Advanced Mobile Marketing

Section 12—Careers in Mobile Marketing

Lesson 1—Mobile Marketing Opportunities
Start early with mobile development efforts to be a pioneer.

Know the ways to access jobs that are inaccessible.

Know the ways to become a mobile marketer.

 Mobile Marketing Career Opportunities

A career in mobile marketing is appealing

for the following reasons:
• Increased demand for mobile marketing
expertise
• Increased job opportunities from
advertisers as well as from product
sellers
• Increased growth in the mobile industry
 Evolution of Mobile Marketing Jobs

Mobile marketing jobs have evolved since 2004, from implementing basic search
applications to more advanced requirements today.
 Entities in the Mobile Ecosystem

In the mobile ecosystem, career opportunities come from:

 Opportunities with Mobile Operators

• Influencing data presentation on mobile

screens
• Creating marketing campaigns
• Working with innovative technologies
• Working on Customer Relationship
Management (CRM)
• Creating enriched and personalized
experiences for users
 Opportunities with Handset Manufacturers

• Working with leading manufacturers such

as Samsung, Apple, Google, Microsoft, and
Motorola
• Working on technology to help handset
manufacturers become more competitive
Opportunities with Software Companies
 Opportunities with Mobile Providers

Working with companies that Working with companies

provide technology and services that deal exclusively in
that enable mobile marketing mobile advertising
Opportunities with Traditional Agencies

• Mobile specialists are required by traditional

marketing agencies.

• Mobile-related skills are expected from everyone

in the marketing field.
 Opportunities with Digital Agencies

People who possess advanced mobile-related skills have

several opportunities in digital agencies.
 Opportunities in the Corporate World

The corporate world has several companies and leaders charting the future of
opportunities in mobile marketing. Some examples are:
Mobile Marketing Job Listings

Some of the expected places are:

 Expand Your Knowledge on Mobile Marketing

• Attend mobile-related conferences

• Interact with recruiters and other personnel at
conferences
• Attend Mobile Marketing Association events
• Join Mobile Marketing Forums
• Attend Crossover Marketing Events such as:
o Direct Marketing Association’s National Conference
o AdTech
 Mobile Marketing Skill Requirements

Some of the required skills include:

• Creativity
• Analytics acumen
• Project Management
• Vision
• Team-spirit

You can also increase your professional value by:

• Staying abreast of trends

• Specializing in a particular skill
• Demonstrating flexibility in roles
 Deciding Your Career Path

Recognize your passion.

Identify your skills and Unique Selling Points.

Start experimenting early with mobile marketing efforts to gain an edge over others.

You can attend mobile-related conferences, Mobile Marketing Association events,

and interact with recruiters and other personnel.

One needs to be creative and possess analytical and management skills to

become a mobile marketer.
QUIZ
Which of the following is NOT an element in the mobile hiring ecosystem?
1

a. Ad agencies

b. Mobile operators

c. Mobile users

d. Technology providers
QUIZ
Which of the following is a good place to find mobile career listings?
2

a. LinkedIn

b. Mobile Marketing Association

c. Trade publications

d. All of the above

QUIZ
Which of the following is NOT a skill required in mobile marketing?
3

a. Flexibility

b. Creativity

c. Building a mobile device

d. Analytics acumen
QUIZ
What is a downside in working with handset manufacturers?
4

a. There is no downside

b. All companies are slow to innovate

c. Change happens often

d. You often work individually

Thank You