Discrimination

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Dove completely missed the fact that they’re implying here that dark skin is dirty. This is an
advertisement that shows discrimination, even if that wasn’t the message that Dove was trying to send.
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Unfortunately, the cosmetics brand made the same mistake again in 2017 with a commercial that showed
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an African-American woman turning into a white one.

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