Professional Documents
Culture Documents
MANAGEMENT : The activities associated with SATISFACTION : pleasure after achieving sth.
running a company, such as controlling, leading,
monitoring, organizing, planning, putting in order
human, natural, financial resources.
RESPONSABILITY: duty Initiative: first step
VALUED : to feel important MOTIVATION : enthusiasm
MORALE : mood WELL-BEING
SUBORDINATES : people working under sb. SUPERVISION : the way you are managed.
AUTHORITARIAN IMPOSED
CONSOLIDATION : the combination of THEORY X : the idea that people dislike work and
assets, liabilities and other financial items of two or will do everything they can to avoid it.
more entities into one.
THEORY Y : Everyone has the potential to find
satisfaction in work.
MANAGEMENT STYLES 2 :
-HYGIENE FACTORS : that lead to disatisfaction such as supervision, irresponsability,
policy, working conditions, salary, peer relationships, security.
-EMPOWEREMENT :
WORKAHOLIC : who think a little except work. QUALITY OF LIFE : less commuting, more time
with families.
MANAGING TALENTS :
TALENTS : special skills and abilities CORECOMPETENT : people with resources and skills that
in fields and activities. distinguish a firm.
VIRTUAL ORGANISATION : SUITS : the buiseness people who are permanent and who bring
whose members are geographically apart, the teams together for each project.
working by technology.
WHAT IS QUALITY ?
QUALITY : the degree to which a commodity meets Quality system : a structure for managing the
the requirements of the customer at the start of its life. quality of the out put of a manufacturer.
Quality management : the planning organisation, Quality service : An assessment of how well a
direction and control of all quality assurance activities. delivered service conforms to the client’s expectations.
Conformity to specification : the degree to Satisfying customer needs : keeping customers
which a good or service meets certain design standards happy .
determined by the producer .
Accuracy : the fact of being exact or correct Tolerance : The variation or deviation from a
QUALITY STANDARDS :
QUALITY STANDARDS : a system for THE ROLE OF TOP MANAGEMENT :
ensuring the maintenance of proper standards in top managers have to be seen to be involved in quality.
manufactured goods.
STATUTORY AND REGULATORY MESURABLE OBJECTIVES : we have to be
REQUIREMENTS : for example, a car has to able to measure quality and by how much it is
respect environment and pay attention to safety laws. improving.
RESOURCE MANAGEMENT : how we MONITORING CUSTOMER
manage the inputs to our products. SATISFACTION : customers are the judges of
quality and we have to improve the score they give us.
TRAINING EFFECTIVENESS : we have to CONTINUAL IMPROVEMENT : 100% of
measure how effective our staff is in terms of our future quality is never achieved, there is always more to reach.
profitability.
ISO 9000 : a set of international standards on quality ISO 14000 : family of standards which provides
management developed to help companies to be practical tools for companies and organizations of all
implemented to maintain an efficient quality system. kinds to manage their environmental responsibilities. It
helps to minimize how the operations may negatively
INNOVATION :
INNOVATION: the process of translating an idea TO FOSTER: to promote the growth or development
or invention into good or service that creates value or of sth.
for which customers will pay.
Bureaucratic : Relating to a system of BUSUINESS VENTURE : Start-up entity
government in which most of the important decisions developed with the intent of profiting financially.
are taken by state officials rather than by elected
representatives.
ENTREPRENEURSHIP : the process of SKUNKWORK : a group of people who, in order to
designing, launching and running a new business, achieve unusual results, work on a project in a way that is
which typically begins as a small business, such as outside the usual rules.
a startup company, offering a product, process or
service for sale or hire.
DEVELOPMENT PROCES : System of PIONNERS
defined steps and tasks such as strategy, organization,
concept generation, marketing plan creation,
evaluation, and commercialization of a new product.
FOLLOWERS SHAKEOUT : a situation in
which people lose their jobs,
or companies stop doing business, because
of economic difficulties.
CONSOLIDATION : The combining of
separate companies, functional areas, or product lines,
into a single one.
-THE FOUR Ps :
PRODUCT : deciding which products and or services to sell.
PRICE : setting prices that are attractive for the customers and profitable for the company.
PLACES : finding channels and outlets to distribute the products.
PROMOTION : all the activities used to support the product.
-THE FOUR Cs :
CUSTOMER SOLUTION : the product itself is a the solution of customers’ needs.
CUSTOMER COST : the price paid by the customer for the product.
CONVENIENCE : distributing the products in the most convenient way for the customers.
COMMUNICATION WITH THE CUSTOMER : it’s a double sens
communication, in which the company promotes its product and the customer gives clearly his feedback.
MARKETING : A social and managerial process MARKETING MIX: a crucial tool to help
whereby individuals and groups obtain what they need understand what the product or service can offer and
and want through creating and exchanging products and how to plan for a successful product offering.
value with others.
MARKET TARGETING : The process of Products :the goods and services a company offers. It
evaluating each market segment's attractiveness and is included in the marketing mix because it is what the
selecting one or more segments to enter company is selling.
S.W.O.T. : Strength, Weaknesses, Opportunities, TARGET MARKET : A set of buyers sharing
Threats common needs or characteristics that the company
decides to serve
TO LAUNCH: to introduce a new product, with CONCENTRATED MARKETING : The
publicity strategy of focusing on a single, easily defined,
profitable market segment
MARKETING MANAGEMENT : The EXCHANGE : The act of obtaining a desired
analysis, planning, implementation, and control of object from someone by offering something in return.
programs designed to create, build, and maintain
beneficial exchanges with target buyers for the purpose
of achieving organizational objectives.
Superstores : Stores that go well beyond TRANSACTION : A trade between two parties
combination stores by carrying such nonfood items as that involves at least two things of value, agreed-upon
garden supplies, alcoholic beverages, books, conditions, a time of agreement, and a place of
housewares, and hardware agreement.
LABEL : small piece of paper, metal etc on a product CUSTOMER FOCUS : The orientation of an
CUSTOMER SATISFACTION :
CUSTOMER SATISFACTION : when CUSTOMER DELIGHT : when customers are
customers are happy with your products. EXTREMELY happy with your products.
CUSTOMER ALLEGIANCE/LOYALTY : CUSTOMER DISSATISFACTION
when customers continue buying from you.
CUSTOMER DEFECTION : when customers CUSTOMER RETENTION : the activities and
stop buying from you. actions companies and organizations take to reduce the
number of customer defections.
CUSTOMER BASE : The clients to whom a LOST CUSTOMER ANALYSIS :
business sells products and services. The customer base examination of the reasons why
is a relatively broad number of customers, with a particular customers have stopped buying a
smaller section of the base being comprised of repeat company's products or services:
customers.
WORD OF MOUTH MARKETING : Oral TO EXCEED/TO FALL BELOW : to go
or written recommendation by a satisfied customer to beyond the limits of sth.
the prospective customers of a good or service.
CHURN : Attrition or turnover of customers of a
business or users of a service. Actually, Your churn rate
is the amount of customers who cut ties with your
service or company during a given time period.