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MGT1022 LEAN START-UP MANAGEMENT

1 0 0 4 2
Syllabus version
Pre-requisite Nil
1.0
Course Objectives:
To develop the ability to
1. Learn methods of company formation and management.
2. Gain practical skills in and experience of stating of business using pre-set collection of
business ideas.
3. Learn basics of entrepreneurial skills.
Expected Course Outcome:
On completion of this course the students will be able to:
1. Understand developing business models and growth drivers
2. Use the business model canvas to map out key components of enterprise
3. Analyze market size, cost structure, revenue streams, and value chain
4. Understand build-measure-learn principles
5. Foreseeing and quantifying business and financial risks
Student Learning Outcomes (SLO): 2, 4, 18, 19
Module: 1 2hours
Creativity and Design Thinking (identify the vertical for business opportunity, understand your
customers, accurately assess market opportunity)
Module: 2 3 hours
Minimum Viable Product (Value Proposition, Customer Segments, Build-measure-learn process)
Module: 3 3hours
Business Model Development (Channels and Partners, Revenue Model and streams, Key Resources,
Activities and Costs, Customer Relationships and Customer Development Processes, Business
model canvas–the lean model-templates)
Module: 4 3 hours
Business Plan and Access to Funding (visioning your venture, taking the product / service to market,
Market plan including Digital & Viral Marketing, start-up finance – Costs / Profits & Losses / cash
flow, Angel / VC / Bank Loans and Key elements of raising money)
Module: 5 2hours
Legal, Regulatory, CSR, Standards,Taxes
Module: 6 2 hours
Lectures by Entrepreneurs
Total Lecture hours 15 hours
Text Book (s)
Steve Blank, K & S Ranch (2012)The Startup Owner's Manual: The Step-By-Step Guide
1.
for Building a Great Company, 1st edition
2. Steve Blank (2013) The Four Steps to the Epiphany, K&S Ranch; 2nd edition
3. Eric Ries (2011) The Lean Startup: How Today's Entrepreneurs Use Continuous
 Innovation to Create Radically Successful Businesses, Crown Business
Reference Books
1. Holding a Cat by the Tail, Steve Blank, K & S Ranch Publishing LLC (August 14, 2014)
2. Product Design and Development, Karal TUlrich, SDEppinger, McGrawHill
Zero to One: Notes on Startups, or How to Build the Future, Peter Thiel, Crown Business
3.
(2014)
Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series), Alistair Croll &
4.
Benjamin Yoskovitz, O' Reilly Media; 1st Edition (March 21, 2013)
Inspired: How to create Products Customers Love, Marty Cagan,S VPG Press; 1st edition
5.
(June18, 2008)
Website References:
1. http://theleanstartup.com/
2. https://www.kickstarter.com/projects/881308232/only-on-kickstarter-the-leaders-guide-by-
eric-ries
3. http://businessmodelgeneration.com/
4. https://www.leanstartupmachine.com/
6. 5. https://www.youtube.com/watch?v=fEvKo90qBns
6. http://thenextweb.com/entrepreneur/2015/07/05/whats-wrong-with-the-lean-startup-
methodology/#gref
7. http://www.businessinsider.in/Whats-Lean-about-Lean-Startup/articleshow/53615661.cms
8. https://steveblank.com/tools-and-blogs-for-entrepreneurs/
9. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything
10. chventures.blogspot.in/platformsandnetworks.blogspot.in/p/saas-model.html
Teaching Modes: Assignments; Field Trips, Case Studies; e-learning; Learning through research,
TED Talks
Project
1. Project 60 hours
Total Project 60 hours
Recommended by Board of Studies 08.06.2015
Approved by Academic Council 37th ACM Date 16.06.2015