Objective:

Providing satisfaction to customers is our top priority. Want to produce halal guaranteed
products as well as corporate and individual services to customers without jewels and despair.
Vision:
Our vision is to produce halal-guaranteed food innovations as well as to provide customer
satisfaction. Constantly producing products that can penetrate the local and overseas markets
with the holding of each food produced must be from the sincerity of the liver.
Mission:
Our mission is to be a bumiputera precursor in frozen food innovation locally and abroad.
The food chain is halal and clean and well enjoyed as it is unforgettable as it is delicious.

Marketing Opportunities
Our products are able to compete with many external competitors in case of good
response from buyers and bestses in the market. We need to constantly improve the quality of
the product for customer satisfaction. The privilege of frozen food products such as these
creamy mushroom popia is an assistant to our success in the market. Besides that, we also
offer employment opportunities for Malaysians aged 20 to 25 years old for Bumiputera and
non-Bumiputera at our branches.
MARKETING MIXED ANALYSIS (4P's )
PRODUCT STRATEGY:
Our company provides frozen food products such as creamy mushroom popia to
customers i.e. to customers through small branches available in supermarkets and grocery
stores, which are the focus of customers. The strategy to win the hearts of our customers is to
keep our product portfolio strong. We provide products in no time with the concept of 'BUY,
EAT AND GO' . This strategy is effective for competing in the market.
Features and Benefits of The Product:
Our products are halal and quality guaranteed products as our company prioritizes
cleanliness and every production process is closely regulated to ensure that the products we
produce are of high quality. The benefit of our product is that it can be easily prepared in no
time to give customers the edge in saving time on preparing food.
Product Quality Strategy:
Our company emphasizes the quality of these frozen food products to ensure the
satisfaction and well-being of our customers and durable. Our products use permissible
ingredients where they are safe for consumers and do not have side effects. Furthermore, we
obtain the supply of raw materials from suppliers who emphasize on the quality and hygiene
of the raw materials.
Labelling:
 Our products have a HALAL logo which causes most of our customers to purchase
this product. In addition, this product also comes with our company logo so that customers
can explore that it is our product when it comes to our company's logo.

Branding:
Froz Infinity Sdn. Bhd. manufactures products that have different products and this
distinguishes our products with other competitors. Moreover, our products are only sold in
supermarkets and grocery stores. Therefore, other manufacturers cannot replicate our
company's frozen cold products with the availability of this branding.
Packaging:
Froz Inifinity Sdn. Bhd. wrap up frozen cold products with plastic containers that do
not have an adverse impact on the environment as customers can reuse the container for other
uses. By using this plastic container, customers can store our products easily. as packaging
which does not negatively affect the environment.
Product Service Strategy:
Our company uses its own service strategy to increase sales of our products. Among
the strategies of Froz Inifinity Sdn. Bhd. are:
- Have its own product privileges.
- Get feedback on our products so that improvements can be done to meet customer
demands.
- Take appropriate action when receiving a complaint.

PRICING STRATEGY
Customers are willing to pay to get a product or service even though the amount of
payment is high because they are satisfied with the product they use.
Basic Pricing:
Froz Inifinity Sdn. Bhd. products attract customers with reasonable prices besides
quality products. Customers will not hesitate or take a long time to buy our products due to its
affordable and quality prices.
Penetration Strategy:
Froz Inifinity Sdn. Bhd. sets a low price to beat other competitors in the market to
gain a bigger market share later on– we will raise prices by market. Our company can
increase product prices as market consumers rise.
Marketing Channels Relationships:
 Our products involve manufacturing, retailers and consumers. Our company produces
frozen cold products at the factory and will be delivered directly to our branches available in
supermarkets and grocery stores to be able to self-promote our products.
Cost:
Our products do not use many channels and this has saved the cost of intermediaries
to ship products. In addition, the cost of employees to ship or manage our products can also
be reduced.
PROMOTIONAL STRATEGY

Advertising:
We advertise these frozen cold products in different ways of advertising.
a)Hanging banners
- We hang banners about our products on roadside lamp posts.
- People will get information about our products when on the road.
Creating promotions in mass media:
We make promotions in Facebook and Blogs given that many people prefer to surf the
internet.
Direct Selling:
We sell frozen cold products directly customers while promoting our products.
a)Roadshow
- Through roadshows, we are able to promote this product all over the place.
- Free samples will be given to consumers to feel for themselves this newly released
product.
Sales Promotion:
Promotion of sales is done so as to attract consumers' attention to frozen cold
products. Sales promotion is also done in a way:
a) Giving coupons
- Provide coupons from every sale to customers where they can come again to our
branches to get this product at a promotional price.
Giving discounts:
Provide discounts during festive seasons and school holidays.

TECHNOLOGICAL ISSUES
Trend:
 The lifestyle of society now has changed according to the passage of time. They want
something new and easy to prepare. Therefore, our product is perfect for society right now
because our products are available in the form of frozen cold as well. Customers do not need
to make their own food products but can get the finished product made.
Effects:
We are able to attract consumers to purchase this product through the right
promotions.The high demand from customers will further boost the frozen food product
market in the world market and it has a good impact on customers because our customer
satisfaction is assured.

References:

[ CITATION 17ja \l 1033 ]

[ CITATION Res \l 1033 ]

[ CITATION Sli17 \l 1033 ]