Cognitive information

processing theory
(Atkinson&Shiffrin)

Cognitive information
processing theory

Often referred to as simply "information

processing". Information processing theory
focus on how people encode information to
be learned and relate it to knowledge in
memory, store new knowledge in memory
and retrieve it as needed.
RICHARD C. ATKINSON

AMERICAN PROFESSOR OF
PSYCHOLOGY AND
COGNITIVE SCIENCE AND AN
ACADEMIC ADMISTRATOR.

MARCH 19, 1929

RICHARD SHIFFRIN

AMERICAN PSYCHOLOGIST,
PROFESSOR OF COGNITIVE
SCIENCE IN THE
DEPARTMENT OF
PSYCHOLOGICAL AND BRAIN
SCIENCES AT INDIANA
UNIVERSITY,BLOOMINGTON.

MARCH 13, 1942



They proposed that memory consisted of

three stores: a sensory register , short
term memory(STM) and long term
memory(LTM).
 SENSORY REGISTER
WHEN AN ENVIRONMENTAL STIMULUS IS DETECTED BY THE
SENSES, IT IS BRIEFLY AVAILABLE IN WHAT ATKINSON AND
SHIFFRIN CALLED THE SENSORY REGISTERS. THE SENSORY
REGISTERS DO NOT PROCESS THE INFORMATION CARRIED BY
THE STIMULUS , BUT RATHER DETECT AND HOLD THAT
INFORMATION FOR USE IN SHORT TERM MEMORY.
a) INABILITY ICONIC MEMORY
ICONIC MEMORY, WHICH IS ASSOCIATED WITHBTHE VISUAL
SYSTEM,IS PERHAPS THE MOST RESEARCHED OF THE
SENSORY REGISTERS. ICONIC MEMORY IS ONLY LIMITED TO
FIELD OF VISION.

b) ECHOIC MEMORY
ECHOIC MEMORY REFERS TO INFORMATION THAT IS
REGISTERED BY THE AUDITORY SYSTEM. ECHOIC MEMORY ONLY
HOLDS SUPERFICIAL ASPECTS OF SOUND AND IT HAS A NEARLY
LIMITLESS CAPACITY.
 SHORT TERM MEMORY
WHILE MUCH OF THE INFORMATION IN SENSORY MEMORY
DECAYS AND IS FORGOTTEN, SOME IS ATTENDED TO. THE
INFORMATION THAT IS ATTENDED TRANSFERRED TO THE
SHORT TERM STORE.
 a) DURATION
AS WITH SENSORY MEMORY,THE INFORMATION THAT ENTERS
SHORT TERM MEMORY DECAYS AND IS LOST, BUT THE
INFORMATION IN SHORT TERM MEMORY HAS A LONGER
DURATION

b) CAPACITY
THERE IS A LIMIT TO THE AMOUNT OF INFORMATION THAT
CAN BE HELD IN THE SHORT TERM STORE.
 LONG TERM MEMORY
THE LONG TERM MEMORY IS A MORE OR LESS PERMANENT
STORE. INFORMATION THAT IS STORED HERE CAN BE
"COPIED" AND TRANSFERRED TO THE SHORT TERM STORE
WHERE IT CAN BE ATTENDED TO AND MANIPULATED.
a) CAPACITY AND DURATION
IN THIS MODEL, AS WITH MOST MODEL OF MEMORY, LON
TERM MEMORY IS ASSUMEDTO BE NEARLY LIMITLESS IN ITS
DURATION AND CAPACITY.
 Thank you for listening ♥️

Huet, Kyna Rose S

Bsed - Filipino