SuM Forum Proposal

ADSW Startups and

Innovation Hub
Masdar City - Abu Dhabi
February 2022

ADSW Side-Event
Abu Dhabi
Sustainability
Week
Startups and
Innovation Hub
ADSW Startups
and Innovation
Hub

Essential
• Presentation of pilots based on selected projects of the Masdar Demo Day event
Masdar Demo Day
Masdar Demo Day 2021 is a face-to-face event for the presentation of companies
with advanced projects in the areas of Urban Mobility and Clean Energies.
The event will take place in Masdar City, Abu Dhabi, on 2-3 November 2021.
The projects that best fit into the Masdar masterplan will be included in a pilot
program to be presented at Abu Dhabi Sustainability Week 2022.

Masdar Demo Day is presented by

Presentation of Pilots
Several pilot projects arising from company presentations at Masdar Demo Day will be
shown at a side event of the ADSW - Abu Dhabi Sustainability Week, which will take place
in the 1st quarter of 2022.
We propose to frame these presentations in a side event that allows a better
understanding of the nature of the initiative, linking it to the sectors of business and
institutional entrepreneurship in innovation on sustainability.
ADSW Startups and Innovation Hub would be the framework for the
presentation of these pilots and, in turn, a space to share ideas and expand
possible initiatives.
ADSW S+I Hub - Essential
The Essential version of this ADSW event will include the presentation of selected pilots
from the Masdar Demo Day event, by engineers or spokespersons for the selected
companies, as well as an open networking and collaboration session around the projects.
It will also include the presentation: SuM Forum Future in Innovation, with a shortlist of
10 new international companies and projects according to the ADSW 2022 main areas.
ADSW Startups
and Innovation
Hub

Extended
• Presentation of pilots based on selected projects of the Masdar Demo Day event
• On-site panel of leading startups with products and proposals based on sustainability
• On-site panel of institutions and universities with leading sustainability projects
ADSW S+I Hub - Extended
The Extended version of the Masdar Demo Day event means turning this stimulating side
event into an Innovation Hub, by presenting an on-site panel of leading startups with
products and proposals based on sustainability.
The ADSW Startups and Innovation Hub will include the presentation of selected pilots
from the Masdar Demo Day event, as in the Essential version, but Extended with a
significant group of initiatives around.
ADSW Startups and Innovation Hub
Extended - PROPOSAL 1/3

40 Startups
LAIA Ventures will select a group of 40 international startups
with high-level proposals in various areas of sustainability
and innovation, and maximum interest for their fit with the
concept lines of Abu Dhabi Sustainability Week.
These startups will present their projects in the space of the
Startups and Innovation Hub through 40 independent
stands (in a reduced 2x2m format), and in 40 public
presentations. They will in turn compete for an ADSW
Startups Awards in 4 categories.
ADSW Startups and Innovation Hub
Extended - PROPOSAL 2/3

4 Institutions
LAIA Ventures will select a group of 4 institutions or
universities with leading projects in different areas of
sustainability, and maximum interest for their fit with the
concept lines of ADSW Startups and Innovation basis.
Proposed institutions (not confirmed):
• Harvard metaLAB
• Institute for Advanced Architecture of Catalonia
• Technical University of Munich
• Mohamed bin Zayed University of Artificial Intelligence
ADSW Startups and Innovation Hub
Extended - PROPOSAL 3/3

Virtual Reality
LAIA Ventures in association with VRNRG and Immensiva will
produce a mixed-virtual reality experience to be presented
exclusively in this event, based in the concept lines of Abu
Dhabi Sustainability Week, and linked to the work lines of the
Startups and Innovation Hub.

The Hub
Additionally, we propose the creation of LAIA S+I represen-
tative office in Masdar, Abu Dhabi, to serve as a
Communication office, and in the future as a project hub.
ADSW Startups and
Innovation Hub

About and more

SuM Forum
An international platform for smart and sustainable future habitat
SuM Forum promotes the development of startups, companies and institutions committed to a
sustainable future urbanism. It is promoted by LAIA Stem PBC, an innovation lab based in New
York and Barcelona.
Reasons to consider an Extended side-event
A dynamic event
The side-events tend to bring dynamism and help to the consolidation of its main events. They increase the
interest for a more plural public, expands its agenda, and generate synergies.

International visibility
The design of the ADSW Startups and Innovation Hub is aimed to create a great confluence of very diverse
entities, which generates a resonance box effect and great communication power.

Agenda multiplier
With 40 stands, about 50 presentations, the Awards, and other events, ADSW S+I Hub can add more than 100
entries to the main event agenda, at a very low cost, producing an unbeatable cost/impact ratio.

Audience catalyst
A mixed type side event generates greater reach towards potential visitors, and the support of virtual reality
presentations guarantees a large general public attendance.
ADSW Startups and
Innovation Hub
A proposal by LAIA Ventures

United States Europe

14 Verona St. Londres, 88
Brooklyn, NY 11231 Barcelona, 08036 Spain

Contact
byronhaigh@laia.org
www.laiaventures.com