STARTUP STOCKPILE

By UniTel Voice

THE ENTREPRENEUR’S
SURVIVAL PACK
SECOND EDITION

LIFESAVING RESOURCES
YOUR STARTUP NEEDS TO SURVIVE
 STARTUP STOCKPILE
A blog by UniTel Voice

At UniTel Voice, our mission is to empower entrepreneurs to start, run and grow their own
business. With that mission in mind we decided to create Startup Stockpile, a blog where
bootstrapped startups can find useful tools and insights on business growth. Our hope is
Startup Stockpile becomes a place where you can discover amazing products and services,
and a community for you to tell your startup’s story and connect with other entrepreneurs.
Startup Stockpile is simply another way UniTel Voice can help entrepreneurs succeed.

UniTel Voice is the virtual office phone system designed to help startups and small
businesses sound professional and stay connected. It allows on-the-go entrepreneurs to run
their business using cell phones, yet sound like a Fortune 500 company. UniTel Voice turns
the world into your virtual office.

Try it Risk Free for 30 days >>

Would you mind sharing?

If you find this eBook useful, would you mind taking a second to send out a quick tweet?

©UniTel Voice

Please don’t share this book or steal any content or imagery in

it without giving us appropriate credit and a link. Thank you.
 CONTENTS

4. Staying Organized 7. Team Collaboration

NEWS

10. Appearing Professional 14. Building Awareness

19. Capturing Customers 23. Retaining Customers

26. Navigating Finances 29. Scouting Competitors

32. Legal Guidance 34. Continued Education

 CHAPTER 1

Staying Organized

To Do Lists

File Storage

Note Taking

Appointment Scheduling

Employee Scheduling
 STAYING ORGANIZED
TO DO LISTS

Todoist
Trusted by millions, Todoist is the best online task management app and
to-do list. For Web, iPhone, iPad, Android, Chrome, Outlook and many
more!

Wunderlist
Wunderlist creates and shares to-do lists with friends and co-workers.
It syncs data between all your devices: PC, cell phone, and table. It’s the
easiest way to get things done.

FILE STORAGE

Dropbox
Dropbox is a service that keeps your files safe, synced, and easy to share.
Bring your photos, docs, and videos anywhere and never lose a file again.

SugarSync
SugarSync is a cloud file sharing, file sync and online backup service that is
simple, powerful and easy to use. Unlike Dropbox, SugarSync enables you
to back up your existing folder structure.

NOTE TAKING

Evernote
Bring your life’s work together in one digital workspace. Evernote is the
place to collect inspirational ideas, write meaningful words, and move your
important tasks to completion.
 STAYING ORGANIZED
NOTE TAKING CONT’D.

Google Keep
Google Keep is a free way to save your thoughts on your phone, tablet, or
computer. Hang on to every thought and find it right when you need it.

APPOINTMENT SCHEDULING

Acuity Scheduling
Online appointment scheduling software. Clients schedule appointments,
pay, and complete intake forms online 24/7.

Appointy
Appointy is online scheduling software with everything you need to grow
and manage your business in one easy to use dashboard.

NOTE TAKING:

Humanity
Easy to use employee scheduling software & workforce management
software with integrated time clocking, payroll, reporting, file sharing and
more.

ZoomShift
Scheduling software designed for hourly employees. Create work
schedules online in minutes. Start feeling confident everyone will show up
on time.
 CHAPTER 2

Team Collaboration

Doc Sharing

Group Chat

Meetings
 TEAM COLLABORATION
DOC SHARING

Dropmark
Dropmark is the smart way to collect, organize, and discuss anything
on the web. You can organize all your links, files, and notes into visual
collections. Completely private and ad-free, as always. Teams love it too.

Evernote Business
Evernote Business makes the ideas, research and expertise of your team
easily discoverable, creating an open, productive and smarter workplace.

Samepage
Online collaboration made easy. Share files, manage tasks & calendars,
comment on content, and share pages with your team or the whole world.

GROUP CHAT

Twist
Twist gives your team an organized hub to discuss ideas, share updates,
and build knowledge that everyone can refer back to – even years later.
Remote work is simplified. No more messy email or chaotic chat tools, just
one organized, stress-free team communication app.

Slack
Slack brings all your communication together in one place. It’s real-time
messaging, archiving and search for modern teams.
 TEAM COLLABORATION
GROUP CHAT CONT’D.

Hive
HipChat is hosted group chat and video chat built for teams. Supercharge
real-time collaboration with persistent chat rooms, file sharing, and screen
sharing.

MEETINGS

Attentiv
Attentiv is real-time anonymous feedback, intuitive polling, & effective
team chat. No more holding back your ideas; speak up and collaborate
more efficiently, and make better decisions with this app.

Vabotu
With Vabotu, you get everything in one place – instant messaging, task
boards and design feedback, all in a simple, easy-to-use layout. Message,
plan and collaborate so your team doesn’t miss a beat.

Owl
The Meeting Owl by Owl Labs is a video conferencing camera that
dynamically captures 360° video and superior audio for a near face-to-face
experience engineered for plug & play simplicity. It’s changing the way
remote team work together.

Desktime
Need to meet in person? Desktime is an online app that makes it painless
to rent shared spaces, empty desks, conference rooms or entire offices by
the day, week, or month, so your team can meet offline face-to-face.
 CHAPTER 3

Appearing Professional

Sounding Professional

Looking Professional
 APPEARING PROFESSIONAL
SOUNDING PROFESSIONAL

UniTel Voice
The UniTel Voice virtual phone system helps your startup sound
professional and stay connected. You can run your business using cell
phones and sound like a Fortune 500 company.

UberConference
A simple, free and visual conferencing tool. UberConference is conference
calls done right. You can even share your desktop with callers for free. Stop
paying conference calling, stop paying for Go-To-Meeting, and sign up for
UberConference.

Voice Studio Pro

Whether you have a staff of 3 or 300, your company will never sound small
again thanks to Voice Studio Pro’s professional voice talent services for
phone systems, videos and more.

Copy Hackers
Copy Hackers teaches startups how to write copy and convert website
visitors into sales. It also has a market place for hiring pro copywriters.

Crowd Content
Crowd Content makes it easy, quick, and affordable for marketers to create
and manage professional content. If you’re looking for a budget friendly
writers for your website or blog – check out Crowd Content.
 APPEARING PROFESSIONAL
LOOKING PROFESSIONAL

Wix
Wix is a beautifully simple and affordable turnkey website builder that
allows you to create a professional and responsive site without any
technical or design skills.

Volusion
Volusion offers a powerful and affordable ecommerce solution, helping
entrepreneurs build and manage successful online businesses. It’s has
every feature your online business needs.

Subbly
Subbly has everything you need to start a subscription business fast, easy,
and on the cheap! Get your professional looking website online in seconds,
no payment required to set up.

Design Pickle
Want to create more and spend less? Design Pickle is a flat-rate
subscription-based graphic design service that includes unlimited graphic
design requests and revisions so you always get designs back that you love
for a monthly fee.

Canva for Work

Canva for Work makes it easy to create beautiful on-brand marketing
materials, presentations and social media graphics for every organization.
 APPEARING PROFESSIONAL
LOOKING PROFESSIONAL CONT’D.

Easel.ly
Easel.ly is a simple web tool that empowers anyone to create and share
powerful visuals (infographics, posters)... no design experience needed!

Demo Duck
Demo Duck makes explainer videos for businesses using inspired creative
and strategic messaging. Their videos tell stories, educate customers, and
explain the complex. It’s professional and it’s affordable.

PowToon
PowToon is an online business presentation software tool that allows you
to create free, cool, and awesome animated explainer videos. It’s free and
it’s awesome.
 NEWS

CHAPTER 4

Building Awareness

Prelaunch

Content Marketing

Search Engine Optimization

Social Media

Public Relations
 BUILDING AWARENESS
PRELAUNCH

Prefinery
Prefinery is a complete launch platform for your web or mobile application
beta. Manage signups, encourage viral referrals, generate invitation codes,
and invite & follow-up with your users.

Launchrock
A simple website builder dedicated to generating buzz and early customer
acquisition. It helps you capture email addresses and share your new
business across multiple channels. You can publish a landing page in
minutes and validate your startup with access to over 20 million early
adopters.

BetaList
BetaList provides an overview of upcoming internet startups. Discover and
get early access to the future. For a small fee you can list your startup and
generate loads of buzz and early adopters.

CONTENT MARKETING

Milkshake
A simple tool that helps you find and contact influencers willing to promote
your content. For example, you can increase your blog traffic by 3x by
simply reaching out to people, tools, or companies you mentioned in your
content or blog post.
 BUILDING AWARENESS
CONTENT MARKETING CONT’D.

Scoop.it for Business

Discover, curate and publish great content to get visibility online. Save
time planning, curating, publishing and distributing content. Generate SEO,
traffic and leads. Trusted by millions of professionals and thousands of
companies.

SEO

SEOprofiler
SEOprofiler is a complete SEO tool offers everything that you need to
get high rankings on Google and other search engines. It offers tools for
optimization, link building, keyword research, ranking monitoring and
more.

HitTail
HitTail is an SEO keyword tool that tells you, in real-time, the most
promising search terms you should target based on your existing traffic.
This information allows you to focus on long tail keywords that are
guaranteed to increase your organic traffic.

SOCIAL MEDIA

Buffer
Buffer makes it super easy to share any page you’re reading. Keep your
Buffer topped up and we automatically share them for you through the
day. Keep your Buffer topped up and it automatically share content for
you through the day.
 BUILDING AWARENESS
SOCIAL MEDIA CONT’D.

Crowdfire
Crowdfire is a Twitter and Instagram friend management app that
makes it easy to gain followers. The app quickly allows users to find un-
followers, followers, inactive users, fans, and people who will follow back
for enhanced online presence. It lets you clean and grow your Twitter and
Instagram accounts.

Quuu
Quuu ensures you’ll always have relevant content to share with your
audience on social media. Content curation can be a tiresome process, so
by automating it, you get back precious time to work on your business

PR

Startuplister
Startuplister helps promote startups by manually submitting your business
to 60+ of the best startup websites and directories for a minimal fee.

Product Hunt
Product Hunt is a curation of the best new products, every day. Discover
the latest mobile apps, websites, and technology products that everyone’s
talking about. Post your product and get amazing free PR.
 BUILDING AWARENESS
PR CONT’D.

Submit.co
Submit.co is a handy free tool from the founder of BetaList that lists all the
different sites you can get PR coverage for your startup.

FounderSuite
FounderSuite is a software suite loaded with tools that help entrepreneurs
“get startup sh*t done”. One of the tools is a PR app that helps you find
and connect with startup journalists. 10k+ startups have used it to launch
and grow their business.
 CHAPTER 5

Capturing Customers

Advertising

Lead Magnets

Landing Pages

Email Marketing

Proposal Management
 CAPTURING CUSTOMERS
ADVERTISING

AdRoll
AdRoll is one of the top retargeting platforms, offering advertisers
retargeting products for cross-platform, cross-device display advertising.
AdRoll makes retargeting simple and profitable for companies of all sizes.

AdExpresso
AdEspresso is the easiest online tool to manage and optimize your
Facebook advertising campaigns. If you’re going to advertise on Facebook,
why not get more money from your ads with less work?

LEAD MAGNETS

MailMunch
MailMunch allows you to create beautiful lead capture forms to grow your
email list and convert abandoning visitors into subscribers with exit intent
pop-up forms and other marketing tools.

Hello Bar
Hello Bar is a fun, unobtrusive yet highly visible web toolbar or pop-up
for your website and is a great way to engage users and get them to take
action. You can customize your Hello Bar app to show your website visitors
the right call-to-action message at the right time.

Sumo
Sumo is a suite of free tools that can be used to grow your website’s traffic.
The Sumo tools are easy to install and work on any website.
 CAPTURING CUSTOMERS
LANDING PAGES

Unbounce
Unbounce lets marketers build, publish and test landing pages without IT
or software. A/B testing and lead gen make it a powerful marketing tool.

LeadPages
LeadPages Software is the world’s easiest landing page generator. It’s the
easiest way to build conversion optimized and mobile responsive landing
pages.

EMAIL MARKETING

MailChimp
Online email marketing solution to manage contacts, send emails and track
results. Offers plug-ins for other programs.

Mad Mimi
Mad Mimi makes it simple to send HTML email newsletters, grow your
subscribers and manage your email list. Sign up for a free email marketing
account today!

GoodBits
Newsletters should take minutes, not hours. Goodbits helps you quickly
curate content, build email campaigns and deploy an amazing newsletter
that makes people want to subscribe.
 CAPTURING CUSTOMERS
EMAIL MARKETING CONT’D.

Drip
Drip is email marketing automation that allows you to craft every
interaction with your leads, trial users and customers like an artisan. It’s
affordable. It’s simple to set up and easy to use. You don’t have to talk to
a salesperson. There are no annual contracts. No learning curve. And no
training required.

PROPOSAL MANAGEMENT

Better Proposals
Send professional looking proposals in half the time with Better Proposals.
Forget about never-ending sales processes. Now, you can create beautiful,
high-impact proposals and close more deals with in depth analytics and
digital signatures.

Bidsketch
Bidsketch is proposal software designed to help freelancers, consultants
and agencies win more projects and impress clients. It allows you to create
professional looking client proposals in half the time.

Proposify
Proposify is beautiful proposal software made help small and large
agencies streamline sales and close deals faster with online signatures.
 CHAPTER 6

Retaining Customers

CRM

Help Desk

Feedback
 RETAINING CUSTOMERS
CRM

OnePageCRM
OnePageCRM has converted the complexity of CRM into a to-do list, so you
can convert leads to customers, reach targets and grow your business.

Copper
Copper is easy-to-use customer relationship management for small
businesses. You can capture contacts and sales leads direct from Gmail
with this super simple CRM.

HELP DESK

Groove
Grove is simple, affordable help desk software designed to help startups
and small businesses delight their online customers with awesome,
personal support. It’s as easy as email.

Freshdesk
If you’re looking for a more robust help desk software offering, check out
Freshdesk. It has all the features both small and large companies need
to scale customer support and if you need a helping hand, the Freshdesk
customer service has proven to be a cut above other providers.
 RETAINING CUSTOMERS
FEEDBACK

Typeform
Create beautiful, next-generation online feedback forms with Typeform,
the form & survey builder that makes asking questions easy & human on
any device.

SurveyMonkey
If you’re looking for a more robust survey solution, SurveyMonkey has
what you need at an affordable price. You can create and publish online
surveys in minutes, and view results graphically and in real time.
 CHAPTER 7

Navigating Finances

Accounting

Payment Processing

Payroll

Fundraising
 NAVIGATING FINANCES
ACCOUNTING

Bench
With Bench, you get a professional bookkeeping team to do your books
for you and simple, elegant software to review your finances and provide
you with tax-ready financial statements. It’s everything you need to
forget about your bookkeeping, without actually forgetting about your
bookkeeping.

Hivage
Online billing software for small businesses and freelancers to simplify
your invoicing. Send professional invoices online for free and get paid fast.

PAYMENT PROCESSING

ShopKeep
Great for local businesses, ShopKeep lets you run a smarter business with
an easy-to-use iPad POS system featuring inventory management, detailed
reporting, and 24/7 support.

Stripe
Great for online businesses, Stripe is an embeddable payment form for
desktop, tablet, and mobile devices. It works within your site—customers
can pay instantly, without being redirected away to complete the
transaction.
 NAVIGATING FINANCES
PAYROLL

Wagepoint
Wagepoint is a simple, fast, and friendly way to pay your employees. Its
online payroll software will keep you IRS compliant and headache free.

Justworks
Justworks takes care of benefits, payments, and compliance paperwork for
you - with a platform designed by entrepreneurs for entrepreneurs. It all
just works.

FUNDRAISING

LVRG Funding
Need a little money to help grow your business? LVRG offers great small
business financing options, coupled with speed and transparency.

Kickstarter
Kickstarter is the world’s largest crowdfunding platform for creative
projects. Kickstarter helps artists, musicians, filmmakers, designers, and
other creators find the resources and support they need to make their
ideas a reality.
 CHAPTER 8

Scouting Competitors

Social Media

SEO & PPC

Websites

Advertising

News
 SCOUTING COMPETITORS
SOCIAL MEDIA

Social Mention
With Social Mention, you enter in a search term, either a keyword or a
company, and the tool will tell you what’s being said about that term across
blogs and social platforms.

SEO & PPC

SpyFu
SpyFu is an easy-to-use tool that lets you know which keywords your
competitors are targeting, both in organic search and in AdWords.

WEBSITES

SimilarWeb
Compare website traffic with SimilarWeb.com’s advanced traffic estimator
tool. See any website’s traffic sources & uncover their online marketing
strategies.

ADVERTISING

WhatRunsWhere
WhatRunsWhere shows you were your competitors are advertising and
how they are preforming, so you see which ads work and which ones don’t.
It gives you the insight you need to ensure your ads succeed every time.
 SCOUTING COMPETITORS
NEWS

Owler
Owler is a competitive intelligence tool. It helps small businesses quickly
monitor and gain insights on their competitors. And it’s free.
 CHAPTER 9

Legal Guidance

Trademarking & Incorporating

Manage Legal Docs

Ask a Lawyer
 LEGAL GUIDANCE
TRADEMARKING & INCORPORATING

MyCorporation
MyCorporation makes it easy to incorporate a business or form an LLC
online. Browse through their Incorporation packages starting at $69 today.

LegalZoom
LegalZoom is the nation’s leading provider of personalized, online legal
solutions and legal documents for small businesses and families.

MANAGE LEGAL DOCS

RocketLawyer
Manage all of your legal needs online. Create legal documents and legal
forms instantly with safe & secure storage, e-signatures and lawyer review.

LAWDEPOT
LawDepot lets you print or download legal forms online. Lease
agreements, wills, power of attorney & more. Customize for free in
minutes. Quick & easy.

MANAGE LEGAL DOCS

LawDingo
Need to speak with lawyer? LawDingo connects you to just the lawyer who
can help, instantly.
 CHAPTER 10

Continued Education

Blogs

Books

Podcasts

Coaching
 CONTINUED EDUCATION
BLOGS

Quick Sprout Blog

The Quick Sprout blog by Neil Patel provides actionable advice on how to
drive website traffic to your site and convert visitors into customers.

OnStartups
OnStartups is a blog by Dharmesh Shah, founder of HubSpot. If you’re
fascinated with startups and what it takes to make them succeed, you’ll get
a lot out of this blog.

Startup Stockpile
Startup Stockpile by UniTel Voice Startup Stockpile is a blog for startups
and entrepreneurs stocked (weekly) with insanely useful tools and
resources you can use to start, run, and grow your business.

BOOKS

Traction
Written by renowned entrepreneurs Gabriel Weinberg and Justin Mares,
Traction lays out everything startups need to gain traction and thrive.

PODCASTS

Mixergy
Mixergy is the home of the ambitious upstart, where founder Andrew
Warner conducts amazing interviews with leading entrepreneurs. You’ll
learn actionable startup tips from a mix of experienced mentors through
interviews and courses.
 CONTINUED EDUCATION
PODCASTS CONT’D.

Startups For The Rest Of Us

Experienced entrepreneurs Mike Taber and Rob Walling host a podcast
that helps developers, designers and entrepreneurs be awesome at
launching products.

EntrepreneurOnFire
EntrepreneurOnFire is an award winning Podcast where John Lee Dumas
chats with today’s most inspiring Entrepreneurs 7-days a week.

COACHING

Quora
Quora is a Q&A site where experts take the time to answer your questions.
You can follow topics like “startups” and “entrepreneurship” and answers
get voted up by the community so that only the best ones shine.

Clarity
Clarity is a marketplace that connects entrepreneurs with top advisors &
industry experts to conduct market research, get strategic business advice,
or learn a specialized skill to help them grow their business.

Mixergy Premium
As a premium member of Mixergy, you get exclusive courses with proven
entrepreneurs who teach you how to find customers, get funding,
grow revenue and more. You also get access to the full vault of Mixergy
interviews.
 Did we miss something?
If you know of an amazing product or resource that we should list, please recommend it.

Recommend a Tool »

Would you mind sharing?

If you found this eBook useful, would you mind taking a second to send out a quick tweet?

DISCLAIMER
This eBook contains links to third party websites and services that are not owned or controlled by UniTel Voice,
LLC. UniTel Voice, LLC has no control over, and assumes no responsibility for the content, privacy policies, terms of
service, or practices of any third party websites or services. We do not warrant the offerings of any of these entities/
individuals or their websites. UniTel Voice, LLC shall not be responsible or liable, directly or indirectly, for any damage
or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or
services available on or through any such third party web sites or services. These third party websites and services
have separate and independent privacy policies and terms of use. We therefore have no responsibility or liability for
the content and activities of these linked sites and services, and strongly advise you to read the terms and conditions
and privacy policies of any third party websites or services that you visit. Your use of third party websites and services
is at your sole risk. Nonetheless, we seek to protect the integrity of this eBook and that of the content on Startup
Stockpile, and welcome any feedback about these sites or services. Our goal is present useful tools that help startups
and entrepreneurs grow their businesses. Please direct questions, concerns, and comments to info@unitelvoice.com.