A- My Profile: for updating your account profile data.

B- History: all your orders purchased

using the ToolShop site C- Shopping cart: all the items exist in your cart waiting to be
submitted. D- Distributors: ordering by uploading excel file. (click here for this section) E-
Contact Us: contact person details. F- My Assemblies: for assembly create and save. G-
Favorites: list of your favorite items H- Log In /Log Off: for logging in and off your own
ToolShop site. 2- Registration / Login To use the ToolShop site, you need to register & login.
By clicking "Log in" or any of the top menu tabs you will get the login form (Figure 2a). For
new customer registration, click on the registration link to fill your date (you have to
remember your user name and the password you inserted for the next login) (Figure 2b) Stage
1: discovery

The customer learns about your product (“I found a site that sells designer
furniture!”)

At this stage, you can learn where customers are coming from, what brought them to your
website, which pages they’re landing on and navigating to, and the path that took them from
one page to another. This is an opportunity to learn what new customers need—what they’re
looking for on your site.

Stage 2: interest

The customer sees something they like, and they begin browsing your site (“They might have
the perfect sofa for our living room—I’m going to take a look.”)

At this stage, you may try to figure out how to reduce bounce rates on your main pages and to
get prospects to browse more products. This stage presents an opportunity to learn how to
help customers find what they’re looking for.

Stage 3: intent

The customer adds items to a wishlist or a shopping cart, but they're still only considering the
purchase (“Oh, this looks great—I’m going to save this for later and see what else I can
find.”)

Online businesses may be able to identify which page features are working to your advantage
and what is getting prospects to add products to their wishlists and shopping carts. This stage
is also where a new marketing channel may enter the journey: the email list (which you can
use to capture the addresses of people who are interested, but not ready to commit).

Stage 4: purchase

Also known as the ‘conversion’ stage, this is when the customer buys your
product (“Yep, this is the one! It’s perfect!”)

At this stage, you can start building a long-term relationship with your customers, and
identify opportunities to better serve them in the future. This part of the journey is also a great
Stage 5: engagement

The customer comes back for more—they may purchase again, engage on social media,
subscribe to your newsletter, read articles, and subscribe to customer-only bonuses and
upsells (“I wonder if they have an article with tips on how to care for my new sofa…”)

At this point, you want new customers to become engaged customers. This is a good time to
encourage customers to to get email list sign-ups, and to share helpful resources and articles.
This stage presents an opportunity to get the customer to come back to browse more products
and to become an advocate for your brand.