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ST YLE GUIDE
for a stress-free experience
THE PORTRAIT SESSION
ST YLE GUIDE
table of contents
3 WHAT EVERY CLIENT NEEDS TO KNOW
5 HOW TO CHOOSE A DATE & TIME
7 STYLING YOUR SESSION
9 SELECTING THE RIGHT LOCATION
11 DESTINATION SESSIONS
13 STYLE TIPS: FOR HER
19 CHOOSING COLORS
23 FLATTERING YOUR FEATURES
25 ACCESSORIZING
27 HAIR & MAKEUP
29 FASHION TIPS: FOR HIM
33 LAYERED LOOKS
35 IT’S ALL IN THE DETAILS
36 HOW TO PREP THE GUYS
37 PREPPING YOUR FAMILY
39 COORDINATING THE CREW
41 MIXING IT UP
42 PREPPING YOUR LITTLE ONES
44 ONE FINAL NOTE
45 PORTRAIT SESSION CHECKLIST
WHAT EVERY
CLIENT
needs to
KNOW
LO CATION
T H E LO C ATION OF YOUR PORTR A IT SE SSION IS UP TO
you ! L i ke you s e e t h rou g hout t his guide, most of our clients cho os e
to showc as e t he natu ra l b e aut y of our home st ate. For most of our
s e ss i ons, outdo or, op e n - air e nv ironments are a lw ay s our f irst choice.
We l ove sho ot ing in w ide - op en natura l sp a ces b e c aus e t he lig ht is
d iv i ne, e sp e c i a l ly dur ing golden hour. There are g re at opt ions a l l
arou nd t he st ate, s o e ve n if you've ne ver s e en us photog raph in a
sp e c i f i c sp ot b e fore, we’re a lway s up for explor ing a ne w sp ot toget her!
DESTINATION
PORTRAIT SESSION
YOU R PORT R A I T SE S SION i n bet we en, a nd e ven i n Eu rope ,
i nclude s t r avel t i me a ny where i n t he too, s o i f we’re a l re ady goi ng to be
Pho en i x Me t ro a re a . I f you’ d l i ke to i n or ne a r a n a re a you’ve a lway s
go s ome where out side t he c it y, we’re d re a med of doi ng you r photos , a nd
up for t he advent u re! T he t r avel fe e we c a n coord i nate ou r schedu le s ,
for t wo -hou r d r ive s to plac e s l i ke let ’s s et it up. We’ d love to ma ke
S e dona , Tuc s on a nd F la gst a f f i s it work ! I f you’ d l i ke u s to me et
$ 49 9. T he Gr a nd C a nyon i s $9 9 9. you i n a de st i nat ion out side of
We love t r avel i ng a nd a re ac t u a l ly A r i z ona for you r por t r a it s e s sion
on t he road qu ite a bit . We’ve where we don’t a l re ady have pla ns
done d i f ferent t y pe s of s e s sions to v i sit , ju st let u s k now a nd
f rom coa st to coa st , e ver y where we c a n get you a c u stom quote.
TRAVEL
style tips
FOR HER
because you always want to remember this
DON’T BE AFRAID TO
DRESS IT UP
HAVE YOU THOU GHT AB OUT don’t want to a dd a ne w p er manent
ro ck i ng a romant ic gow n , tu l le pie ce to your col le c t ion, a lot of
sk i r t or f lowe r c row n but just our clients love R ent t he Runw ay
ne ve r had an o c c asion for it? for t heir s ession b e c aus e it’s such
T h is is you r chanc e to do it up! an af ford able w ay to fe el li ke a
R e me mb e r : T he re is no such t hing m i l lion bucks. O t her clients love
as “to o dre ss e d up” w he n it comes hav ing a g re at exc us e to br ing a
to you r p or t rait s e ssion , s o don’t ne w p er manent pie ce (or t wo!)
b e af r ai d to have s ome f un ! If you into t heir clos et!
Whe n c ons i d e r ing t he le ngt h of you r dress es or sk ir ts, it’s a ls o a go o d ide a to fa c tor i n
w he t he r or not t he re w i l l b e litt le ones in your photos. If you have sma l ler chi l dren ,
we’ l l l i kely have you sitt ing or c rouching on t he g round to intera c t up-clos e w it h
t hem . Cute, shor te r c o ckt ai l- le ngt h dress es photog raph b e aut if u l ly, but if you have
litt l e one s i n your photos , a f lo or- lengt h dress or sk ir t, or p erhaps a c ute m idi-sk i r t ,
w i l l ma ke mov ing arou nd w it h your k ids much e asier, and lo ok p er fe c t on c amer a,
to o.
QUICK TIP
A lt hou g h it mig ht s e e m c ounte r- i ntuit ive, we re com mend t hat you do not get a
spr ay t an b e fore you r s e ssion , e ve n a fe w d ay s pr ior, b e c aus e it tends to photog r aph
or ange e ve n w he n it’s applie d subt ly and by a professiona l. Your a c tu a l sk in tone
w i l l photo g r aph t he most b e aut if u l ly and natura l ly.
FOR HIM
because dapper and debonair never go out of style
PORTRAIT STYLE GUIDE |
31
FOR HIM
MIX IT UP
Ma ny of ou r g uy s love to m i x a su it coat , bla z er or spor t coat w it h a
d i f ferent pa nt color. It add s some ex t ra v isua l i nterest , a nd brea k up
t he color tones. We’re big fa ns of t h is f resh ta ke on a t i meless cla ssic.
FOR HIM
layered looks
NE XT TIME YOU WA LK BY
a store li ke J. Cre w, you’ l l
not ice t he ma le manne qu i ns
and mo dels are a lways
we ar ing s e vera l l ayers at
once. L ayers on men l o ok
g re at on c amera , s o e ven
w hen it’s hot outside, t r ust
us w hen we s ay t hat it’s
wor t h an hour or t wo of
dis com for t for photos t hat
w i l l l ast you b ot h a lifet i me.
Adding anot her l ayer w i l l
br ing ext ra dimens i on
and v isu a l interest to you r
photos. Bl a zers, vests and
co ats up t he le vel of any
lo ok. If t he temp eratu re
p er m its, he cou ld e ven
consider a dding a v-ne ck
swe ater w it h a p op of c ol or
f rom a long-sle e ve d col l are d
shir t and t ie under ne at h.
D on’t b e af raid to get a l itt l e
cre at ive w it h l ayers!
PREP
YOUR
MAN
MO ST MEN AREN’ T OVERLY E XCITE D TO TAKE PHOTOS FOR T WO
hou rs , b e c aus e t he y don’t have an exp e c t at ion of w hat’s to come and w hy
it’s s o imp or t ant to you. Ta ke f if te en m inutes to e duc ate and emp ower you r
g uy. Tel l h im w hy you chos e us and our st y le of photog raphy. Show h i m
you r t h re e f avor ite s e ss ions t hat we’ve done, expl ain w hy you love t hem
and e xpre ss to h im how mu ch it me ans to you. Tr ust us, once he k nows it’s
i mp or t ant , he’ l l lig ht up t he c amera for you! The most com mon t hing we
he ar f rom guys b e fore photo s essions is t his: b e c aus e of a b a d exp er ience i n
t he p ast , t he y don’t li ke t a k ing photos or don’t t hin k t he y ’ l l b e go o d at it .
By t he t ime we’re done, t houg h, t he y c an’t b elie ve how fast it went and just
how mu ch f un t he y had!
FAMILY
because they won’t be little forever
T he go a l for c o ordinat ing a f ami ly is to v isu a l ly bre a k up t he colors and sha des
s o t hat you’re not a l l we ar ing t he s ame color on top and b ottom . The more we
c an m i x t hat up, t he b e tte r. We encourage you to t hin k ab out pl anning e a ch
out f it w it h “dominant c olors” and “a ccent colors” in m ind. A dom inant col or
is t he c ol or t hat you s e e t he most in an out f it, w hi le an a ccent has a sma l l er
pi e c e of v isu a l re a l e st ate. Whe n you’re pl anning e a ch fam i ly memb er’s out f it ,
i f you c an aim for e ach p e rs on to have a dif ferent dom inant color, and t hen t i e
i n and v ar y t he ac c e nt c olors , it’s going to lo ok g re at a l l toget her.
For e x ample, if you’re we ar ing a blush dress, s of t blue e ar r ings and nude he els
( blush b e i ng you r dominant c olor), t hen he cou ld we ar a nav y co at w it h a w hite
button -d ow n and g ray p ant s , p ai re d w it h brow n le at her sho es and may b e e ven
a blush p o cke t s qu are ( ma k ing nav y his dom inant color). Your d aug hter cou l d
we ar a s of t blue top w it h a w h ite tu l le sk ir t (ma k ing a s of t blue her dom inant
c ol or ) w h i le your s on we ars lig ht b eige p ants w it h nav y susp enders and a
w h ite button dow n ( ma k ing w h ite his dom inant color). Now e a ch p ers on has
t he i r ow n dominant c olor w h i le st i l l incor p orat ing a fe w touches of t he ot he rs
t hat w i l l pu l l a l l t he lo oks toge t her. This w i l l bre a k up t he color v isu a l ly and
h i g h l i g ht e ach p e rs ona lit y. Most of our moms cho os e t heir dress f irst, and
t he n bu i l d t he re st of t he f ami ly’s out f its b as e d around t hat.
R e me mb e r, we re c omme nd s ele c t ing t hos e s of ter, lig hter tones and avoiding
t hos e u lt ra- br ig ht , b old c olors . The c amera loves sha des of s of t pin k and
mute d blu es, mixe d w it h s oph ist ic ate d lig ht neut ra ls li ke he at her g ray, cre ams ,
l e at he r brow n and w h ite. Fe el f re e to var y t he sha des of t he colors, to o.That
s of te r c ol or p a le tte f it s b e aut if u l ly into a natura l env ironment, and c an e asi ly
b e p ai re d in s o many dif fe re nt way s.
PORTRAIT SESSION
CHECKLIST
Touch-up makeup