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www.circulab.com
A tool to analyse the current activity and impacts,
and design regenerative solutions
Circular economy can be a great source of economic,

environmental and social opportunities.
However, when it comes to action, organisations often find it difficult

to identify levers and generate use cases or projets.
This tool helps to describe and apprehend all the existing flows and
transform or design new processes, products or experiences using the
principles of circular economy.
Starting with an existing project, resource flow or product,

it allows you to detail your current business model and
ecosystem so you can regenerate them.
This work was made for you to design for regeneration,
share, reuse, remix, rework...
It is licensed under the Creative Common BY-SA 4.0 licence to allow for
further contributions by experts and users in the coming years.
You are free to share and remix/adapt it.
You must cite this document:

Circulab - Circular Canvas User Manual
You can remix, transform, or build upon the material but you
must distribute your contributions under the same licence.
Our mission is to accelerate ecosystem regeneration.

We believe everyone has a role to play in redesigning our systems and
communities. Since 2012, our ambition is to inspire you by providing you
with powerful and accessible tools so you can design with sobriety and
circular thinking in mind.
Circulab - Circular Canvas guide www.circulab.com
Mapping tools
3 key tools that can be used
according to a progressive logic
Actor
or independently
Actor
Product / service Business Model Ecosystem
Actor
Actor
4
ision
mic
Circular canvas
Business model and project level
How can I transform my
business?
Analyse an existing business model or activity,

Actor define the main challenges to take on and design
the best solutions to generate positive impacts.
Actor
Product / service Business Model Ecosystem
5
Tool sheet Which users ?

The Circular Canvas can be used by: Printed canvas
Equipments
Circular Canvas Big corporations, to transform a specific area,

product or activity or create a new one
Pens
SME’s, to improve processes, find new sources of Stickies
value or reduce externalities
Team projects or entrepreneurs to design a
A tool to... business model or identify new revenue streams
Education organisations to train and raise
Train Explore awereness among students and learners
Raise awereness Plan Cities for industrial simbiosis or circular economy Details
local projects
Decide Federate A circular canvas can be used to
Create Share describe a:
a business model
Objectives a product/service
a type of client
Description Understand how an organisation creates and
a partner
an equipment
delivers value, and identify levers for action - a flow
The Circular Canvas enables you to easily apply systems
thinking to your project. - an event
Identify and anticipate the impacts of a
business model, product or activity
The central boxes with plain lines describe the strategic POSITIVE IMPACTS
decisions made by the organisation. All these boxes

What are the positive impacts for
Design new products, services and activities

the organisation, the local community
or their ecosystems?
How do we enable them
must be filled out (except when the organisation does

to regenerate?
based on the principles of circular economy

not use any natural resource). NEGATIVE IMPACTS
What are the negative impacts for
The design choices have:

the organization, the local
community or their ecosystems?
economic impacts (costs & revenues, to be listed in

the yellow rows below) Circulab KEY ACTIVITIES NATURAL RESOURCES
ecosystemic impacts (both positive and negative, to Tips toolbox

be listed above, in the light blue rows)
Not all of these boxes have to be filled out (dotted Print on A1/A2 paper for
lines). teams, or A3 for individuals Which organic resources are needed?
Do we facilitate their biodegradability?
? TECHNICAL RESOURCES
What are the key value creation activities?

What skills are already available?
Which ones should we acquire?
6
MISSION PARTNERS
How to read it?

-
POSITIVE IMPACTS
7 / ...regenerate living ecosystems

e Ciorenat ive C o mmo ns At t r ibut ion

to regenerate?
POSITIVE IMPACTS
NEGATIVE IMPACTS
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KEY ACTIVITIES NATURAL RESOURCES
Which organic resources are needed?
Do we facilitate their biodegradability? VALU E P R O P O S I TI O N NEX T U S E
?
toolbox TECHNICAL RESOURCES
3 / to offer a better user What is the end-of-use scenario for the product/service and each of its
experience...
Which organic resources are needed? components/packaging? Can it meet new needs at the end of the use cycle?
What are the key value creation activities? Do we facilitate their biodegradability? Can the product or its components be reused? Repaired? Recycled?
?
Can the user or partners be involved or rewarded for achieving
Which ones should we acquire? the zero waste objective?
TECHNICAL RESOURCES
MISSION PARTNERS D I S TR I B U TI O N
These boxes
What is the end-of-use scenario for the product/service and each of its
What are the key value creation activities? Can the product or its components be reused? Repaired? Recycled?
What skills are already available? Can the user or partners be involved or rewarded for achieving
?
detail the key

What problems are solved by our offering? What different kinds of value are created for the zero waste objective?
Which technical resources are required? all our stakeholders? How would you describe the experience offered?
TECHNICAL RESOURCES
Which products, components, machines or materials are used? How does it work? What are the key characteristics?
design decisions USERS & CONTEXTS What is the end-of-use scenario for the product/service and each of its
ENERGY RESOURCES components/packaging? Can it meet new needs at the end of the use cycle?
canvas
Which ones should we acquire? What problems are solved by our offering? What different kinds of value are created for the zero waste objective?
ENERGY RESOURCES USERS & CONTEXTS
1 / Define
canvas
What problems are solved by our offering? What different kinds of value are created for
what
2/ (Re)start with
What opportunities do we give customers to think about our value
is it for
What mission does the Who are our key partners, suppliers and human resources Which energy resources are used? proposition? How can the offer be publicised? How is it delivered or
ȌȲǐƊȁǞȺƊɈǞȌȁƊǞǿɈȌǏɐǶ˛Ƕ‫د‬ for the creation of value? Is energy consumption optimised?
For whom is value being created? Who are the core target customers and/or end users? made available and how does this process work? What level of customer
the basic needs of

àǘƊɈƦƊȺǞƧȁƵƵƮȺɩǞǶǶƦƵȺƊɈǞȺ˛ƵƮ‫د‬ What activities and expertise do they provide? Could the activity be energy neutral? In which contexts does our offering solve the problems? service is in place? How can this be developed further?
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ȌȲǐƊȁǞȺƊɈǞȌȁƊǞǿɈȌǏɐǶ˛Ƕ‫د‬ for the creation of value? Is energy consumption optimised? For whom is value being created? Who are the core target customers and/or end users? made available and how does this process work? What level of customer
What are the existing or potential
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COSTS
ȌȲǐƊȁǞȺƊɈǞȌȁƊǞǿɈȌǏɐǶ˛Ƕ‫د‬
àǘƊɈƦƊȺǞƧȁƵƵƮȺɩǞǶǶƦƵȺƊɈǞȺ˛ƵƮ‫د‬
for the creation of value?
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Could the activity be energy neutral?
For whom is value being created? Who are the core target customers and/or end users?
In which contexts does our offering solve the problems?
made available and how does this process work? What level of customer
service is in place? How can this be developed further?
Circular
What are the costs and
the investment required?
5 / to invest in...
REVENUES
COSTS
4 / to ensure the viability of the model

and an access to the key resources...

COSTS

7
www.circulab.com
Circulab - Circular Canvas guide
Thi s wo rk i s l i c e nse d u nde r the te rm s o f the L i c e nse Cre ati ve Co m m o ns A t tri bu ti o n

to regenerate?
NEGATIVE IMPACTS
No n c o m m e rc i al - Share i n Sam e Co ndi ti o ns 4 . 0 I nte rnati o nal .

How to fill it in?
POSITIVE IMPACTS POSITIVE IMPACTS
What are the positive impacts for What are the positive impacts for
the organisation, the local community the organisation, the local community
or their ecosystems? or their ecosystems?
Thi s wo rk i s l i c e nse d u nde r t he t e rm s o f the L i c e nse Cre ati ve Co m m o ns A t tri bu ti o n
Thi s wo rk i s l i c e nse d u nde r t he t e rm s o f the L i c e nse Cre ati ve Co m m o ns A t tri bu ti o n

How do we enable them How do we enable them
to regenerate? to regenerate?
Circulab KEY ACTIVITIES NATURAL RESOURCES VALU E PROPOSITION N EXT USE

NEGATIVE IMPACTS NEGATIVE IMPACTS
toolbox
No n c o m m e rc i al - Share i n Sam e Co ndi t i o ns 4 . 0 I nte rnati o nal .
No n c o m m e rc i al - Share i n Sam e Co ndi t i o ns 4 . 0 I nte rnati o nal .

What are the negative impacts for What are the negative impacts for
the organization, the local the organization, the local
community or their ecosystems? community or their ecosystems?
Circulab Circulab
KEY ACTIVITIES KEYRESOURCES
NATURAL ACTIVITIES NATURAL
VALUERESOURCES
PROPOSITION N EXT USE
VALUE PROPOSITION N EXT USE
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components/packaging? Can it meet new needs at the end of the use cycle?
Which organic resources are needed? Which organic resources are needed?
MISSION PARTNERS DISTRIBUTION
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Do we facilitate their biodegradability? Do we facilitate their biodegradability?
? ? TECHNICAL RESOURCES TECHNICAL RESOURCES
Identify the human

1
Which technical resources are required?
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all our stakeholders? How would you describe the experience offered?
Which products, components, machines or materials are used? How does it work? What are the key characteristics? What is the end-of-use scenario for the product/service and each of its What is the end-of-use scenario for the product/service and each of its
components/packaging? Can it meet new needs at the end of the use cycle? components/packaging? Can it meet new needs at the end of the use cycle?
What are the key value creation activities? What are the key value creation activities?
resources, skills and

Can the product or its components be reused? Repaired? Recycled? Can the product or its components be reused? Repaired? Recycled?
What skills are already available? What skills are already available? Can the user or partners be involved or rewarded for achieving Can the user or partners be involved or rewarded for achieving
experience and the touch

Which ones should we acquire? Which ones should we acquire?
ENERGY RESOURCES USERS & CONTEXTS the zero waste objective? the zero waste objective?
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Circular canvas
MISSION PARTNERS MISSION expertises
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points where the value is
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What problems are solved by our offering? What different kinds of value are created
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all our technical resources
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àǘƊɈƦƊȺǞƧȁƵƵƮȺɩǞǶǶƦƵȺƊɈǞȺ˛ƵƮ‫د‬ POSITIVE IMPACTS
What activities and expertise do they provide? Could the activity be energy neutral?
In which contexts does our offering solve the problems? service is in place? How can this be developed further?

What are the positive impacts for or their ecosystems?
Th is work is lic en sed u n d er the terms of the Lic en se C rea tiv e C ommon s At trib u tion
or their ecosystems? to regenerate?
This work is lic en sed u n d er the terms of the Lic en se C rea tiv e C ommon s At trib u tion
REVENUES to regenerate?
What are the existing or potential NEGATIVE IMPACTS
N on c ommerc ia l-Sh a re in Sa me C on dition s 4 .0 In tern a tion a l.

NEGATIVE IMPACTS What opportunities do we give customers to think about our value What opportunities do we give customers to think about our value
Non c ommerc ia l-Sh a re in Sa me C on dition s 4 .0 In tern a tion a l.

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For whom is value consumption
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What are the negative impacts for àǘƊɈƦƊȺǞƧȁƵƵƮȺɩǞǶǶƦƵȺƊɈǞȺ˛ƵƮ‫د‬
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How can problems?
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COSTS
REVENU ES REVENU ES
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KEY ACTIVITIES NATURAL RESOURCES VALUE PROPOSITION N EXT USE
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KEY ACTIVITIES NATURAL RESOURCES VALUE PROPOSITION N EXT USE
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What are the existing or potential What are the existing or potential
toolbox toolbox
sources of revenues? sources of revenues?
COSTS COSTS
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What are the costs and What are the costs and
the investment required? the investment required?
need to deliver the value during

5
? Do we facilitate their biodegradability?
? 3
TECHNICAL RESOURCES
the production, delivery and TECHNICAL RESOURCES
Think of how you sell
consumption/use phases. Identify the
What are the key value creation activities? What is the end-of-use scenario for the product/service and each of its Can the product or its components be reused? Repaired? Recycled?
your product/service and

What skills are already available? components/packaging? Can it meet new needs at the end of the use cycle? Can the user or partners be involved or rewarded for achieving
What are the key value creation activities? Which ones should we acquire? Can the product or its components be reused? Repaired? Recycled? the zero waste objective?
resources needed at
MISSION PARTNERS DISTRIBUTION of what the next use for

When filling out the board, make
MISSION PARTNERS
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your product/packaging
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and components is
a clear distinction between the
Whatcomponents,
Which products, problems aremachines
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our offering?
materials What
are different kinds of value are created for How does it work? What are the key characteristics?
used?
actual context and the expected ENERGY RESOURCES USERS & CONTEXTS
lar canvas
ar canvas
one. You should start with the actual
context before moving on to the
«ideation» phase. What opportunities do we give customers to think about our value
ȌȲǐƊȁǞȺƊɈǞȌȁƊǞǿɈȌǏɐǶ˛Ƕ‫د‬ for the creation of value? Is energy consumption optimised? What
For whom is value being created? Who are theopportunities do we giveand/or
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end users?
8
What mission does the Who are our key partners, suppliers and human resources
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What activities andenergy resources
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do they used?
provide? Could the activity be energy neutral? proposition?
In which contexts does our Howthe
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the offer be publicised? How is it delivered or service is in place? How can this be developed further?
REVENU ES
REVENUES
How to fill it in? POSITIVE IMPACTS

Th is w o r k is licen s ed un der t he t er m s of t he L i c en s e Crea t i ve Com m on s At t r i b ut i on

-
to regenerate?
NEGATIVE IMPACTS
N o n co m m ercia l-Sh a re i n Sa m e Con di t i on s 4 . 0 I n t er n a t i on a l .

Circulab KEY ACTIVITIES NATURAL RESOURCES VA LU E P ROP OS IT ION N EX T U S E
toolbox
POSITIVE IMPACTS
Th is wor k is licen s ed un d er the ter ms of the Licen s e Crea tive Common s At tr ib utio n
to regenerate?
NEGATIVE IMPACTS Which organic resources are needed?
Non commercia l-Sh a re in Sa me Con dition s 4. 0 In ter n a tion a l.

?What are the negative impacts for

community or their ecosystems? TECHNICAL RESOURCES
Circulab
KEY ACTIVITIES
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the zero waste objective?
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MISSION PARTNERS DIS T RIB U T ION
6
Consider the impacts on living ecosystems and communities.

List the current negative impacts and transform

ENERGY RESOURCES
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USERS & CONTEXTS
Circular canvas
MISSION
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What activities and expertise do they provide? Could the activity be energy neutral? In which contexts does our offering solve the problems? DIS T RIB U T ION
service is in place? How can this be developed further?
RE VE NUE S Which technical resources are required? all our stakeholders? How would you describe the experience offered?

sources of revenues? ENERGY RESOURCES USERS & CONTEXTS
Circular canvas
COSTS
Tips

To fill in the board, answer RE VE NUE S 7

the questions in the boxes What are the existing or potential
Evaluate the current and potential costs

and revenues for each column

COSTS
9
Business cases
Lipton teabag boxes
Support for Enjoy
tea farming affordable Reduction of
reinforement hgh quality,
communities of hydration
virgin
via Fair Trade widely resources
Certification available tea
Soil degradation;
resourcing scace Plastic Pollution; Brown energy
water supply in Brown fuels to
some locations for to power
power mfg unnecessary
tea consumption in plants; mfg packaging transport all
other parts of the
waste over the world
world
Tea leaf
Tea expertise Soils Reasonable Investments in
Sun
Tea growers Water (for price Green tea /
recycled materials
earl grey
Marketing and production and
for use) Individual bags (middle of (plastic and
wholesale market)
cardboard) for
expertise
Production and packaging
Packs of 20 Organic compost
transformation
bags Experience
Tea with leftovers
producer High quality around the
and seller "traditional"
Individual bags and British
packagings; plastic
and cardboard
Teatime
Machines and plant
Paper with label
Mug + boiler (use)
Satisfy a
Leaf tea providers
basic need Supermarkets/detailers
"Tea producers
(hydrate) with community"
Online stores
a new Brand
Real estate partners Adults
how love Our own points of sale
experience Retailers earl grey
consume @
home (physical)
Electricity from fossil everyday
Transportation; Fair fuels (production, Adults tea
Trade use) how love

green tea
consumption
consume
Fuel (transport) at work
Tea Sales
Transportation;
Retailer, Tea Renting Mfg
Supplier land Facilities;Energy, Advertising,
Payments, Tea Leaves Promotions
Wages
10
Business cases
An IKEA desk sold in Europe
11
Business cases
BlablaCar (carpooling business)
Optimize
POSITIVE IMPACTS Remove
the car Improve
Create highly barriers
What are the positive impacts for efficiency driving
qualified and
by doubling behaviors
& local jobs creates Need to check
the occupancy
Thi s wor k is l i censed under t he t er ms of t he Li cense C reat i v e C ommo ns At t r i bu t io n

to regenerate?
social ties what do
rate
the company
equipments
NEGATIVE IMPACTS Rebounce become at the
CO2
N on commerc ial -S hare i n S ame C ondi t i ons 4.0 I nt er nat i onal.

effect > more end of use?
emissions
travels by
of the web
making
servers
them cheaper
Circulab KEY ACTIVITIES NATURAL RESOURCES VALUE PROPOSI TI ON NE XT USE
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Convenient and Deal with the transactions next use for the
Design / Marketing user-friendly between the users customer services
Tool Development No direct natural carpooling platforms
(web, app...) resources on the web and Charge a commission on Be careful with all
Partnerships with a smartphone app these transactions the company
management equipments
Which organic resources are needed? Connect the drivers with Ensure the travels (hardware, offices)
passengers with passenger validation
Carpooling What are the key value creation activities?

Can the product or its components be reused? Repaired? Recycled?
Computers the zero waste objective?
softwares
MISSION PARTNERS web server DI STRI BUTI ON
Offices
Which products, components, machines or materials are used? How does it work? What are the key characteristics? Web ads Users on
for the company
the platform need
«Bring freedom, Web hosting
ENERGY RESOURCES USERS & CONTEXTS Partnerships with to be registered
fairness and
Circular canvas
for their customers
websites
fraternity to All transactions
the world Insurrance (AXA)
Vinci highways Low budget Event partnerships are done online
of travel»
Total (oil) travelers
&
Electricity
Car drivers
organisation aim to fulfil? for the creation of value? Is energy consumption optimised? For whom is value being created? Who are the core target customers and/or end users? made available and how does this process work? What level of customer
What basic needs will be satisfied? What activities and expertise do they provide? Could the activity be energy neutral? In which contexts does our offering solve the problems? service is in place? How can this be developed further?
RE VENUES Key
partnerships Commissions
for on
sources of revenues? the BlablaCar travel sales
community
COSTS
Wages Office rents
Equipments Ads
Service Energy
providers
12
Ready to practice?
Redesign a business model

-
Step 0 Step 4
- -
Print page 15 on A1 paper / pages 16 to 19 on A3 paper / With the circular design cards (page 21), imagine new solutions
page 20 on A4 paper. to solve your challenge.
Step 1 Step 5
- -
Fill in the board by answering the questions in every box for the Select your most relevant idea with the innovation diagram,
current business model. POSITIVE IMPACTS
check its potential impacts and warning points.
If7it/ is still relevant, prototype it and test it.
...regenerate living ecosystems

re a t iv e C ommons A t t rib u t ion

to regenerate?
POSITIVE IMPACTS
and communities
Step 2 NEGATIVE IMPACTS
C l.ondi t i ons 4 .0 Int e rna t iona l.

Step 6
t r ibeutCi on
WhatHow
aredothewe enable impacts
negative them for
to regenerate?
c ens
-
onsLiAt
POSITIVE IMPACTS
of t he
C omm
NEGATIVE IMPACTS
er ms
t het itve
i ona
naa tme
Identify the ecosystemic and economic impacts Circulab
eCr rea
What aredothe negative
enable impacts for
KEY ACTIVITIES NATURAL RESOURCES VA LU E PR OPOS I TI ON NEXT USE
uet ion
How we them
n S
Inti er
nsnd
to regenerate?
of your
4 .0 re
t rieub
me rcial-Sha
td
s AL ic
toolbox
ense
Conditions
licthe
mon
rm sisof
decisions.
te Com
Use Partner Map toVAinvolve
theRESOURCES the right stakeholders
NEGATIVE IMPACTS
s work
Non ecom
in ational.
ative
Circulab
the
Sam
rThi
KEY ACTIVITIES NATURAL LU E PR OPOS I TI ON NE X T U S E
Cre
sed unde
4. 0 Intern
in the value creation phase.
l icenL icense
c omm e rci al-Share
toolbox
e Conditions
work
Thisterm is the
s of
Step 3
Non
Circulab
This work i s lic ense d u nde r the

Non comm e rci al-Share in Sam
6 / in order to.
KEY ACTIVITIES NATURAL RESOURCES
Do we facilitate their biodegradability? VA LU E PR OPOS I TI ON NE X T U S E
?
toolbox TECHNICAL RESOURCES
3 / to offer a better user
-
experience...
What are the key value creation activities? Do we facilitate their biodegradability? Can the product or its components be reused? Repaired? Recycled?
?
TECHNICAL RESOURCES
After analyzing your Circular Canvas, define MISSION PARTNERS D I S T RI B U T I O N
These boxes
a challenge starting by «How might we.... ?» in

?
detail the key

What problems are solved by our offering? What different kinds of value are created for the zero waste objective?
TECHNICAL RESOURCES
MISSION PARTNERS D I S T RI B U T I O N
design decisions USERS & CONTEXTS

14
ENERGY RESOURCES components/packaging? Can it meet new needs at the end of the use cycle?
as
Which ones should we acquire? What problems are solved by our offering? What different kinds of value are created for the zero waste objective?
MISSION PARTNERS D I S T RI B U T I O N
POSITIVE IMPACTS
Th is wo r k is lice n s e d u n d e r the te r m s o f the L ice n s e Crea tive Co m m o n s At tr ib u tio n

to regenerate?
NEGATIVE IMPACTS
N o n co m m e rcia l- S h a re in S a m e Co n ditio n s 4 .0 I n te r n a tio n a l.

Circulab KEY ACTIVITIES NATURAL RESOURCES VALUE PROPOSITION NEXT US E
toolbox

MISSION PARTNERS DISTRIBUTI O N
Circular canvas
organisation aim to fulfil? for the creation of value? Is energy consumption optimised? For whom is value being created? Who are the core target customers and/or end users? made available and how does this process work? What level of customer
What basic needs will be satisfied? What activities and expertise do they provide? Could the activity be energy neutral? In which contexts does our offering solve the problems? service is in place? How can this be developed further?
R EVENUES

COST S

BUSINESS HUMAN
(VIABILITY) (DESIRABILITY)
What are the positive impacts generated? What are the positive impacts generated?
What are the warning points to consider? What are the warning points to consider?
NATURE TECHNOLOGIES
(CIRCULARITY) (FEASIBILITY)
What are the positive impacts generated? What are the positive impacts generated?
What are the warning points to consider? What are the warning points to consider?
DESIGN FOR DESIGN FOR
DESIGN TO REUSE DESIGN TO REPAIR DISASSEMBLY / DESIGN FOR
THE ESSENTIAL REGENERATION
MODULARITY
In Europ, Repack SEB group keeps the The Fairphone was Nokia 130 was a hit with
provides envelopes to spare parts of their designed to be only very few functions, In Berlin, Dycle
online retailers that are products for 10 years to disassembled/repaired comparing to a biodegrades diapers to
reused up to 50 times. facilitate repairs. by any user. smartphone. plant fruit trees.
DESIGN WITH
DESIGN TO DESIGN FOR DESIGN FOR
UNWANTED MATERIAL RECOVERY DESIGN FOR ACCESS
OPTIMIZE MULTIFUNCTIONALITY
RESSOURCE
In Zimbabwe, The TooGoodToGo app Michelin provides tyres Instead of selling In IKEA stores, you can
Chido Govera has enables bakeries to sell they can restore up to photocopiers, Xerox sells shop, repair or resell your
collected coffee grounds off their last meals. 9 times to their printed copies to furnitures.
to grow mushrooms. professional clients. professionnals.
DESIGN FOR COMPOST DESIGN FOR DESIGN FOR RENT

LONGEVITY
Ecovative makes Le Creuset makes pots Bundles gives access to

compostable shock and pans that last a high quality washing
absorbers for packagings. lifetime. machines by renting
them.
Want to get the best of
the Circular Canvas?
Join the next cohort to Master Circular Design.

With participants from all around the world, learn and apply new
super powers by using the Circular Canvas, the Partner Map and
the Value Chain Canvas.
You will be able to train people to circular economy and redesign

business models
Contact
399
+33 950 950
.com
hello@circulab
e d e la fonderie
4 Q p a ss a g
75011 Paris
France
Design for regeneration
www.circulab.com
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Circular Canvas: User Manual

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Circular Canvas: User Manual

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tio n tri bu

Circular economy can be a great source of economic,

However, when it comes to action, organisations often find it difficult

Starting with an existing project, resource flow or product,

You are free to share and remix/adapt it.

You must cite this document:

Our mission is to accelerate ecosystem regeneration.

Product / service Business Model Ecosystem

Analyse an existing business model or activity,

Product / service Business Model Ecosystem

Tool sheet Which users ?

Circular Canvas Big corporations, to transform a specific area,

decisions made by the organisation. All these boxes

Design new products, services and activities

must be filled out (except when the organisation does

based on the principles of circular economy

The design choices have:

economic impacts (costs & revenues, to be listed in

ecosystemic impacts (both positive and negative, to Tips toolbox

What are the key value creation activities?

How to read it?

7 / ...regenerate living ecosystems

e Ciorenat ive C o mmo ns At t r ibut ion

C o nditio ns 4 .0 I nt e r nat io nal.

This wo r k is lic e ns e d unde r the

detail the key

What opportunities do we give customers to think about our value

the basic needs of

4 / to ensure the viability of the model

and an access to the key resources...

What are the costs and

Circulab - Circular Canvas guide

Thi s wo rk i s l i c e nse d u nde r the te rm s o f the L i c e nse Cre ati ve Co m m o ns A t tri bu ti o n

No n c o m m e rc i al - Share i n Sam e Co ndi ti o ns 4 . 0 I nte rnati o nal .

Thi s wo rk i s l i c e nse d u nde r t he t e rm s o f the L i c e nse Cre ati ve Co m m o ns A t tri bu ti o n

Thi s wo rk i s l i c e nse d u nde r t he t e rm s o f the L i c e nse Cre ati ve Co m m o ns A t tri bu ti o n

Circulab KEY ACTIVITIES NATURAL RESOURCES VALU E PROPOSITION N EXT USE

No n c o m m e rc i al - Share i n Sam e Co ndi t i o ns 4 . 0 I nte rnati o nal .

No n c o m m e rc i al - Share i n Sam e Co ndi t i o ns 4 . 0 I nte rnati o nal .

? ? TECHNICAL RESOURCES TECHNICAL RESOURCES

Identify the human

Redesign the user

resources, skills and

experience and the touch

the basic needs ENERGY RESOURCES USERS

the organisation, the local community

What are the existing or potential NEGATIVE IMPACTS

N on c ommerc ia l-Sh a re in Sa me C on dition s 4 .0 In tern a tion a l.

Non c ommerc ia l-Sh a re in Sa me C on dition s 4 .0 In tern a tion a l.

List all the resources you

need to deliver the value during

? Do we facilitate their biodegradability?

your product/service and

MISSION PARTNERS DISTRIBUTION of what the next use for

How to fill it in? POSITIVE IMPACTS

Th is w o r k is licen s ed un der t he t er m s of t he L i c en s e Crea t i ve Com m on s At t r i b ut i on

N o n co m m ercia l-Sh a re i n Sa m e Con di t i on s 4 . 0 I n t er n a t i on a l .

Circulab KEY ACTIVITIES NATURAL RESOURCES VA LU E P ROP OS IT ION N EX T U S E

NEGATIVE IMPACTS Which organic resources are needed?

Non commercia l-Sh a re in Sa me Con dition s 4. 0 In ter n a tion a l.

?What are the negative impacts for

Consider the impacts on living ecosystems and communities.

List the current negative impacts and transform