ADAMA SCIENCE AND TECHNOLOGY UNIVERSITY

SCHOOL OF ELECTRICAL ENGINEERING AND COMPUTING

COMPUTER SCIENCE AND ENGINEERING DEPARTMENT

ENGINEERING RESEARCH AND DEVELOPMENT METHODOLOGY

SOCIAL MEDIA'S INFLUENCE ON COMMUNICATION

GROUP MEMBERS ID
1. Yohannes Teferi UGR/17833/11
2. Yonas Kumlachew UGR/17838/11
3. Yonas Wendemagegn UGR/17844/11

SECTION - 4

Submitted to – Dr. Rajesh Sharma

Submission date – November 16, 2021
Abstract
Social media has had a significant impact on several facets of modern life, including interpersona
l communication. Individuals and families today face a severe lack of time owing to the requirem
ent for a husband and wife to work in order to maintain an acceptable lifestyle. Because of their
fast-paced lifestyles, time has become the most important resource, and people are seeking ways
to save it. With the advancement of digital and mobile technology, people want connection for
their social requirements, and social media has emerged as a favored channel for communication.
Digitalization has eliminated face-to-face human contacts, whether in marketing, product
development, or personal communication for promotional purposes. Because of their fast-paced
lifestyles, time has become the most important resource, and people are looking for ways to save
it. People require connection for their social requirements, and with the advancement of digital
and mobile technology, social media has become a favored method for communication.
Digitalization has diminished face-to-face human contacts in marketing, product development, and
personal communication for promotion. The cell phone has produced a social condition in which
individuals are using it to avoid person-to-person communication. Due to today's busy lifestyles
and a lack of time, cell phones and other communication devices are being used to maintain more
beneficial contact. The purpose of this study is to examine the influence of social media on how
individuals connect with one another, or the lack thereof.

Introduction
The speed of life has increased. Everyone appears to be in a hurry to go to work, school, or
wherever they're going. When individuals run into friends or acquaintances, there appears to be no
time for them to stop and meet them. Everybody is curious as to how something occurred or is
now occurring. The fact that we are all aware of the causes is the core of the matter. The way we
live and connect with one another is rapidly changing thanks to social media. We are all well aware
that communication is the lifeblood of our existence, and we recognize its significance in our lives.
We grow addicted to social media and mobile communication over the course of a years. Our lives
may appear to be simpler as a result of digital technologies, but they are actually more sophisticated
than we can control. Our social relationships have been reduced to impersonal phone calls or other
technological mediums. What happened to our pleasant conversations with nice neighbors when
we saw them outside our house, at the market, or at our children's school? Even our youngsters
use cell phones to communicate with their neighbors. They are also victims of the digital revolution
and the sedentary lifestyles it has created.
Three major concerns concerning the effect of social media in people's communication patterns
have surfaced. To begin with, when we connect via social media, we are more likely to trust the
individuals on the other end of the line, so our communications are more open. Second, our social
ties are not as strong as they are in person, so we do not tend to deepen our relationships - they
tend to be in place. Finally, we prefer to follow and communicate with individuals who share our
perspectives, so we don't get the same variety of viewpoints as we used to. Experts believe that
those who have a high sense of observation need to be cautious of how they convey change. What
does the future hold for social media and its possible impact on society's interpersonal
communication? Like the majority of previous communication technologies, social media will
continue to be progressively incorporated into everyday human experience. They will continue to
enhance the volume of human communication, and we will discover how to utilize them for both
good and harm.

Methodology and Objective

The purpose of this study is to assess and highlight the growing influence of social media in
interpersonal communication. We all know that communication is critical for social interaction
and that it is the lifeblood of our individual and group actions. The following goals have been
chosen for the purpose of this study paper, which is to investigate the impact of digital devices and
social media on interpersonal interactions in particular.

1. A look at how far social media has progressed in terms of communication

2. A critical examination of this medium's expansion in interpersonal communication.
3. The proliferation, impact, and impact of mobile communication devices
4. The effect, advantages, and disadvantages of such advancements
5. Conclusions and Recommendations

Based on a preliminary study of the literature, appropriate literature is available in both print and
electronic formats, particularly on web sites. As a result, it was deemed that a second questionnaire
survey was unnecessary since the analysis and compilation of the existing data would suffice. The
following is a detailed analysis of the literature and its findings.
Literature Review
Far-Reaching Effects of Social Media include cyber bullying. Nicholas David Bowman, a
professor of communication studies at the University of West Virginia at the University of Arts
and Sciences, says that actions that trigger a bad online relationship may be the same as a real
relationship in real life-only the modality has changed.

For example, cyber bullying is largely the same antecedents and behavioral, emotional, and
affective consequences as a non-cyber bullying does," Bowman says. "Even the difference is the
'more'-that is, social media allows more contact, more communication, and more publicly in the
way." In a bullying event, often the person is bullied by itself or herself from the environment, at
least temporarily. For example, a child being bullied at school can play the playground when he
or she is home every night. "However, cyber bullying is marked by its persistence," Bowman says.
"The bullying Messages do not stay in a particular space, such as a playground, but can follow the
child home. If we believe that the bullying effects on an individual can build over time, then there
is a real concern that the continuous and digital interactions between the bullies and their goals
increase in the problem may be exacerbate. "

One big concern surrounding social media's impact is communication overload-learning how to
handle and make sense of this "more" information we now have. We are getting more information
about more people than ever before, and we need a process to process and maybe even answer it
all. In fact, there are some very early recent data suggesting that teens are probably pulling away
from the book because it's just too much for them to handle. Another concern lies in the technology,
addiction, when people spend more time with their smartphone than the people with their
surroundings, and they do not want to face their face-to-face relationships. For these people, they
probably feel such a strong sense of identity online that they have some difficulty their virtual
actions from their actual ones. Internet addiction will now be listed as a mental illness by emotional
shutdown, lack of concentration, and withdrawal symptoms, so we can be closer to the socially
harmful human-technology relations. However, many have been warned that Internet addiction
may be an inaccurate portrayal, if social media is designed to make people with people connected,
then is it really a human-technology relationship or is it a human-human relationship technology
by mediated? One potentially negative result of social media is a lack of privacy. Because
interpersonal communication is changing, we are likely to share on social media similar
information that we have previously shared privately face-to-face. We always have to keep in mind
that our social networks are searchable - even when privacy settings are very high, it is always
possible to find out personal information. Of course, the negativity surrounding social media is
counteracted by positive influences, including the ability to communicate with more people across
the distances and increasing speed. Messages can be shared and spread farther and faster than any
other time in human history and a lot of good can be done by spreading positive messages in this
way. As communication and information travel is faster and faster, the world seems to be small
and small. As a result, this changes how the world communicates, especially with today's obsession
with social media networks. Before social media, we were very limited in our means to interact
with others and we were largely limited to people that we knew in-person. There were things
we(those my age and older) did not have to deal with that millennial, your important other parent's
answering when you called, waiting for a letter in the mail, waiting a week to get your pictures
Sent off to be developed, and so on. The Internet and social media has changed the way people
around the world, interact and communicate. One of the biggest positive changes in the way that
we interact, due to social media networks, is a great number of people that we can interact with.
Because of the social media networks, we are now able to interact with thousands of people around
the world - that is why we people who see thousands of Facebook Friends. Without social media,
that would be impossible. Social media networks give us a chance to share opinions with a far
wide audience. Another big change that has happened is that there is no filter on the way we speak.
In the past, unless you talked directly to people, you did not have any way to communicate with
you without regardless of your freedom speech. Now we can use social media to get our messages
out to thousands or even millions of people uncensored.

Social media has also changed the way that we interact, mainly the way we have lost some of our
social skills. Some people are completely incapable of carrying on a normal conversation or
interacting with people in person because of dependency of social media. Social networks are
becoming one of the dominant ways we communicate. People are more obsessed with their
smartphone engaging in meaningful conversation with their child or spouse every 2 minutes.
Social media and technology are double-edged swords. It's awesome to have and really help us,
but it also makes us distracts point to the blind and deaf being everything else going on. Twitter
allows the target audience to respond to marketing messages. This offer instant feedback and
marketers automatically know that they are doing something right as responses positive.
Alternatively, if the responses are negative if the modifications can be done. Social media
marketing is practically a gold mine for small firms since they are heard. Social media had a great
impact on public relations, marketing and advertising. Companies actually manage to save
thousands every year, some every month, thanks to the fact that they used to move away from the
regular channels used to: TV, radio and print. Social networks help the businesses in a variety of
ways. Traditional marketing mediums such as the radio, TV commercials and print ads are now
completely obsolete and demand for thousands of dollars. However, with social media businesses
can connect with their target customers for free, the only cost is energy and time. Through
Facebook, Twitter, LinkedIn or any other social site, you can reduce your marketing costs to
significant level. The growing popularity of social sites like Twitter, Facebook and LinkedIn,
social networks have got attention as the most viable communication choice for bloggers, article
writers and content creators. These social networking sites have opened the opportunity for all the
authors and bloggers to connect with their tech savvy customers to share your expertise and
articles. Your audience will further share your articles, blog or expertise in their social circle, which
further enhance your networks of the followers.

Social networks have removed all the communication and interaction barriers, and now one can
have different topics on their thoughts and thoughts. Students and experts are able to share and
communicate with people like people and can ask for a particular topic on the input and opinion.
Another positive impact of social networking sites is to integrate people on a huge platform for
achievement of certain specific purpose. It is very important to bring positive change in society.
Conclusion
It's tough to keep kids off social media sites since they provide so many benefits. Face-to-face
encounters have declined as a result of the rise of social media. Although there are several
explanations behind this, the truth remains the same! Short and simple communication will take
the place of long drawn out written communications in a fast-paced world. This is a completely
normal progression. What we must realize is that it has resulted in either beneficial or bad
outcomes. Individuals need to be socially linked and communicate, yet owing to the scarcity of
time in today's world, social media has taken center stage. According to a study of the literature,
social media has become a popular way to communicate. Facebook and WhatsApp have captivated
the youth's attention, and they now control 80-90 percent of social media usage. As communication
develops quicker and faster, the globe appears to shrink. The benefits afforded by this medium
include instant interaction anywhere in the world and simple accessibility. This medium has the
benefit of reaching out to a huge number of people at once via groups, and if necessary, messages
are spread in the form of advertising and promotion of various products and services. Small
businesses have a lot of benefits, including the ability to reach a large number of clients while
maintaining a reasonable marketing expenditure. The new social media has had a significant
influence. A growing number of businesses are utilizing this medium to reach out to new
audiences. The current wave of election campaigns by all parties, for example, is a more recent
example.

In social media, there are two fundamental issues: information overload and a loss of privacy. You
have little control over the information you get through social media, such as WhatsApp. Obtaining
additional knowledge before individuals are able to acquire and understand the same helpful use
for them may be confusing. The constant flow of messages from mobile devices leaves little time
for thinking or analysis, leading to a form of addiction and acceptance to the situation. This leads
to a gradual avoidance of face-to-face conversation. Because vast amounts of information are
distributed via social media, there is no place for privacy; everyone knows everything about
everyone else. This is a serious circumstance that can lead to inherited mindset and a loss of
judgment. Humans are becoming included into the robots that process orders. And these directives
have the potential to create anti-social groups, such as terrorists.
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