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E-TRADE AND MORGAN STANLEY MERGER

E-Trade is a bank which operates virtually and offers digital transactional services and it is called

the investors retail place/market for the entire virtual financial institute. The bank E-Trade started

operating in 80s with 2 founders one of them was a physicist and an investor discover the virtual

trade circulation medium and named it as E-Trade. Today, the E-Trade is a well-known and

world famous digital trade agency which provides services to the investors and traders and

guides them in extremely professional way.

Where, Morgan Stanley is a financial institute which deals in financial activities and trading and

the bank Morgan Stanley helps the smaller and financially weak institute to grow and peruse

their money and utilize it in a profitable manner to achieve their financial goals. The bank

Morgan Stanley believes on its five core values which are: do the right thing, put their customers

on first priority always, come up with innovative ideas, believes on diversity and the last one is

to return.

E-Trade is a trusted financial trading and investing bank from the past 38 years and Morgan

Stanley can have the benefits of this merger as it will provide the Morgan’s customers with the

best facilities and technological digital trading and investing and offer them with the various

options and choices, said by the CEO of the bank of Morgan Stanley. The deal of this mega

merger in the financial virtual trading industry were done in February 2020, later $13 billion

were transacted in the stock market and Morgan’s shares were purchased by E-Trade at the rate

of $58.74, furthermore the shareholders are likely to gain profit of $1.0432 on each of the

Morgan’s bank share.

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Beside the merger, E-Trade will continuous it’s operating as the financial trading and investment

bank while the CEO of the Morgan Stanley bank will continue his duties as the employee of the

Morgan Stanley’s bank which is under the acquisition of the E-Trade bank. More ever, the

independent board of director of the E-Trade joined the Morgan Stanley bank board of directors

to control and analyze the operations and activities of the Morgan Stanley bank which is now

under the brand name of E-Trade.

Meanwhile, many of the metrics demand for the innovative and unexceptional services from the

brokerage and the pandemic Covid-19 financial crises increased the digital trading and investing

ratio with a high percentage as a high number of the traders and investors started using digital

trading banks like Morgan Stanley and E-Trade.