Entrepreneurship: Industry Feasibility Analysis

Michael Porter’s Five Forces Model

Instructor: Dr. Sadia K. Shaikh
Start-up Idea: Micro Agency for E-commerce business

Customers/
Buyers  New Entrants
Strong or Weak Strong or Weak

1. Easy to entrance Weak Force

1. Price high competitor less- Strong Force 2. No barriers Weak Force
2. High need for investor and individual - Strong Force 3. High need high competition in future Weak Force
3. Freelancer is option for buyers - Weak Force 4.
4.

Substitutes Competitiv
Agency Rivalry 
Strong or Weak Strong or We

1. Few agency available- Strong Force 1. Few competitors in market easy to survive in
2. Due to experience and portfolios we are in good industry- Strong Force
position- Strong Force 2. Less substitute- Strong Force
3. Freelancing service may effect- Weak Force 3. low switching cost- Strong Force
Suppliers

Strong or Weak

1. For product launch there are many suppliers available in

Alibaba Dh gate - Strong Force
2. Product could be available is less price because of many
suppliers- Strong Force