Please answer the following question as your Assignment No.

1. Explain feature-benefit selling.

- Persuading customers that a product has the features that will provide the benefits for which
they are looking on products.

2. Identify sources of product information.

-Web based catalogs

-Sales training program

-Internal sales and sales-support team members.

-Customers

-Products

-Publications

3. Discuss how customers make buying decisions.

The costumer decision-making process may appear mysterious, yet when making a purchase, all
consumers follow the same fundamental stages to discover which items and services would best meet
their needs.