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Concept card Team

1 For
Sketch it!
Describe your customer
Visualise your solution

2 Who have the problem of


Describe your problem

4 First ideas to see results


Describe rst revenue model ideas

3 We offer
Describe the solution you’re offering

5 Radical or disruptive or not?


Plot your idea on this axis

Safe Radical/disruptive

About this tool abstract language and for now, as long as you
The “Concept card” answer the trigger do not skip the sketch:
helps you build out your questions as concretely your ideas become ten
sticky not idea into a as possible. Unsure times more powerful printsize: A3
more full-bodied about one part? No once visualised!
concept. Steer clear of problem, leave it open boardo nnovation.com/tools
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