Professional Documents
Culture Documents
Charles Dennis, Lisa Harris, Ken Peattie, Andrew Crane, (2005),"Green marketing: legend, myth, farce or prophesy?",
Qualitative Market Research: An International Journal, Vol. 8 Iss 4 pp. 357-370 http://dx.doi.org/10. 1108/13522750510619733
Robert D. Straughan, James A. Roberts, (1999),"Environmental segmentation alternatives: a look at green consumer behavior in
the new millennium", Journal of Consumer Marketing, Vol. 16 Iss 6 pp. 558-575 http://dx.doi.org/10. 1108/07363769910297506
Stephen W. McDaniel, David H. Rylander, (1993),"Strategic green marketing", Journal of Consumer Marketing, Vol. 10 Iss 3 pp.
4-10 http://dx.doi.org/10.1108/07363769310041929
Access to this document was granted through an Emerald subscription provided by 156507 []
For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service
information about how to choose which publication to write for and submission guidelines are available for all. Please visit
www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio
of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of
online products and additional customer resources and services.
Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics
(COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
Introduction
Consumer environmental The last three decades have seen a progressive increase in consumer
consciousness environmental consciousness, as the environment moved from a fringe, to a
mainstream issue. This has been driven by a number of factors including
increased media coverage, greater awareness of environmental problems, the
rise of pressure group activities, stringent legislation (both national and
international) and the impact of major industrial disasters on public opinion
(McIntosh, 1991; Butler, 1990; Tapon and Leighton, 1991; Charter, 1992;
Wagner, 1997). Consequently, consumers have become more concerned
about their everyday habits and the impact that these can have on the
environment (Krause, 1993).
Marketers viewed this phenomenon as offering business opportunities, and a
number of organisations developed and implemented long-term, proactive
environmental strategies (Pujari and Wright, 1995). At the same time
companies launched environmentally friendly (EF) products many of which
were clothed in confusing and misleading half truths, made false and trivial
promises (Davis, 1991), with some companies exaggerating or even
fabricating the environmental qualities of their products (Garfield, 1991).
Emerging evidence (Wong et al., 1996; Aspinall, 1993) suggests a curious
paradox. Despite evidence to suggest that society is increasingly sympathetic
towards the environment many EF products have not achieved the level of
market success that would have been expected. In many consumer product
categories, EF producers have achieved disappointingly low levels of market
share. This is supported by the findings of recent UK surveys which indicate
that, although consumers' concern with the environment continues to
JOURNAL OF CONSUMER MARKETING, VOL. 16 NO. 5 1999, pp. 441-460, # MCB UNIVERSITY PRESS, 0736-3761 441
increase (albeit at a decreasing rate) their willingness to buy EF products has
declined (Mintel, 1991; 1995). Thus the above are believed to support the
claim that UK consumers are reluctant to change their purchasing patterns
despite their expressed concern about the environment.
We use Ajzen's (1991) theory of planned behaviour (TPB) to provide an
insight into the determinants of intention within the green marketing domain.
Furthermore, the stability of these determinants is examined through a cross-
market examination.
Subjective norm Subjective norm controls that behaviour that is instigated by the desire to
act as others think you should act. Sometimes, socially worthy acts, e.g.
recycling of paper and bottles, bring internally generated feelings of self-
respect or pride, while failure to act in this way may invoke feelings of
shame or self-reproach. SN is therefore, internally controlled, it does not
operate through external reinforcement such as the overt congratulations
or hostility of others. The different referents involved in the SN may be
friends, parents, doctors, political parties, religious organisations, etc.
For example, in purchasing of EF clothes washing detergent products,
The indirect effect of PBC is based upon the assumption that PBC has
motivational implications for behavioural intentions. Individuals who
believe they lack the necessary resources or opportunities to perform a
particular behaviour are unlikely to form strong behavioural intentions
despite the fact that their attitude and SN may be favourable. Bandura
et al. (1980) provide empirical evidence that people's behaviour is
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
Methodology
The research took the form of a cross-sectional self-completion survey
among UK and Greek consumers. In addition, a general section on socio-
demographics was used for matching the two samples. The eventual
questionnaire comprised two main sections. Section A was related to beliefs
associated with measures of the TPB model, while Section B comprised the
conjoint part of the research. The main methodological issues under
consideration are debated below.
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
Constructs
Procedures The procedures employed in obtaining the beliefs that were to form the TPB
part of the research and the approach followed in defining and designing the
stimuli to be incorporate in the conjoint section of the study are debated
below:
. Elicitation of beliefs: In accordance with Ajzen and Fishbein (1980), a
pilot study was carried out to elicit the salient beliefs of the population
under consideration concerning buying timber furniture carrying ``Eco
Labelling''. In particular a series of in-depth interviews with households
were carried out (18 such interviews were carried out in the UK and 11
in Greece). During these interviews elicitation procedures, described by
East (1990), were used and Table I indicates the number of statements
generated for all the belief constructs except intention (for the latter see
Product Attributes section). The NEWACT program was used in order to
produce appropriate questioning formats for each statements (East,
1991a).
. Product attributes: As stated in the Research Setting section, conjoint
analysis was employed in order to obtain utility values which in turn
were used as surrogate measures of intention. In addition to the
Product
attributes Attribute levels
Price: Three levels, high, mid and low:
UK ± £1,800; £900; £300
Greece ± Dr. 2,000,000; Dr. 1,000,000; Dr. 350,000
Species used Three timber species, to represent the most commonly used ones:
UK ± Oak; Pine; Mahogany
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
and are more suitable when a non face-to-face data collection technique
is employed.
Results
The measurement instrument
Given that the data collected comprised an interval scale, the properties of
the data sets were examined in order to determine their suitability for the
intended analysis (Bagozzi, 1994; Joreskog and Sorbom, 1989). This step
was considered especially important since it was expected that respondents
were likely to provide high positive scores because of the social acceptance
of the issues under consideration.
Examination of the measures of skewness and kurtosis of each construct
indicated that most of the values fell within the recommended lower
boundary (Tabachnick and Fidell, 1996; Churchill, 1995).
11
Outcome Beliefs Attitude
1 1
41
12 2 4
22 42
Referent Beliefs Subjective Norms Intention
13
2 2 4
23 3
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
43
33
Control Beliefs Perceived Control
3 3
Construct reliability
Constructs Number of items UK Greece
OB 5 0.965 0.982
RB 6 0.951 0.914
CB 3 0.787 0.818
AB 2 0.847 0.746
SN 2 0.942 0.973
PBC 2 0.887 0.757
UK
Intention 0.27 1.17 ±
OB 114.69 43.70 0.216* (0.965)
RB 114.11 43.72 0.300** 0.399** (0.951)
CB 60.41 29.38 0.089 0.308** 0.482** (0.787)
AB 8.88 3.08 0.269** 0.330** 0.223* 0.203* (0.847)
SN 8.03 3.14 0.354** 0.255** 0.478** 0.219* 0.410** (0.942)
PBC 7.42 3.35 0.194* 0.039 0.232* 0.405** 0.155 0.181 (0.887)
Greece
Intention ± 0.03 1.18 ±
OB 173.77 45.77 0.154 (0.982)
RB 131.04 42.54 0.195 0.348** (0.914)
CB 13.81 4.88 0.472** 0.227* 0.477** (0.818)
AB 18.61 4.26 0.213* 0.499** 0.337** 0.170 (0.746)
SN 9.59 3.29 0.454** 0.256* 0.499** 0.280** 0.316** (0.973)
PBC 7.35 3.58 0.237* 0.132 0.228* 0.361** 0.70 0.057 (0.757)
Notes: *p < 0.05; **p < 0.01
Figures in parentheses represent either Cronbach's alpha coefficient or the GFI
values obtained from the confirmatory factor analysis. For the single item
construct of intention no measures are possible.
Intention
The results indicate that across the two samples behavioural attitudes are
formed through the development/learning of beliefs. At the same time the
cross-market differences, i.e. significance of the SN ? Intention pathway
in the UL sample and corresponding dominance of the PBC ? Intention
pathway in the Greek sample, have been highlighted. We return to issues of
relative market maturity in search of an explanation. The UK is characterised
by the presence of a number of high profile pressure groups (e.g. Friends of
the Earth, Greenpeace etc.) and a wide variety of EF products are available.
On the other hand the presence of pressure groups in Greece is marginal and
very few EF products are available in specialist shops. We therefore argue
that in the UK societal influences play a determinant part in forming
intention to purchase EF products while personal influences are dominant in
the Greek market. A final merit of the TPB relates to its ability to shed light
in the formation and development of attitudes, subjective norms and
perceived control, e.g. importance of shared information, indirect effect of
antecedents to determinants etc.
Note
1. Although the strength of the hypothesised pathways was different between the UK and
Greek samples, testing the equivalence of all corresponding g and Z coefficients
indicated a marginally significant difference between the samples for only the SN ?
Intention pathway.
References
Ajzen, I. (1985), ``From intentions to actions: a theory of planned behaviour'', in Kuhl, J. and
Beckmann, J. (Eds), Action-Control:From Cognition to Behaviour, Springer-Verlag,
Heidelberg, pp. 11-39.
Ajzen, I. (1991), ``The theory of planned behaviour'', Organizational Behavior and the Human
Decision Process, Vol. 50, pp. 179-211.
Ajzen, I. and Fishbein, M. (1969), ``The prediction of behavioural intentions in a choice
situation'', Journal of Experimental Social Psychology, Vol. 24 No. 3, pp. 207-24.
Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behavior,
Prentice-Hall, Englewood Cliffs, NJ.
Akaah, I.P. (1991), ``Predictive performance of self-explicated, traditional conjoint and hybrid
conjoint models under alternative data collection methods'', Journal of the Academy of
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
Douglas, S.P. and Craig, C.S. (1983), International Marketing Research, Prentice-Hall,
Englewood Cliffs, NJ.
Downs, A. (1972), ``Up and down with ecology the `Issue Attention Cycle''', Public Interest,
Vol. 28, pp. 38-50.
Dulany, D.E. (1961), ``Hypothesis and habits in verbal `operant condition''', Journal of
Abnormal Social Psychology, Vol. 63, pp. 251-63.
East, R. (1990), Changing Consumer Behaviour, Cassell, London.
East, R. (1991a), NEWACT: A Computer Program for Designing Questionnaires for
Behavioural Prediction and Explanation, Kingston University, London.
East, R. (1991b), ``Beyond the blip: the 15 brand experiment'', Journal of the Market Research
Society, Vol. 33 No 1, pp. 57-9.
East, R. (1997), Consumer Behaviour: Advances and Applications in Marketing, Prentice-Hall,
Hemel Hempstead.
East, R., Kalafatis, S.P. and Lomax, W. (1997), ``The effects of experience on the correlates of
intention'', Annual Marketing Science Conference.
Easterling, D., Kenworthy, A. and Nemzoff, R. (1996), ``The greening of advertising: a 25-
year look at environmental advertising'', Journal of Marketing ± Theory and Practice,
Vol. 4
No. 1, pp. 20-34.
Ehrenberg, A.S.C. and Goodhardt, G.J. (1979), Essays on Understanding Buyer Behavior,
J. Walter Thompson Co. and Market Research Corporation of America, New York, NY.
Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995), Consumer Behavior, 8th ed., The
Dryden Press, Chicago, IL.
Fishbein, M. (1963), ``An investigation of the relationships between beliefs about an object
and the attitude toward that object'', Human Relations, Vol. 16, August, pp. 233-40.
Fisher, A. (1990), ``What consumers want in the 1990s'', Fortune, Vol. 121, pp. 108-12.
Gallup Poll (1990), Newsweek, April, p. 6.
Garfield, J. (1991), ``Beware: green overkill'', Advertising Age, Vol. 62, January 29, p. 26.
Gerstman and Meyers Inc. (1989), Consumer Solid Waste Management: Awareness, Attitude
and Behavior Study, Gerstman and Meyers Inc., New York, NY.
Green, P.E. and Srinivasan, V. (1978), ``Conjoint analysis in consumer research: issues and
outlook'', Journal of Consumer Research, Vol. 5, pp. 103-23.
Hair, J.F. Jr, Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), Multivariate Data
Analysis, 6th ed., Prentice-Hall, Englewood Cliffs, NJ.
Harris, L. Associates (1989), The Rising Tide: Public Opinion, Policy, and Politics, Report
prepared for the Sierra Club, Sierra Club Publishers, Washington, DC.
Hofstede, G. (1980), Culture's Consequences: International Differences in Work-Related
Values, Sage Publications, Newbury Park and London.
456 JOURNAL OF CONSUMER MARKETING, VOL. 16 NO. 5 1999
Howard, J.A. and Sheth, J.N. (1969), The Theory of Buyer Behavior, Wiley, New York, NY.
Joreskog, K.G. and Sorbom, D. (1989), LISREL 7: A Guide to the Program and Applications,
2nd ed., SPSS Inc., Chicago, IL.
Kleiner, A. (1991), ``What does it mean to be green?'' Harvard Business Review, Vol. 69,
pp. 38-47.
Krause, D. (1993), ``Environmental consciousness: an empirical study'', Journal of
Environment and Behavior, Vol. 25 No. 1, pp. 126-42.
Ladd, A.E. (1990), ``The solid waste crisis, support for recycling: a research note'',
Sociological Spectrum, Vol. 10, pp. 498-505.
Lazaro, C. (1993), ``Green marketing: looking beyond the quick fix'', Business Marketing
Digest, Vol. 18 No. 4, pp. 67-74.
Lee, C. and Green, R.T. (1991), ``Cross-cultural examination of the Fishbein behavioural
intentions model'', Journal of International Business Studies, Vol. 22 No. 2, pp. 289-305.
Lipsey, M.W. (1977), ``Attitudes toward the environment and pollution'', in Oskamp, S. (Ed.),
Attitudes and Opinions, Prentice-Hall, Englewood Cliffs, NJ.
Loosschilder, G.H., Rosbergen, E. and Wittink, D.R. (1995), ``Pictorial stimuli in conjoint
analysis ± to support product styling decisions'', Journal of the Market Research Society,
Vol. 37 No. 1, pp. 17-34.
Louvier, J.J. (1994), ``Conjoint analysis'', in R.Bagozzi (Ed.), Advanced Methods in Marketing
Research, Blackwell Publishers, Cambridge, MA, pp. 223-59.
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
McCracken, G. (1986), ``Account of the structure and movement of the cultural meaning of
consumer goods'', Journal of Consumer Research, Vol. 13, June, pp. 71-84.
McIntosh, A. (1991), ``The impact of environmental issues on marketing and politics in the
1990s'', Journal of the Market Research Society, Vol. 33 No. 3, pp. 205-17.
Makower, J. (1993), The E-Factor: The Bottom Line Approach to Environmentally Friendly
Business, Tilden Press, New York, NY.
Mandese, J. (1991), ``New study finds green confusion'', Advertising Age, October 21.
Marsh, A. and Matheson, J. (1983), Smoking Attitudes and Behaviour: An Enquiry Carried out
on Behalf of the Department of Health and Social Security, HMSO, London.
Mintel (1991 and 1995), The Green Consumer, Mintel, London.
Nicosia, F.M. (1966), Consumer Decision Processes; Marketing and Adverting Implications,
Prentice-Hall Inc., Englewood Cliffs, NJ.
Noe, F. P. and Snow, R. (1990), ``The new environmental paradigm and further scale
analysis'', Journal of Environmental Education, Vol. 21, pp. 20-6.
Nunnally, J.C. (1967), Psychometric Theory, McGraw-Hill, New York, NY.
Oskamp, S., Cameron, C., Lipsey, M.W., Mindick, B. and Weissbach, T. (1991), ``Factors
influencing household recycling behavior'', Environment and Behavior, Vol. 23,
pp. 494-519.
Ottman, J. (1992a), ``Sometimes consumers will pay more to go green'', Marketing News,
July, pp. 6-16.
Ottman, J. (1992b), Green Marketing: Challenges and Opportunities for the New Marketing
Age, NTC Business Books, Lincolnwood, IL.
Peattie, K. (1992), Green Marketing, Longman, London.
Phillips, D.L. (1971), Knowledge from What? Theories and Methods in Social Research,
Rand- McNally, New York, NY.
Pujari, D. and Wright, G. (1995), ``Strategic product planning and ecological imperatives
towards a taxonomy of strategic, structure and process: a multi-case study of companies in
the UK and Germany'', MEG Conference, June, University of Bradford, pp. 675-84.
Roberts, J.A. (1991), ``The development of a profile of the socially responsible consumer for
the 1990s and its marketing management and public policy implications'', Doctoral
Thesis, Marketing Department, University of Nebraska, Lincoln, NE.
Roberts, J.A. and Bacon, R. (1997), ``Exploring the subtle relationships between
environmental concern and the ecologically conscious consumer behaviour'', Journal of
Business Research, Vol. 40, pp. 79-89.
Roper Organisation (1990), The Environment: Public Attitudes and Individual Behavior, Rand-
McNally, New York, NY.
products.
1. Heesup Han, Hae Jin Yoon. 2015. Hotel customers’ environmentally responsible behavioral intention: Impact of key
constructs on decision in green consumerism. International Journal of Hospitality Management 45, 22-33. [CrossRef]
2. Lisbeth Ku, Charles Zaroff. 2014. How far is your money from your mouth? The effects of intrinsic relative to extrinsic
values on willingness to pay and protect the environment. Journal of Environmental Psychology 40, 472-483. [CrossRef]
3. Clare D'Souza, Andrew J Gilmore, Patrick Hartmann, Vanessa Apaolaza Ibáñez, Gillian Sullivan-Mort. 2014. Male eco-
fashion:
a market reality. International Journal of Consumer Studies n/a-n/a. [CrossRef]
4. Jin Seong Park, Jinhee Lee. 2014. Segmenting Green Consumers in the United States: Implications for Green Marketing.
Journal of Promotion Management 20, 571-589. [CrossRef]
5. Jennifer Maloney, Min-Young Lee, Vanessa Jackson, Kimberly A. Miller-Spillman. 2014. Consumer willingness to
purchase organic products: Application of the theory of planned behavior. Journal of Global Fashion Marketing 5, 307-320.
[CrossRef]
6. James A. Swaim, Michael J. Maloni, Stuart A. Napshin, Amy B. Henley. 2014. Influences on Student Intention and
Behavior
Toward Environmental Sustainability. Journal of Business Ethics 124, 465-484. [CrossRef]
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
7. Abdullah Al-Swidi, Sheikh Mohammed Rafiul Huque, Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff. 2014. The
role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal
116:10,
1561-1580. [Abstract] [Full Text] [PDF]
8. Andreas Chatzidakis, Minas Kastanakis, Anastasia Stathopoulou. 2014. Socio-Cognitive Determinants of Consumers’
Support for the Fair Trade Movement. Journal of Business Ethics . [CrossRef]
9. Hardeep Chahal, Ramesh Dangwal, Swati Raina. 2014. Antecedents and consequences of strategic green marketing
orientation.
Journal of Global Responsibility 5:2, 338-362. [Abstract] [Full Text] [PDF]
10. Jörg Matthes, Anke Wonneberger, Desirée Schmuck. 2014. Consumers' green involvement and the persuasive effects of
emotional versus functional ads. Journal of Business Research 67:9, 1885-1893. [CrossRef]
11. Yu-Shan Chen, Chang-Liang Lin, Ching-Hsun Chang. 2014. The influence of greenwash on green word-of-mouth (green
WOM): the mediation effects of green perceived quality and green satisfaction. Quality & Quantity 48, 2411-2425. [CrossRef]
12. Emil Juvan, Sara Dolnicar. 2014. The attitude–behaviour gap in sustainable tourism. Annals of Tourism Research 48, 76-
95. [CrossRef]
13. Deirdre Sommerlad-Rogers. 2014. Environmental Attitudes and Behaviors among Pagans. Pomegranate: The International
Journal of Pagan Studies 15. . [CrossRef]
14. Amanda M. Y. Chu, Patrick Y. K. Chau, Mike K. P. So. 2014. Explaining the Misuse of Information Systems Resources in
the
Workplace: A Dual-Process Approach. Journal of Business Ethics . [CrossRef]
15. Lucy Atkinson, Yoojung Kim. 2014. “I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers'
Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising. Environmental Communication:
A Journal of Nature and Culture 1-21. [CrossRef]
16. Kefu Lao. 2014. Research on mechanism of consumer innovativeness influencing green consumption behavior. Nankai
Business
Review International 5:2, 211-224. [Abstract] [Full Text] [PDF]
17. Jeffrey M. Campbell, Ann Fairhurst. 2014. Billion Dollar Baby: Local Foods and U.S. Grocery. Journal of Food Products
Marketing
20, 215-228. [CrossRef]
18. Bryan W. Husted, Michael V. Russo, Carlos E. Basurto Meza, Suzanne G. Tilleman. 2014. An exploratory study of
environmental attitudes and the willingness to pay for environmental certification in Mexico. Journal of Business Research 67:5,
891-899. [CrossRef]
19. Anastasios Pagiaslis, Athanasios Krystallis Krontalis. 2014. Green Consumption Behavior Antecedents: Environmental
Concern, Knowledge, and Beliefs. Psychology & Marketing 31:5, 335-348. [CrossRef]
20. Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong, Fon Sim Ong. 2014. Antecedents of Green Brand Equity: An
Integrated
Approach. Journal of Business Ethics 121:2, 203-215. [CrossRef]
21. Ching-Hsun Chang, Yu-Shan Chen. 2014. Managing green brand equity: the perspective of perceived risk theory. Quality
& Quantity 48:3, 1753-1768. [CrossRef]
22. Grace K. Dagher, Omar Itani. 2014. Factors influencing green purchasing behaviour: Empirical evidence from the
Lebanese consumers. Journal of Consumer Behaviour 13:3, 188-195. [CrossRef]
23. Beatriz Jiménez-Parra, Sergio Rubio, María-Azucena Vicente-Molina. 2014. Key drivers in the behavior of potential consumers
of remanufactured products: a study on laptops in Spain. Journal of Cleaner Production . [CrossRef]
24. Yi-Chun Huang, Minli Yang, Yu-Chun Wang. 2014. Effects of green brand on green purchase intention. Marketing
Intelligence
& Planning 32:3, 250-268. [Abstract] [Full Text] [PDF]
25. Heesup Han, Jinsoo Hwang, David Paul Woods. 2014. Choosing Virtual – Rather than Real – Leisure Activities: An
Examination of the Decision–making Process in Screen-Golf Participants. Asia Pacific Journal of Tourism Research 19, 428-450.
[CrossRef]
26. Todd Green, John Peloza. 2014. Finding the Right Shade of Green: The Effect of Advertising Appeal Type on
Environmentally
Friendly Consumption. Journal of Advertising 43, 128-141. [CrossRef]
27. Maturos Kanchanapibul, Ewelina Lacka, Xiaojun Wang, Hing Kai Chan. 2014. An empirical investigation of green
purchase behaviour among the young generation. Journal of Cleaner Production 66, 528-536. [CrossRef]
28. Nicole Koenig-Lewis, Adrian Palmer, Janine Dermody, Andreas Urbye. 2014. Consumers' evaluations of ecological packaging
– Rational and emotional approaches. Journal of Environmental Psychology 37, 94-105. [CrossRef]
29. Carsten Herbes, Iris Ramme. 2014. Online marketing of green electricity in Germany—A content analysis of providers’
websites.
Energy Policy 66, 257-266. [CrossRef]
30. Fiona L. Scott, Christopher R. Jones, Thomas L. Webb. 2014. What do people living in deprived communities in the UK
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
think about household energy efficiency interventions?. Energy Policy 66, 335-349. [CrossRef]
31. Arpita Khare. 2014. Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious
behaviour.
Marketing Intelligence & Planning 32:1, 2-20. [Abstract] [Full Text] [PDF]
32. Arminda do Paço, Helena Alves, Chris Shiel, Walter Leal Filho. 2014. An analysis of the measurement of the construct
“buying behaviour” in green marketing. Journal of Integrative Environmental Sciences 11, 55-69. [CrossRef]
33. S. Sawang, R.A. Kivits. 2014. Greener workplace: understanding senior management's adoption decisions through the Theory
of
Planned Behaviour. Australasian Journal of Environmental Management 21, 22-36. [CrossRef]
34. Narges Delafrooz, Mohammad Taleghani, Bahareh Nouri. 2014. Effect of green marketing on consumer purchase
behavior.
QScience Connect 5, 5. [CrossRef]
35. Lucy Atkinson, Sonny Rosenthal. 2014. Signaling the Green Sell: The Influence of Eco-Label Source, Argument
Specificity, and Product Involvement on Consumer Trust. Journal of Advertising 43, 33-45. [CrossRef]
36. Eunsil Lee, April Allen, BoKyung Kim. 2013. Interior Design Practitioner Motivations for Specifying Sustainable
Materials: Applying the Theory of Planned Behavior to Residential Design. Journal of Interior Design 38:4, 1-16. [CrossRef]
37. Arminda do Paço, Helena Alves, Chris Shiel, Walter Leal Filho. 2013. A multi-country level analysis of the environmental
attitudes and behaviours among young consumers. Journal of Environmental Planning and Management 56:10, 1532-1548.
[CrossRef]
38. Bobbi C. Padgett, Hyojin Kim, Ben K. Goh, Lynn Huffman. 2013. The Usefulness of the Theory of Planned
Behavior: Understanding U.S. Fast Food Consumption of Generation Y Chinese Consumers. Journal of Foodservice Business
Research 16:5,
486-505. [CrossRef]
39. Soyoung Boo, Eerang Park. 2013. An examination of green intention: the effect of environmental knowledge and
educational experiences on meeting planners’ implementation of green meeting practices. Journal of Sustainable Tourism
21:8, 1129-1147. [CrossRef]
40. F. Testa, F. Iraldo, A Vaccari, E. Ferrari. 2013. Why Eco-labels can be Effective Marketing Tools: Evidence from a Study
on
Italian Consumers. Business Strategy and the Environment n/a-n/a. [CrossRef]
41. Sunny Ham, Heesup Han. 2013. Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer
Loyalty: Impact of Environmental Concerns. Asia Pacific Journal of Tourism Research 18:7, 731-748. [CrossRef]
42. Jean-Louis Pernin, Benoît Petitprêtre. 2013. L’intention d’achat de produits biologiques régionaux : une recherche
exploratoire sur la base de la théorie du comportement planifié. Revue d’Études en Agriculture et Environnement 94:03, 317-338.
[CrossRef]
43. Jeffrey Campbell. 2013. Antecedents to purchase intentions for Hispanic consumers: a ‘local’ perspective. The International
Review of Retail, Distribution and Consumer Research 23:4, 440-455. [CrossRef]
44. Yu-Shan Chen. 2013. Towards green loyalty: driving from green perceived value, green satisfaction, and green trust.
Sustainable
Development 21:5, 294-308. [CrossRef]
45. Chung-Shan Yang, Chin-Shan Lu, Jane Jing Haider, Peter Bernard Marlow. 2013. The effect of green supply chain
management on green performance and firm competitiveness in the context of container shipping in Taiwan. Transportation
Research Part E: Logistics and Transportation Review 55, 55-73. [CrossRef]
46. Yu-Shan Chen, Ching-Hsun Chang. 2013. The Determinants of Green Product Development Performance: Green
Dynamic
Capabilities, Green Transformational Leadership, and Green Creativity. Journal of Business Ethics 116:1, 107-119. [CrossRef]
47. Mostafa Mohamed Ahmed Al-kerdawy. 2013. The Role of Environmental Innovation Strategy in Reinforcing the Impact of
Green Managerial Practices on Competitive Advantages of Fertilizer Companies in Egypt. International Journal of Customer
Relationship Marketing and Management 2:1, 36-54. [CrossRef]
48. Lucy Atkinson. 2013. Smart shoppers? Using QR codes and ‘green’ smartphone apps to mobilize sustainable consumption in
the retail environment. International Journal of Consumer Studies 37:4, 387-393. [CrossRef]
49. Arminda do Paço, Helena Alves, Chris Shiel, Walter Leal Filho. 2013. Development of a green consumer behaviour
model.
International Journal of Consumer Studies 37:4, 414-421. [CrossRef]
50. Erifili Papista, Athanasios Krystallis. 2013. Investigating the Types of Value and Cost of Green Brands: Proposition of a
Conceptual
Framework. Journal of Business Ethics 115:1, 75-92. [CrossRef]
51. Yu-Shan Chen, Ching-Hsun Chang. 2013. Greenwash and Green Trust: The Mediation Effects of Green Consumer
Confusion and Green Perceived Risk. Journal of Business Ethics 114:3, 489-500. [CrossRef]
52. Jeffrey M. Campbell. 2013. Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US
grocery.
Journal of Retailing and Consumer Services 20:3, 325-333. [CrossRef]
53. Yelena Tsarenko, Carla Ferraro, Sean Sands, Colin McLeod. 2013. Environmentally conscious consumption: The role of
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
retailers and peers as external influences. Journal of Retailing and Consumer Services 20:3, 302-310. [CrossRef]
54. Irene Tilikidou. 2013. Evolutions in the ecologically conscious consumer behaviour in Greece. EuroMed Journal of Business
8:1,
17-35. [Abstract] [Full Text] [PDF]
55. Mutaz M. Al-Debei, Enas Al-Lozi, Anastasia Papazafeiropoulou. 2013. Why people keep coming back to Facebook:
Explaining and predicting continuance participation from an extended theory of planned behaviour perspective. Decision Support
Systems 55:1,
43-54. [CrossRef]
56. Ingrid Davis. 2013. How (not) to market socially responsible products: A critical research evaluation. Journal of
Marketing
Communications 19:2, 136-150. [CrossRef]
57. Yu‐Shan Chen, Ching‐Hsun Chang. 2013. Towards green trust. Management Decision 51:1, 63-82. [Abstract] [Full Text]
[PDF]
58. Melanie Yeoh, Angela Paladino. 2013. Prestige and environmental behaviors: Does branding matter?. Journal of Brand
Management
20:4, 333-349. [CrossRef]
59. Denise BadenApplying Social Psychology to the Challenge of Embedding Ethics into the Business School Curriculum 77-
110. [Abstract] [Full Text] [PDF] [PDF]
60. Hanna-Leena Pesonen, Ewa Josko, Sari Hämäläinen. 2013. Improving eco-efficiency of a swimming hall through
customer involvement. Journal of Cleaner Production 39, 294-302. [CrossRef]
61. Marla B. Royne, Jennifer Martinez, Jared Oakley, Alexa K. Fox. 2012. The Effectiveness of Benefit Type and Price Endings
in
Green Advertising. Journal of Advertising 41:4, 85-102. [CrossRef]
62. M. Teresa Pereira Heath, Andreas Chatzidakis. 2012. ‘Blame it on marketing’: consumers' views on unsustainable
consumption.
International Journal of Consumer Studies 36:6, 656-667. [CrossRef]
63. Ester M.V. Pereira, Reidar J. Mykletun, Camilla Hippolyte. 2012. Sustainability, daily practices and vacation purchasing: are
they related?. Tourism Review 67:4, 40-54. [Abstract] [Full Text] [PDF]
64. Daniel Belanche, Luis V. Casaló, Carlos Flavián. 2012. Integrating trust and personal values into the Technology
Acceptance
Model: The case of e-government services adoption. Cuadernos de Economía y Dirección de la Empresa 15:4, 192-204.
[CrossRef]
65. Melanie Randle, Sara Dolnicar. 2012. Attracting Volunteers in Highly Multicultural Societies: A Marketing Challenge.
Journal of Nonprofit & Public Sector Marketing 24:4, 351-369. [CrossRef]
66. Constantine Lymperopoulos, Ioannis E Chaniotakis, Magdalini Soureli. 2012. A model of green bank marketing. Journal of
Financial Services Marketing 17:2, 177-186. [CrossRef]
67. Shih‐Jui Tung, Ching‐Chun Shih, Sherrie Wei, Yu‐Hua Chen. 2012. Attitudinal inconsistency toward organic food in
relation to purchasing intention and behavior. British Food Journal 114:7, 997-1015. [Abstract] [Full Text] [PDF]
68. Arshia Mukhtar, Muhammad Mohsin Butt. 2012. Intention to choose Halal products: the role of religiosity. Journal of
Islamic
Marketing 3:2, 108-120. [Abstract] [Full Text] [PDF]
69. Gary Akehurst, Carolina Afonso, Helena Martins Gonçalves. 2012. Re‐examining green purchase behaviour and the
green consumer profile: new evidences. Management Decision 50:5, 972-988. [Abstract] [Full Text] [PDF]
70. Constanza Bianchi, Grete Birtwistle. 2012. Consumer clothing disposal behaviour: a comparative study. International Journal of
Consumer Studies 36:3, 335-341. [CrossRef]
71. Mark Cleveland, Maria Kalamas, Michel Laroche. 2012. “It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and
Internal Environmental Locus of Control. Psychology & Marketing 29:5, 293-305. [CrossRef]
72. Yu‐Shan Chen, Ching‐Hsun Chang. 2012. Enhance green purchase intentions. Management Decision 50:3, 502-520.
[Abstract] [Full Text] [PDF]
73. Iain A. Davies, Zoe Lee, Ine Ahonkhai. 2012. Do Consumers Care About Ethical-Luxury?. Journal of Business Ethics 106:1,
37-51. [CrossRef]
74. Jaime Rivera-Camino. 2012. Corporate environmental market responsiveness: A model of individual and organizational
drivers.
Journal of Business Research 65:3, 402-411. [CrossRef]
75. Pei-Chun Lin, Yi-Hsuan Huang. 2012. The influence factors on choice behavior regarding green products based on the
theory of consumption values. Journal of Cleaner Production 22:1, 11-18. [CrossRef]
76. Kevin D. Barber, Roger Beach, Judy Zolkiewski. 2012. Environmental sustainability: a value cycle research agenda.
Production
Planning & Control 23:2-3, 105-119. [CrossRef]
77. Jinzhu Song, Judy C. Drennan, Lynda M. Andrews. 2012. Exploring regional differences in Chinese consumer acceptance of
new mobile technology: A qualitative study. Australasian Marketing Journal (AMJ) 20:1, 80-88. [CrossRef]
78. Yoon Jin Ma, Mary A. Littrell, Linda Niehm. 2012. Young female consumers' intentions toward fair trade consumption.
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
International Journal of Retail & Distribution Management 40:1, 41-63. [Abstract] [Full Text] [PDF]
79. Thanika Devi Juwaheer, Sharmila Pudaruth, Marie Monique Emmanuelle Noyaux. 2012. Analysing the impact of green
marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and
Sustainable Development 8:1, 36-59. [Abstract] [Full Text] [PDF]
80. Mohammad Zakersalehi, Amin Zakersalehi. 2012. Attitude and Purchasing Intention of Malaysian Consumers toward Green
Packaged Foods. International Journal of Trade, Economics and Finance 46-51. [CrossRef]
81. David Gadenne, Bishnu Sharma, Don Kerr, Tim Smith. 2011. The influence of consumers' environmental beliefs and
attitudes on energy saving behaviours. Energy Policy 39:12, 7684-7694. [CrossRef]
82. Michael Jay Polonsky, Romana Garma, Stacy Landreth Grau. 2011. Western consumers' understanding of carbon offsets and
its relationship to behavior. Asia Pacific Journal of Marketing and Logistics 23:5, 583-603. [Abstract] [Full Text] [PDF]
83. Clare Weeden. 2011. Responsible tourist motivation: how valuable is the Schwartz value survey?. Journal of Ecotourism
10:3,
214-234. [CrossRef]
84. Misung Lee, Heesup Han, Greg Willson. 2011. The Role of Expected Outcomes in the Formation of Behavioral Intentions
in the Green-Hotel Industry. Journal of Travel & Tourism Marketing 28:8, 840-855. [CrossRef]
85. Babu John Mariadoss, Patriya Silpakit Tansuhaj, Nacef Mouri. 2011. Marketing capabilities and innovation-based strategies
for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management 40:8, 1305-
1318. [CrossRef]
86. Salvador Ruiz de Maya, Inés López-López, José Luis Munuera. 2011. Organic food consumption in Europe:
International segmentation based on value system differences. Ecological Economics 70:10, 1767-1775. [CrossRef]
87. Heesup Han, Li-Tzang Jane Hsu, Jin-Soo Lee, Chwen Sheu. 2011. Are lodging customers ready to go green? An examination
of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management 30:2, 345-355.
[CrossRef]
88. Katy Mullis, Minjeong Kim. 2011. Factors determining inshopping in rural US communities. International Journal of Retail
& Distribution Management 39:5, 326-345. [Abstract] [Full Text] [PDF]
89. Melissa St James, Natasa Christodoulidou. 2011. Factors influencing wine consumption in Southern California
consumers.
International Journal of Wine Business Research 23:1, 36-48. [Abstract] [Full Text] [PDF]
90. Constantinos N. Leonidou, Leonidas C. Leonidou. 2011. Research into environmental marketing/management: a
bibliographic analysis. European Journal of Marketing 45:1/2, 68-103. [Abstract] [Full Text] [PDF]
91. Hee Yeon Kim, Jae‐Eun Chung. 2011. Consumer purchase intention for organic personal care products. Journal of
Consumer
Marketing 28:1, 40-47. [Abstract] [Full Text] [PDF]
92. Bertrand Urien, William Kilbourne. 2011. Generativity and self-enhancement values in eco-friendly behavioral intentions
and environmentally responsible consumption behavior. Psychology and Marketing 28:1, 69-90. [CrossRef]
93. Dorian Litvine, Rolf Wüstenhagen. 2011. Helping “light green” consumers walk the talk: Results of a behavioural
intervention survey in the Swiss electricity market. Ecological Economics 70:3, 462-474. [CrossRef]
94. Elham Rahbar, Tan Shwu Shyan, Nabsiah Abdul Wahi. 2011. actors Influencing the Green Purchase Behavior of Penang
Environmental Volunteers. International Business Management 5:1, 38-49. [CrossRef]
95. Leonidas C. Leonidou, Constantinos N. Leonidou, Olga Kvasova. 2010. Antecedents and outcomes of consumer
environmentally friendly attitudes and behaviour. Journal of Marketing Management 26:13-14, 1319-1344. [CrossRef]
96. Ernesto López-Valeiras Sampedro, María Beatriz González Sánchez, José Carlos Yáñez López, Estefanía Rodríguez González. 2010.
The Environment as a Critical Success Factor in the Wine Industry: Implications for Management Control Systems. Journal
of
Wine Research 21:2-3, 179-195. [CrossRef]
97. Joanne R. Smith, Shuang Liu, Peter Liesch, Cindy Callois, Ren Yi, Stephanie Daly. 2010. The role of behavioral,
normative, and control beliefs in the consumption of Australian products and services by Chinese consumers. Australasian
Marketing Journal (AMJ) 18:4, 206-213. [CrossRef]
98. Yunhi Kim, Heesup Han. 2010. Intention to pay conventional-hotel prices at a green hotel – a modification of the theory
of planned behavior. Journal of Sustainable Tourism 18:8, 997-1014. [CrossRef]
99. Lutz Sommer. 2010. Internationalization processes of small- and medium-sized enterprises—a matter of attitude?. Journal
of
International Entrepreneurship 8:3, 288-317. [CrossRef]
100. Jin-Soo Lee, Li-Tzang (Jane) Hsu, Heesup Han, Yunhi Kim. 2010. Understanding how consumers view green hotels: how
a hotel's green image can influence behavioural intentions. Journal of Sustainable Tourism 18:7, 901-914. [CrossRef]
101. Heesup Han, Li-Tzang (Jane) Hsu, Chwen Sheu. 2010. Application of the Theory of Planned Behavior to green hotel
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
choice: Testing the effect of environmental friendly activities. Tourism Management 31:3, 325-334. [CrossRef]
102. Yu-Shan Chen. 2010. The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust.
Journal of Business Ethics 93:2, 307-319. [CrossRef]
103. Samantha Smith, Angela Paladino. 2010. Eating clean and green? Investigating consumer motivations towards the purchase
of organic food. Australasian Marketing Journal (AMJ) 18:2, 93-104. [CrossRef]
104. Gonzalo Díaz Meneses. 2010. Refuting fear in heuristics and in recycling promotion. Journal of Business Research 63:2, 104-
110. [CrossRef]
105. Mitchell R. Ness, Mitchell Ness, Mary Brennan, Elizabeth Oughton, Christopher Ritson, Eric Ruto. 2010. Modelling
consumer behavioural intentions towards food with implications for marketing quality low-input and organic food. Food
Quality and Preference 21:1, 100-111. [CrossRef]
106. Barbara Böck. 2009. <i>Proverbs</i> 30:18-19 in the Light of Ancient Mesopotamian Cuneiform Texts. Sefarad 69:2, 263-
279. [CrossRef]
107. Heesup Han, Li-Tzang (Jane) Hsu, Jin-Soo Lee. 2009. Empirical investigation of the roles of attitudes toward green
behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal
of Hospitality Management 28:4, 519-528. [CrossRef]
108. Adam Lindgreen, Martin Hingley, Sharyn Rundle‐Thiele. 2009. Bridging the gap between claimed and actual behaviour.
Qualitative Market Research: An International Journal 12:3, 295-306. [Abstract] [Full Text] [PDF]
109. Suddin Lada, Geoffrey Harvey Tanakinjal, Hanudin Amin. 2009. Predicting intention to choose halal products using theory
of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management 2:1, 66-76. [Abstract] [Full
Text] [PDF]
110. Louise R. Morgan, Grete Birtwistle. 2009. An investigation of young fashion consumers' disposal habits. International
Journal of Consumer Studies 33:2, 190-198. [CrossRef]
111. Seonaidh McDonald, Caroline Oates, Maree Thyne, Panayiota Alevizou, Leigh-Ann McMorland. 2009. Comparing
sustainable consumption patterns across product sectors. International Journal of Consumer Studies 33:2, 137-145. [CrossRef]
112. Katja Soyez, Stefan Hoffmann, Stefan Wünschmann, Katja Gelbrich. 2009. Proenvironmental Value Orientation Across
Cultures.
Social Psychology 40, 222-233. [CrossRef]
113. Berenice Maldonado-Hernández, Eva Conraud-Koellner, Luis Arturo Rivas-Tovar. 2008. Evaluation of the programs
of environmental marketing in the Metropolitan Zone of the city of Mexico. International Review on Public and Nonprofit
Marketing
5:2, 141-166. [CrossRef]
114. Ari Paloviita, Pentti Järvi. 2008. Environmental value chain management of laundry detergents in the use phase.
International
Journal of Consumer Studies 32:6, 607-612. [CrossRef]
115. David J. Hagenbuch, Michael D. Wiese, Jennifer J. Dose, Michael L. Bruce. 2008. Understanding Satisfied and
Affectively
Committed Clients' Lack of Referral Intent. Services Marketing Quarterly 29:3, 24-74. [CrossRef]
116. George N. Lodorfos, June Dennis. 2008. Consumers’ Intent: In the Organic Food Market. Journal of Food Products
Marketing
14:2, 17-38. [CrossRef]
117. Nina Michaelidou, Louise M. Hassan. 2008. The role of health consciousness, food safety concern and ethical identity on
attitudes and intentions towards organic food. International Journal of Consumer Studies 32:2, 163-170. [CrossRef]
118. Mario Mazzocchi, Alexandra Lobb, W. Bruce Traill, Alessio Cavicchi. 2008. Food Scares and Trust: A European Study.
Journal of Agricultural Economics 59:1, 2-24. [CrossRef]
119. Ann Marie FioreThe shopping experience 629-648. [CrossRef]
120. Joanne R. Smith, Deborah J. Terry, Antony S. R. Manstead, Winnifred R. Louis, Diana Kotterman, Jacqueline Wolfs.
2007.
Interaction Effects in the Theory of Planned Behavior: The Interplay of Self-Identity and Past Behavior. Journal of Applied
Social
Psychology 37:11, 2726-2750. [CrossRef]
121. Adriana Budeanu. 2007. Sustainable tourist behaviour ? a discussion of opportunities for change. International Journal of
Consumer
Studies 31:5, 499-508. [CrossRef]
122. L. Zaibet, S. Rezgui, O. Bouicha, A. Daaloul. 2007. On Farm Durum-Wheat Derived Products. Journal of Food Products
Marketing
13:3, 61-78. [CrossRef]
123. Adam Faiers, Matt Cook, Charles Neame. 2007. Towards a contemporary approach for understanding consumer behaviour in
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)
the context of domestic energy use. Energy Policy 35:8, 4381-4390. [CrossRef]
124. Andreas Chatzidakis, Sally Hibbert, Andrew P. Smith. 2007. Why People Don’t Take their Concerns about Fair Trade to
the
Supermarket: The Role of Neutralisation. Journal of Business Ethics 74:1, 89-100. [CrossRef]
125. Alexandra E. Lobb, Mario Mazzocchi. 2007. Domestically produced food: Consumer perceptions of origin, safety and the
issue of trust. Food Economics - Acta Agriculturae Scandinavica, Section C 4:1, 3-12. [CrossRef]
126. G. Birtwistle, C.M. Moore. 2007. Fashion clothing – where does it all end up?. International Journal of Retail &
Distribution
Management 35:3, 210-216. [Abstract] [Full Text] [PDF]
127. A.E. Lobb, M. Mazzocchi, W.B. Traill. 2007. Modelling risk perception and trust in food safety information within the
theory of planned behaviour. Food Quality and Preference 18:2, 384-395. [CrossRef]
128. Florence de Ferran, Klaus G. Grunert. 2007. French fair trade coffee buyers’ purchasing motives: An exploratory study
using means-end chains analysis. Food Quality and Preference 18:2, 218-229. [CrossRef]
129. Emma Rex, Henrikke Baumann. 2007. Beyond ecolabels: what green marketing can learn from conventional marketing.
Journal of Cleaner Production 15:6, 567-576. [CrossRef]
130. Patrick Hartmann, Vanessa Apaolaza Ibáñez. 2006. Green value added. Marketing Intelligence & Planning 24:7, 673-680.
[Abstract] [Full Text] [PDF]
131. Shwu-Ing Wu. 2006. A comparison of the behavior of different customer clusters towards Internet bookstores. Information
& Management 43:8, 986-1001. [CrossRef]
132. Antonio Chamorro, Tomás M. Bañegil. 2006. Green marketing philosophy: a study of Spanish firms with ecolabels.
Corporate
Social Responsibility and Environmental Management 13:1, 11-24. [CrossRef]
133. Gonzalo Díaz Meneses, Asunción Beerli Palacio. 2006. Different kinds of consumer response to the reward recycling
technique:
similarities at the desired routine level. Asia Pacific Journal of Marketing and Logistics 18:1, 43-60. [Abstract] [Full Text] [PDF]
134. Anssi Tarkiainen, Sanna Sundqvist. 2005. Subjective norms, attitudes and intentions of Finnish consumers in buying
organic food. British Food Journal 107:11, 808-822. [Abstract] [Full Text] [PDF]
135. Charles Blankson, Julian Ming‐Sung Cheng. 2005. Have small businesses adopted the market orientation concept? The case
of small businesses in Michigan. Journal of Business & Industrial Marketing 20:6, 317-330. [Abstract] [Full Text] [PDF]
136. Stephen Wearing, Matthew McDonald, Jess Ponting. 2005. Building a Decommodified Research Paradigm in Tourism:
The
Contribution of NGOs. Journal of Sustainable Tourism 13:5, 424-439. [CrossRef]
137. Mark Cleveland, Maria Kalamas, Michel Laroche. 2005. Shades of green: linking environmental locus of control and pro‐
environmental behaviors. Journal of Consumer Marketing 22:4, 198-212. [Abstract] [Full Text] [PDF]
138. Patrick Hartmann, Vanessa Apaolaza Ibáñez, F. Javier Forcada Sainz. 2005. Green branding effects on attitude: functional
versus emotional positioning strategies. Marketing Intelligence & Planning 23:1, 9-29. [Abstract] [Full Text] [PDF]
139. M. McCarthy, S. O'Reilly, L. Cotter, M. de Boer. 2004. Factors influencing consumption of pork and poultry in the Irish
market.
Appetite 43:1, 19-28. [CrossRef]
140. Michael Getzner, Sonja Grabner‐Kräuter. 2004. Consumer preferences and marketing strategies for “green shares”.
International
Journal of Bank Marketing 22:4, 260-278. [Abstract] [Full Text] [PDF]
141. Gonzalo DíaznMeneses, Asunción Beerli Palacio. 2004. La jerarquía de efectos clísica de alta involucraciín para la
comprensión de la conducta de reciclaje considerando los valores de los consumidores. International Review on Public and
Nonprofit Marketing
1:1, 89-109. [CrossRef]
142. George B. Cunningham, Hyungil Kwon. 2003. The Theory of Planned Behaviour and Intentions to Attend a Sport Event.
Sport
Management Review 6:2, 127-145. [CrossRef]
143. Carmen Tanner, Sybille W�lfing Kast. 2003. Promoting sustainable consumption: Determinants of green purchases by
Swiss
consumers. Psychology and Marketing 20:10, 883-902. [CrossRef]
144. Ian H. Rowlands, Daniel Scott, Paul Parker. 2003. Consumers and green electricity: profiling potential purchasers. Business
Strategy and the Environment 12:1, 36-48. [CrossRef]
145. Ian H. Rowlands, Paul Parker, Daniel Scott. 2002. Consumer perceptions of “green power”. Journal of Consumer Marketing
19:2,
112-129. [Abstract] [Full Text] [PDF]
146. The Role of Environmental Innovation Strategy in Reinforcing the Impact of Green Managerial Practices on
Competitive
Downloaded by Vienna University Library At 13:26 08 January 2015 (PT)