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The time has come…
If you’re feeling stuck in your dull, ineffective gym and diet routine, and you’re
ready to focus on building a wellness routine that is not only effective in the short
term, but will stand the test of time… these commandments are for you.
In this guide, you’ll discover the 30 beginner tips you absolutely must consider if
you are ever going to build a wellness routine that consistently burns fat and
packs on muscle.
>> This is for you if you’re ready to put in the hard work and dedication to break
through your barriers, get off the “dieting hamster wheel” and really prove to
yourself that you can build the body of your dreams.
B. DECOSTA
I HELP BUSY, EVERYDAY PEOPLE
BUILD THE BODIES OF THEIR
DREAMS BY BUILDING A
WELLNESS ROUTINE TO STAND
THE TEST OF TIME AND
FIT ANY SCHEDULE.
After many years of balancing a magazine cover physique and the demanding corporate career as an
Accountant, I’ve successfully helped hundreds of other busy working professionals do the same.
If I'm going to be BRUTALLY honest... my fitness journey began when I was 16 years old when a girl named
Mary turned around on my ride home from high school, looked at me, and said "God, you're so fucking
ugly!" This comment from Mary was the breaking point for me.
I decided to take a Fitness & Conditioning class. At the time, I was a skinny runner and soccer player with
0 confidence, and I knew absolutely nothing about the benefits of strength training. Learning the basics
of lifting weights in this class was the start of my journey.
Along my fitness journey in college, I also gathered misinformation online and developed a severe eating
disorder - Bulimia Nervosa. Through my deep struggles, this is where my passion for fitness really grew.
After graduating college and joining the corporate 9-to-5 grind, it became very clear to me that there is a
global health epidemic. Throughout my time working 80+ hour weeks for several different companies
over a 5 year period, I realized many of my coworkers were overweight, unhappy, and oblivious to how
their daily habits and weekly routines were sabotaging their health and happiness.
Today, I’m the creator of #SHREDDED FOR LIFE™, which is my personalized 1-on-1 coaching system I use
to help busy working professionals lose fat, gain muscle, and completely transform their bodies.
›› PATH TO SUCCESS…
NICK IS A PROJECT
COORDINATOR
IN THE CITY OF PITT
SBURGH. HIS
SCHEDULE… NUTS. N
ICK ADOPTED
THE SHREDDED CEO
MENTALITY
TAUGHT IN THE #SH
REDDED FOR
LIFE™ PROGRAM… A
ND CHANGED
HIS LIFE.
IS A SHREDDED CEO?
AND WHY
A SHREDDED CEO IS ANYBODY WHO ASPIRES TO BE THE BOSS OF THEIR OWN LIFE.
› MOST PEOPLE DON’T WANT TO TAKE THE HARD ROUTE.
They’re driven by security
and comfort. They’re afraid to access the best version of their life and their reality. They
want to AVOID risk.
Yet, the riskiest thing you can ever do is not live up to your fullest potential and not seek
out your best reality.
Every busy working professional should strive to build a rockstar body. It’s not about the
bragging rights. It’s not about the attention. It’s not even about the upgraded lifestyle.
To live in a world where you own your commanding presence and have the influence
you desire.
WITHOUT BEING DRAMATIC… MUCH OF WHAT YOU THINK IS CORRECT… IS HURTING YOU.
IF YOUR BELIEF PATTERNS ARE BASED ON BROSCIENCE, YOU’RE A HOUSE OF CARDS READY TO
FALL.
LIVING, BREATHING, THRIVING #FITCEOS BUSIER THAN YOU ARE ACHIEVING THIS RIGHT NOW.
JOKES ASIDE, THIS IS ABOUT WAY MORE THAN A PHYSIQUE. AND YOU KNOW IT IS.
I get it…
But, even if this non-stop lifestyle may prevent you from hitting the gym as often as you should,
you shouldn’t sacrifice your health for your paycheck just yet.
When I decided to lose fat and gain muscle, I worked full-time in an office where I sat at a desk for 50-
80 hours each week. I also took night classes to complete my Certified Public Accountant certification.
Monday through Friday, I'd leave my house at 5 a.m. and not return until after 10 at night.
Obviously, my schedule was a challenge, but I knew if I started to make excuses, I'd never lose the fat, so
I toughened up and created a fail-proof plan that helped me drop more than 20 pounds of fat and gain
over 40 pounds of muscle.
Just as you would with meetings at the office or at a client site, treat these workouts
like appointments that you cannot miss. Seeing my work week all laid out with
plenty of time for exercise helped me to stick to my plan.
Every Sunday, my most dedicated clients sit down and plan a week’s
worth of quick, travel-friendly lunches. Brown-bagging what they ate
during the day means they have more control over how many calories
they consume. Lunch could be leftovers from the previous night's dinner
or a turkey sandwich on whole wheat bread with veggies and honey
mustard.
Planning lunch ahead of time helps clients stick with healthy options
instead of buying a greasy slice of pizza nearby. Plus, once they buy the
food and have it readily available in their kitchen, they had no excuse for
not packing a nutritious lunch.
6.
foods at work
It’s important to keep a number of non-perishable, healthy breakfast
options in your work desk.
7.
If you get sick of eating oatmeal, you can bring a different kind of
fruit or a container of yogurt and mix in the same ingredients.
While I would never have a client cut out alcohol against their wishes, I encourage
clients to pay close attention (ex. implementing a “one drink rule”). Personally, happy
hour was what got me in trouble with my weight in the first place (hello, beer and
nachos!), so I knew I needed to treat these outings differently if I wanted to look lean
and fill out my sleeves. (I also didn't want to be the guy on a diet sipping seltzer
water!)
My go-to drink was Jameson on the rocks because I knew I'd savor and
sip it slowly. Choosing the drink that took me the longest to consume
saved me calories because I passed on a second round, and usually at
that point most people were heading home.
Instead of looking at your whole day as a success or failure, consider every decision
.
you make a chance to do something healthy. Just because you skipped the gym
doesn't mean you shouldn't watch your calorie intake for the rest of the day, for
example. (In fact, it means the exact opposite.)
.
You don't need to cook your own food or even eat different food to
lose weight. "You just need to eat less, and eating less doesn't take more time or
cost more money." Most people need to consume 500 calories LESS than their
maintenance calories if they want to drop pounds in a healthy and sustainable way—
and for a lot of people, eating appropriate portion sizes, skipping dessert, or not
going back for seconds is one of the easiest ways to reduce their total calorie intake.
If you’d like to calculate your maintenance calories, you can click here.
This may seem counterintuitive after advice to eat less overall, but busy
people especially may need to space out their calories more
throughout the day. That's because going more than four or five hours
without refueling can slow metabolism, affect hormones and insulin
levels, and contribute to unhealthy food choices when you do finally sit
down to eat.
As I tell my clients in the #SHREDDED FOR LIFE™ Program, the issue is not necessarily
overeating, but eating patterns that have become so erratic—once has a cup of
coffee in the morning and then no real food until late afternoon. They key is to avoid
that and keep a consistent schedule, whether that's three meals a day and a couple of
snacks, or five mini meals.
15. movement.
Setting aside time for a 30- or 60-minute workout is ideal, but you can burn a lot of
calories in not-so-ideal workout situations, too. In fact, there's nothing wrong with
breaking up your 150 recommended minutes of weekly moderate exercise into short
bursts throughout your day. If you can fit in 10 minutes in the morning, 10 minutes at
lunch, and 10 minutes at night, and you can do that five days a week, you're there.
Whether it's leaving the cheese off a hamburger or switching from mayo
to honey mustard, there are so many little things you can do and so
many little swaps you can make over the course of a day that can add up
and save you calories without costing you any extra time. Think about
your daily beverages too, not just your solid foods. Switching from
soda to seltzer water with lemon (or even to diet soda), or using less
sugar in your coffee, for example, can save you several pounds a year.
Standing while you work may not be an option, especially if you use a computer and
your office doesn't offer a standing-desk setup. Instead, consider other times during
your day you might be able to get up off your butt: your morning train ride, staff
meetings, an evening phone call with your sister, or while you unwind after dinner in
front of the TV.
If you're trying to change your behavior and lose weight by eating less and moving
more, you will be more likely to achieve that if you are getting the proper amount of
sleep. Sell yourself short and you may lack the energy needed to complete your
workouts; even worse, you'll crave sugary and fatty foods that will help you stay awake,
but will wreak havoc on your waistline. Get your 7-8 hours!
As I tell my clients, just because you can’t fit in a full hour’s gym session doesn’t
mean you can throw in the towel completely. You need to make sure that every
minute counts. Full-body blitz workouts and high-intensity interval training will
harness the power of EPOC to leave you burning all day long.
With low intensity steady-state exercise like running, the clock stops when you
stop. HIIT will spike your metabolic rate, so even after you leave the gym your
body will be burning fat because your metabolism is still working. Simple full-
body movements like kettlebell swings at high reps will kickstart your heart, or
you could try something a bit more advanced like this brutal barbell complex.
Or you could buy a rotisserie chicken—take the skin off and slice it on top of a
salad, or buy frozen vegetables to serve with it. (Keep in mind that rotisserie
chickens can be high in sodium, so cut back your intake from other
sources.) On nights when even that's not an option, you still have choices about
where you eat out or what prepared foods you bring home; the key is knowing
ahead of time which restaurant you'll choose and which items are healthiest, so
you're not stuck making a last-minute (bad) decision.
The type of tracker you wear on your wrist—think Fitbit, Jawbone, and Garmin Vivofit—
typically log steps taken and calories burned, and pricier models may track your heart
rate in real time. Plus, seeing the tracker on your wrist may serve as a constant
reminder to get moving. You can also log your meals with an app like MyFitnessPal,
which automatically calculates calorie totals and nutrition content for you.
27.
Apply for coaching at shreddedforlife.com
Most people still find time to go to the doctor when they're sick or get their hair done when
they need a cut, but they're not able to find a few minutes to exercise or eat well, because it
just doesn't seem as urgent. But it should be just as important, he says, in order to ward off
health problems in the future. The bottom line? If you truly can't find time to take care of
yourself, it's probably time for a change.
Your choice of brew could mean the difference between supercharged and
29.
super-sized. A cup of coffee with milk and sugar can hide 100 extra calories
compared to your black Americano. If you’re not a fan of the bitter stuff, you don’t
have to lose out on caffeine’s metabolism-boosting benefits.
The antioxidants in green tea called catechins maximize your metabolic rate, but
green tea may play a role in reversing stress. Anxiety increases your body’s
production of cortisol, a hormone that contributes to belly fat storage. Not only
does green tea chill you out – it helps you dispose of excess calories efficiently,
too.
If you’re really tight for time, condense the benefits of green tea into
a single shot of matcha, a concentrated tea that is found to
contain 137 times more catechins than normal green tea. Optimize
your mid-morning drinks run and give health another shot.
Bringing stress home with you interferes with your sleeping patterns, and
not getting enough shuteye is another unlikely weight-gain sleeper agent.
A study in the American Journal of Clinical Nutrition says when you get too
little rest, your metabolism slows down and makes it easier for your body to
store fat. A potted plant or landscape desktop background will have a
similar calming effect at home as a walk in the park does at work. Bring
outside indoors to banish your waistline woes.
After this, ensure that you are focusing on the most important
changes inside of your wellness routine.
Building your lean, beach ready body isn’t difficult, but no one said
it was easy.
If you’re already putting in some effort, and you want to get to the
body you know you deserve, the fastest way to do that is to have the
help of those who have done it before.
› STEP #1: Forget everything you know
Understand that what got you
here, will not get you there. It takes a new set of habits and beliefs to get you to
the next level.
What are the foods you’re going to be eating and in what quantities so
you see results, but that you truly enjoy, so it doesn’t feel like a diet?
Because if it feels like a diet, it won’t be sustainable, and if it’s not
sustainable, it’s pointless for you to follow it.
› STEP #3: Cultivate the mindset
If your energy levels are out of whack, if
you’re not enjoying what you’re doing, if you’re hitting a plateau in motivation…
these are things that can prevent you from getting the results you desire, even
if on paper, your strategy is perfect.
We can expand on a lean body mindset for days… weeks… months… years. If it
were possible to summarize in a few lines, I’d say: To achieve something you
haven’t achieved before, you’ll have to do something you haven’t done
before. This “doing” starts in the mind. Get yourself there.
RIGHT NOW
But let’s step back to reality for a moment and address the elephant in the
room: none of this is possible if you don’t take the first step: fixing your strategy
problem. Training and nutrition.
When you implement my customized blueprint, you become the talk of the
town in the eyes of your peers and family. It’s the fastest way I know to stop
playing small and level up your health and aesthetics.
1. 2.
Lawyers, accountants, C- Individuals who are close
Suite executives, to OR already possess the
entrepreneurs, health body of their dreams, but
care professionals., etc. want to level up their
training and nutrition
Individuals who are high
knowledge, attain a
performing on other
winner’s mindset, and
areas of life, but have yet graduate to another level
to gain control of their of accountability.
wellness routine.
Or a personal trainer in the gym who watches the clock, has a training certification
This is what allowed Nick L of Pittsburgh to gain 20lbs of muscle while shedding 10 pounds of
fat at the same time, while working crazy hours as a Project Coordinator.
This is what allowed Sherica D of Los Angeles to lose over 70lbs of fat while working as a busy
entrepreneur.
The reality is that if you’re already working out and putting forth effort, you’re likely only 3
months away from DRASTICALLY different body.
So, if you want those kinds of results, and you feel you could benefit from that kind of
mentorship, then book a call to see if my mentorship program for busy professionals, the
#SHREDDED FOR LIFE™ Program is a fit.
Me and my team are only mentoring a hand-selected group of powerful individuals through
this program for 2019. Will you be one of them?
›› BOOK A CALL HERE TO SEE IF #SHREDDED FOR LIFE™ IS A FIT TO BUILD YOUR DREAM BODY.
It’s about building powerful relationship with your training and nutrition so you can train when
you would like, how you would like, and eat whatever you want.
It’s about dedicating yourself to a routine that is actually fun for you – one that you will truly
enjoy. A system you can easily implement that will have you feeling GUILTY on the inside with
how easy it was, as others gawk at your progress and ask how you did it.
And it’s about having a rock-solid body filled with energy, vitality, power, and charisma that will
last forever and allow you to fulfill your potential and purpose in life. All the while looking like
an absolute badass.