Based on

THE

Canvas
Learning Outcomes

1. List the 9 building blocks of BMC

2. Explain briefly the BMC
business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”

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 BUSINESS MODEL

Product/Service

Deliver
Create

Organization Customers

Capture

Revenue ($)

5
business
model
canvas
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Tool to create & analyze
business models...

Carta visual ringkas

yang diaplikasikan
untuk membentuk
pengurusan strategik
dan
mendokumentasikan
model perniagaan
sedia ada.

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• The Business Model Canvas is a
strategic management and lean
startup template for developing
new or documenting
existing business models. It is a
visual chart with elements
describing a firm's value
proposition, infrastructure,
customers, and finances.
BMC
• Introduce by Osterwalder and Pigneur in year
2010.
• BMC is a simple and easy framework to give
an overview of the business.
• Consist of 9 building blocks to understand the
overall picture of our chosen business
• The objective is to creates hands on tools that
foster understanding, discussion, creativity
and easily can see the idea in one blue print.
YOU CAN
• Create new business
models easily

• Analyze & update your

existing business model

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building
blocks
9
Customer Segments

which customers and users are you serving?

which jobs do they really want to get done?

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 Value Proposition

what are you offering them? what is that

getting done for them? do they care?

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 Channels

how does each customer segment want to be reached?

through which interaction points?

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 Customer Relationships

what relationships are you establishing with each segment?

personal? automated?

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 Revenue Streams

what are customers really willing to pay for? how?

are you generating transactional or recurring revenues?

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 Key Resources

which resources underpin your business model?

which assets are essential?

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 Key Activities

which activities do you need to perform well in

your business model? what is crucial?

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 Key Partners

which partners and suppliers leverage your model?

who do you need to rely on?

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 Cost Structure

what is the resulting cost structure?

which key elements drive your costs?

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Business Model Canvas

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 Your Business Model Canvas
KEY KEY VALUE RELATIONSHIP S CUSTOMER
PARTNERS AC TIVITIES PROPOSITION SEGMENT

KEY
R ESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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EXAMPLES
EXAMPLES

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 Example 1 Example 2

Refreshing lemonade to joggers Affordable VOIP calls

at public parks
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Kelly’s Lemonade Stand: Refreshing Lemonade
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS AC TIVITIES PROPOSITION SEGMENT

KEY
R ESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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 Skype
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS AC TIVITIES PROPOSITION SEGMENT

KEY
R ESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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Example 3 Example 4

Photo sharing online Smooth shave for men & women

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 Flickr: Photo Sharing
KEY KEY VALUE RELATION SHIPS CUSTOMER
PARTNERS AC TIVITIES PROPOSITION SEGMENT

KEY
R ESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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 Gillette: Razors & Blades
KEY KEY VALUE RELAT IONSHIPS CUSTOMER
PARTNERS AC TIVITIES PROPOSITION SEGMENT

KEY
R ESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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Create a CANVAS
of your e business project

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39