3rd Year

2nd Semester
Individual Assignment
(Retake)

Construction of a Culture Web

Organizational Development & Change
HRM 307

Student Name: A.M.S.K. Abeykoon

Registration Number: MG/16/002

Lecturer Name: Mrs. Subashini Weerakotuwa

Submission Date: 31/12/2021

Content
01. Introduction about Emjay International PVT LTD
02. Culture web in Emjay International PVT LTD
Culture web
I. Routine & Rituals
II. Stories
III. Symbolic
IV. Control system
V. Power structure
VI. Formal Structure
03. Strengths and weaknesses in Emjay International PVT LTD
04. Recommendations
05. Interview guide
 01. Introduction about Emjay International PVT LTD

Emjay International was established in 2005 and

rapidly grew to be one of the leading manufacturers
of high quality apparel in Sri Lanka. Strong
customer partnerships, focus on quality and
professional service have enabled the company to
secure some of Europe’s leading brand names as its
long term customers. Process flexibility and
personalized customer engagement remain Emjay’s
core deliverables and distinguishing factor. This combination continues to propel Emjay on
the path of continuous growth. At the helm is a dynamic and well experienced management
team heading the company’s skilled and dedicated workforce who remains the strength of
Emjay. Emjay International PVT LTD in Sri Lanka is a ready-made garment manufacturer,
that provides the products such as ladies underwear. The main customers of them are; Tesco,
H&M, George. Emjay International and Penguin Sportswear Ltd, a leading manufacturer of
high quality apparel in Sri Lanka, was recently recognized at the JASTECA Awards 2018
taking home 5 awards.

The Emjay family is bound together by strong values of Passion, Respect, Integrity,
Discipline and Empathy (PRIDE).

Vision- “To Create, Innovate, Excel and Delight,” the Emjay will continue to excel and grow,
embracing the future with an ever-evolving strength & passion.

Mission Statement- A great place to work that achieves operational excellence while ensuring
a higher degree of social and environmental responsibility.
 02. Culture web in Emjay International PVT LTD

Johnson and Scholes identified six distinct but interrelated elements which contribute to what
they called the “paradigm”, equivalent to the pattern of the work environment, or the values
of the organization.

They suggested that each may be examined and analysed individually to gain a clearer picture
of the wider cultural issues of an organization. The six contributing elements are,

1. Routine & Rituals

This refers to the daily actions and behaviors of individuals within the organization.
Behaviors what is expected of employees on a daily basis and what is directly or indirectly
approved by those in management positions. It also questions what employees expect when
they arrive each day. And what experience do customers expect from the company? Like
things.

Emjay International PVT LTD in terms of routine, the average worker needs to work about 9
hours a day. Then the working leg is created. It is open from 7.30 am to 5.30 pm. Machine-
operated workers should come to work in comfortable attire and office staff should come in
office attire. On Saturdays there is an opportunity for the least suitable person to attend. Also
in the morning the institutions start the day's activities after singing the song.

Then talk about rituals, which include what they do even if they do not do it every day. Looks
like you can wear a casual dress on Friday. Also, due to the current epidemic situation, staff
members are allowed to wear casual clothes on a daily basis. Emjay International PVT LTD
creates ample opportunities for its team members to interact with each other through 5s
Kaizen competitions, talent shows, sports competitions, various established clubs and
associations.

In addition, the Emjay International PVT LTD Inter-Departmental Cricket Tournament hosts
the Department's Annual Dinner. They also run a tongue care center near the institution for
the children of employees.

Emjay International PVT LTD's commitment to implementing the best HR practices is

further highlighted in its efforts to provide benefits to the children of its team members,
including the awarding of benefits to the children of employees who have excelled in the
Grade 5 Scholarship Examination, Advanced Level Examination and Nationally.

The low labor turnover rate relative to the industry, high level of employment and healthy
industry relationships demonstrate our commitment to developing and nurturing our team
members.

2. Stories

These are just some of the goal setting shareware that you can use in Emmy International
PVT LTD. What events and people remember will show what the company appreciates and
what it chooses to be immortal through the stories. What is being discussed here is what kind
of company reputation is being communicated between customers and partners? What stories
do people tell new employees about the company? What do people know about the history of
the organization? What do these stories say about business culture? Something like.

So the founder of Emjay International PVT LTD is Mr. Jeremy john. Emjay International
PVT LTD Head Office is located at 341/5 M&M Center, Kotte Road, Rajagiriya, Colombo.
The company is owned by Malik Samarawickrema and Jeremy John. It grows in 4 branches
island wide.

EMJAY International PVT Ltd was founded in 2005 and one of the high quality apparel
manufacturers in Sri Lanka grew rapidly. The company has been able to get some of the
leading brands of Europe and the leading brands of Europe. A dynamic and experienced
management group headed by the company's skilled and dedicated workforce. The EMJAY
INTERNATION FALL Family is bound by the emjay international pvt ltd by strong values
of Passion, Respect, Integrity, Discipline and Empathy (PRIDE).

Penguin Sports Clothing was started in 1989 and has come a long way. The Group continues
to grow with our customers as a high quality apparel producer in Sri Lanka. Be proud of
attractive customer portfolio. Penguin sports clothing is driven through its top production
standards. Flexibility and speed with the desire to be successful and the desire to be
successful guarantees overall customer satisfaction. With an experienced and dedicated
workforce, our journey has emerged for many years. Growth and Excellence have been
focused on years and paid.
Dividends by long-term consumer relations. "Innovation, Excel and Joy" with a vision, the
Paragraphs and Join "" Paraughnings and Embark "" The future with the continuous strength
and passion of the future and embrace the future.

The factory focuses mainly to produce jackets, t-shirts and intimacy. The factory has more
than 15 departments as this factory operates as a hub.

Emjay Penguin factory has 5 factories across the island. And they are Pallethalawinna (TAL),
Panwila (PAN), Teldeniya (TLD) and Karandagolla (KGL)

3. Symbolic

This is the visual representation of the company; How they look to employees and individuals
on the outside. It includes logo, office space, clothing codes and sometimes advertisements.
What kind of image does they are measured under the outside to the company? How do
employees and managers look at the organization? Are the companies used do specific
designs or jorgan? How to advertise the organization Like things?

Emjay Penguin is truly a unique place in the apparel industry. Emjay Penguin uses a standard
structure for all branches. The institution is used as yellow and pink as grants. Emjay Penguin
has provided T-shirts to employees and consists of colors and letters endemic to the
organization. Advertisements use inherent colors and formats in advertising.

Ladies Draw Saree and the gentlemen wear the pants and shirts. Other servants come from an
easy suitable asthma. Given the blue head covering and a picture to plant at work.
 4. Control system

These are the systems and routes that govern this organization. This can lead to many things,
including management, quality control structures based on individual performance. The
question here is how the company measures the performance of the employee. What about
labor relations? How does the company punish its employees? How do they handle
grievances? What about disciplinary matinees? What about the prize and promotion
procedure? How do they share information (if there is an application or system or MIS
system?) And how do they control their output? Like things

Emjay Penguin They measure employee performance using monthly performance

appraisal methods, which usually use wins against goals. Promotional expectations are also
linked to performance. Prizes also have something to do with team performance. They have
not started giving away prizes related to individual performance. However, they do support
the development of their staff. They had a very strong training team. Further, promotion
criteria are based on performance appraisals and academic qualifications.

Emjay Penguin greatly encourages career and personal development as well as

training and development focused on team activities, through a series of programs including
executive skills development programs and mentoring and mentoring. In addition, a unique
program aimed at developing leaders at all levels has been launched. This initiative
contributes to the grassroots level of the organization and supports the development of team
members' leadership and professional skills.

We also work with suppliers and service providers for certain day-to-day operations.
Obtains labor from outsourced service providers. And has a friendly work environment
within the organization. They have a good work relationship with each other. It also provides
a cooler working environment for employees with more infrastructure and benefits. They also
motivate and retain employees with them and develop a good culture within the organization.
And with Emjay Penguin's vacation, the pay was very attractive and has a good reputation
and a good working culture. Because of that there is a legal turnover.
 Then about the Code of Discipline, every employee of the organization is the Code of
Ethics. If the employee violates it, he is punished according to the rules specified by the
organization. Also, according to the code of conduct of the organization, relevant
investigations are carried out and punishments are given. They do things like explanations,
transfers and termination as punishment. They also listen to employees' requests and consider
commonalities. Also, there is a specific person in the Human Resources Department to
handle misery.

And when Emjay Penguin exchanges information, they often share their information
via internal mail. There is an app for staff members to share knowledge. They also use an
internal information system for their calls. It is the main information system that uses all the
functions they perform in the organization. Various training platforms that provide a
continuous learning experience for their team members. For example, programs are
implemented through the Human Resource Management Division to help employees improve
their knowledge and experience.

5. Power structure

These are the real power structures and responsible people in the organization. It can refer to
several executives, the CEO, board members or the entire management department. These
people are the ones who have the biggest influence on decisions and usually have them.

Final statement on major actions or changes. Who is in power in the organization? Who
makes the decisions for the company? What are the beliefs and culture of those at the top of
the business? How is power used in an organization? Do employees have similar
opportunities?

The company is owned by Malik Samarawickrema and Jeremy John. It grows in 4 branches
island-wide.

Emjay Penguin also creates similar opportunities for team members to interact with each
other through quizzes, talent shows, sports competitions, and various other clubs and
associations. Various other clubs and societies established by the institute. Because they
believe it will fulfill their desire to work for the community in which they live as responsive
and responsible professionals, these are opportunities for their team members to engage in
corporate social responsibility activities organized by Emjay Penguin.

The branch network also has the power to measure the job rotation of team members. The
average number of jobs a frontline team member is trained to employ at any given time is
assessed and monitored for business needs. With this initiative, team members are exposed to
different areas of operation within the branch, thereby mastering a wide range of arts and
skills.

6. Formal Structure

When considering the organization structure based on the operations team that contribute
to the day to day operational activities of the organization is as follows.

Fabric Inspection Manager

Cutting Manager

Production Manager

Industrial Engineering Manager

Quality Manager

Finishing Manager
Operations Manager
HR & Admin Manager

Planning Manager

Merchandising Manager

Finance Manager

Business Process Manager

Stores Manager
 03. Strengths and weaknesses in Emjay International & Penguin Sportswear
(Pvt) Ltd Culture

Strengths

The greatest strength comes from the guidance and guidance received from the Board of
Directors. Also, they have strong staff members who have largely started their careers with
Emjay, and as soon as their schooling is over they have been slowly building up their skills
and expertise.

And there is a more-friendly work environment, which is how the culture is created, so the
turnover is lower because employees like to work here.

They have been training since day one and these new training methods have come a long way
towards their success. Provides team members the opportunity to gain knowledge and skills
to develop individually and professionally. As the organization moves forward rapidly, team
members have multiple skills as a preparation tool.

Also, emjay helps maintain good employee relationships, reduce workplace conflicts, boost
staff morale and increase overall productivity. Therefore, to stay in touch with all their
employees, they encourage two-way communication across all levels. It is a good strength in
the organization.

Weaknesses

Furthermore, the corporate culture of emjay is somewhat backward and patriarchal, with new
female recruits harassing and unnecessarily harassing senior male officers, and complaints
from female executives often fall on deaf ears.
And the work-life balance here is very difficult. This is because the employee has to dedicate
and dedicate more time to his working life. Because the employee's mind is under a lot of
stress.

The company has a heavy workload, and sometimes this is really stressful for employees.
Maybe at the end of the month the employees have done a lot more work.

Employees have a set time to go and have lunch, and sometimes employees often miss lunch
due to overwork or congestion. As a result, the employee's health problems and stress
increase.

The culture of the emjay company is that there are fewer opportunities for professional
growth. Because there is only job rotation. No other training or development is provided.
 04. Recommendations

I recommend that all new recruiters to be given a better and efficient orientation as well as
effective socialization programs. They will then have a better understanding of the work
environment, culture, existing management and senior employees and therefore they can
perform their job well without less intervention or assistance.

Employees can facilitate a balance between work life and the personal life of themselves.
Therefore, the stress of the employees will also be reduced and they will try and commit their
best to deliver the best.

Employees should be recruited and trained as well, to share the assigned work without
interruption and continue on achieving common goals.

Also, employees should be given opportunities for their professional growth, Emjay should
provide their employees with promotion procedures, good training and development for their
growth. Communication and proper consideration should be given to this cause to achieve
effectiveness.
Interview guideline
Can you tell me about the introduction about Emjay International & Penguin Sportswear
(Pvt) Ltd?

And what about your company culture?

1. What Regularly do employees do things at the Organization?

2. Time to come to work, time to go back, normal working hours, and what is the dress
code?
3. 3. Daily activities/ the way the organization behaves?

Rituals

1. What are the hobbits? (some kind of hobbits, not done by regularly but do that) Eg: every
Friday wearing casual dress or breakfast Is the organization talkative or silent? 2. Is there is
an outing for employees/ there is an annual trip? / family gatherings/get-together?

Stories

1. What did the seniors, stakeholders, and former employees tell about the company?

Symbolic

1. About the logo, title? Do you use the same building structure? is reception is same as
every branch?

Control system

1. How company measures the employee’s performance?

2. What about the labor relations in the Organization?
3. How company punishes its employees?
4. How do they do grievance handling?
5. What about discipline matinees?
6. What about Rewarding and promotion procedures?
7. How do they share information (if there is any app or system or MIS system?)
8. How do they control their output?

Power structure
1. Key stakeholders?
 2. Who has the high power in the organization?
3. What about management in the organization?
4. What about Hieratical structure?
5. Is there is any equal opportunities for employees?
6. Is the power structure tall or flat?

Information taken from:

Mr. Sriram prasath
Manager
Business Process Department
Emjay International (pvt) ltd
Email – sriramp@emjay.com