Master SLOW GROWTH

YouTube ACADEMY

THE 3 KEYS There’s no such thing as overnight success. If you expect quick results, you won’t stick around long enough to
TO SUCCESS create the channel you’ve always dreamed of. Instead, to truly succeed on YouTube, you need to play the long
game. Focus on hard work, persistence, and experimentation and you’ll
be able to endure any adversity that comes your way.

BEAT THE The two most important factors that determine if your video will catch a wave in the algorithm: Are people clicking on
ALGORITHM your video? Are people watching your video? To get them to click you need a compelling thumbnail & title. To get
them to watch you need to create engaging content (that delivers on the promise of the thumbnail & title).

80/20 RULE Dedicate roughly 20% of your time (~ 1 day a week) actively building your audience and getting your videos seen.
FOR CREATION The remaining 80% should be spent making content and getting better at your craft.
VS MARKETING

Brainstorm Create Great Create Tips for

Original Video Ideas Thumbnails Great Titles Great Content

Set a timer for 10 mins and write
down as many ideas as you can
using answerthepublic.com and
your audience persona
Don’t judge yourself or your ideas
Don’t overthink it!
“BE SO GOOD THAT YOU DON’T HAVE TO
THINK ABOUT THE ALGORITHM.”
Tell a story with your thumbnail
The thumbnail should connect
with the title
Shoot a couple different
options
Head to thumbsup.tv to test
your thumbnails
Your goal is to convince
someone to watch your video
Keep it short (70 characters or
less)
Have a strong point of view
Make it tempting (but not
sensational)
Write an outline before you start filming
Have a clear storyline with a beginning,
middle, and end
A great opener has originality, brevity
& a hook
Ask yourself: What makes this topic
interesting to you? How can you make it
interesting to others? Do you have a
personal story that might make it
relatable?

6 Rules for Tips for

Effective Filming 3 Stages of Audience Growth
Storytelling Yourself build
build a
a small become an expand
community
small expert outwards
Don’t bury the lead Follow The Rule of Thirds when framing your shots
community
Peel back the onion Make sure you have some kind of light source in
front of you (behind the camera)
Show instead of tell
Create depth by moving away from a wall
Own your weird
Film a test shot before you begin recording
Control the pace
Create a shot list before your start filming
Kill your darlings
Shoot way more B roll than you think you need

MONETIZE HOW TO STAND

Google Adsense
YOUR CHANNEL OUT ON YOUTUBE
Integrations (brand sponsorships)
Different revenue Contributions (eg. Patreon) To become successful
streams for Affiliate links on YouTube you must be
YouTubers: Digital products remarkable in two of
Merch the following: