How to produce

your own podcast

@jayclouse
Hey !
I’m Jay Clouse
Lately, I’ve been:

Ø Hosting Creative Elements

Ø Building Freelancing School
Ø Working with clients through Unreal Collective
Ø Creating courses for Linkedin Learning & Lynda.com.

@jayclouse
Podcasting is awesome.

@jayclouse
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…but that’s because of upside.

@jayclouse
Ø154 episodes
Ø~126K downloads
ØPublishing for 2+ years

@jayclouse
…and also the Podglomerate

@jayclouse
@jayclouse
Podcasting is a lot of work.

@jayclouse
So before we dive into the
nitty gritty, production work…

@jayclouse
Why start a podcast?

@jayclouse
 1

It’s the best networking hack

I’ve ever found

@jayclouse
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 2
It forces you to be a
better speaker

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It helps you create a
habit of publishing 3

@jayclouse
Creating anything is like
Making your own lottery ticket
4

@jayclouse
What if it goes REALLY well??

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@jayclouse
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So much potential!!!

@jayclouse
…but this isn’t a
get rich quick scheme.

@jayclouse
1,000,000+
active podcasts

@jayclouse
…so if you’re going to do it,
you’ll need to stand out.

@jayclouse
Questions to ask yourself

@jayclouse
 1

What’s the point?

@jayclouse
What’s the point? 1
Ø What is YOUR goal in doing a podcast?

Ø WHO is this show for?

Ø WHAT does it do for them?

Ø Is that already being done for them ELSEWHERE?

Ø Educational or entertaining?

…it’s harder to compete with entertainers!

@jayclouse
 2
What is the format?

@jayclouse
What is the format?

Ø Will you have a cohost?

2
Ø Will you interview guests?

Ø Any specific segments?

Ø What is your target episode length?

@jayclouse
26.6 minutes
average commute time

@jayclouse
What is the format?

Ø Will you have a cohost?

2
Ø Will you interview guests?

Ø Any specific segments?

Ø What is your target episode length?

Ø How often will you publish?

…shorter podcasts win out!

@jayclouse
Interviewing guests

@jayclouse
The quality of your guests
determines the quality
of your show.

@jayclouse
Ask yourself:

Ø Do they have a strong understanding of the topic?

Ø Are they able to articulate their perspective well?

Ø Are they easy to listen to?

@jayclouse
And also:

Ø Does this guest have name recognition within my audience?

Ø Does this guest have the ability to bring their own audience to my show?

@jayclouse
Booking guests

Ø Reach high!

Ø Your existing guest list determines your future guest list.

Ø Try and find an introduction wherever possible

Ø Let them know:

Ø Why you’re reaching out
Ø A SHORT pitch of the show
Ø How much time you need
Ø What they need to do to prepare

Ø Give them a generous window for recording

@jayclouse
Interview tips

Ø Do your homework
Ø Listen to other interviews
Ø Let the guest know what to expect before you record
Ø Ask thoughtful, unique questions
Ø Build an intensity arc
Ø Constrain your interview window for shorter shows
Ø Prepare questions, but follow conversation
Ø Ask for introductions
Ø The best part is after the interview

…be a memorable interviewer!

@jayclouse
OK, so about that gear

@jayclouse
In person recording

Ø Zoom H6 ($250-$350)
Ø Shure SM58 ($99/ea)
Ø Mic stands ($12.99/ea)
Ø SD cards
Ø AA batteries

@jayclouse
@jayclouse
Remote recording

Ø Yeti by Blue Microphones ($130)

Ø Foam topper or pop filter
Ø Squadcast.fm
Ø …that’s it!

Ø Zencastr
Ø Zoom
Ø Shure SM7B ($399)
Ø Focusrite Scarlett 8i6 ($269.99)

@jayclouse
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Workflow

@jayclouse
 1

Step 1: Identify guests

@jayclouse
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Airtable

Ø Database of potential Podcast guests

Ø Schedule publication dates

Ø Manage the entire process workflow

Ø Sign up for Airtable

@jayclouse
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 2
Step 2: Reach out to guests

@jayclouse
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Step 3: Schedule via Calendly 3

@jayclouse
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Step 4: Prepare for interview

@jayclouse
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Step 5: Interview in Squadcast

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 6

Step 6: Save the files (DropBox)

@jayclouse
 7
Step 7: Audio engineer mixes
the interview

@jayclouse
Step 8: Create a rough
transcript in Otter.ai 8

@jayclouse
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Step 9: Edit and record
Voice Over in GarageBand
9

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Step 10: Script + record intro/outro

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Step 11: Back to my engineer!

@jayclouse
 12
Step 12: Final review + edits

@jayclouse
Step 13: Upload to the host 13

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Sign up for Transistor @jayclouse
Step 14: Reupload to Otter for
a VA to finish the transcript
14

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Step 15: Build the webpage

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Step 16: Build the audiograms

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Sign up for Wavve @jayclouse
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Step 17: Publish!!

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Step 18: Email the guest 18

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Step 19: Market the thing

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Step 20: Start it all over again.

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@jayclouse
Seems like a lot, right?

@jayclouse
I wouldn’t do it if I didn’t love it.

@jayclouse
Conclusion

@jayclouse
Conclusion

Ø Podcasting is a tremendous tool for networking and publishing

Ø If you take it seriously, it can even be successful monetarily

Ø Taking it seriously is a lot of work

Ø That work begins from even THINKING about the show

Ø Take your production quality seriously from the beginning

Ø Consider doing bi-weekly and/or seasonal shows

@jayclouse
 Stay connected

Ø Go to jayclouse.com/fieldtrip

Ø All the slides + resources we talked ab

Ø Connect with me @jayclouse on Twitter and Instagram

Ø Check out Creative Elements

Ø jayclouse.com/podcast

Ø Email jay@jayclouse.com with any questions

@jayclouse
Questions?

@jayclouse
 Stay connected

Ø Go to jayclouse.com/fieldtrip

Ø All the slides + resources we talked ab

Ø Connect with me @jayclouse on Twitter and

Instagram

Ø Check out Creative Elements

Ø jayclouse.com/podcast

Ø Email jay@jayclouse.com with any questions

@jayclouse