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B E N JA M I N F I N C H A M
Cardiff University
Introduction
In this article, I present material relating to a mixed method study of bicycle
messengers in the UK conducted between 2001 and 2004. As part of the study,
I conducted an ethnography, working as a paid employee in one medium-sized
UK city, Cardiff, and one large UK city, London. The issues arising from this
ethnography are discussed in relation to other recent ethnographic research.
After introducing the research arena, the article will cover three areas. First,
I present a critical discussion of the methodological implications of conduct-
ing research in a work setting where the danger of injury to both the research
participants and the researcher are a consideration. Second, the differences
between styles of ethnography that involve danger will be examined with
DOI: 10.1177/1468794106062709
Howard and me
In September 1951, Howard Becker published a paper in the American Journal
of Sociology entitled ‘The Professional Dance Musician and his Audience’. In
it, he presented results from an 18-month participant observation-based
ethnography he had conducted, studying jazz musicians in Chicago. Being a
pianist, and having been on the jazz scene for a short while, Becker had little
trouble gaining access to members of the Chicago jazz fraternity, playing
shows, socializing with other musicians and interviewing them. My own route
into my chosen research field was similar. I had worked as a bicycle messenger
for a number of years in Cardiff prior to conducting a sociological examina-
tion of the work and workers; as with Becker this included an 18-month
participant ethnography. As a result of my familiarity with the research
setting, I had little difficulty gaining access to people and situations, particu-
larly in Cardiff, as I was to all intents and purposes an ‘insider’. However, the
research was not confined to Cardiff, and I found that during the London phase
of the study my position in the community was much more ambiguous. Cycle
messengering is not simply a form of employment for those involved. The
communities of messengers that I encountered during the study strongly
identified with a sub-culture attached to messengering and, as with Becker’s
jazz musicians, could be suspicious of people from outside their particular sub-
culture.
east of a city and a job comes in ‘picking up’ in the east and ‘dropping’ in the
north, the controller needs to know that the rider will be able to ‘cover’ this job
and then be able to receive a consecutive job ‘picking up’ in the north and
taking it elsewhere. This process will be happening for several riders at the
same time. The skill of the controller is to make sure that the whole city can
be covered at all times and that all the riders are busy at all times. Generally,
this means that riders will be kept apart, as there is no point in having two
riders covering the same area. For this reason, messengering can be quite a
lonely job as colleagues may only meet up a couple of times a day. After a while,
messengers become closely familiar with the city that they work in, creating a
mental map of the quickest routes for cycling. Most messengers are paid on a
commission-based, per-job basis. Because of this, messengers make most
money if they are carrying a number of packages at once and dropping them
off en route to other pick-ups. This is known as a ‘run’. The process of riding
to and from city centre or suburban offices, picking up and dropping off
packages is essentially the job of cycle couriers.
Despite the difference in the two cities, I found that the communities of cycle
messengers in each shared many common features. A strong theme that
emerged throughout the research was the feeling of exclusivity of the bicycle
messenger communities in both Cardiff and London. The dangerous working
environment and the subsequent cultural expressions that arose from those
working as bicycle messengers made them a marginal population in several
ways. In terms of the labour market, cycle messengers are at the periphery. It
is a low-paid, dangerous, physically demanding occupation where practically
all are employed on an individual sub-contracted basis. Many couriers engage
in activities that would be considered ‘deviant’ in sociological literature. There
is a fair amount of recreational drug use and a level of self-organization remi-
niscent of Becker’s jazz musicians, where the ‘outsiders’ are those not part of
this exclusive community, and the community itself is made up of people
outside the normative value systems of ‘conventional’ society.
As will be explained further, the choice of an ethnographic approach to
study bicycle messengers was, to a large extent, determined by the research
area. As Adler and Adler (1995: 16–7) point out, ethnography has been used
to examine the themes of employment and ‘deviance’ in particular. While
messengering is a form of ‘legitimate’ employment, it also fits descriptions of
‘deviant’ sub-cultures. As I have implied, there are similarities between the
cycle messengers in my study and the jazz musicians in Becker’s. Further to
this, there are also similarities between the messengers and Becker’s subse-
quent research subjects, marijuana users (Becker, 1963: 41–78). Becker
(1963: 8) describes ‘deviance’ as relativistic and involving ‘the infraction of
some agreed-upon rule’. It is generally agreed that the sorts of risk-taking
engaged in by bicycle messengers is abnormal, but that this is an entirely rela-
tivistic position of a meta-cultural hegemony versus sub-culture. It is in this
sense that messengers’ risk-taking is ‘deviant’. The routine breaking of rules
governing roads and the representation of messengers as living ‘on the edge’
– both in terms of employment and lifestyle – fits with the descriptions of
‘deviant’ sub-cultures from Hebdige’s punks (Hebdige, 1979) to Hodkinson’s
goths (Hodkinson, 2002).
Although I am uncomfortable with the words ‘deviance’ and ‘deviants’ to
describe behaviours, individuals or communities which are not popularly
understood within particular ‘normalized’ frames of reference, the ethno-
graphic approach is a tried and tested method for exploring such behaviours,
individuals or communities. In Outsiders, Becker (1963) outlines his opinion
of how best to study groups of people behaving in ways described in sociologi-
cal and psychological literature as ‘deviant’. He suggests that students should
spend time observing people ‘in their natural habitat as they go about their
ordinary activities’ (Becker, 1963: 170). He goes on to highlight the possible
impacts on researchers making such observations, explaining that they may
have to keep ‘unusual hours’ and ‘penetrate what are for him [sic] unknown
and possibly dangerous areas of the society’ (1963: 170). Becker also points
out that the process of gaining trust with informants can be time-consuming,
and may involve a degree of moral or ethical compromise on the part of the
researcher (1963: 170–1).
My study involved working as a paid employee, allowing for a close perspec-
tive on what it is to be a cycle messenger. As will now be discussed, there are
certain advantages and disadvantages to undertaking a study from this
perspective, especially with regard to the relationship between the researcher
and the researched, in particular in gaining access, gaining credibility, estab-
lishing trust and risk of injury.
Methodological considerations
( 1 ) AC C E S S
In terms of access, a participant methodology is recognized as an effective
research tool. From this entry point, the other aspects of a mixed methodol-
ogy can be more readily employed. The likelihood of interviews being granted
or surveys being completed are increased if the informants feel as though they
are talking to another ‘insider’ with whom they have an affinity. The import-
ance of relationships is highlighted by Vail:
My entry into the tattoo world came when a heavily tattooed friend gave me the
name of a tattoo artist in San Francisco. Through this contact I met my primary
artist who introduced me to several other artists, many of whom subsequently
worked on me. At the time, I thought of these relationships as nothing more than
strong friendships with a very special group of people on the cutting edge of an
art form that was beginning to swing towards social acceptance. These relation-
ships later served as my entry points into my study of the social world surround-
ing fine-art tattooing. (2001: 707)
something. They had just finished work and then some stranger is hassling them
to fill in a questionnaire. The first person I stopped was Chippy Keith. To my
surprise he came and sat by me to fill it in, and then he called his friend over to do
the same. Suddenly there’s three being filled in – so I asked Chippy Keith for an
interview. He replied that next Tuesday in the pub at 4.30 would be good for him.
After they went I asked the next person through the door – incidentally I sat myself
right by the entrance to the pub to catch people as they came in. This was
Catwoman. She sat down with a weary disinterest and started to fill in the ques-
tionnaire. She was sort of reticent when I asked questions, I think because she
was properly thinking about the answers. Suddenly she looked up and said I
should go outside and dish some out to the dozen or so people sat about outside –
then she offered to do it. I went out and started handing the survey out. Everyone
was really positive. I went and sat down again and Catwoman invited another
couple of messengers to the table. (Field diary, 11.05.2003)
There are two things to be noted from this extract. The first is the opportunity
one of my other research methods – a survey questionnaire – gave me to open
conversations with people. The second is that I remained in contact with the
people whom I met on this first evening in the Earl of Lancaster throughout
the fieldwork and beyond. The field diary charts my growing confidence in the
community in London:
I then interviewed Slejta and Disco, who managed during the course of the inter-
view to get completely wasted. I still feel very much outside of the community here
. . . maybe the community is much bigger and more coherent in London . . .
there’s a real hard edge to the people I’m meeting here. (Field diary, 15.05.2003)
The final point made in this extract is interesting as it raises the question of
how the ethnography would have gone if I had not previously been a messen-
ger. At the beginning of this article I compared my introduction to the study
of cycle messengers with Becker’s experience of studying jazz musicians in
Chicago. Both Becker and I were at a distinct advantage, in terms of access, of
having a level of prior knowledge of the research arenas we were entering.
However, this prior knowledge is not essential for ethnography, it just means
that studies will differ. The main point of the latter quote from the field diary
is that the community in London ‘is very tight’. If I had been more of an
‘outsider’ in their eyes, I would still have reached the same conclusion. My
willingness to work as a messenger actually performed much the same task as
informing people that I used to be a messenger – it legitimized my enquiry.
( 2 ) ‘AU T H E N T I C I T Y ’ A N D ‘ C R E D I B I L I T Y ’
The demonstration of authenticity when studying ‘risk-taking’ activities is
often to engage in such activities yourself. Stephen Lyng provides insight into
the transition from observer to participant observer. He talks about the embry-
onic stages of a study into free-fall parachutists:
My inability to assemble the phenomenological evidence that I needed was the
starting point of the long journey to the liminal event that completed one import-
ant phase of my research project, and changed my life profoundly. More precisely,
the journey began with a specific statement from one of my subjects: when I asked
him to talk about the freefall experience, he responded, ‘If you want to know what
it’s like, then do it!’. (1998: 224)
In the simplest terms, being described as ‘old school’ denotes the length of time
that a person has been a messenger, or the length of time since a person was
a messenger. In an occupation with a high turnover of participants, it takes a
relatively short amount of time to achieve a ‘veteran’ or ‘old school’ status. A
consequence of being associated with the ‘old school’ is that there is a kind of
veneration within the community associated with the description. I have not
( 3 ) T RU S T
A key element in the relationship between the ethnographic researcher and
their informants is trust. There is a symbiosis in the trust relationship which,
if undermined, can destroy the validity of the research and, perhaps more
importantly, undermine informants’ trust in researchers per se. Trust is obvi-
ously a key issue in determining the outcome and the quality of the final
research. Bev Skeggs quite rightly points out that:
There are clearly very large differences between the intensity of an ethnography
in which intimate relations are developed over a period of time, where numerous
conversations occur, where trust and loyalty are established, and the hit and run
approach of focus groups. (Skeggs, 1999: 218)
Levels of trust may have a lot to do with the amount of ‘inside’ knowledge the
community under scrutiny perceives the researcher to have, or to be gaining
through an ethnography. As these relationships form, there are methodologi-
cal and ethical issues that emerge. For example, the messengers whom I have
spent time with make assumptions about the level of inside knowledge I have,
but, more importantly, make assumptions about my feelings towards certain
practices, which may not be accurate. The dilemma is that, in order to
maintain access to certain people or areas, I have not felt able to be explicit
about what will be reported. An example of this became apparent early on in
my study. I had found what I perceived to be some homophobic ‘banter’
between messengers in Cardiff difficult, and in the normal course of things
would challenge such language. However, my status as a researcher, and
consequently the debt I felt that I owed for access to some of these people,
means that I am not as open with them as they are with me. In addition, I am
sure that some people would feel betrayed if they thought that their work-time
banter were to be reported. This is especially true in the reporting of homo-
phobic banter as assumptions made about people on the basis of such banter
is not often problematized outside debates around hegemonic masculinity.
Throughout the participant observation, interviews and even the distri-
bution of the questionnaire survey, there were examples of occasions where I
felt as though I had performed a deception of sorts. Although I have been
absolutely explicit about my status as a researcher and the intentions of my
study, there have been times where I have felt compromised by that role. For
the most part, that has meant behaving in a way that I have seen appropriate
for eliciting information from people. Becker warns of the danger of making
assumptions on the basis of observed situations (1996: 58), and it is for this
reason that there have been occasions where I have sought clarification from
messengers by pretending to know less than I did. Vail calls this the ‘perform-
ance’ of ‘incompetence’:
Another necessary skill in the ethnographers’ toolkit, especially when our work
involves interviewing, is convincing the people that we study that we are
somewhat ignorant of the meanings they attach to all manner of things and
events that they encounter on a daily basis. (2001: 713)
( 4 ) P E R S O NA L , B O D I LY R I S K
As has been noted earlier, during the participant observation I was not simply
following cyclists around the streets but engaged in the same activities as them,
paying close attention to how it actually felt to be a bicycle messenger.
While this participatory approach is attractive, there are negative impli-
cations that must be considered when undertaking such work. There are
occasions when the researcher feels as though their assessment is that the risks
involved are too great. Jamieson highlights the point that despite responsible
planning and preparation the researcher must remain ‘constantly alert to
potential risks’, evaluate risk and respond to this evaluation ‘even if this means
leaving the field’ (2000: 69). In the event of having to withdraw from the
participant area of study, there needs to be consideration of other types of
method, in case one is inoperable or turns out to be ineffective. In the case of
an ethnography of bicycle messengers, there are measures one can take to
protect against injury. For example, while messengering, I do not have to
voluntarily attempt cycling manoeuvres that will obviously put me in a position
where I might get hit by a car.
There are issues inherent in analysing data gathered in an environment that
may have challenged the researcher. Vail points out that there is sometimes a
requirement to step back from ‘intense emotions like fear, repulsion, or ecstasy’
when analysing data (Vail, 2001: 716). He suggests this stepping back process
is part of an emotional management technique, where the intensity of the
fieldwork may cloud the eventual analysis. However, there is another potential
pitfall in the reporting of potentially dangerous fieldwork situations – namely,
that the risk is exaggerated. There are two principal reasons as to why this
might happen. The first is simply misrepresenting the experience, as Holyfield
points out in her ethnography of white water rafting:
. . . many of us want only the appearance of fatefulness, thus obtaining some of
the glory with very little of the risk. (1999: 5)
Although this may well be true, I think that a second reason is more likely to
adversely affect data. When the researcher encounters possible danger, care
must be taken to properly evaluate any situation – for example, there are
instances when the researcher may be worried because they are expecting to
be worried, not because a situation is dangerous. Researchers’ interpretations
and reactions to a ‘risk’ environment may lead to misrepresentations of situ-
ations that are not actually dangerous.
There are occasions, however, when the researcher must seriously evaluate
the possibility of injury with the insights that might be gained from putting
themselves in such positions. For example, I was knocked off my bike in
London during the research. I also underwent an operation on my right knee
halfway through the fieldwork, a result of wear and tear on the joint through
cycling (it should be pointed out that it is impossible to know whether I would
have needed the same operation in the future; however, the consultant
suggested that the intensity of cycling that I was doing during the fieldwork
hastened the process of deterioration). On reflection, it is difficult to know
whether the overall study was any better as a result of putting myself in situ-
ations where I would be injured.
as plain descriptions of, cycle messengering. For example, the following excerpt
was recorded one February evening when I was just recovering from a
‘whitey’, fatigue resulting from muscle glycogen depletion:
Cathedral Road – 4.50pm
Like last week I just had to have quite a big chocolate sugar injection. I started
getting the shakes. It’s around the same sort of time, it’s about ten to five now.
Horrible whitey feeling. Calming down now, so that’s better. Don’t think I’ve done
that many miles. I’ve done a few long jobs and it’s just starting to get dark and
starting to drizzle. (Tape transcript, 07.02.2003)
This quote captures two major considerations for messengers in the winter –
namely, tiredness and the weather, but, importantly, conveys the presence of
the researcher in the research. I am able to document certain elements of the
work of messengering from a particularly close perspective. As well as having
the phenomenon of ‘whities’ described to me in interviews, I also experienced
them myself.
Because of the nature of the work of a bicycle courier, the methodology, in
participant terms, was chosen for me. In order to be employed as a messenger
and carry out fieldwork, I was inevitably going to be performing an ethno-
graphic study with a possible component of risk of injury to myself.
Researchers such as Mark Hamm and Stephen Lyng have developed the
methodological framework for these types of studies. Both of these researchers
have undertaken ethnographic studies of what they call ‘marginal’ popu-
lations where activities are at the edges of conventional acceptability, be they
‘criminal’, ‘irresponsible’ or ‘dangerous’. They have coined the term
‘edgework’ to describe what they view as a distinct methodology. Vail summar-
izes the main characteristics of edgework according to Lyng:
Lyng’s (1990) defining statement on edgework focused on three important
characteristics. Edgework activities ‘involve a clearly observable threat to one’s
physical or mental well-being or one’s sense of an ordered existence’; they often
require specialized skills that allow the edgeworker to test his or her limits; and
they are directed at edgeworkers’ attempts to control ‘a situation most people
would regard as entirely uncontrollable’. Edgework is, in short, activity that tests
the physical, emotional and intellectual limits of the edgeworker. (Vail, 2001:
719)
where the drama associated with ‘dangerous’ activities is apparent, but there
are situations in a variety of fields that carry associated dangers or compro-
mise the researchers well-being. The danger in the reporting of data such as
my own, and those espousing a distinct methodology, as in the case of
‘edgework’, is that researchers lapse into a sort of macho rhetoric and draw
distinctions between themselves and other ethnographers. This has been an
important consideration in my own work where, as I have said, dramatic situ-
ations occurred:
I was coming through a big roundabout with entrances onto it from a flyover, and
I was going at a fair pace when I noticed that a cement lorry wasn’t slowing
coming onto the road. I really stepped on as hard as I physically could and went
across the front of the lorry, which just didn’t stop. I reckon it missed me by half
a metre. (Field diary, 09.05.2002)
It was during this period of the study that I was knocked from my bicycle by a
taxi on the street mentioned in the previous extract:
At the end of Oxford Street a taxi pulled to the kerb as if to stop and as I was
passing, pulled a U-turn straight into me. My left leg took the brunt of the impact
but somehow I was thrown free. I watched my bike disappear under his wheels.
He then reversed back over the front wheel. (Field diary, 20.05.2003)
group that they are studying – take, for example, Odette Parry’s work on
British naturism, John Fitz’s experiences of interviewing ‘elites’ or Letts and
Sears’ experiences of gaining access to young schoolchildren through school
administrations (Fitz and Halpin, 1995; Letts and Sears, 1999; Parry, 1998).
As has been discussed, there are issues of the authenticity and credibility of
the researcher for the researched. Further, there is the perception that the most
effective way of studying ‘marginal populations’ is to enter their world as a
participant. This is a view supported by Vail:
Clearly it is difficult to grasp, for example, what it is to become a tattoo collector,
a graffiti artist, or a [motor] biker by administering a survey. Studying marginal
populations demands achieving intimate familiarity with those populations.
(2001: 719)
Although I would broadly agree with Vail, it needs to be pointed out that it is
not the case that ‘administering a survey’ will reveal one set of results, irre-
spective of its source. A non-ethnographic study – methodologically from the
‘outside’ as it were, i.e. a survey, or interviews alone – may yield very different
responses from the informants if they imagined that the researcher had some
sort of inside knowledge or understanding of the things that they were disclos-
ing.
By immersing myself in the research setting an ‘intimate familiarity’
becomes part of my social repertoire, allowing access to particular ways of
understanding how it feels to be a bicycle messenger. In his study of the ‘night-
time’ economy, Monaghan worked as a bouncer at various clubs around the
UK. For him, the level of participation was important as a way of acknowledg-
ing the lived experience of being a bouncer. It lent a ‘presence’ to the report-
ing of his participants that he felt could not be achieved through different
methods (Monaghan, 2003: 26). Although I think it wise not to become
dogmatic about the ‘best’ way to research, the level of my own participation
in messengering has produced interesting results, especially when considered
with the data generated by the other methods. The personal relationships
formed with messengers throughout the research allowed for levels of access
which may otherwise have been difficult to achieve.
However, as was pointed out earlier, this is true for a multitude of research
settings, many of which would not be associated with ‘edgework’. The
examples highlighted previously – naturism, ‘high’ status ‘elites’ and schools
– all presented similar issues of access to the researchers as people studying
Conclusion
As has been demonstrated, ethnography is a worthwhile methodology for
studying certain social groups and social conditions. The immersion of a
researcher into a situation for a period of time can allow access to people and
experiences that would otherwise be difficult to get at. In the case of the study
of conditions of employment and (what is unfortunately known as) ‘social
deviance’, this is particularly true. However, this is not to denigrate other forms
of social enquiry, and, as with my own study, a multi method approach can
often lend increased assurance to assertions made as a result of data arising
from such methods.
Recently, there has been a tendency in some quarters to present a particu-
lar ‘way of doing things’ as better than another. Although I have confronted
similar methodological issues to those of people purporting to doing
‘edgework’, I am unhappy with the distinction such a label makes between
certain research environments and others. There are many situations where
researchers may experience similar physical or emotional reactions to occur-
rences during research, but where the researchers themselves are not doing
‘edgework’. This drift towards a distinction between ethnographical types
appears to have arisen with an increase in interest in studies of consumption
and lifestyle – and subsequently niche populations, and away from the sorts of
research arenas that may relate to many people’s experience of the social
world – for example, work and employment.
While accepting that there should be research covering the spectrum of
human activity, the decline in ethnographies of work and employment seems
strange, especially with the increasing interest in ‘risk’ in the social sciences.
Work is a place where many people are hurt, where social ‘legitimacy’ is estab-
lished and where many people spend most of their lives. In order for ethnog-
raphy to matter, researchers must be prepared to examine the world of
everyday experience and report it as they find it.
AC K N OW L E D G E M E N T S
I would like to thank the anonymous referees for their helpful comments on an earlier
draft of this article. I am also indebted to friends and colleagues at the Cardiff School
of Social Sciences; in particular, Professor Theo Nichols, Professor Valerie Walkerdine
and Dr Sara Delamont. I am also grateful to the ESRC for funding the project (award
no. R42200134184).
NOTE
1. Names of firms, individuals and specific locations – such as public houses – have
been changed.
REFERENCES