Professional Documents
Culture Documents
Elevator Pitch! Perfect: English
Elevator Pitch! Perfect: English
@LEARNHOTENGLISH
No.29
www.learnhotenglish.com
BUSINESS: PRONUNCIATION:
THE REAL ENGLISH
ESTATE
INDUSTRY! RHYTHM
CLASSIC STEPFORD
SONGS WIVES
HOW TO
CREATE THE
PERFECT
ISSN
ELEVATOR PITCH!
15777898
00233
PLUS… phrasal verbs, grammar, idioms, vocabulary,
9 771577 789001 useful expressions… and much, much more.
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prog them ancial D ersity
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Daviambridges. Iberia
C Pres
Pitch!
24 9 Great Elevator pitches!
pitch is an important skill to learn. As part of
Upper Intermediate (CEF level: B2)
this, we’ll give you our top tips for creating
your own, plus 9 examples of great elevator 26 Wordsearch
pitches. Of course, that’s not all and we’re also
28 Trivia Matching
looking at “must” versus “have to”, UK-US
character differences, classic songs, phrasal
verbs, idioms, slang, body vocabulary, UK-US
word differences, a business topic, and lots,
lots more. Well, we hope you enjoy reading and
16 29 Weird Triva
30 In The News
35 Business Chat
38 Typical Dialogues
42
articles on how to learn English. Or “like” us 43 Fooled You!
on Facebook or Twitter (@LearnHotEnglish)so
44 Typical Dialogues
you can keep up with our latest news.
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43 Phrasal Verbs - To Look
All material in this publication is strictly copyright, and all rights are reserved. Reproduction without permission is prohibited. The views expressed
in Hot English Magazine do not necessarily represent the views of Hot English Publishing SL, although we do think that afternoon tea is awfully
civilised, and that the best place to cool a sock is the fridge. 48 Answers
In this month’s grammar fun section we’ll be looking at the difference between “must” and “have to”.
Next month we’ll look at the negatives “mustn’t” and “don’t have to”, and the past tense of these words.
Must Have to
Similarities Have to
We can use both “must” and “have to” to talk about obligations. On the other hand, we use “have to” when the obligation comes
Basically, these expressions are used to say that something is from an authority. We often use “have to” with laws or rules. For
absolutely necessary. In many cases there is no difference in example:
meaning between them. For example:
a) “If you’re in the army, you have to get your hair cut”, which
a) I have to do some work. means that there is a rule that says you have to have short hair
b) I must do some work. in the army.
b) “I have to be at school by 8am.”, which means that there is a
a) I have to stop smoking. rule that says I have to be at school at this time.
b) I must stop smoking.
A Comparison As with many cases of grammar, the choice of either
Now let’s look at the differences between these words. “must” or “have to” is a personal thing and it depends on what you
want to communicate. Look at this pair of sentences to help you
Must understand the difference:
We generally use “must” when the obligation comes from the
speaker. In other words, it is what the speaker feels is necessary to a) “I must get my hair cut.”
do. For example: b) “I have to get my hair cut.”
a) “I must stop smoking”, which means, “I think it is necessary In sentence “a” the speaker uses “must” because it is something
that I stop smoking”. personal - the speaker feels that it is necessary that he/she get a
b) “I must go to the dentist”, which means, “I think it is necessary haircut.
that I go to the dentist.”
c) “You must tell me if I’m boring you”, which means, “I think it is In sentence “b” the speaker uses “have to” because he/she is
necessary that you tell me if I am boring you”: referring to a rule or regulation.
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THE
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HOSPITAL FUN
This is the first part in a new mini-series on hospital humour. Just imagine the scene: you’re on the
HOSPITAL FUN
operating table and you’ve just been given an anaesthetic. You’re about to lose consciousness when you
suddenly hear one of the following. How would you feel?
1. FIRE! FIRE! Everyone get out!
3. OK, now take a picture from this angle. I’ve never seen anything
like this before.
6. In all my time as a doctor I must say it’s the strangest one I’ve
ever seen.
GLOSSARY
an operating table n that can cut very easily
a table where patients lie so they can have let’s get this over with exp
an operation let’s do this quickly
an anaesthetic n a cockroach n
a drug to make you sleep to lose an insect that likes to live in warm places
consciousness exp near food (see picture)
to go to sleep because you have taken a a cough n
drug if you have a “cough”, you often force air
to survive vb not to die out of your mouth and your throat hurts
stuff n medicine to stick something back on exp
a relative n to fix one thing to another thing again
a person who is related to you: your father/ glue n
mother, etc a substance you use for fixing things
an organ donor form n rust n
a document that says that you agree to an orange/brown substance that forms on
give your internal organs to someone after metal after it gets wet
you die scissors n
sharp adj objects used for cutting paper, hair, etc
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AUDIO
HOSPITAL FUN
of rules and regulations for patients to follow if they visit a hospital. These rules are designed to ensure
that patients don’t interfere with the smooth running of surgeries, hospital departments or wards.
• All patients will have short, easily-pronounceable surnames to
which they will respond instantly when called.
• All patients will attend appointments at precisely the time
requested, instead of arriving half an hour early or late and
then complaining if not seen instantly.
• Patients will give a simple, clear history, making the diagnosis
obvious.
• All patients to be examined will be freshly bathed, and will
weigh no more than 89 kg.
• Patients may not bleed or vomit on hospital premises.
• Patients will be able to climb unaided on and off the
examination couch.
• All patients will have easy-to-see physical signs, and You are
freshly
unequivocal symptoms. bathed,
• Patients will no longer require doctors to look into aren’t you?
FUNNY SIGNS
FUNNY SIGNS
7. On a plumber’s van (London, England): 7. In Britain and the US, many men like to try to repair things in
“We repair what your husband fixed.” the house, often with disastrous results. It is typical to make
jokes about this.
We repair
what your
husband GLOSSARY
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How to pronounce regular past tense verbs!
5 tips for dealing with your boss
“Money” phrasal verbs
How to learn difficult words in English! Phrasal verbs: speaking & talking!
8 expressions for describing trends and graphs How to talk about fear in English
Be inspired!
10 unusual works of modern art!
4 stories of revenge!
Five unusual diets
The Hot English blog can really help you learn English: 42 useful travel expressions in English!
www.learnhotenglish.com/blog How to write e-mail subject lines
It’s...
How to improve your spoken English!
Useful! 12 useful business words and expressions
Motivating! 15 top tips for increasing your range of vocabulary!
Funny! 11 ways that songs can help you learn English!
Fun! Vocabulary: at the concert
What money can’t buy!
Practical! Eight ways to learn English grammar!
Functional!
Provocative! And lots, lots more! Find out more here:
Helpful! www.learnhotenglish.com/blog
DR FINGERS’UK / US WORDS
This is another part in our series on the differences between British and American English. Here are some more objects that are
DR FINGERS’UK / US WORDS
US BRITISH US BRITISH
A hood (on a car) A bonnet A round-trip A return
ticket ticket
Exercise
Read the text below that is written in American English. See if you can find the eight American English words from above. Some of these words
may be repeated but just find the first example of each. Write the British English equivalent in the spaces below. We have done the first one
for you. Answers on page 24.
Exercise
1. A run = ladder
2. _______________________________________________________ = _______________________________________________________
3. _______________________________________________________ = _______________________________________________________
4. _______________________________________________________ = _______________________________________________________
5. _______________________________________________________ = _______________________________________________________
6. _______________________________________________________ = _______________________________________________________
7. _______________________________________________________ = _______________________________________________________
8. _______________________________________________________ = _______________________________________________________
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PHRASAL VERB
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QUIZ
FOOD TALKS
QUIZ - FOOD TALKS
Eating can tell you a lot about a person. According to psychologists, the way you eat and what you eat reflects your personality.
Do our quiz and find out what your food says about you. Now, imagine the scenario, you are interested in someone at work.
One day you invite them to your house for dinner. They’ve just arrived. Read on and answer the questions. (Answers on page 48.)
1. First on the menu are some mini egg sandwiches. 5. How are you going to eat the food?
How do you eat yours? a) I push a bit of food onto my fork and eat it carefully, trying not
a) I take delicate bites, being careful not to drop anything on to speak with my mouth full.
the floor. b) I stab individual peas with my fork then chew each one 32 times.
b) I throw one in the air and catch it in my mouth. That should c) I squash all the food with my fork then eat the paste with a large
impress my date. spoon.
c) I stuff six of them in my mouth at one time, creating a large ball
of food in each of my cheeks. Then, I slowly consume the paste 6. The meal is over. What do you do?
over a period of ten minutes whilst maintaining a conversation a) I wait for my guest to finish, then take the plates away to the
with my guest. Impressive! kitchen.
b) I push my knife and fork around nervously on the plate.
c) I lick my plate until it is completely clean.
2. If your date opens your fridge while you’re in the bathroom, what
will he/she see?
a) Pots filled with exotic and delicious food, including foie gras,
caviar, and a bottle of champagne for tomorrow’s dinner. I am so
sophisticated. GLOSSARY
b) Metal and plastic Tupperware containing cold spaghetti that my to take a delicate bite exp are sold in tins
mother cooked for me. to eat something carefully in neat ranks exp
a date n with all the objects in a perfect line
c) A plate with cow’s brains in it, sixteen cans of beer, an old sock someone you have a romantic evening with a label n
I’m cooling for later, an empty yoghurt pot, and an indescribable to stuff vb a piece of paper on a product with informa-
if you “stuff” food into your mouth, you tion about that product
vegetable that has shrivelled to the size of a pea. push it into your mouth quickly a personality disorder n
a cheek n a mental problem
a side of your face/mouth to tuck vb
3. Your date opens one of your kitchen cupboards while you’re in a fridge n if you “tuck” the napkin into your shirt, you
an electrical appliance for keeping food cold put part of the napkin inside your shirt
the bathroom. What will he/she see? Tupperware n a napkin n
plastic containers for keeping food a piece of paper or material that you use to
a) Pots of herbs and spices, packets of pasta and a few tins of the brains n clean your mouth while you are eating
usual stuff: tinned tomatoes, tomato purée, etc. the large (hopefully) organ in your head a fork n
to cool vb an object you use for eating. It has three
b) 120 tins of baked beans. to make cold sharp points at the end
indescribable adj with my mouth full exp
c) Tins of tomatoes and baked beans in neat ranks, each with that cannot be described with my mouth full of food
its label turned to precisely the “correct’ angle” - I have an to shrivel vb to stab vb
to reduce in size to hit with a sharp object - in this case, a
obsessive-compulsive personality disorder. a pea n fork
a small, round, green vegetable to chew n
a kitchen cupboard n to move your mouth up and down in order
4. You serve the main course. It’s steak, potatoes and peas. Before a piece of furniture in the kitchen in which to reduce the food before eating it
you can put food. It has a door and it is to squash vb
starting to eat, what do you do? often fixed to the wall to put pressure on something so it becomes
tinned tomatoes n a paste
a) I invite my guest to start eating. tomatoes that are in a tin (a metal contai- to lick vb
b) I pray silently for fifteen minutes. ner for food) to use your tongue to touch/clean, etc
baked beans n something
c) I tuck the napkin into my shirt front and say, “Let battle small white beans in a tomato sauce. They
commence!”
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DR FINGERS’PRONUNCIATION
IN SONGS
DR FINGERS’ PRONUNCIATION
This is the second part of our mini-series on pronunciation in songs and poems. After this little lesson you can enter our special,
summer Song-Writing Competition. This month we’re looking at rhythm and metre in songs. Next month, we’ll be looking at weak
sounds in songs.
The Metre of the Song known as syllable-timed languages. We’ll be looking at this in more
You will notice that words in songs, poems and raps have a special detail in future lessons.
rhythm to them. This is because the words have to follow the music The interesting thing is that this rhythm can be found in ordinary
and the rhythm of the song: “Da da da da da da da” . This “word language too. So what you have learnt in this lesson is important
rhythm” is known as the song’s metre. Listen to this little poem to understanding English pronunciation in general. Now, are you
and hear how the words follow the beat. For example: ready to write your own song?
I like to eat,
I like to sleep,
I like to leap,
And I like to peek.
While the words are following the rhythm of the music, some of
them are stressed, and others are unstressed. The stressed words are
quite often the words that the speaker wants to emphasise and give
importance to. Interestingly, some syllables are lengthened and
others are shortened. Now, read the lines below:
My name is Billy,
I work as a clown,
I like to act silly,
So the people don’t frown.
Now we’ve written the little poem again and put the stressed words
Top Tips: Song-Writing
in capitals. Listen again. Here are some ideas on how to write great songs:
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easier. There are can speak English improve your really improve your
over 30 audio fluently when you business English! business English!
files with typical travel outside your This eBook comes The words and
conversations, country! Learn the with audio files and expressions you
and exercises with language for over 30 videos so you can learn in this eBook
answers at the back typical situations and learn the language will help you do
so you can practise make travelling abroad you need to do business all over
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Learn 250 idioms Learn 250 more Learn over 250 phrasal Learn 250 more phrasal
and really improve idioms with audio files, verbs with audio files, verbs and learn how
your speaking and example sentences and example sentences and to say them with the
listening skills. This images. This eBook will images. Native English audio files. This eBook
eBook will make help you understand speakers use phrasal will help you go from
learning idioms the meaning of the verbs all the time, so being an Intermediate
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CLASSIC SONGS
CLASSIC SONGS
It must be love, love, love, it must be love, Every day I look at the world from my
love, love, window,
Nothing more nothing less, love is the best. But chilly, chilly is the evening time,
Waterloo sunset’s fine.
As soon as I wake up, every night, every
day, Millions of people swarming like flies around
I know that it’s you I need to take the blues Waterloo Underground,
away. But Terry and Julie cross over the river,
It must be love, love, love, it must be love, Where they feel safe and sound, and they
love, love, etc. don’t need no friends,
As long as they gaze on Waterloo sunset,
They are in paradise, Waterloo sunset’s fine. GLOSSARY
a canal n
GLOSSARY a river road that is constructed by humans
a… abbr
to keep rolling exp are
to continue moving with circular movements to drift vb
to flow vb to move slowly
if a river “flows”, it moves to prowl vb
busy adj to move around quietly and secretly with the intention
with many things to do of attacking something
dizzy adj a beat n
if you feel “dizzy”, your head is turning round and the area that is under your control
round to spring vb
to gaze on phr vb to suddenly appear
to look at a siren n
Waterloo n an electrical device that makes a loud noise.
a bridge and train station in the south of London Ambulances and police cars have them on the roof
a sunset n a dock n
GLOSSARY a time when the sun disappears at night a port
chilly adj to set on fire exp
to miss someone exp cold to burn something
to feel sad because you are not with someone lazy adj an axe n
I never thought I’d miss you half as much as I do exp someone who is “lazy” doesn’t like to work a large tool for cutting wood like a big knife. It has
I thought I would miss you less than I really do - in to wander vb a long wooden handle and a sharp, metal blade at
fact, I miss you a lot to walk in a place with no particular objective the end
to take the blues away exp the Underground n shining steel n
to make me happy again the underground train system in London metal that is bright
bless you exp they don’t need no friends exp tempered adj
people say this to wish you good luck and happiness notice how this is an informal version of English with a metal that has been treated so it is very strong
a bee n double negative (don’t + no). The formal version would to chop down phr vb
a small yellow and black insect that makes honey be: “they don’t need any friends” to cut
HOT SONGS
HOT SONGS
These five young men from Madison, Wisconsin began with a simple Damon Hintz’s musical journey began with the hard rock band,
goal: to create songs for people who love music, and to reach as Clevis Bender, until the band’s dissolution in 2000. The next
many of these people as possible. The group 8889 have created a few years were spent incorporating other styles. Damon’s styles
style that combines beautiful, sad, sweet, passionate, and happy include alternative rock, instrumental pieces, indie rock, and
sounds - there’s something for everyone. occasionally a bit of electronic music.
Sometimes I don’t care and I don’t believe, Now the days have been obscured,
Sometimes I just see what I want to see. And my mind’s been made unsure,
How it all just disappeared,
I want to know why it is we lie, Now the rain falls down in showers,
Why all our friends are in disguise, And your fruit’s all gone sour,
Why you say we’re beautiful like dandelions, Now it’s all so crystal clear.
I want to know what it is we tried,
That made our lives like cyanide, Now it’s been many seasons,
Why you say I’m beautiful like a dandelion. Since that unforgettable day,
Still looking for some reason,
So now I know that you think I’m draining, It just had to be that way.
Your beauty and your patience,
Hostility can be so kind, Now the rain falls down in showers,
I want to see what can get you through, And your fruit’s all gone sour,
How disappointments bloom, Now it’s all so crystal clear.
What could make you compromise.
Now the days have been obscured,
Sometimes I don’t care and I don’t believe, And my mind’s been made unsure,
Sometimes I just see what I want to see. How it all just disappeared,
Now the rain falls down in showers,
I want to know why it is we lie, And your fruit’s all gone sour,
Why all our friends are in disguise, Now it’s all so crystal clear.
Why you say we’re beautiful like dandelions,
I want to know what it is we tried, Now the rain falls down in showers,
That made our lives like cyanide, And your fruit’s all gone sour,
Why you say I’m beautiful like a dandelion. Now it’s all so crystal clear.
GLOSSARY
a goal n in disguise exp GLOSSARY
an objective with clothing that makes you look different
shy adj a dandelion n a chance encounter n the rain falls down in showers exp
timid a type of plant with yellow leaves a surprise meeting with someone it rains very heavily
to go through phr vb cyanide n a turning point n fruit’s exp
if you are “going through” a bad time, you a type of poison a time in your life when everything fruit has
are having a bad time in your life to drain vb changes sour adj
to eat your mind exp if you “drain” someone’s beauty, you destroy vagueness n with a sharp taste - like a lemon
if something is “eating your mind”, you their beauty a situation in which things aren’t crystal clear exp
think a lot about that thing and become a disappointment n clear very clear and easy to understand
obsessed with it a result that makes you feel sad - you on display exp a season n
I don’t care exp expected something better if something is “on display”, you can see there are four seasons during the year:
it is not important to me to compromise vb that thing spring, summer, autumn and winter
to lie vb to reach an agreement with someone obscured adj an unforgettable day n
not to say the truth not clear a day that you will never forget
Crank Calls
Here are some more crank calls - those funny telephone calls that are designed to wind people up.
CRANK CALLS
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HOW TO IMPROVE
YOUR SPOKEN ENGLISH IN
LESS THAN 10 MINUTES!
10 video lessons With our spoken English video course,
you’ll feel totally confident in these
to improve your spoken 10 situations. You’ll learn how to…
English in 10 minutes. Make small talk
Chat someone up
Do you find it hard to speak Make an invitation
in English in certain situations? Meet and greet someone
Tell stories
Are you ready to really improve Tell jokes
your spoken English? Make excuses
Speak with just a few words
Tap here to buy Make a phone call
Understand British swear words
10’
t o r y t i m e
STORY TIME
S
In this section you can hear native English speakers telling each other jokes.
Sweet Words The Gun
A husband is in hospital after a serious operation and he’s just Two men and a woman are the final candidates for entry into the CIA.
regaining consciousness. His wife is sitting at his bedside. All of a There’s just one final test to choose the best person for the job. The
sudden, his eyes flutter open, and he murmurs, “You’re beautiful”. first man is handed a gun and told to go into a room and to shoot
Flattered, the wife continues her vigil while he drifts back to sleep. his wife, who is tied to a chair. The man refuses and says that no job
Later, the man wakes up again and says, “You’re cute”. is worth such a sacrifice. He hands the gun back to the interviewer.
And the woman responds angrily, “Hey, what happened to The interviewer then tells him that he has failed and to go home: if
‘beautiful’?” To which he replies, “The drugs are wearing off.” he’s not prepared to follow orders without question, there is no place
for him in the CIA.
The second man is handed the same gun and enters a different
room with his wife in it. After 20 minutes he comes out with tears
running down his face. “I just couldn’t do it. I’d love the job but my
wife has always been so good to me.” He is told to go home and to
apply for a job with the social services.
Finally, the woman is handed the same gun and goes into a room with
her husband in it. Suddenly, the sound of 6 shots can be heard. There
is a pause, then the sound of crashing and screaming. Eventually,
the woman comes out of the room and says, “That gun you gave me
was filled with blanks so I had to beat him to death with the chair.”
The Apartment
One day, Mary and her husband Billy decide to move to a new city
with their seven children. However, finding an apartment is really
difficult as most landlords don’t like the fact there are so many
kids. After several days of searching, Mary asks Billy to take the four
youngest children to visit the cemetery, while she takes the three
eldest children to find an apartment.
Towards the end of the morning, they find the perfect place. Then,
GLOSSARY
the landlord asks the usual question, “How many children do you
have?” To which Mary replies, “Seven... but four are with their dear to regain consciousness exp a place n
to become conscious again a house, a room, etc
father in the cemetery.” to sit at someone’s bedside exp the CIA abbr
to sit next to a sick person who is in bed the Central Intelligence Agency - an
She got the apartment. his eyes flutter open exp American secret service agency
his eyes move up and down with rapid to hand vb
movements to give
to murmur vb to tie vb
to speak very softly and not clearly to fix with ropes/string/cord, etc
flattered adj to refuse vb
pleased to say that you will not do something
a vigil n to hand back phr vb
if you “keep a vigil”, you stay quietly in a to return something to someone
place - usually next to a sick person with tears running down his face exp
to drift back to sleep exp crying
to go to sleep again a shot n
cute adj if there is a “shot”, someone fires a gun
nice and attractive the sound of crashing n
to wear off phr vb the noise of things breaking
if the effects of a drug “wear off”, they stop screaming n
having an effect on you shouting
a landlord n a blank n
the person who possesses a house and who something that you can fire from a gun but
permits you to live there that has no bullet in it
to search vb to beat someone to death exp
to look for to hit someone many times until they die
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THE PERFECT
ELEVATOR PITCH!
Have you ever had to give a quick description of yourself, your company or a product?
What did you say? At work, we often have to explain who we are or what we do.
In this lesson, we’re going to look at how to create the perfect elevator pitch* –
a short presentation of you or your company.
F
irst of all, what is an elevator private individual who may know very
pitch? Very basically, an elevator little about your line of work.
pitch is a presentation that
takes around 30 seconds – the 6 At some point in the pitch, you
approximate duration of an elevator ride. need to talk about your expertise. In
However, you can use your elevator pitch our example, the sales rep talks about
anywhere: in a meeting, conference, job the experience the company has. You
interview, business lunch, networking could also mention some important
event and, of course, an elevator! clients you’ve worked with, what you
specialise in or your company’s USP
So, let’s look at an example of an 2 When people are listening, they’re (unique selling point). All of this will
elevator pitch. The one below is by a often just thinking about one thing: increase the prospect’s confidence in
sales rep who works for a pet services WIFFM – What Is In It For Me? you.
company. The sales rep is talking They really aren’t interested in you or
to a prospect (a private individual) your product… unless it can help them 7 The number-one objective with
at a business fair. After a short in some way. So, it’s really important to any elevator pitch is to gain more
introduction, the prospect says, “So, talk about problems that the prospect time, which you can use to go into
tell me a bit about your company?” will understand. greater detail about your product, or
And this is what the sales rep says: to find out more about the prospect
3 Next, you need to explain how – information that will make it easier
Have you ever had a problem with your you (or your company, or product or for you to sell to them. So, it’s good to
pet dog? You know, it barks a lot, it gets service) can solve these problems. In end the elevator pitch with a request
aggressive with other dogs, it cries when our example, the sales rep talks about for more time.
you leave the house…? As I’m sure you how her company can help people and
know, badly trained dogs can ruin a pets lead happy lives. 8 Deliver your elevator pitch with
home life. At HappyPetz, we have over passion, and be positive, energetic and
20 years’ experience in animal training 4 The average human has an attention friendly. However, don’t forget to speak
techniques that allow pets and their span of about 20 seconds. This means slowly and clearly so the prospect can
owners to live happily. If you’ve got a that after grabbing the prospect’s understand you.
minute, I could show you one of our attention, you only have a few seconds
key methods that you can use with your to say what you want. So, the ideal 9 Before delivering your elevator pitch,
own pet. Would that be interesting? elevator pitch needs to be very short you need to practise it as much as you
and direct. can. If possible, video yourself so you
This elevator pitch is good for several can make any adjustments, such as
reasons. Here’s why! 5 It’s also important to keep things changing the speed of your delivery,
simple, and to use language that the the tone of your voice or the way you
1 The first thing you need to do is grab prospect will understand. In many come across in general.
the prospect’s attention. You can do cases, you’ll need to adapt your
this by asking a question or describing elevator pitch depending on who You can use the template to create
a situation that the prospect will you’re talking to. For example, the your own elevator pitch. But first,
immediately understand. Ideally, this way you talk to a business owner who for some inspiration, turn over to
question should include a reference to works in your industry will be very see some examples of great elevator
problems that the prospect has had. different from the way you speak to a pitches.
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ELEVATOR PITCH TEMPLATE
1 Grab the prospect’s attention 2 Say how you can solve the problem
Use a question or a description of a Explain how you or your company can
typical situation to talk about a problem help the prospect.
that the prospect will understand.
Language
Language • At X, we offer… so you can…
• If you’re like many business owners • We’ve been able to save companies
I speak to, you’ll find that… up to X (dollars)… by doing…
• Right now, we’re seeing that a lot of • We help people like you by… so…
*AN ELEVATOR PITCH
people in your industry are…
A short presentation
• Do you find that…? / Have you (formal talk). Literally, a
noticed how…? / Are you worried “pitch” is another word for a
that…? / Are your employees seeing presentation; and an “elevator”
is a machine that takes people
that…? up and down in a building
(a “lift” in British English).
It’s called an “elevator pitch”
because it lasts about 30
seconds – the average time it
takes to ride in an elevator.
GLOSSARY
a presentation n
if you give a “presentation”, you talk to a
group of people who sit and listen to you
a ride n
if you go for a “ride” in a car, train, elevator,
bus, etc., you go in that form of transport
a sales rep n
a person whose job is to sell things. “Rep”
is short for representative
a pet n
a “pet” is an animal you have in your
3 Explain why you’re the best solution 4 Gain more time house: a dog, cat, parrot…
a prospect n
Talk about your experience and expertise, End with a request for more time so a “prospect” is a person who is interested
or what makes you (or your company) you can go into more detail and gather in your product and service and who you
could sell to
different or special. more intelligence. At the very least, get to bark vb
when a dog “barks”, it makes a loud sound
the prospect’s contact details and a with its mouth, often because it’s angry
Language commitment to talk again at a later date. to grab someone’s attention exp
if you “grab someone’s attention”, you
• We’ve been dealing with problems like make them interested in what you’re doing
to lead vb
this for over X years. Language if you “lead” a happy life, you have a
• We’ve developed a unique system • If you’ve got a minute, I could happy life
an attention span n
that… explain… Would that be interesting? your “attention span” is the amount
of time that you can concentrate on
• What makes our product so special • Would you be interested in finding out something
a line of work exp
is that… how…? your “line of work” is your job
• We have over 20 years’ experience in… • If you could spare me just two expertise n
if you have “expertise” in something,
minutes, I could show you… you have special skills, knowledge or
experience in that thing
Does that sound good? a USP abbr
a “unique selling proposition” – something
special your company has or does that
makes it different from other companies
to deliver vb
if you “deliver” a presentation, talk or
speech, you give it
an adjustment n
if you make an “adjustment”, you change
something
to come across phr vb
the way you “come across” to other people
is the way they see you and the image you
present to them
to gather vb
if you “gather” intelligence or information,
you collect or find it
ELEVATOR PITCHES!
Now, you’re going to see 9 examples of great elevator pitches. For each one, imagine
the speaker is at a business fair and they’ve just introduced themselves before
delivering their pitch.
Answers on page 48
Exercise
Read over the elevator
pitches (1 to 9) and
answer the questions that
AN ELEVATOR PITCH BY…
correspond to each pitch.
1. How much did a 1 …a solar energy company rep 2 …someone looking for a job
recent solar energy Have you noticed how electricity prices I’ve seen from online research that your
company client save just keep going up and up? Electric company is expanding into South-East
on their electricity companies seem to be able to charge Asia. That’s really exciting but it’s also
bills? what they want. At GoGreen, we provide a big challenge. I have over 10 years’
2. How much customers with easy solutions for experience in this market, and I’ve
experience in the generating their own electricity so they helped several companies establish
South-East Asian can save money and go green. A recent themselves in the region while avoiding
market does the client found that they could save up many of the usual pitfalls. If you’ve got
person looking for a to 30% by installing our solar panels a minute, I could explain how I helped
job have? free of charge. Would you be interested the previous company I worked for enter
3. How much does in finding out how your business this fascinating and lucrative market.
the insurance agent could save money and become more Would that be interesting?
claim they could environmentally friendly?
save you every year?
4. How many products
is the language
academy owner
going to give the
prospect free access
to?
5. How much did the 3 …an insurance agent 4 …a language academy owner
business consultant If you’re like most companies in the Do you find that employees on your
reduce staff area, you’ll be wondering whether language courses often lose motivation?
turnover by with you’re getting the best deal for your At Learn Hot English we provide
their program? insurance cover. At Parbrok Insurance, students with practical materials so they
6. What type of tasks we’ve found that we can cut total can learn the type of language they need
do the virtual annual insurance costs by up to 25% for international communication. And
assistants deal and provide the exact same cover. This this ensures that they stay motivated
with? means you could be saving up to €5,000 throughout the course. If you could give
7. How many sales a year. Does this sound like something me just 2 minutes, I could explain why
leads did the events you might be interested in for your our materials are so great for learning
company generate business? languages and give you free access to
in 48 hours? one of them so you can see for yourself!
8. How long has the Does that sound good?
translation company
been in business?
9. What type of
products does the
cleaning company
offers?
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5 …a business consultant 6 …a virtual assistant agency rep
If you’re like most tech companies I talk Like many business owners I talk to,
to, you’ll be keen to hold onto your most you probably find it hard to maintain a
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with…
lish
h r Eng
s
ou
i
k y
gl
Unloc
E ocked
n !
Unl
Learn over 500 words and move up a level with
the course book English Unlocked! Your complete,
self-study English learning pack. Learning guaranteed!
Exercise
See if you can do this matching exercise. Look at the list of things (1 to 12),
and the photos ( A - L ). Write a letter next to the name of each thing in the list below. Answers also on page 48
1. A yacht
2. Peanuts
3. A shark A
4. A refrigerator
5. A parking ticket
6. Wilderness
B
7. Hazardous
8. A chicken
9. An ad
10. Olives
11. A penny
E
C
D
G
L
K
H
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AUDIO
Weird Trivia
This is the fourth part in our mini-series on strange facts. Whoever thought the world was so unusual?
WEIRD TRIVIA
The average child asks four hundred questions in a day. There are only 4 words in the English language which end in “dous”
(listen carefully to the pronunciation of “-ous”): “tremendous”
The most popular name for yachts is “OBSESSION”. (wonderful), “horrendous” (terrible), “stupendous” (great), and
“hazardous” (dangerous).
The only English word that ends in the letters “mt” is ”dreamt”.
People with high IQs have more zinc and copper in their hair. Wear When Princess Di died, the diet company Weight Workers quickly had
metal hats to increase your level of intelligence. to cancel a new ad that they were developing. In the commercial,
the commentator said that losing weight “is harder than escaping
Most fish can only blink with one eye. However, sharks can do it with from the paparazzi”.
both eyes. What clever fish!
Last year, more than 1,600 people were admitted to hospital in
Most people use the refrigerator to keep food cool. However, Eskimos New York City with bite wounds caused by other humans. The
use their refrigerators to keep their food warm and to stop it from circumstances were not explained.
freezing.
Incredibly, American Airlines saved $40,000 in 1987 by eliminating
In 1976, a man married a 25-kilo rock with more than 50 people as just one olive from each salad served in first-class. This just goes to
witnesses. “I needed some stability in my life,” he said afterwards. show that my grandmother was always right when she said, “Count
your pennies and your pounds will look after themselves”.
If a diamond is placed in an oven, and the temperature is raised to
more than 700ºC, the diamond will simply disappear. GLOSSARY
a yacht n not to see a sign
In Japan, the number “four” is considered unlucky because it sounds a type of boat with a sail savannah land n
very similar to the Japanese word for “death”. dynamite n open, flat grassland in Africa
a substance used for making explosions wilderness n
a peanut n land where no humans live
a small dry, hard nut that is often served free may lie in the fact that… exp
Seventy two percent of Americans who are parked illegally all use the in bars/restaurants, etc may be because…
same excuse: they claim they “missed the sign”. Pathetic! IQ abbr a birth place n
intelligence quotient - your “IQ” shows how a place where someone was born
intelligent you are (supposedly) an ad abbr
zinc and copper n an advertisement - publicity on television/
You may think that Africa is all jungle, desert and savannah land, but types of metal radio/newspapers, etc
in fact only 28% of the land is wilderness. In America, the figure is to blink vb a commercial n
to open and close your eyes very quickly and a piece of publicity on television or
38%. So now you know where to go for a bit of peace and quiet. many times radio
a refrigerator n the paparazzi n
a large container in the kitchen for keeping journalists who report on the lives of famous
If you’re ever bored, just do this sum: 111,111,111 multiplied food and drinks cold people
to freeze vb a bite wound n
by 111,111,111. Amazingly, you’ll find the answer is to convert something into ice a cut or hole on your body that was caused
a witness n by someone biting it
12,345,678,987,654,321. Unfortunately, the number is too big for most someone at a wedding who writes their this just goes to show that… exp
calculators so you’ll need a large piece of paper and lots of patience. name on a document this demonstrates
an oven n count your pennies and your pounds
an electrical appliance for cooking food will look after themselves exp
to raise vb be careful with small amounts of money and
Have you ever wondered why Americans are so bad at geography? to increase you will get rich. In Britain, there are 100
Well, the answer may lie in the fact that 50% of them live within to miss a sign exp pennies in a pound
In The News...
IN THE NEWS... & CARTOON
Automobile Anger
A Florida man was arrested for “executing” his car just recently. Jim Rage fired five rounds from
a semi-automatic pistol into the hood of his 1994 Chrysler LeBaron. “I wanted to put my car
out of its misery,” 64-year-old Rage said after the incident. A police report described the car as
“deceased”.
Rage later surrendered to police, and was jailed on a firearms charge. He was released on bond
a day later. He told officers the car had been giving him trouble for years.
“I think every guy in the universe has wanted to do it,” Rage said. “And it was worth every damn
minute in that jail.” GLOSSARY
a round n
a bullet (a metal object you shoot
from a gun)
the hood n US
the front part of the car that covers
the engine. The “bonnet” in British
English
to put something out of its
misery exp
to kill something that is suffering
and in pain
deceased adj
dead
to surrender vb
to stop fighting; to go to the police
and admit you have committed a crime
a firearms charge n
if you are jailed on a “firearms
Bitter Beating Frightening Fools charge”, you are sent to prison for
having a gun illegally
to release someone on bond
“I grabbed the first thing that I could The town of Sorysite in Wisconsin has
exp
find and hit the intruder over the head chosen this year’s village idiot. The winner to permit someone to leave prison if
they pay a bond (a deposit)
with it,” said 69-year-old Nora Weeds, who of this year’s competition is Michael Berk, damn adj offens
fought off a burglar with her favourite a man who wrecked a brand new truck this word is used to show you are
angry
garden gnome. just hours after buying it. to grab vb
to suddenly take in your hands
Mrs Weeds was woken early on Tuesday The award has been handed out for years, an intruder n
morning by the sound of someone on the and the winner is chosen by regulars at a someone who enters your house
illegally
roof of her home in Greengrove, England. local bar known as “The Pooper”. to fight someone off phr vb
to use physical force to make someone
“After I hit the robber, he just lay there. The 29-year-old winner was given a $100 go away
I was furious because my favourite bar tab and a book on how to avoid a burglar n
someone who enters your house to
gnome was in pieces. I went back into accidents. The runners-up included a steal things
a garden gnome n
the kitchen and found a rolling pin just man who knocked himself out while a small man made of porcelain that is
in case he came round. I didn’t want to opening his car door, another man who used for decoration in the garden
in pieces n
break another gnome.” burnt down his front porch after not broken
a rolling pin n
The police arrived shortly afterwards fully extinguishing a cigarette, and a a long, round wooden object used for
and arrested the intruder. In a press young waitress who opened an $80 bottle making bread
to come round phr vb
conference, a police spokesperson added, of champagne to make a $6.50 wine to become conscious again
to get involved exp
“Our usual advice would be, ‘don’t get spritzer. to join in a fight
involved’. But we do appreciate that in in the heat of the moment exp
at the point with the greatest amount
the heat of the moment people react in of activity
a village idiot n
different ways; and if things turn out well, the stupidest person in a town or
that’s great.” village
to wreck vb
to destroy
brand new adj
that you have just bought
a regular n
a person who goes to the same bar
regularly
a bar tab n
if you have a “bar tab”, you have
permission to have drinks without
paying
a runner-up n
someone who finishes in second or
third place in a competition
to knock yourself out exp
to make yourself unconscious
a porch n US
an open area with a roof around your
house like a balcony where you can sit
a wine spritzer n
a mixture of wine and a drink such as
orange/lemon, etc
GLOSSARY
a judge n to fire vb without being careful
a person who controls and directs a trial (a legal process) to tell someone to leave their job awkwardly adv
against someone a china shop n with difficulty
a horn n a shop that sells china (cups, plates, etc made of porcelain) a rag n
two hard, sharp objects that cows and bulls have on their heads carelessly adv an old piece of material. It is often used for cleaning
Down
2: A woman who organises a party or dinner
in her house. A ho_______
3: To make a noise while you are drinking
something. To sl__________
4: A period of time when food is served.
A si_
6: A feeling of hunger = a hunger
__________
8: A person who is related to you
11: To speak very softly and not very clearly
Across 18: An informal word that means “cup of tea” 13: A person who thinks the same way as you
1: A very thin piece of something. A sl____ 19: A person who likes to play jokes on other = a like-minded ___________
5: If you do this, some liquid falls out of a people. A pr________ 16: A person who is invited to a party/dinner,
container. To sp______ 21: A long, green vegetable often used in etc
7: Objects used to cut paper salads 17: A company that pays you money when
9: A large, flat object for carrying food. 22: An expression that means you have the you have an accident = an ____________
It can be made of wood, silver or plastic. intention of hurting someone = out to firm
A tr___ _____ someone 20: To give
10: An orange/brown substance that forms on 23: The insides of something. The in________ 22: A very large and fictitious human. A gi___
metal after it gets wet. R_____ 25: To hit someone many times until they die 24: A small, dried, black grape. A cu_____
12: The side of a room that is above your head = to beat someone to __________ 26: A trick
14: This expression means that someone is 27: To start a legal process against someone 28: If workers are doing this, they have
very attractive, but also very stupid: all 29: If drugs start doing this, their effect stopped working and they are resting = to
body and no ________ starts to disappear = to wear ________ be on a _________
15: A shop where you can have a cup of tea/ 31: The outside part of a piece of bread. It is 30: A game played on a board with black and
cakes, etc usually harder. The cr______ white squares. The Russians are good at it
BusinessEnglish
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AUDIO
BUSINESS CHAT
Listen to this interview and learn lots of useful business vocabulary and expressions.
BUSINESS CHAT
Home Improvements So, have you been doing any DIY recently?
Yeah, actually I made this chair (Mr Worktop shows the interviewer
Hi, and welcome to Business Chat. Today we’ll be talking about a chair).
home improvements and the DIY industry. With me in the studio
is Samuel Worktop, a business analyst. Oh, I wondered what that was for. Very nice. Do you mind
if I try it?
Samuel, how popular is DIY in Britain? Yes, of course, go ahead but be careful…
Well, er, over half of Britain’s homeowners have carried out major (crashing sound)
improvements to their house without employing professionals,
erm, mainly to save money. Er, also the popularity of TV programmes Bloody hell! I, Oh, oh, my, my back. I’ll sue you for that…
on home improvements has, er helped fuel “DIY fever”. A recent As I was about to say, the legs aren’t glued on properly.
survey of 1,000 people showed that, of those doing their own DIY,
one in four had knocked down a wall, a third had plastered a wall Bit late now.
or ceiling, and 15% had built an extension. Sorry!
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VOCABULARY MEDICAL
Here is some useful vocabulary to use for when you visit the hospital in an emergency.
VOCABULARY MEDICAL
O+
Your blood group is the type of These machines take photos that
blood that you have. One of the show us what’s going on inside
most common types is O Positive. our bodies. Occasionally, unusual
By the way, the “O” is pronounced objects appear on the photos
“oh” as in “oh, dear!”. including bottles, table legs and
even vacuum cleaner pipes.
Thermometer
This is the object they use to check Injured & Wounded
your temperature. A thermometer If you are “injured”, you have
may be inserted in a variety of some damage to your body.
areas in your body, but try to insist And if you are “wounded”, you
on the armpit. have a hole in your body from
a knife or a gun. People of a
A&E sensitive nature may be mentally
This is an abbreviation of “Accident “wounded”, but this isn’t an
and Emergency”. This is the section emergency.
in the hospital where they take you
if you’ve had a bad accident. It’s Wheelchair
usually full of people with minor This is a form of chair with
injuries who can’t be bothered to little wheels attached to it. In
wait to see the doctor during office hospitals wheelchairs are used
hours. to transport the injured, elderly
and drunk.
Nurse
This is the person in hospital Drip
who looks after you and gives This is a piece of medical
you injections. These days, equipment that consists of a tube
British hospitals are trying to with a bag of liquid at the top.
fill vacancies by recruiting The liquid drips through the tube
nurses from abroad. In fact they and into the patient’s body. Don’t
are so desperate that the only forget to inform the doctor when
requirement is that the nurse can the dripping stops.
breathe.
Pain killer
Ambulance This is a form of medicine that is
This is the vehicle that takes you literally designed to kill pain. How
to hospital in a fast, exciting, noisy efficient!
ride through the city.
Injection
Stretcher If you have an “injection”, the
This is the mini, portable bed doctor or nurse puts a liquid
that is used to carry injury into your body by using a needle
victims. Modern stretchers come (a sharp metal point) that is
complete with wheels and comfy attached to a syringe (a plastic
mattresses. They are a great way tube that is filled with liquid).
of getting around the city if you’re Syringes come in all shapes and
feeling a bit tired. sizes from mini ones to huge ones
designed for horses… but given
Paramedic to humans.
This is a specially trained nurse
who travels to the scene of an Bandage
accident to give people first This is a long piece of cloth that
aid. They’re the Rambos of the is put around an injured part of
medical world with a holster full your body. Wear a permanent
of instruments to deal with every bandage over your head to attract
type of situation. attention and sympathy.
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Plaster
This is a small strip of
plastic with a sticky
substance on it for small
cuts. Americans call their
plasters “Band-Aids”.
Plaster Cast
This is a hard type of
bandage which is used for
protecting broken arms or
legs. It is made of plaster
of Paris. People with
plaster casts suffer from
BEGINNER’S
“itchy body syndrome”,
which can only be relieved
by writing silly messages
ENGLISH!
on the cast.
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AUDIO
THE EMERGENCY
In this conversation Richard Jones has just arrived at Doctor: The results can be fatal, Mr Jones. But there’s nothing
hospital by ambulance after suffering a terrible accident. to worry about, is there? Because you didn’t
The medical staff are trying to decide how to deal with him. take any Joyrod, did you, Mr Jones.
Listen to the conversation and answer these two questions. Jones: No, no, I didn’t.
Nurse: (The nurse comes in with the syringe and the drip.)
1. What is the doctor going to give Mr Jones? Here you are. Shall I?
2. Why does Mr Jones finally admit that he had taken some Doctor: Yes, please do. The full 20 mg, I think. Oh, and nurse,
drugs to cure impotence? just for the record, the patient has informed me that
he has not taken any anti-impotence drugs.
Doctor: Right, what have we got here? Jones: Wait! I’m suddenly feeling much better. I want to go
Paramedic: 37-year-old male with a dislocated shoulder. He’s home.
also got a fracture of the right leg with signs of Doctor: Oh, no, I’m afraid I can’t let you do that. (To the
severe bruising. nurse.) Nurse, prepare to inject the patient. (Drum
Doctor: (To the paramedic.) Right, you can go. (To Mr Jones.) roll.) (To Mr Jones) Anything you’d like to say?
Well, you got yourself into a bit of a mess, didn’t Jones: No! Stop! Please, stop! OK, I admit it. I took some…
you? Joyrod.
Jones: Yes, ow, it hurts. Doctor: Fire! (The nurse injects Mr Jones anyway.)
Doctor: We’ll have to bandage this up. I’m going to give you Jones: NO! What? What have you done? I’m going to die! Oh,
20 mg of Vicodune. my God!
Jones: What’s that? Doctor: (Doctor and nurse are laughing hysterically.) Don’t wor-
Doctor: Just a mild painkiller. ry, Mr Jones, or should I say, Mr Floppy. It was just a
Jones: Will I ever be able to walk again? little joke. There are no side effects.
Doctor: Oh, yes. Three months in a plaster cast and you’ll be Jones: Ahhhh!
as right as rain. You’ll probably need crutches for a
few weeks though. GLOSSARY
Jones: Oh, thank God.
impotence n a plaster cast n
Doctor: (On the intercom.) Nurse, prepare me 20 mg of Vi- an inability to make love (for men) a hard case for protecting a broken bone
a shoulder n as right as rain exp
codune, please, and a drip. (To Mr Jones.) Right, Mr your “shoulder” is the joint at the top of healthy and well
Jones, you haven’t taken any drugs, have you? your arm a crutch n
dislocated adj a type of stick that you use to help you walk
Jones: No, of course not. if a joint is “dislocated”, it has come out of if you have a broken leg
its normal position a drip n
Doctor: There are some side effects - Vicodune produces a a fracture n a bag with liquid that is connected to your
violent reaction when mixed with other drugs. a break in your arm or leg body by a tube
severe adj side effects n
Jones: No, I haven’t taken anything. serious if a drug has “side effects”, that drug may
bruising n affect you in a negative way
Doctor: Are you sure? if you have “bruising”, you have dark marks an antidepressant n
Jones: Yes, I’m sure. on your body where you have been hit a drug to stop you being depressed/sad
a paramedic n stuff n
Doctor: And it can provoke extreme reactions when mixed with a type of specialised nurse who knows how things
to help patients in an emergency fatal adj
any form of antidepressants, or prescription drugs to get yourself into a mess exp that can kill you
designed to deal with impotence. to get into a difficult situation just for the record exp
to bandage something up phr vb if you say something “just for the record”,
Jones: You mean anti-impotence drugs like Joyrod. to put a bandage (a piece of cloth) on a cut, you say it so it is officially recorded
etc floppy adj
Doctor: Yes, for example. Have you taken any Joyrod? a painkiller n not erect; not stiff
Jones: No, no, of course not. I don’t need that stuff… what medicine that eliminates pain
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AUDIO
DR FINGERS’GRAMMAR ’CLINIC
s class:
DR FINGERS’GRAMMAR CLINIC
Dear Dr Fingers,
I have some language problems. Please help me with the following Today
sentences that I don’t understand.
Prepositions &
1. “Why should children be allowed to go abroad instead
of going to school?”
I don’t understand why it is “… of going to school…”
Want
Surely it should be “… to go to school…”.
FREE subscription if you recommend Hot English Language Services to your company. E-mail classes@learnhotenglish.com.com / www.learnhotenglish.com / 39
DR FINGERS’VOCABULARY CLINIC
USEFUL EXPRESSIONS
DR FINGERS’VOCABULARY CLINIC
Here are some more useful expressions for you to learn. Learning lots of expressions will improve your level of
English, and help you with exams such as First Certificate, Advanced and Proficiency, which test your knowledge
of these things. The images will help you associate the expression with its meaning. The answers to the exercise are on page 48.
Exercise
Burst into laughter / burst out laughing Complete each sentence with the correct expression. You may have to
To suddenly start laughing a lot and very change some of the forms, or parts of the words.
loudly
1. I don’t think the bank will agree to our demand for 3 million
euros. In the past they _______________ to such requests.
Change your mind 2. When I lost my job, my house and my wife, my friends started
To decide to do something differently _______________.
3. I was going to vote for the Green Party candidate, but in the end
I __________________.
Draw someone’s attention to something
To make someone notice something 4. That noise they are making upstairs is ______________.
Turn a deaf ear to something 8. I’d like to _________________ to this work of art, which was
To ignore something painted in the 14th century.
Do somebody a favour
To help someone; to do something
that someone really needs
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BOOKS “You’re really going to like it here!
It’s a nice town with nice people!
You couldn’t have made a better choice!”
The Stepford Wives is a classic 1970s novel that was released in 2004 as a film starring Nicole Kidman.
The book is about the strange and mysterious town of Stepford. All the women there are “perfect” wives;
and the husbands have complete control over them. What’s going on?
Loyal Wives Bobbie’s next finger flicked out. “The woman Charmaine played
The story starts with tennis with, before you, she changed too, Charmaine said so.”
Joanna, her husband Joanna frowned. She took a French fry from the bag between them.
Walter and their kids “You think it’s - because of a chemical?” she said.
moving into the sleepy Bobbie nodded. “Either leaking from one of those plants, or just
town of Stepford. around, like in El Paso or wherever.”
On the outside, the
town appears to be Information Box - The Author
perfect; but it holds Ira Levin was a best-selling author of the 1960s and 1970s.
a hidden secret that Joanna is about to discover. Joanna is an Some of his most famous books include Rosemary’s Baby, The
independent, assertive, intelligent and creative woman typical of Boys from Brazil (which was made into a film starring Gregory
the newly-liberated women of the 1970s. She’s excited about the Peck), and this 1972 title, The Stepford Wives. Most of his books
new move and starts looking for like-minded souls. However, she share the common theme that people aren’t always what they
soon discovers that most of the other married women are addicted seem to be.
to housework. They’re all body and no brains, and they act like
slaves to their husbands, spending most of their time cleaning Information Box - the film version
and cooking. What’s worse, no one seems to be bothered by this. The original film came out in the 1970s and
Meanwhile, the husbands gather nightly at a mysterious men’s club. starred Katherine Ross. It is considered a
Joanna makes a few normal friends, and does some research on the cult movie. The 2004 version is directed by
president of the men’s association. She finds out some horrifying Frank Oz, and stars Nicole Kidman, Matthew
information and becomes convinced that the Men’s Association has Broderick, Bette Midler, Glenn Close and
hatched a sinister plot to change all the wives of Stepford into Christopher Walken.
submissive Barbie dolls. She even suspects that her husband is out
to get her. Will Joanna manage to escape the fate of the rest of the
Stepford wives? GLOSSARY
to release vb something you say to tell someone about
The Meaning if a film is “released”, it is in the cinemas
and you can go and see it
a danger
to give away phr vb
There are various theories on the meaning of the book. In the a sleepy town n to reveal secrets
a quiet town a fun read n
1970s, women’s lib was at its height. Men were frightened about assertive adj a book that is interesting to read
losing control, and they were worried that women were going to confident and sure of yourself to fist vb
a move n US to close your hand so it is a fist
leave them, or take their jobs. However, no one is sure if the story a change of house to stick out phr vb
a like-minded soul exp if you “stick out” a finger, you point that
was written as a male fantasy, or as a warning about what might someone who thinks the same way as you finger at something
happen in the future. There are a lot of unanswered questions in the housework n a pinky n
work you do in the house such as cleaning US the smallest finger on your hand
book, and the author leaves a lot up to your imagination. Without all body and no brains exp a hausfrau n
a beautiful person with a nice body who is German a woman who works at home doing
giving away too much, the ending isn’t particularly happy, which is very stupid the housework
typical of books and films from the 1970s. Whatever, it’s a fun read, bothered adj a ring finger n
worried, concerned the fourth finger on your hand
and this short book will keep you turning the pages. to gather nightly exp to nod vb
to meet every night to move your head as a way of saying yes
research n to flick out phr vb
Book Extract scientific investigation
to hatch a sinister plot exp
to suddenly appear with a quick movement
to frown vb
In this scene, Joanna is talking to Bobbie, another Stepford wife, to invent a plan to do something bad if you “frown”, lines appear on your
submissive adj forehead because you are worried
who is still more or less “normal”. Bobbie thinks she knows why someone who is “submissive” does a French fry n
all the women in the town have changed and become obedient everything you ask them to do a thin piece of fried potato. A “chip” in
out to get someone exp British English
housewives. with the intention of hurting someone to leak vb
fate n if a gas “leaks” out, it comes out of a
destiny container
“Just think for a minute,” Bobbie said. She fisted her free hand and women’s lib abbr a plant n
women’s liberation: a movement for the a factory
stuck out its pinky. “Charmaine’s changed and become a hausfrau,” equality and defence of women a cult movie n
at its height exp a movie that is popular and fashionable
she said. She stuck out her ring finger. “The woman you spoke to, at its moment of greatest activity among a particular group of people
the one who was president of the club; she changed, didn’t she, from a warning n
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AUDIO
FOOLED YOU!
FOOLED YOU!
More international hoaxes. This month, find out
about some incredible giants, a tiny chess master, and some unusual rocks.
Football team.
Strange B U T Tr u e
STRANGE BUT TRUE
Probability Zero
Here we’ve got some examples of how to say things in different situations.
Jokes and Balloons Walking Books
In 2001, a young girl called Laura Buxton released a balloon During a tour of the US, the British actor Sir Anthony Hopkins
from her bedroom window in Staffordshire, England. Attached to lost one of his favourite novels, a copy of The Girl from Petrovka by
the balloon was a joke and Laura’s e-mail address. “At the time, George Feifer. Inside the book was a dedication from his mother.
I thought it was funny,” said ten-year-old Laura. A distraught Hopkins searched everywhere for it, but the book had
Amazingly, six weeks later, Laura received an e-mail from another disappeared.
ten-year-old girl who lived in the town of Buton, about 200 However, three years later Hopkins was on the London Underground
kilometres away. In the e-mail, the young girl explained how she when he noticed a copy of the book on the seat next to him.
found the balloon and had enjoyed the joke. Incredibly, the little On opening the first page, he saw his mother’s familiar handwriting.
girl’s name was also Laura Buxton. Miraculously, the book had returned to its owner.
Supermarket Surprise
66-year-old John Foundergen of Liverpool had been trying to
trace his brother for decades. Years ago, there had been a family
argument and the two brothers hadn’t seen one another since.
However, one day, John met a woman in a supermarket who said,
“Hey, you know, you look just like my husband”. You can guess
the rest.
Delayed Gratitude
In 1965 Roger Akua, aged four, was saved from drowning by
a woman called Alice Blaise. Nine years later Roger saw a man
drowning on the same beach. Roger dived in and saved the man.
Roger later found out that the man was Alice Blaise’s husband.
GLOSSARY
to release vb to find out phr vb
to permit something to fly into the to discover
sky a tour n
a balloon n an organised trip that famous people go on
an object that is filled with air. Children to promote a book/film/album, etc
often play with them a dedication n
to trace vb a short message inside a book that is
to try to find written with a pen/pencil, etc
an argument n distraught adj
a verbal fight very sad, worried and nervous
to guess vb to search vb
to imagine to look for
to save someone from drowning exp the London Underground n
to jump into water and to take someone out the underground train system in London
so they don’t drown (die in water) handwriting n
to dive in phr vb writing that you do with a pen/pencil, etc
to jump into water - usually with your head an owner n
first the person who possesses something
Dictionary of slang
DICTIONARY OF SLANG
Here we’ve got some examples of how to say things in different situations.
>
You have very little I am destitute. I don’t have much I’m really hard up;
money. money. I’m broke; I’m skint;
I haven’t got two
pennies to rub together.
You had a bad day at I have had a disastrous I’ve had a really bad day. I’ve had a rough day;
work. day. I had a shitty day.
Your relationship We have terminated our We’re not going out any We’ve split up; we’ve
with your partner has relationship. longer. called it a day; we’ve
finished. decided to call it quits;
she gave me the elbow.
You are with some She is being selfish. She is keeping the game She’s hogging the game.
friends. You are playing to herself.
a computer game. One
friend is playing all
the time and won’t let
anyone else play.
A friend says that he is He is not courageous He isn’t brave enough to He doesn’t have the guts
going to leave his job. enough to do it. do it. to do it; he doesn’t have
You don’t think he’s the balls to do it; he’s a
brave enough to do it. scaredy cat.
At work, you and your All our hard work came All that hard work was All that hard work went
team worked hard to to nothing. wasted. down the drain.
finish a proposal for a
new contract. In the
end, nothing happened
and your company didn’t
get the contract. You are
angry about this.
Please note that the words in this glossary box are literal translations of parts of idiomatic expressions. I had a
GLOSSARY shitty day
Briti s h b a r c h a t
BRITISH BAR CHAT
Traffic in London Michael: But what, what people? If you can’t actually get there,
it’s going to be a ghost town, isn’t it?
This month two British men, Dennis and Michael, are talking Dennis: Well, you can. There’s public transportation, there’s
about traffic problems and a new scheme to reduce traffic buses, you know, taxis are allowed in. There’s trains,
in London. Listen to their conversation and answer these everyone should be going by metro, you know the
questions. Remember, you don’t have to understand every Underground. I think it’s great, you know.
word, just listen for the key words (the most important Michael: No, no, no, basically you need something that’s
words in the conversation). convenient, don’t you?
Dennis: Oh, no. Hey, but I’m going to the supermarket.
1. What does one of the speakers say in favour of the traffic Do you fancy a lift?
scheme? Michael: What, you mean you’re going by car?
2. What does the other speaker say against the traffic Dennis: Of course. Can’t be bothered to wait for the bus.
scheme?
Dennis: No, have you heard about that new initiative they’ve
got in London. They’re, like, charging cars to go into the
centre. It’s…
Michael: Yeah, I heard, I heard about that.
Dennis: No, it’s fantastic. It’s reduced the number of cars in the
centre by about a third. So you know…
Michael: Yeah, but cars need to be in the centre. I mean, what’s
the point of restricting cars? No one would drive into
the centre of the city if they didn’t need to.
Dennis: No, no, it’s great. It means, you know, people can walk
around, you know. There are less accidents, there’s less
pollution. I think it’s a great, I think it’s great.
Michael: No, but how do businesses get their stock. You know,
your shops need to have deliveries, people need to
drive there to buy their things and to, and to get
them out.
Dennis: No I think, give, give the city, the centre of the cities
back to the people. Let people walk around there, enjoy
themselves without.
GLOSSARY
an initiative n a town with no people in it
an idea you know exp
like exp people often use this expression to check
people often use this word while they are that the other person is understanding
thinking about what to say there’s trains exp
what’s the point… ? exp notice how even native speakers make
why…? grammatical “mistakes”. This should be
to walk around phr vb “there are trains…”
to walk in an area with no particular the Underground n
objective the underground train system in London
stock n do you fancy a lift? exp
goods in a shop would you like me to take you in my car?
a delivery n (I) can’t be bothered to wait
if there is a “delivery”, someone takes exp
goods to a shop I am too tired/lazy to wait
a ghost town n
PHRASALVERBS
observing something. For example, “He was looking at the other man.” Now let’s see some phrasal
verbs with this verb.
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