Marketing 4 “Ps”:

Product - Price – Promotion (marketing) – Pipeline (distribution) + Customer Service

Target

Main message

USP (see below)

Domain

https://www.canadianbilingualschool.com/

1. Domain is straight-forward; and secured (https)

a. But there’s another Canadian Business School, with more awareness…
2. What CMS are you using?
3. Do you use this police (of character) for a specific reason? (it’s outdated… sorry!)
4. Have you filled your meta fields?

5. Do you have at least 300-500 words / page, for SEO purposes?

6. Main navigation menu not very intuitive. Normal this would allow language switch, not open a drop-down
menu:

7. If using darker header images it would improve readability (white on clear background) e.g.:

8. In Chinese version the footer remains in English

General

9. Is your logo with a maple leaf ‘’legal’’?

a. On the ‘’language screen page’’ CBS seems to be written (vs. logo)
10. Are all your pictures free of rights?
11. Favicon should be background free

vs

12. We would expect a French portal, I think it’s still under construction?

Home

Welcome to Canada’s premier online language school!

13. What do you mean by “premier”? First? The best? It’s a strong statement… is it totally true? Maybe your USP
(unique selling proposition) should be more oriented on your difference / advantages. This is better:

Or

(but why your? CBS isn’t their school yet 😉 Or you

think searching students are already attending a school, and looking for a change?)

14. En French, français doesn’t take a capital ‘’f’’.

15. Voyage means ’’trip’’; I suggest “parcours”.
 16. Title, no dot needed:

17. May be misleading. CBS hasn’t been in operation for 10 years…

18. Change these 2 url:

a. FAQ
b. Careers

EN classes

https://www.canadianbilingualschool.com/onlineenglishclasses

Book a class

https://www.canadianbilingualschool.com/book-a-class

19. Spanish? First time a read Spanish while navigating.

20. It’s 5:50 and you’re offering same day, at 7???
 21. You could refer to this page* (opening in a new window) when asking for their current level in the form
*https://www.canadianbilingualschool.com/classes

Prgm & Classes

https://www.canadianbilingualschool.com/store-2

22. Change url

23. Precise the language for each (we have to deduct the first ones are English classes… are they? If so, your French
and Spanish offers are less complete, and that’s not what we understand elsewhere when browsing)

e.g.

About

24. Double coma:

Method

25. Title, no dot.

26. 3rd paragraph is bigger (typo size).
27. He/she? 😊

28. … do you really have enough staff to hold that promise?

29. Do you think your future students would like to know if the lessons are given on Zoom or GoToMeeting, what
they need (high speed internet, hearphones…)?