Rev Victor C. Celiz Mrs.

Cyril Momblan
ABM 12- A Entrepreneurship Teacher

QUARTER 1 – MODULE 2
RECOGNIZE A POTENTIAL MARKET

What I know
1. T
2. T
3. F
4. T
5. T
6. T
7. F
8. F
9. F
10. T
11. T
12. T
13. F
14. T
15. F

What’s New
Fix me
1. SUPPLIERS 6. SUBSTITUTE
2. BUSINESS 7. SERVICE
3. MARKET 8. COMPETITION
4. CREDITORS 9. CLIMATE
5. CUSTOMERS 10. ENTRANTS

What’s More
WORD HUNT
1. Venture 6. Opportunities
2. Entrepreneur 7. Substitutes
3. Products 8. Pure
4. Service 9. Employee
5. Rivalry 10. Economy

What I can do
No. Primary Product
(Product Name)
1 Broth or stock cube- expensive price
used to make dishes tastier and adds
more flavor
2 Cars- means of transportation and
are usually more expensive
3 Air Conditioner- expensive way of
making yourself comfortable and
cooling yourself
4 Television- means of listening to
news but may be costly
5 Motorcycle- expensive asset that can
be used for transportation
Substitute Product
(Product Name)
Salt- Traditional way of adding
flavor to dishes and making them
tastier within a lesser price
Bus- means of transportation in a
less expensive manner
Electric Fan- efficient and less costly
way of making yourself comfortable
and beating the heat
Radio- can listen to news in an
affordable price
Bicycle- less expensive asset that can
be used for transportation
Rev Victor C. Celiz Mrs. Cyril Momblan
ABM 12- A Entrepreneurship Teacher

Assessment
1.) A
2.) A
3.) B
4.) C
5.) A
6.) C
7.) D
8.) A
9.) D
10.) D
11.) C
12.) D
13.) B
14.) B
15.) B

Additional Activities

Entrepreneur name: Anthony Table

Type of Business: Computer Shop/ Internet café

 What is the nature of your business?

-It is a sole proprietorship service business that provides the locals access to computer and the internet and I also
mechanically fix their computer sets

 Who are your customers?

-Mostly children and the locals that play for fun or have academic works

 What industry are you operating

-The computer industry because I have studied about computers in my education and I have lot of background
knowledge needed for the operation of this business

 How much was your starting capital?

-I bought 3 computer sets for ₱30,000 and I just improvised on my technicalities like where to put it

 How many years in operation?

-I started in 2013 so 7 years already

 How many manpower involved from the start of the operation until now?
-I do not have employees. I am the only one operating this business because I have background knowledge about
my business. I fix my own stuff and I am the only one watching over it.

QUARTER 1- MODULE 3
RECOGNIZE AND UNDERSTAND THE MARKET

What I know
1. T 10. F
2. T 11. F
3. T 12. F
4. T 13. T
5. F 14. T
6. T 15. F
7. F
8. T
9. T
Rev Victor C. Celiz Mrs. Cyril Momblan
ABM 12- A Entrepreneurship Teacher

What’s New
Activity 1
1. Value Proposition
2. Unique Selling Proposition
3. Value Proposition
4. Value Proposition
5. Unique Selling Proposition
Activity 2
1. Geographic
2. Demographic
3. Psychological
4. Behavioral
5. Demographic

What’s More
1.) Unique selling proposition and Value proposition are two different concepts that are almost alike and go hand in hand
to promote and differentiate products from its competitors to get an edge and be successful in taking down competition.
Unique selling proposition is all about the means on how you will manipulate in promoting and selling your product to get
an edge on your competitors. You must be specific in narrating or presenting the key differentiator of your product that
makes it above or better than similar products. It is how you manipulate the wants and needs or what is catchy to your
customers to persuade and attract them to your product-for example are taglines. On the other hand, the Value proposition
is all about the value of the product to the customers and buyers and its importance on their lives. It is all about the
product itself and what is its importance to the people. The statement must be truthful and credible to add up to the
integrity of the value of your product or service. The two does sound similar for they are both equally important and the
framework of each business industry. This is very valuable for entrepreneurs because this greatly helps them in their
products and really the business itself.

2.) The commonly used methods for segmenting the market are:
1. Geographic segmentation- market is divided according to geographical location.
2. Demographic segmentation- market is divided based on consumers.
3. Psychological segmentation- market is divided in terms of customers think and believe.
4. Behavioral segmentation- market is divided according to customers behavior pattern as they interact with
the company

What I have learned

Entrepreneurs will take a look at each customer’s demand in the market. Understanding your market will help
reach your goal to compete with bigger competitors. Building positive relationships with customers required more
understanding in customers purchasing motivations and habits.
Unique selling proposition and Value proposition basically joint hand in hand to promote its product and
services. Target Market is a sage in market identification process that aims to determine the buyer common need and
behavior. There are four (4) methods for segmentation, Geographic segmentation, Demographic segmentation,
Psychological segmentation, and Behavioral segmentation. There are two types of customer requirements the Service
requirement and Output requirement, the tangible and intangible things.
Understanding your market will help reach your goal to compete with bigger competition.

What I can do

Assessment
Rev Victor C. Celiz Mrs. Cyril Momblan
ABM 12- A Entrepreneurship Teacher

1. A
2. B
3. D
4. A
5. D
6. D
7. B
8. D
9. A
10. B
11. A
12. A
13. B
14. B
15. A